Stories on 22nd Aug 14

Lunch with MxM: Partho Dasgupta, CEO, BARC
An IRS 2013-like won’t happen when the new TV measurement data is released given enough checks and validation, he insists
http://www.mxmindia.com/2014/08/lunch-with-mxm-partho-dasgupta-ceo-barc/

REALTY CHECK: Day 12 | Sachin Kulkarni: Sustainable, multi-pronged strategy needed for Affordable Housing
There cannot be one single solution with the government for promoting affordable housing... it has to be a sustainable, multi-pronged strategy, writes Sachin Kulkarni Managing Director, Vastushodh Projects
http://www.mxmindia.com/2014/08/realty-check-day-12-sachin-kulkarni-sustainable-multi-pronged-strategy-needed-for-affordable-housing/

Dish TV opts for MEC India as its media partner
With digitalization phase 3 & 4 on the anvil, the brand is planning for significant growth acquisition volumes as well as, retention initiatives
http://www.mxmindia.com/2014/08/dish-tv-opts-for-mec-india-as-its-media-partner/

Shailesh Kapoor: Same Day. Same Slot. Three Launches. It Happens Only In India!
Three big channels launching new properties on the same day in the same slot has to be a first in the nearly 25 years history of Hindi GECs, writes Shailesh Kapoor
http://www.mxmindia.com/2014/08/shailesh-kapoor-same-day-same-slot-three-launches-it-happens-only-in-india/

Ranjona Banerji: Sensitivity in dealing with closure is not in their DNA
Once more you see a media organisation getting away with sacking staff at short notice with no severance package and no fight from senior staff, rues Ranjona Banerji
http://www.mxmindia.com/2014/08/ranjona-banerji-sensitivity-in-dealing-with-closure-is-not-in-their-dna/

ENIL strengthens leadership team
As part of the new team structure, Hitesh Sharma, erstwhile COO, has been promoted to Executive President
http://www.mxmindia.com/2014/08/enil-strengthens-leadership-team/

'Camel crayons se hoga fun', says new campaign by RK Swamy BBDO
The TVC features many fun-filled situations using different kinds of crayons offered by Camel
http://www.mxmindia.com/2014/08/camel-crayons-se-hoga-fun-says-new-campaign-by-rk-swamy-bbdo/

Seven3Sports bags digital rights of Bundesliga
Through Bundesliga, Seven3Sports aims to bring about a surge in the Football viewership within the country
http://www.mxmindia.com/2014/08/seven3sports-bags-digital-rights-of-bundesliga/

What Ticks for Indian Consumers/ Teens - Geetanjali Bhattacharji and Ritu Gupta
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Geetanjali Bhattacharji and Ritu Gupta

http://www.mxmindia.com/2014/08/what-ticks-for-indian-consumers-teens-%e2%80%93-geetanjali-bhattacharji-and-ritu-gupta/

Stories on 13th Aug 14

One Minute View: TRAI misplaced views on media ownership
While the regulator has done some great work with telecom and digitization, many of its views on broadcast are misplaced
http://www.mxmindia.com/2014/08/one-minute-view-trai-misplaced-views-on-media-ownership/

Proprietary planning tool 'Resolve' launched by Maxus
Delivering new insights for Indian brands to improve consumer marketing strategies. Read more
http://www.mxmindia.com/2014/08/proprietary-planning-tool-resolve-launched-by-maxus/

Akash Chawla appointed Business Head of Essel Vision Productions
ZEEL has appointed Akash Chawla, who has successfully been heading the Marketing Function for National Channels at ZEEL, to take charge as the Business Head - EVPL. Read more
http://www.mxmindia.com/2014/08/akash-chawla-appointed-business-head-of-essel-vision-productions/

Nusli Wadia wants Britannia to be Cookie King
India's second-largest biscuit maker Britannia Industries plans to to overtake Parle and become market leader, its chairman told shareholders at the company's AGM yesterday. Read more
http://www.mxmindia.com/2014/08/nusli-wadia-wants-britannia-to-be-cookie-king/

Sanjeev Kotnala: Nothing wrong if the Boss cooks
Why do we shy away and find fault at reflecting what really is happening in our society, Sanjeev Kotnala writes on the Airtel ad. Read more
http://www.mxmindia.com/2014/08/sanjeev-kotnala-nothing-wrong-if-the-boss-cooks/

FCB Ulka highlights 'Shake Feature' for Snapdeal
The new TVC created by FCB Ulka gets the message across, by highlighting the app cleverly. Read more
http://www.mxmindia.com/2014/08/fcb-ulka-highlights-shake-feature-for-snapdeal/

EMVIEs receives encouraging response this year
Two trophies will be presented to the agency and client each. Read more
http://www.mxmindia.com/2014/08/emvies-receives-encouraging-response-this-year/

Sony Six bags Champions Tennis League mandate
The league will witness national and international tennis talent with each team having top ATP and WTA players, captained by a Tennis legend. Read more
http://www.mxmindia.com/2014/08/sony-six-bags-champions-tennis-league-mandate/

What Ticks for Indian Consumers/Women: Vinay Bhatia and Mitrajit Bhattacharya
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Vinay Bhatia and Mitrajit Bhattacharya. Read more
http://www.mxmindia.com/2014/08/what-ticks-for-indian-consumerswomen-vinay-bhatia-and-mitrajit-bhattacharya/

Aimia forms JV with Fractal Analytics
The exclusive commercial agreement will deepen Aimia's analytics capabilities. Read more
http://www.mxmindia.com/2014/08/aimia-forms-jv-with-fractal-analytics/

Grey says 'Hello Life' for Fiat Punto
The challenge that GREY group faced was that the communication had to capture the famed solidity of the car and yet promote the stylish new looks and features. Read more
http://www.mxmindia.com/2014/08/grey-says-hello-life-for-fiat-punto/

Micromax unveils 'Roobaroo Micromax Unite Anthem'
The Anthem is an extension of the Unite 2 campaign

http://www.mxmindia.com/2014/08/micromax-unveils-roobaroo-micromax-unite-anthem/