Stories on 10th Jan '14

End of the road for TAM?
Does the cabinet approval for the TRAI guidelines mean the end of the way TAM is owned or run currently? Perhaps. An analysis
http://www.mxmindia.com/2014/01/end-of-the-road-for-tam/


Shailesh Kapoor | TV Ratings: Take It Easy, TRAI. Come Soon, BARC
The TRAI guidelines on TV ratings, while well-intended, have a "meddling" feel to them, which fear may slow down BARC’s progress, fears Shailesh Kapoor
http://www.mxmindia.com/2014/01/shailesh-kapoor-tv-ratings-take-it-easy-trai-come-soon-barc/


177 case studies shortlisted for Effie 2013
The Effie 2013 awards night will now be held on Friday, January 17 in Mumbai at the Taj Lands End.
http://www.mxmindia.com/2014/01/177-case-studies-shortlisted-for-effie-2013/


VServ infographic on mobile app development
Based on a survey of 1500 app developers, a VServ infographic showcases statistics and trends about app development while highlighting preferred platforms and development tools
http://www.mxmindia.com/2014/01/vserv-infographic-on-mobile-app-development/


Ranjona Banerji: Debauchery UnLtd on News TV
Watching Arnab Goswami and Rahul Kanwal makes Ranjona Banerji feel for the star anchors. What they really want is a platform where they can share their opinions with the world, she writes. Instead, they’re stuck in a format where they have to ask other people for their opinions
http://www.mxmindia.com/2014/01/ranjona-banerji-debauchery-unltd-on-news-tv/


Bharti AXA General Insurance takes streets to spread health insurance awareness
The insurance company uses viral internet marketing with true-to-life videos centred around critical illnesses
http://www.mxmindia.com/2014/01/bharti-axa-general-insurance-takes-streets-to-spread-health-insurance-awareness/


Nimbus Sport facilitates Liverpool FC & Xolo partnership
Nimbus helps Liverpool Football Club ink first regional marketing partnership in India with Xolo
http://www.mxmindia.com/2014/01/bharti-axa-general-insurance-takes-streets-to-spread-health-insurance-awareness/


Dainik Bhaskar starts work on 3rd edition of 'Mosaic'
Mosaic 2014 will champion print advertising by publishing top creative work from India
http://www.mxmindia.com/2014/01/dainik-bhaskar-starts-work-on-3rd-edition-of-mosaic/


Dhoni's Helicopter Shot in Kiwi series only on Sony Six
Pardon the headline. But we were trying to innovate to draw you into a report on Sony Six bagging exclusive rights to the New Zealand - India 5ODI+2Tests series
http://www.mxmindia.com/2014/01/dhonis-helicopter-shot-in-kiwi-series-only-on-sony-six/

Stories on 10th Apr '13

Mosaic II: Reliving the best of print
30-seconder or no 30-seconder, the medium of print is the one which endures. MxMIndia takes a look at the second edition of Mosaic, the best of print advertising​, published by the Dainik Bhaskar group​
 http://www.mxmindia.com/?p=45582


Tata Sky's KV Anand joins Hathway as Prez, Digital Platforms
Hathway Cable & Datacom Limited has announced the appointment of K V Anand as President ‐ Digital Platforms. He was previously at Tata Sky
http://www.mxmindia.com/?p=45599


HomeShop18 celebrates 5th anniversary
A month-long promotional offer with five cars, gold coins, cellphones etc are on offer
http://www.mxmindia.com/?p=45638


CareerBuilder awards Digital AOR to Havas
Havas Media was awarded the duties a multi-agency pitch that reportedly lasted over two months
http://www.mxmindia.com/?p=45633


Venugopal Bhamidipati joins Ormax as Insights Head
Media insights firm Ormax Media has augmented its research team with the appointment of Venugopal Bhamidipati as Insights Head - Print, Radio & Branded Entertainment
http://www.mxmindia.com/?p=45597


Scamadgate-2 | Anil Thakraney: Penalize the scamsters
Time for debates and angry tweets/FB updates is over. It's time for hard action. The Goafest organizers should announce that scam ads entered slyly as official work will invite a hefty fine for the ad agency
http://www.mxmindia.com/?p=45598


 MyUniverse, moneycontrol.com offer personal finance management platform
Aditya Birla Money MyUniverse has entered into an exclusive partnership with moneycontrol.com, and will offer a state-of-the-art personal finance management platform to its 1.9 million portfolio users
http://www.mxmindia.com/?p=45600



ANCHOR | One Big Idea by Sanjay Hemady
Let's play the game now
http://www.mxmindia.com/?p=45641