Stories on 29th May '13

Keeping the Media Free & Fair
Excerpts from a panel discussion with Manish Tewari, N Ram and Uday Shankar and moderated by Arnab Goswami held last Saturday at the Press Club Mumbai's Red Ink Awards
http://www.mxmindia.com/?p=48629

Jasmin Sohrabji elevated to CEO, South East Asia and India @ Omnicom Media Group
While she will continue to lead Omnicom Media Group, India as CEO, Ms Sohrabji will also take on the task of leading the South East Asian markets of Singapore, Malaysia, Philippines, Indonesia, Vietnam and Thailand for OMD, PHD and M2M - brands of Omnicom Media Group.
http://www.mxmindia.com/?p=48662

Jaldi 5 with Vivek Srivastava, Digital Head, Colors: Jhalak online pageviews will double this year
Q&A with Vivek Srivastava, Digital Head of Colors, on the online strategy for the 'Jhalak Dikhhla Jaa'
http://www.mxmindia.com/?p=48626

Dentsu Marcom gives clarion call for Pass Pass
The campaign created by Dentsu Marcom embarks by releasing TVC followed by digital, radio, BTL activations & POP materials.
http://www.mxmindia.com/?p=48625

Big Magic Bihar & Jharkhand on a high, launches new shows
New set of locally relevant reality shows launched
http://www.mxmindia.com/?p=48644

Tendulkar, Bindra launch 'Sporting Times'
The book, compiled by Boria Majumdar, captures 175 key events from the 1838-2013 period that made headlines in the history of the sport and the newspaper
http://www.mxmindia.com/?p=48628

Anil Thakraney: Gavaskar's silence is deafening
Cricket has given the master batsman everything; it's time to give something back to it, writes Anil Thakraney
http://www.mxmindia.com/?p=48627

Pulp Strategy powers Yebhi.com with NFC
Pulp Strategy takes youth marketing to a new level with Near Field Communication (NFC)-based engagement

http://www.mxmindia.com/?p=48624

Stories on 27th May '13

Is negative publicity a positive for brands?
Given the clouds over the Indian Premier League, MxMIndia spoke to industry professionals to find out what brands can do in such a scenario
http://www.mxmindia.com/?p=48456

N Ram, Kuldip Nayyar & 20 others presented Press Club Mumbai RedInk Awards
20 journalists across 9 categories awarded, Satyamev Jayate presented special award
 http://www.mxmindia.com/?p=48458

Former SC judge R V Raveendran appointed NBSA chair
Former Supreme Court judge R V Raveendran has been appointed Chairman of the News Broadcasting Standards Authority (NBSA)
http://www.mxmindia.com/?p=48470

Taproot's new TVC for Karbonn Mobile
Taproot attempts a clutter-breaking TVC so that Karbonn's Ta-Fone stays top-of-mind
 http://www.mxmindia.com/?p=48457

AdStrat: Fastrack: Moving on
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/?p=48454

Anil Thakraney: No effect on Brand IPL
What's the IPL minus all the high drama? After all, it is just a glorified, modern day nautanki
http://www.mxmindia.com/?p=48455

Reviewing the Reviews: Kinder critics give Ishkq In Paris 2 stars
Preity Zinta needs a spine of steel to survive reactions to this train-wreck of a movie, notes Deepa Gaholot
http://www.mxmindia.com/?p=48472

Dual feed ace nets Neo 7 sponsors for French Open
Neo's dual feed for French Open helps it get two co-presenting and five associate sponsors
http://www.mxmindia.com/?p=48467

Stories on 23th May '13

A creative night to remember
Mumbai was among the 24 cities across the world where young talent participated in what’s billed as speed-dating for creatives
http://www.mxmindia.com/?p=48257

Global marketing outlook remains positive in May: Warc index
GMI is once again performing strongly, and staffing levels continue to rise rapidly, in all regions, as global marketing budgets rise for the fifth consecutive month
http://www.mxmindia.com/?p=48240

Press Club Mumbai to honour Kuldip Nayar and N Ram with Lifetime Achievement Awards
The Mumbai Press Club's RedInk Awards will also recognize over 20 journalists across various categories
http://www.mxmindia.com/?p=48225

