Stories on 18th Sep '12

Does anyone care about GEC GRPs see-sawing?
Do frequent changes in weekly standings of Hindi GECs impact media agency professionals and marketers? Quick takes from a cross-section...
http://www.mxmindia.com/2012/09/does-anyone-care-about-gec-ratings-see-sawing/

India secures 38 more shortlists @ Spikes Asia
'You Shave. I Shave' campaign for Gillete Fusion by BBDO and 'A Day in the life of India' by Taproot for BCCL are shortlisted in the coveted Integrated category at Spikes Asia
http://www.mxmindia.com/2012/09/india-secures-38-more-shortlists-spikes-asia/

Jaldi 5 with Raj Nayak: No sex, no violence, no Pakistani in Bigg Boss 6...
Raj Nayak, CEO, Colors on how Season 6 of Bigg Boss will offer clean, wholesome family entertainment without shedding the voyeurism
http://www.mxmindia.com/2012/09/jaldi-5-with-raj-nayak-no-sex-no-violence-no-pakistani/

People come to Zoom for their daily dose of Bollywood: Avinash Kaul
Zoom, which was launched in 2004, is celebrating its eighth anniversary with a line-up of special programming spread across eight days
http://www.mxmindia.com/2012/09/people-come-to-zoom-for-their-daily-dose-of-bollywood-avinash-kaul/

Visa launches 'Dream to Advance' campaign
Credit card company Visa has launched its nationwide campaign Dream to Advance, showcasing how Visa Debit helps fulfil the dreams of Indians - no matter where they are
http://www.mxmindia.com/2012/09/visa-launches-dream-to-advance-campaign/

Video: Good effort to evangelize print: Vikram Sakhuja, Shashi Sinha & Josy Paul. Sequel planned: Rajan Bhalla
MxMIndia caught up with some industry players for their views on the evolution of print advertising, the road ahead for the medium and their reactions to HT Media's 'The Magic of Print'
http://www.mxmindia.com/2012/09/video-interviews-good-effort-to-evangelize-print-vikram-sakhuja-shashi-sinha-josy-paul-sequel-planned-rajan-bhalla/

Ormax launches box-office forecasting model 'FBO'
Media & entertainment research firm Ormax Media has announced the launch of FBO, India's first scientific box office forecasting model. FBO stands for First-Day Box Office
http://www.mxmindia.com/2012/09/ormax-launches-box-office-forecasting-model-fbo/

ABCI awards night on October 19
The Association of Business Communicators of India will be holding their 52nd Annual Awards Nite on the evening of Friday, October 19 at the Crystal Room, Hotel Taj Mahal, Mumbai.  Last year, ABCI received 952 nominations from 32 categories for the 51st Annual Awards
http://www.mxmindia.com/2012/09/abci-awards-night-on-october-19/

The Anchor: 5 tips for holding a successful Tweetup
A Tweetup is a chance for like-minded individuals from Twitter to come together offline and interact on the basis of a chosen theme. So how do you ensure a successful Tweetup?
http://www.mxmindia.com/2012/09/the-anchor-5-tips-for-holding-a-successful-tweetup/

Debrief: Pepsi: Not the game, change the ad!
Boring interpretation of 'Change the game'. Witless, uninteresting dialogues. Forced irreverence, which falls totally flat
http://www.mxmindia.com/2012/09/debrief-pepsi-not-the-game-change-the-ad/

Ranjona Banerji: 'cause Arnab Goswami wants to know...
If you want to learn something knew, don't watch the news channels. Try Discovery, Nat Geo... whatever, suggests Ranjona Banerji
http://www.mxmindia.com/2012/09/ranjona-banerji-cause-arnab-goswami-wants-to-know/

Signposts... September 18
Our daily feature 'Signposts' which as the name suggests carries an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/09/signposts-september-18/

Stories on 29th December

Astro Forecast 2012 for Media & Marketing Professionals
Other than the overall forecast for the industry in general and each sun sign, there's a focus on Home and Family Life, Love and Social Life, Health and Career and Finance.
http://www.mxmindia.com/2011/12/astro-forecast-2012-for-media-marketing-professionals/

LOOKBACK 2011

Middle India on overdrive
A large percentage of the middle class resides in Middle India and the markets benefit from the fact that it is easier to penetrate.
http://www.mxmindia.com/2011/12/lookback-2011-middle-india-on-overdrive/

Winsome wins
Account wins constantly vie with people movements for maximum watercooler impact. Here are the year’s big ones.
http://www.mxmindia.com/2011/12/lookback-2011-winsome-wins/

People movements: some surprising, some not-so
Movement is common in the advertising and media industry but there were some which made one’s eyes pop with disbelief.
http://www.mxmindia.com/2011/12/lookback-2011-people-movements-some-surprising-some-not-so/
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Life OK's gr8 start with 87 GRPs (report + analysis by Stratagem)
Star India's newest progeny opens its ratings account at 87 GRPs. Report + analysis by Stratagem.
http://www.mxmindia.com/2011/12/life-oks-gr8-star/

Disney to launch delisting offer for UTV Software on Jan 16
US-based Walt Disney will launch an offer for delisting shares of media and entertainment firm, UTV Software Communications, from Indian bourses on January 16, 2012.
http://www.mxmindia.com/2011/12/disney-to-launch-delisting-offer-for-utv-software-on-jan-16/

Chris Thomas: BBDO India's performance has been fantastic
The BBDO chief on the BBDO network, the 'culture vs strategy' formula, and the road map ahead. Read more
http://www.mxmindia.com/2011/12/chris-thomas-bbdo-india%E2%80%99s-performance-has-been-fantastic/

The Anchor: 4 striking trends among Hindi music channels
In an industry that knows no boundaries, year 2011 saw four major trends, notes Amar Tidke.
http://www.mxmindia.com/2011/12/the-anchor-4-striking-trends-among-hindi-music-channels/

Debrief: Can't see the wood for the ply
The problem here is the treatment, not so much the concept. They could have made stunning commercials on future events. Instead, they have indulged in a wild, immensely off-putting shor sharaba waali party sharty, and in all the din the brand gets lost somewhere.
http://www.mxmindia.com/2011/12/debrief-cant-see-the-wood-for-the-ply/


Print exposes Anna's 'barren' truth
Ranjona Banerji reviews the fare on primetime news and the papers, the morning after.
http://www.mxmindia.com/2011/12/print-exposes-annas-barren-truth/