Stories on 29th May '13

Keeping the Media Free & Fair
Excerpts from a panel discussion with Manish Tewari, N Ram and Uday Shankar and moderated by Arnab Goswami held last Saturday at the Press Club Mumbai's Red Ink Awards
http://www.mxmindia.com/?p=48629

Jasmin Sohrabji elevated to CEO, South East Asia and India @ Omnicom Media Group
While she will continue to lead Omnicom Media Group, India as CEO, Ms Sohrabji will also take on the task of leading the South East Asian markets of Singapore, Malaysia, Philippines, Indonesia, Vietnam and Thailand for OMD, PHD and M2M - brands of Omnicom Media Group.
http://www.mxmindia.com/?p=48662

Jaldi 5 with Vivek Srivastava, Digital Head, Colors: Jhalak online pageviews will double this year
Q&A with Vivek Srivastava, Digital Head of Colors, on the online strategy for the 'Jhalak Dikhhla Jaa'
http://www.mxmindia.com/?p=48626

Dentsu Marcom gives clarion call for Pass Pass
The campaign created by Dentsu Marcom embarks by releasing TVC followed by digital, radio, BTL activations & POP materials.
http://www.mxmindia.com/?p=48625

Big Magic Bihar & Jharkhand on a high, launches new shows
New set of locally relevant reality shows launched
http://www.mxmindia.com/?p=48644

Tendulkar, Bindra launch 'Sporting Times'
The book, compiled by Boria Majumdar, captures 175 key events from the 1838-2013 period that made headlines in the history of the sport and the newspaper
http://www.mxmindia.com/?p=48628

Anil Thakraney: Gavaskar's silence is deafening
Cricket has given the master batsman everything; it's time to give something back to it, writes Anil Thakraney
http://www.mxmindia.com/?p=48627

Pulp Strategy powers Yebhi.com with NFC
Pulp Strategy takes youth marketing to a new level with Near Field Communication (NFC)-based engagement

http://www.mxmindia.com/?p=48624

Stories on 15th May '13

Channels step up the battle on the dance floor
From stars to ordinary folks, the small screen is the battleground for the wars of the dance shows. And channels are putting their best foot forward
http://www.mxmindia.com/2013/05/channels-step-up-the-battle-on-the-dance-floor/

TAM appoints top cop to guard its homes
TAM has fortified its TV Panel Home Security Process by setting up a dedicated vigilance desk, and has appointed a President's Medal awardee and veteran in vigilance, investigation and crime detection to head it
http://www.mxmindia.com/2013/05/tam-appoints-top-cop-to-guard-its-homes/

Madison Media wins Maxx Mobiles AOR
Madison Media has just acquired the Maxx Mobiles account, which will be handled by Madison Media Sigma in Mumbai
http://www.mxmindia.com/2013/05/madison-media-wins-maxx-mobiles-aor/

Indians love their mobile phones more than TV: InMobi report
Indian mobile web users spend an average 2.25 hours a day using their mobile device, shows the survey by InMobi
http://www.mxmindia.com/2013/05/indians-love-their-mobile-phones-more-than-tv-inmobi-report/

Ogilvy Mumbai wins creative duties for Home Centre, Middle East & Africa
The win was a result of a multi-agency pitch that saw the participation of several creative agencies from India. Earlier the creative duties were handled by a local agency in the UAE
http://www.mxmindia.com/2013/05/ogilvy-mumbai-wins-creative-duties-for-home-centre-middle-east-africa/

Havas Media Group acquires data analytics consultancy ElisaDBI
ElisaDBI specializes in converting data into client focused intelligence through the application of analytics and as well as offering conversion optimization, web analytics and training
http://www.mxmindia.com/2013/05/havas-media-group-acquires-data-analytics-consultancy-elisadbi/

Ajay Chacko is now COO @ Network18
This appointment is aligned with the group’s plan to strengthen its central management structure aimed at accelerating growth and furthering synergies between businesses
http://www.mxmindia.com/2013/05/ajay-chacko-is-now-coo-network18/

Razorfish gets Taproot's Manan Mehta to launch India biz
Mr Mehta joins as Head of Business - India and Senior Vice President at technology-led digital company Razorfish
http://www.mxmindia.com/2013/05/razorfish-reels-in-taproots-manan-mehta-to-launch-india-biz/

Anil Thakraney: Media should highlight Kashmiri achievers
The Gujarati tourists are back, and so are the Bollywood filmmakers. However, we are very aware that all it shall take is another massive terror strike to move things back to square one, Kashmir is such a fragile state

http://www.mxmindia.com/2013/05/anil-thakraney-media-should-highlight-kashmiri-achievers/

Stories on 3rd Sep '12

MxM Mondays | Why do we love to hate Media Measurement?
MxMIndia asks industry veterans why media measurement is forever mired in controversies
http://www.mxmindia.com/2012/09/mxm-mondays-why-do-we-love-to-hate-media-measurement/

Strong branding, high ad spends key to growth of consumer goods cos
While the sales growth in the previous fiscal was mainly driven by price hikes, volume growth will be critical in the current year to sustain growth
http://www.mxmindia.com/2012/09/strong-branding-high-ad-spends-key-to-growth-of-consumer-goods-cos/

Radio Mirchi appoints Starcom as media partner
Starcom continues its accounts winning spree with Radio Mirchi in its portfolio
http://www.mxmindia.com/2012/09/radio-mirchi-appoints-starcom-as-media-partner/

Sujoy Ghosh quits BCCL as Joy Chakraborthy returns
Sujoy Ghosh has quit Bennett, Coleman & Co Ltd as former TV Today CEO Joy Chakraborthy returns to the BCCL fold
http://www.mxmindia.com/2012/09/radio-mirchi-appoints-starcom-as-media-partner/

Milk brand Gopaljee rebranded Gopaljee Ananda
A new logo and tagline of 'Joy of Fresh Milk' has been unveiled post an investment of Rs 3.5 crore
http://www.mxmindia.com/2012/09/milk-brand-gopaljee-rebranded-gopaljee-ananda/

Reviewing the Reviews: Joker
Deepa Gahlot casts a critical eye over media reviews of the latest Bollywood release - Joker... in Reviewing the Reviews
http://www.mxmindia.com/2012/09/reviewing-the-reviews-joker/

The Anchor: 5 old-school rules for today's writers
Back in the gory old days of hard-copy reports and chattering teleprinters (huh, what?), reporters got short shrift from editors. Today’s comparatively cossetted bunch may like to take a peek into the past, says Vidya Heble
http://www.mxmindia.com/2012/09/the-anchor-5-old-school-rules-for-todays-writers/

Anil Thakraney: Sur Kshetra of commerce & politics
This is not the first time an agitation has been threatened against TV shows that feature Pakistani artists. And it's not going to be the last time either
http://www.mxmindia.com/2012/09/anil-thakraney-sur-kshetra-of-commerce-politics/

Ranjona Banerji: On how Raj Thackeray finds Hindi news channels 'irresponsible'
After sympathising with the media at his rally, the MNS leader's love for the media didn't last long. Now, it's directed against the Hindi news channels who he finds irresponsible
http://www.mxmindia.com/2012/09/ranjona-banerji-on-how-raj-thackeray-finds-hindi-news-channels-irresponsible/