Stories on 13th May '15

What makes WhatsApp & Facebook rule Indian Youth
The two platforms top the Brand Equity Most Exciting Brands in this country, with reason
http://www.mxmindia.com/2015/05/what-makes-whatsapp-facebook-rule-indian-youth/

Samyak Chakrabarty quits DDB Mudra, to start social enterprise. May join Pratap Bose
He is setting up Social Quotient, a social cause marketing and communications company
http://www.mxmindia.com/2015/05/samyak-chakrabarty-quits-ddb-mudra-to-start-social-enterprise-may-join-pratap-bose/

Times of India bags INMA Global Innovation regional award
The Times of India group was among the seven companies rewarded for excellence in innovation by the International News Media Association (INMA), with social media curation company Storyful taking home worldwide first place in the Global Innovation Awards
http://www.mxmindia.com/2015/05/times-of-india-bags-inma-global-innovation-regional-award/

DDB Mudra North wins the creative mandate for McVitie's Biscuits
The agency was chosen following a multi-agency pitch involving major Indian advertising players such as Dentsu Marcom and McVitie's India's incumbent agency Publicis Capital
http://www.mxmindia.com/2015/05/ddb-mudra-north-wins-the-creative-mandate-for-mcvities-biscuits/

DMAi brings ECHO to Asia
The DMA International ECHO competition began in 1929 as the first direct mail awards show
http://www.mxmindia.com/2015/05/dmai-brings-echo%e2%84%a2-to-asia/

Sanjeev Kotnala: Mass Exodus: Are you the next victim?
Employee exodus is a not reading the tremors right, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/05/sanjeev-kotnala-mass-exodus-are-you-the-next-victim/

Bloomberg TV India introduces new programming line-up
Revamps the current Stock Market-centric programs
http://www.mxmindia.com/2015/05/bloomberg-tv-india-introduces-new-programming-line-up/

Stories on 17th Oct 14

From Maxus to? Q&A with Vikram Sakhuja
Q: Yeh kya hua, kaise hua, kyun huaaa? Vikram: Main toh chala jidhar challe rasta… only in this case I have an idea of what the manzil is + Lindsay Pattison (inset) is the new Maxus Global CEO
http://www.mxmindia.com/2014/10/from-global-ceo-maxus-to-qa-with-vikram-sakhuja/

Shailesh Kapoor: The Death of Festive Programming?
The truth is that the entire approach to festive programming has shifted hands from programming to ad sales, writes Shailesh Kapoor
http://www.mxmindia.com/2014/10/shailesh-kapoor-the-death-of-festive-programming/

Paritosh Srivastava promoted to COO Publicis Ambience
Paritosh will continue to report to Nakul Chopra, CEO South Asia
http://www.mxmindia.com/2014/10/paritosh-srivastava-promoted-to-coo-publicis-ambience/

Milind Pathak joins Madhouse India as COO
Milind comes on board with vast domain knowledge and experience in mobile VAS, marketing & advertising, content, mobile CRM and m-Commerce
http://www.mxmindia.com/2014/10/milind-pathak-joins-madhouse-india-as-coo/

Ruchir Joshi appointed Head of Content at FoodFood
He will be responsible for conceptualizing and executing cutting-edge content that speaks to a global audience
http://www.mxmindia.com/2014/10/ruchir-joshi-appointed-head-of-content-at-foodfood/

STAR Sports acquires rights to telecast IPTL
The IPTL is slated to kick start from November 28, 2014
http://www.mxmindia.com/2014/10/star-sports-acquires-rights-to-telecast-iptl/

INMA to host 8th Annual Conference in New Delhi
The conference will be held under the theme: "Print: Transform, Diversify, Grow"
http://www.mxmindia.com/2014/10/inma-to-host-8th-annual-conference-in-new-delhi/

What Ticks for Indian Consumers/ Women- Nikhil Rangnekar and Madhukar Sabnavis
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Nikhil Rangnekar and Madhukar Sabnavis
http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-women-nikhil-rangnekar-and-madhukar-sabnavis/

