Stories on 29th December

Astro Forecast 2012 for Media & Marketing Professionals
Other than the overall forecast for the industry in general and each sun sign, there's a focus on Home and Family Life, Love and Social Life, Health and Career and Finance.
http://www.mxmindia.com/2011/12/astro-forecast-2012-for-media-marketing-professionals/

LOOKBACK 2011

Middle India on overdrive
A large percentage of the middle class resides in Middle India and the markets benefit from the fact that it is easier to penetrate.
http://www.mxmindia.com/2011/12/lookback-2011-middle-india-on-overdrive/

Winsome wins
Account wins constantly vie with people movements for maximum watercooler impact. Here are the year’s big ones.
http://www.mxmindia.com/2011/12/lookback-2011-winsome-wins/

People movements: some surprising, some not-so
Movement is common in the advertising and media industry but there were some which made one’s eyes pop with disbelief.
http://www.mxmindia.com/2011/12/lookback-2011-people-movements-some-surprising-some-not-so/
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Life OK's gr8 start with 87 GRPs (report + analysis by Stratagem)
Star India's newest progeny opens its ratings account at 87 GRPs. Report + analysis by Stratagem.
http://www.mxmindia.com/2011/12/life-oks-gr8-star/

Disney to launch delisting offer for UTV Software on Jan 16
US-based Walt Disney will launch an offer for delisting shares of media and entertainment firm, UTV Software Communications, from Indian bourses on January 16, 2012.
http://www.mxmindia.com/2011/12/disney-to-launch-delisting-offer-for-utv-software-on-jan-16/

Chris Thomas: BBDO India's performance has been fantastic
The BBDO chief on the BBDO network, the 'culture vs strategy' formula, and the road map ahead. Read more
http://www.mxmindia.com/2011/12/chris-thomas-bbdo-india%E2%80%99s-performance-has-been-fantastic/

The Anchor: 4 striking trends among Hindi music channels
In an industry that knows no boundaries, year 2011 saw four major trends, notes Amar Tidke.
http://www.mxmindia.com/2011/12/the-anchor-4-striking-trends-among-hindi-music-channels/

Debrief: Can't see the wood for the ply
The problem here is the treatment, not so much the concept. They could have made stunning commercials on future events. Instead, they have indulged in a wild, immensely off-putting shor sharaba waali party sharty, and in all the din the brand gets lost somewhere.
http://www.mxmindia.com/2011/12/debrief-cant-see-the-wood-for-the-ply/


Print exposes Anna's 'barren' truth
Ranjona Banerji reviews the fare on primetime news and the papers, the morning after.
http://www.mxmindia.com/2011/12/print-exposes-annas-barren-truth/

Stories on 4th November

Video Report: The ‘AdAsian’ experience

Expectations, suggestions and experiences, AdAsians in conversation with MxM India on their takeaways from this edition of the Congress

http://www.mxmindia.com/2011/11/adasia-the-%E2%80%98adasian%E2%80%99-experience/

Mediaah! Katju ko bolo katli maaro, says NBA

The News Broadcasters Asscociation asks the Prime Minister to ask the Press Council of India chief to mind his own business

http://www.mxmindia.com/2011/11/mediaah-katju-ko-bolo-katli-maaro-says-nba/

The Anchor: 6 reasons a listener can never fall out of love with radio

No faces, no pictures – maybe that’s why radio captures minds so engagingly.

http://www.mxmindia.com/2011/11/the-anchor-6-reasons-a-listener-can-never-fall-out-of-love-with-radio/

AdAsia: Big Ideas in the Age of Now

For the new generation ‘new’ is disposable. New keeps changing every moment and what matters to them is ‘now’.

http://www.mxmindia.com/2011/11/adasia-big-ideas-in-the-age-of-now/

AdAsia: Indra Nooyi’s answer to uncertainty, creative adaptability

Volatility is not a part of our life any more, it is our life, says the PepsiCo chief. Hence, make volatility an intrinsic part of the plan.

http://www.mxmindia.com/2011/11/adasia-indra-nooyi%E2%80%99s-answer-to-uncertainty-creative-adaptability/

AdAsia: Why market to women consumers?

Asian women are different from women across the globe and so are their buying habits. The session ‘Marketing to Women Consumers in Asia’ emphasized the importance of marketing to women, which is often ignored.

http://www.mxmindia.com/2011/11/adasia-why-market-to-women-consumers/

Writing, Faber-Castell style

Celebrating its 250th anniversary this year, Faber-Castell has reason to rejoice. A conversation with Count Andreas von Faber-Castell.

http://www.mxmindia.com/2011/11/writing-faber-castell-style/

AdAsia wrap-up by Ajay Kakar: Memories from a distant past

AdAsia 2011 scored high on style and presentation but could’ve done a little better with content, writes Ajay Kakar

http://www.mxmindia.com/2011/11/adasia-wrap-up-by-ajay-kakar-memories-from-a-distant-past/

Smriti Krishna is MSM’s Sr VP, HR Head

MSM appoints Ms Smriti Krishna as Sr Vice President & Head of Human Resources for the network.

http://www.mxmindia.com/2011/11/smriti-krishna-is-msm%E2%80%99s-sr-vp-hr-head/

Hard Knocks: Sadly, Mr Katju may have a point

We need to once again take a hard look and check if what the Press Council chairman says is entirely wrong. Some-soul searching would actually do us good, and perhaps we’ll hire better personnel in the media.

http://www.mxmindia.com/2011/11/hard-knocks-sadly-mr-katju-may-have-a-point/

AdAsia: Exec Summary - what a day!

The David Droga – R Balki session was cancelled but there was plenty of other excitement on the last day of AdAsia 2011.

http://www.mxmindia.com/2011/11/adasia-exec-summary-what-a-day/