Sony Six wins UEFA Euro 2016 broadcast rights
Winning the exclusive broadcast rights across the Indian subcontinent, the channel will telecast live all 51 matches of the tournament
http://www.mxmindia.com/?p=48227

Loud & Clear. A new weekly blog by Ritu Midha
Are the audiences listening to you, asks Ritu Midha in Loud & Clear, a new weekly blog on MxMIndia which will appear every Thursday
http://www.mxmindia.com/?p=48242

Cadbury India launches Oreo Choco Creme's new TVC
Cadbury India, a part of Mondelez International, has announced the launch of a new TVC campaign for Oreo Choco Creme
http://www.mxmindia.com/?p=48238

Lenovo launches TVC on new range of smartphones
Lenovo India has released its latest television commercial that showcases a new range of smartphones for the Indian market
http://www.mxmindia.com/?p=48237

HT conducts 2nd edition of Printworks
The second edition of HT Printworks, the advertising expo organized by the HT Media Group in Mumbai last week, attracted more than 1,000 people and registered a sale of close to 300 discounted advertising packages
http://www.mxmindia.com/?p=48228

Debrief: Coke: Hindi Paki Bhai Bhai
The idea of touch screen machines is neat, since they help you physically bond with the person from the other nation. It demonstrates the similarity of people from both sides, leaves you with that hearty feeling: 'Oye, yeh toh hamare jaise log hain!'
http://www.mxmindia.com/?p=48226

Stories on 19th Mar '12

Brand Sachin still on strong wicket
Sachin Tendulkar is the face of many brands, across categoeis, and one of the top celebrity endorsers. MxM India spoke to sports marketers and people who have worked closely with Sachin, finding out that Brand Sachin’s biggest strength is his ability to change with the times
http://www.mxmindia.com/?p=15209

The Anchor: Utterly Butterly Tondulkarlicious!
As the master blaster reaches his 100th international ton, MxMIndia presents 25 Amul ads that tell the Tendlya story.
http://www.mxmindia.com/?p=15200

Anil Thakraney: Sachin coverage sucks
Each time Sachin reaches a milestone, the media (both, print and electronic) regurgitates the same old childhood pictures and the same old tired clichés about the man. Surely there’s an innovative way to celebrate the hero’s achievements. Surely there are untold incidents from the man’s life that can be dug out if one cares to do the hard work.
http://www.mxmindia.com/?p=15240

[MJR]: Tendulkar upstages budget extravaganza
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/?p=15243

How relevant is newspaper content to the reader?
N Ram and Girish Agarwal discussed newspaper content and the state of the media in India today
http://www.mxmindia.com/?p=15214

Integrated media best way fwd: Vikram Sakhuja
On the sidelines of FICCI Frames 2012,Vikram Sakhuja, CEO, South Asia, Group M  spoke to MxMIndiaabout how the digital can be a game changer for marketers and how to make content engaging for people
http://www.mxmindia.com/?p=15238

Digitisation will allow broadcaster to make money off ground: Tarun Katial
Tarun Katial, the CEO of the Reliance Broadcast Network Ltd, spoke to MxM about how the businesses will have to rework their monetising strategies in the wake of digitisation
http://www.mxmindia.com/?p=15236

No disadvantage of being a woman
Getting there is sometimes the hardest part, as women who have achieved success share at FICCI Frames 2012
http://www.mxmindia.com/?p=15217

CCI is an overall market regulator: Ashok Chawla
The role of the Competition Commission in the industry and the need for this umbrella body
http://www.mxmindia.com/?p=15211

Adapt to the digital tide or be left out
FICCI Frames 2012 took off on an exhilarating note on Day 1, with the burning issue of Digital coming to the fore right away and more or less staying there.
http://www.mxmindia.com/?p=15221

Digital will decide the fate of TV
FICCI panel on evolution of TV’s many personas figures out that the medium’s response to the digital revolution will determine its survival
http://www.mxmindia.com/?p=15225

Turning 3 into 10, a percentage issue for digital
From 3 to 10 per cent: ad industry is hopeful of making digital an integral medium for ad spends
http://www.mxmindia.com/?p=15232

TRAI invites views on ads policy for broadcasters
Broadcast regulator Telecom Regulatory Authority of India (TRAI) has invited comments on proposals to formulate a clear policy for advertisements on pay and Free to Air channels
http://www.mxmindia.com/?p=15244

