Stories on 20th Jan '14

Lowe Lintas, HUL win big at Effie 2013
Lowe Lintas doesn't allow Ogilvy fifth consecutive 'Agency of the Year' title by 35 points as Hindustan Lever gets past Cadbury by 50 points + Quick chats with Hemant Bakshi of HUL and R Balki of Lowe Lintas
http://www.mxmindia.com/2014/01/lowe-lintas-hul-win-big-at-effie-2013/

Cadbury misses a hat-trick as Ogilvy misses 5th consecutive crown + Effies 2013 Tally tables
From 2009 onwards, Ogilvy has been Agency of the Year. But the Client of the Year title has moved around a bit - in 2009, Vodafone, in 2010 to Tata Teleservices and in 2011 and 2012 to Cadbury
http://www.mxmindia.com/2014/01/cadbury-misses-a-hat-trick-as-ogilvy-misses-fifth-consecutive-crown-effies-2013-tally-tables/

As time ticks on measurement guidelines, will TAM take MIB to court?
The industry grapevine suggests that TAM will take the Ministry of Information and Broadcasting to court on the deadline of the measurement guidelines
http://www.mxmindia.com/2014/01/as-time-ticks-on-measurement-guidelines-will-tam-take-mib-to-court/

Starcom wins media duties for Jindal Panther TMT Rebars
The media mandate for Jindal Panther TMT Rebars is worth Rs 15 crore
http://www.mxmindia.com/2014/01/starcom-wins-media-duties-for-jindal-panther-tmt-rebars/

Amith Prabhu: Time to protect our profession from quacks
The profession that helps build and protect reputations has nothing to protect its reputation. Is there a way out of this situation before it is too late, asks Amith Prabhu

http://www.mxmindia.com/2014/01/amith-prabhu-time-to-protect-our-profession-from-quacks/

Stories on 16th Jan '14

Clients want works that work: Ajay Kakar on Effie 2013
The Chairperson of Ad Club's Effie 2013 on the 20 percent increase in entries and how effectiveness, more than just creativity, is what clients seek
http://www.mxmindia.com/2014/01/clients-want-works-that-work-ajay-kakar-on-effie-2013/

RBNL recasts broadcast play, ends jv with CBS
The priority being flagship brands 92.7 Big FM, Hindi GEC Big Magic and regional foray with BIG Magic Bihar and Jharkhand, as per an RBNL statement
http://www.mxmindia.com/2014/01/rbnl-recasts-broadcast-play-ends-jv-with-cbs/

Week 2 sees Sab and Life OK tie
Week 2 of 2014 saw Zee rising to #2 with Sab and Life OK joint #4 in the weekly TAM ratings
http://www.mxmindia.com/2014/01/week-2-see-sab-and-life-ok-tie/

M K Anand to head Times Television, Sunil Lulla to head to BCCL in new role: Sources
According to source, the former Disney UTV MD-Media Networks will take charge of Times Television from Sunil Lulla who will move to a new role, possibly in the MD's office
http://www.mxmindia.com/2014/01/m-k-anand-to-head-times-television-sunil-lulla-to-head-to-bccl-in-new-role-sources/

Arijit Ray moves to group role as Simi Sabhaney joins Dentsu Comm as CEO
Arijit Ray will lead New Business Development at Dentsu India Group as Simi Sabhaney, former President (Bengaluru and Chennai) at Ogilvy India moves into his role
http://www.mxmindia.com/2014/01/m-k-anand-to-head-times-television-sunil-lulla-to-head-to-bccl-in-new-role-sources/

Times gets gung-ho on Gujarat [Updated]
All eyes on the Times of India group as it is set to launch Gujarati daily 'NavGujarat Samay' from Ahmedabad tomorrow
http://www.mxmindia.com/2014/01/times-gets-gung-ho-on-gujarat/

Sony Six scores big with FIFA World Cup Brazil & Russia rights
The deal also includes rights to the FIFCA Under-17 World Cup 2017 to be hosted by India
http://www.mxmindia.com/2014/01/sony-six-scores-big-with-fifa-world-cup-brazil-russia-rights/

Tupperware appoints Chandan Deep Singh Dang as CMO
Ex-Wrigley/Nokia/Pepsi/HUL marketing honcho now joins Tupperware
http://www.mxmindia.com/2014/01/sony-six-scores-big-with-fifa-world-cup-brazil-russia-rights/

Havas awarded global media buying role for Iglo group
European frozen foods major Iglo Group has hired Havas Media as its global media buying agency
http://www.mxmindia.com/2014/01/havas-awarded-global-media-buying-role-for-iglo-group/

Stories on 10th Jan '14

End of the road for TAM?
Does the cabinet approval for the TRAI guidelines mean the end of the way TAM is owned or run currently? Perhaps. An analysis
http://www.mxmindia.com/2014/01/end-of-the-road-for-tam/


Shailesh Kapoor | TV Ratings: Take It Easy, TRAI. Come Soon, BARC
The TRAI guidelines on TV ratings, while well-intended, have a "meddling" feel to them, which fear may slow down BARC’s progress, fears Shailesh Kapoor
http://www.mxmindia.com/2014/01/shailesh-kapoor-tv-ratings-take-it-easy-trai-come-soon-barc/


177 case studies shortlisted for Effie 2013
The Effie 2013 awards night will now be held on Friday, January 17 in Mumbai at the Taj Lands End.
http://www.mxmindia.com/2014/01/177-case-studies-shortlisted-for-effie-2013/


VServ infographic on mobile app development
Based on a survey of 1500 app developers, a VServ infographic showcases statistics and trends about app development while highlighting preferred platforms and development tools
http://www.mxmindia.com/2014/01/vserv-infographic-on-mobile-app-development/


Ranjona Banerji: Debauchery UnLtd on News TV
Watching Arnab Goswami and Rahul Kanwal makes Ranjona Banerji feel for the star anchors. What they really want is a platform where they can share their opinions with the world, she writes. Instead, they’re stuck in a format where they have to ask other people for their opinions
http://www.mxmindia.com/2014/01/ranjona-banerji-debauchery-unltd-on-news-tv/


Bharti AXA General Insurance takes streets to spread health insurance awareness
The insurance company uses viral internet marketing with true-to-life videos centred around critical illnesses
http://www.mxmindia.com/2014/01/bharti-axa-general-insurance-takes-streets-to-spread-health-insurance-awareness/


Nimbus Sport facilitates Liverpool FC & Xolo partnership
Nimbus helps Liverpool Football Club ink first regional marketing partnership in India with Xolo
http://www.mxmindia.com/2014/01/bharti-axa-general-insurance-takes-streets-to-spread-health-insurance-awareness/


Dainik Bhaskar starts work on 3rd edition of 'Mosaic'
Mosaic 2014 will champion print advertising by publishing top creative work from India
http://www.mxmindia.com/2014/01/dainik-bhaskar-starts-work-on-3rd-edition-of-mosaic/


Dhoni's Helicopter Shot in Kiwi series only on Sony Six
Pardon the headline. But we were trying to innovate to draw you into a report on Sony Six bagging exclusive rights to the New Zealand - India 5ODI+2Tests series
http://www.mxmindia.com/2014/01/dhonis-helicopter-shot-in-kiwi-series-only-on-sony-six/