Stories on 11th Dec '12

Acquisitions will continue: Publicis
Soon after making the acquisitions of MarketGate and Istrat public, Publicis Groupe's Jean-Yves Naouri and Bertrand Siguier spoke with MxMIndia
http://www.mxmindia.com/2012/12/acquisitions-will-continue-publicis/

Nidheesh Tyagi to join BBC as Editor (Hindi Service)
Nidheesh Tyagi quits as Editor (Digital) of the Dainik Bhaskar group to join the BBC as Editor (Hindi Service)
http://www.mxmindia.com/2012/12/nidheesh-tyagi-to-join-bbc-as-editor-hindi-service/

ITC's Vivel partners Star to launch Bengali movie channel
Star India's Bengali film channel Jalsha Movies is scheduled for launch on Dec 16
http://www.mxmindia.com/2012/12/itcs-vivel-partners-star-to-launch-bengali-movie-channel/

Tatas eye big foray into edutainment
Tata group company Titan Industries is finalising a plan for an edutainment vertical to tap the country's 330 mn population under 15 years of age
http://www.mxmindia.com/2012/12/tatas-eye-big-foray-into-edutainment/

Woodland on its Green Path
The outdoor adventure brand, Woodland has been consistent in its effort to be Green conscious ever since its inception. However, now the company is making concerted efforts to imbibe a 360-degree approach going green
http://www.mxmindia.com/2012/12/woodland-on-its-green-path/

Madison Media wins Radikal Rice Media AOR
Madison Media has recently won the media mandate of Radikal Rice, estimated at around Rs 25 crore
http://www.mxmindia.com/2012/12/madison-media-wins-radikal-rice-media-aor/

Debrief: Groupon: Craziness pays off
I would urge their ad agency to push the insanity envelope even harder. And the team should enjoy all the fun while it lasts. It's not every day that creative people land up with such hot 'deals'
http://www.mxmindia.com/2012/12/debrief-groupon-craziness-pays-off/

The Anchor: 5 ways to piss people off via email
Email is a great way to reach out and stay in touch... but it is also only too easy to make the mistakes that make people mad. Vidya Heble has a shortlist of what to avoid
http://www.mxmindia.com/2012/12/the-anchor-5-ways-to-piss-people-off-via-email/

Former news anchor and RJ Akash Banerjee is Radio Mirchi Delhi programming head
Former TV Today news anchor and RJ Akash Banerjee joins Radio Mirchi as programming head for the Delhi station

http://www.mxmindia.com/2012/12/former-news-anchor-and-rj-akash-banerjee-is-radio-mirchi-delhi-programming-head/

Stories on 12th Sep '12

Innovation or Gimmick?
Will the 'shivering newspaper' innovation by Volkswagen in some of the newspapers yesterday be able to pull people to test-drive and buy the cars?
http://www.mxmindia.com/2012/09/innovation-or-gimmick/

Despite Mamata, Cal is where the action is for big retailers
Kolkata is highest revenue-grossing market nationally for Future Group, Spencer's, KFC, Pantaloons and others
http://www.mxmindia.com/2012/09/despite-mamata-cal-is-where-the-action-is-for-big-retailers/

Radio stations (except AIR & BIG FM) can’t commercially exploit T20 World Cup: ICC
ICC to take legal action against radio stations and brand resorting to ambush marketing in T20 World Cup
http://www.mxmindia.com/2012/09/icc-clamps-down-on-radio-stations-commercially-exploiting-t20-world-cup/

Zee is #1 again as KBC propels Sony to a close #3
Week 36 of the TAM weekly ratings put Zee at #1 yet again with 251 points and Star Plus a close second. But the real star has been Sony at 244 on the back on KBC
http://www.mxmindia.com/2012/09/zee-is-1-again-as-kbc-propels-sony-to-a-close-3/

Online video entertainment service Box TV launched
BoxTV's content includes blockbuster movies, TV shows, short films and much more that can be accessed via web browser, smartphones, tablets or any other internet-enabled device
http://www.mxmindia.com/2012/09/online-video-entertainment-service-box-tv-launched/

Gaurav Mishra now VP Insights,Innovation & Social for Asia @ MSL in Shanghai
MSLGROUP Asia has promotes social media thought leader Gaurav Mishra to VP of Insights, Innovation and Social
http://www.mxmindia.com/2012/09/gaurav-mishra-now-vp-insightsinnovation-social-for-asia-msl-in-shanghai/

Vizeum enters Coimbatore, bagging CRI Pumps
CRI Pumps, established in 1961 and associated with water lifting pumps, has roped in Vizeum India to handle its mandate
http://www.mxmindia.com/2012/09/vizeum-enters-coimbatore-bagging-cri-pumps/

Suvarna announces 1st Edition of Parivaar Awards
Star Network's Kannada general entertainment channel Suvarna has announced the first edition of its Parivaar Awards. The on-ground event will be held on September 15
http://www.mxmindia.com/2012/09/suvarna-announces-1st-edition-of-parivaar-awards/

Good Times with Arnab Goswami
The second issue of the North-east's lifestyle magazine 'Good Times' has Arnab Goswami being interviewed
http://www.mxmindia.com/2012/09/good-times-with-arnab-goswami/

Big FM to give Big Kannada Music Awards on October 13
Big FM announces the second edition of BIG Kannada Music Awards 2012, an exclusive platform that acknowledges, applauds and recognizes the versatile outstanding talent of the Kannada music fraternity
http://www.mxmindia.com/2012/09/big-fm-to-give-big-kannada-music-awards-on-october-13/

Avian Media wins PR mandate for Jabong.com
Online fashion and lifestyle shopping portal Jabong.com has appointed Avian Media as its public relations agency
http://www.mxmindia.com/2012/09/avian-media-wins-pr-mandate-for-jabong-com/

Salman bhai sends Bigg Boss 6 ad rates soaring
Bigg Boss presenter Salman Khan sends advertising rates roaring 20% in Season 6
http://www.mxmindia.com/2012/09/salman-bhai-sends-bigg-boss-6-ad-rates-soaring/

The Anchor: 4 reasons why digital media's mergers and acquisitions are a good sign
Rammohan Sundaram, CEO and MD of NetworkPlay on why the M&As seen in digital media recently is good news
http://www.mxmindia.com/2012/09/the-anchor-4-reasons-why-digital-medias-mergers-and-acquisitions-are-a-good-sign/

Anil Thakraney: Criticise. Don't piss
While I agree that charges of sedition are misplaced in this case, it is equally true that Trivedi needs to face the music
http://www.mxmindia.com/2012/09/anil-thakraney-criticise-dont-piss/

SIGNPOSTS
Day Two of our new daily feature which, as the name suggests, will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/09/signposts/