A brand's success does not guarantee anything: Kevin Lane Keller
Managing a brand's potential is the most challenging aspect of today's marketing environment, with the accelerated pace of change, says the marketing guru
http://www.mxmindia.com/?p=15207

Ad Strat: Screw the couch
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/?p=15203

Stories on 19th January

Gold opens new doors for Manappuram
In redefining the way gold loan is viewed, Manappuram Finance Limited has turned its own fortunes around too
http://www.mxmindia.com/2012/01/gold-opens-new-doors-for-manappuram/

Don't be complacent: N Ram's goodbye letter
Outgoing Editor-in-Chief also asks new incumbents not to let trivia outweigh credible, investigative journalism.
http://www.mxmindia.com/2012/01/dont-be-complacent-n-rams-goodbye-letter/

Digital Summit: Is Digital a monster for brands?
'Preparing for 30 Million Internet Users', the India Digital Summit tackled some relevant questions about the new wave of media and the way it is used, which is not just approaching but upon us.
http://www.mxmindia.com/2012/01/digital-summit-is-digital-a-monster-for-brands/

Digital Summit: The new wave of mobile and social - are we strong enough for it?
Among other things, the India Digital Summit finds that currently the platforms are too digital to be efficient and new addition to digital innovations does not necessarily help the existing businesses to grow.
http://www.mxmindia.com/2012/01/digital-summit-the-new-wave-of-mobile-and-social-are-we-strong-enough-for-it/

Not Linking Road or Khan Market, Delhi airport is the best retail location for some luxury brands
Delhi airport emerges as the best retail location for luxury brands like Swarovski, M&S & Hidesign
http://www.mxmindia.com/2012/01/not-linking-road-or-khan-market-delhi-airport-is-the-best-retail-location-for-some-luxury-brands/

I&B ministry puts up charter for media growth
The vision of the charter, uploaded on the ministry's website, is to create an enabling environment for the media and entertainment sector, with appropriate policy framework.
http://www.mxmindia.com/2012/01/ib-ministry-puts-up-charter-for-media-growth/

Dentsu India Group makes key senior level appointments
CP Arora has been appointed Group Chief Financial Officer, and Suprotim Day as Chief Films Officer.
http://www.mxmindia.com/2012/01/dentsu-india-group-makes-key-senior-level-appointments/

9 Indians among YouTube Space Mission finalists
Space Lab announces 60 finalists of ‘Send Students' Experiments into Space'. The competition received thousands of entries from more than 80 countries; US leads in number of finalists followed by India, Poland, Canada and Spain.
http://www.mxmindia.com/2012/01/9-indians-among-youtube-space-mission-finalists/

mydala.com brings battle of Agneepath to real life
Dharma Productions partners with mydala.com initiate unique multimedia marketing campaign across 11 cities.
http://www.mxmindia.com/2012/01/mydala-com-brings-battle-of-agneepath-to-real-life/

FTII Producers' Guild fanfare over Indian cinema's centenary
Celebrations to begin amidst much fanfare at 7th Chevrolet Apsara Awards on January 25, Yash Raj Studios; Medley line-up of top acts by Bollywood’s biggest stars - tribute to the golden era!
http://www.mxmindia.com/2012/01/ftii-producers-guild-fanfare-over-indian-cinemas-centenary/

The Anchor: 5 reasons why radio is very effective in tier 2 and 3 cities
Localised content, lower literacy rates and frequent power outages are some of the reasons people prefer radio in the tier 2 and 3 cities says Harrish Bhatia.
http://www.mxmindia.com/2012/01/the-anchor-5-reasons-why-radio-is-very-effective-in-tier-2-and-3-cities/

Debrief: Kit Kat: All about the birds and the squirrels
The key target audience, the youngsters, will connect with this situation. Also, Nestle has done a cool improvement over the previous version: they have set the new commercial inside a classroom.
http://www.mxmindia.com/2012/01/debrief-kit-kat-all-about-the-birds-and-the-squirrels/

Journalism, a very intriguing career choice
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/01/journalism-a-very-intriguing-career-choice/

