Stories on 21st March

MIB diktat: Digitize or get punished!
At the CASBAA India Forum, the I&B joint secy said those who don't digitize will be punished
http://www.mxmindia.com/2012/03/digitze-or-else/

MxMIndia Comment: Let market forces decide ad duration
Pradyuman Maheshwari on why the TRAI proposal on ad duration and display need to be rubbished and how market forces must decide on what’s right
http://www.mxmindia.com/2012/03/mxmindia-comment-let-market-forces-decide-ad-duration/

Levi's WaterLess initiative for World Water Day
On World Water Day, March 22, the clothing brand Levi’s is challenging people to go WaterLess. This is a social media initiative by Levi’s to help give more to people in need in association with water.org.
http://www.mxmindia.com/2012/03/levis-waterless-initiative-for-world-water-day/

PlanetRadiocity launches new genre on web radio
Rachna Kanwar, the brain behind PlanetRadiocity.com, talks to MxMIndia about trends in radio - online, mobile and emerging media - and plans for its revamp.
http://www.mxmindia.com/2012/03/planet-radiocity-launches-new-genre-on-web-radio/

The road ahead for Excluzen.com
The world of luxury has a new entrant in the Indian market, Excluzen.com, a luxury goods website.
http://www.mxmindia.com/2012/03/the-road-ahead-for-excluzen-com/

UTV Indiagames launches cricket games on iPhone, iPad
UTV Indiagames has announced its ‘WorldCup Cricket Fever’ for the iOS platform, providing cricket lovers and gamers with one more reason to stay glued to the small screen.
http://www.mxmindia.com/2012/03/utv-indiagames-launches-cricket-games-on-iphone-ipad/

Rockstar triumphs at FICCI Frames Excellence Awards
Rockstar won a total of 4 awards making it the most prolific winner at the FICCI Frames Excellence Awards 2012, held at FICCI Frames 2012.
http://www.mxmindia.com/2012/03/rockstar-triumphs-at-ficci-frames-excellence-awards/

Varun Kohli joins Mogae Media as Chief Monetisation Officer
Varun Kohli has joined Mogae Media as Chief Monetisation Officer, reporting to Sandeep Goyal, Chairman, Mogae Media.
http://www.mxmindia.com/2012/03/varun-kohli-joins-mogae-media-as-chief-monetisation-officer/

The Anchor: 4 reasons why radio needs content innovation
From social media to internet radio – everywhere one looks, there is need for content innovation. Amitabh Srivastava explains why it can’t be neglected.
http://www.mxmindia.com/2012/03/the-anchor-4-reasons-why-radio-needs-content-innovation/

Anil Thakraney: Don't kill Kohli
We have finally found a real match-winner in the cricket team, a player who doesn't get intimidated by huge targets, and it's in the nation's interest that we carefully nurture this rare talent. Hold the mega praises and the fat endorsement contracts for a bit, people. Let's not kill the golden goose.
http://www.mxmindia.com/2012/03/anil-thakraney-dont-kill-kohli/

[MxM Journalism Review] When media got taken for a ride
In her weekly 'grouse', Ranjona Banerji writes on how the news media took on an issue when none existed.
http://www.mxmindia.com/2012/03/mxm-journalism-review-when-media-got-taken-for-a-ride/

Stories on 7th December

The world according to JWT, in 2012
JWT predicts 10 trends that'll shape our world in 2012.
http://www.mxmindia.com/2011/12/the-world-according-to-jwt-in-2012/

China, India to drive growth of global advertising market
Emerging markets like China and India will drive growth for the $464-billion global advertising market in 2012, according to a ZenithOptimedia report
http://www.mxmindia.com/2011/12/china-india-to-drive-growth-of-global-advertising-market/

Red Bull, Levi's, Pepsi etc target young urbans via gigs
Brands like Red Bull, Levi's, Pepsi targeting young urban audience during live gigs
http://www.mxmindia.com/2011/12/red-bull-levis-pepsi-etc-target-young-urbans-via-gigs/

The Anchor: 5 reasons you know your OOH campaign is working
Out-of-home offers the advantage of tailoring the ad to the customer, writes Ishan Raina
http://www.mxmindia.com/2011/12/the-anchor-5-reasons-you-know-your-ooh-campaign-is-working/

Tata AIG focuses on building strong foundation
Tata AIG Life's new campaign underlines the importance of traditional value systems and getting the basics right.
http://www.mxmindia.com/2011/12/tata-aig-focuses-on-building-strong-foundation/

NDTV Good Times Food Awards on Dec 17
The lifestyle channel will honour veterans and achievers from the food industry.
http://www.mxmindia.com/2011/12/ndtv-good-times-food-awards-on-dec-17/

Hard Knocks: Crossed signals over FDI
The 'on-hold' status of FDI in multi-brand retail sends the message that India is a country of uncertain climate and even shakier governance.
http://www.mxmindia.com/2011/12/hard-knocks-crossed-signals-over-fdi/

Too many people taking undue advantage of TAM, says NDTV's Vikram Chandra
NDTV's Vikram Chandra on ratings, skewed and otherwise, and why we should trust the GFK-Mode survey.
http://www.mxmindia.com/2011/12/tam-is-inadequate/