D&AD to introduce Wood and Graphite additions to the Pencil family
New Pencil line-up for 2015 designed to bring clarity to award levels
http://www.mxmindia.com/2014/10/dad-to-introduce-wood-and-graphite-additions-to-the-pencil-family/

TO THE NEW launches VIDEO+
Uniquely integrates social video strategy, production, distribution, marketing and technology to help brands engage with consumers using social video
http://www.mxmindia.com/2014/10/to-the-new-launches-video/

SRK appointed brand ambassador by Yepme
Yepme will introduce the actor through an extensive television campaign for its upcoming Autumn-Winter collection'14
http://www.mxmindia.com/2014/10/srk-appointed-brand-ambassador-by-yepme/

'Ehsaan Mat Lo, Discount Lo', says Yatra.com in new TVC
Urges travellers to avail discounts with Yatra's bouquet of offerings in hotel inventory

http://www.mxmindia.com/2014/10/ehsaan-mat-lo-discount-lo-says-yatra-com-in-new-tvc/

Stories on 4th Mar'14

L'Oreal long leap
Research & Innovation are an integral part of L'Oreal’s strategy to grow in India
http://www.mxmindia.com/2014/03/loreal-long-leap/

Bihar mein No 1 radio station kaunbaa? Aapan Hindustan Unilever ke 'Kan Khajura Tesan'
Hindustan Unilever runs Bihar's most popular radio on mobile phones... in fact the FMCG major has stopped advertising on traditional radio in the state
http://www.mxmindia.com/2014/03/bihar-mein-no-1-radio-station-kaunbaa-aapan-hindustan-unilever-ke-kan-khajura-tesan/

The Times of India group has 7 of 15 Indian finalists at INMA Awards 2014
The Times of India led all companies with seven finalist entries, followed by The New York Times and South China Morning Post with five each
http://www.mxmindia.com/2014/03/the-times-of-india-group-has-7-of-15-indian-finalists-at-inma-awards-2014/

Unlike @SrBachchan, Shah Rukh says he will not deride brands he's endorsed
... and King Khan Shah says that being a professional actor, he sees no issues with endorsing competing brands at different times
http://www.mxmindia.com/2014/03/unlike-srbachchan-shah-rukh-says-he-will-not-deride-brands-hes-endorsed/

Research offers insights on challenges faced by women at work
The research highlighted reviews of about 1000 women from across the country on the current work scenario in India
http://www.mxmindia.com/2014/03/research-offers-insights-on-challenges-faced-by-women-at-work/

Ranjona Banerji: Endless political coverage on TV can be tedious
Rather than reporting on the news and commenting on outcomes, our TV news channels have opted for a paparazzi predatory mode
http://www.mxmindia.com/2014/03/ranjona-banerji-endless-political-coverage-on-tv-can-be-tedious/

Max Life unveils campaign that extends brand promise further
Max Life launches three new TVC's highlighting its commitment to superior post sales service and quality of advice
http://www.mxmindia.com/2014/03/max-life-unveils-campaign-that-extends-brand-promise-further/

BIG Cinemas opts for washroom advertising for i-Sure
17 BIG Cinemas properties across the country will showcase branding for i-Sure, a single step ovulation detection kit in the ladies' washrooms
http://www.mxmindia.com/2014/03/big-cinemas-opts-for-washroom-advertising-for-i-sure/

CEO's Got Talent gets 3-member jury panel onboard
Raj Nayak, CEO, Colors, celebrated director-producer Mahesh Bhatt and actor Raveena Tandon are set to be part of the jury panel
http://www.mxmindia.com/2014/03/ceos-got-talent-gets-3-member-jury-panel-onboard/

IAMAI report shows spurt in internet users across verticals
According to the data captured from major e-tailing sites in the monthly tracker, online visit to branded apparels and designer label segments showed a rise of 113 percent and 41 percent respectively

http://www.mxmindia.com/2014/03/iamai-report-shows-spurt-in-internet-users-across-verticals/