TAM Data (GRPs, Channel shares of HGECs)- Wk 2 '12
http://www.mxmindia.com/2012/01/tam-data-grps-channel-shares-of-hgecs-wk-2-12/

TAM data Top 10 programmes on HGEC - Wk 2 '12
http://www.mxmindia.com/2012/01/tam-data-top-10-programmes-on-hgec-wk-2-12/

Stories on 11th January

Focus on making SMG India a human experience company : John Sheehy
Starcom Mediavest president - global operations is upbeat about his new A team in India
http://www.mxmindia.com/2012/01/john-sheehy-our-best-performance-was-in-the-past-3-years/

N Ram to call it a day at Hindu
N Ram, editor-in-chief at the Hindu group of publications has relinquished office. His last day at work: January 19.
http://www.mxmindia.com/2012/01/n-ram-to-call-it-a-day-at-hindu/

Law & Kenneth bags eBay's creative account
A source close to the development confirmed that the annual media spends for the year would be around Rs35 crore
http://www.mxmindia.com/2012/01/law-kenneth-wins-ebays-creative-pitch/

Rahul Thappa is back @ Mindshare
Mr Thappa, who recently left Mail Today, will be working at Mindshare as Leader - Client Leadership, South Asia.
http://www.mxmindia.com/2012/01/rahul-thappa-joins-mindshare-again/

BIG CBS goes balle-balle with Spark Punjabi
Reliance Broadcast Network and CBS Studios International complement JV portfolio with dedicated international Punjabi channel
http://www.mxmindia.com/2012/01/big-cbs-marks-regional-tv-foray-with-spark-punjabi/

Inext, the youth-centric newspaper launches its website
Inext had an expansive campaign, with radio, digital and print initiatives, to promote their newly launched site
http://www.mxmindia.com/2012/01/inext-the-youth-centric-newspaper-launches-its-website/

Dog days for pet mags
Even though the pet parenting fad in India is growing, the pet magazine market is dismal.
http://www.mxmindia.com/2012/01/dog-days-for-pet-magazines-going-to-the-dogs/

Gouri Dange: TV, that exhausting hyper child
Does my watching television as leisure activity signal my lack of intelligence or did the telly reach out and extinguish my intelligence?
http://www.mxmindia.com/2012/01/naming-no-names-tv-that-exhausting-hyper-child/

Asha Bhosle, Babul Supriyo enthral at Prabhat Khabar event
The gala evening in Ranchi had approximately 40,000 passionate music lovers, besides 4,000 army officials, experience a thrilling performance.
http://www.mxmindia.com/2012/01/asha-bhosle-babul-supriyo-enthral-at-prabhat-khabar-event/

Who controls the remote? Ormax Media study released
The report has captured the gender and the age profiling of the remote in-charge for different one-hour slots, from 7pm to 11pm, on both weekdays and weekends.
http://www.mxmindia.com/2012/01/who-controls-the-remote-ormax-media-study-released/

Jet Airways unveils innovative airplane wrap for Nokia Lumia
The plane is branded entirely with the Nokia Lumia colours, and also features the names of Nokia employees responsible for the marketing initiative.
http://www.mxmindia.com/2012/01/jet-airways-unveils-innovative-airplane-wrap-for-nokia-lumia/

Airtel's HFZ online campaign enters next phase
Within two days of launch, the new HFZ videos garnered over 1.5 lakh views and tremendous positive word-of-mouth on social networks.
http://www.mxmindia.com/2012/01/airtels-hfz-online-campaign-enters-next-phase/

The Anchor:  6 things an agency must keep in mind when pitching for a brand
It's not about coming first in class. It's about being the best and the most loved in the batch, says Mahesh Chauhan
http://www.mxmindia.com/2012/01/the-anchor-mahesh-chauhan-on-6-things-for-an-agency-to-keep-in-mind-when-pitching-for-a-brand/

Anil Thakraney: Buck up, lazy HR!
HR personnel aren’t being held accountable in organizations, and perhaps this is what leads to their laidback behaviour.
http://www.mxmindia.com/2012/01/hard-knocks-buck-up-lazy-hr/

Freaking News: Much ado as Sen does a Katju
Ranjona Banerji reviews the content on news television and the morning papers
http://www.mxmindia.com/2012/01/much-ado-as-sen-does-a-katju/