Stories on 14th Mar '17

Time to show the door to Exit Polls?
Either editors don't listen to what reporters tell them or reporters doctor their reports to fit newsroom ideas, rues Ranjona Banerji
http://www.mxmindia.com/?p=100703

HDFC MF's fight against cancer in new TVC
Publicis Ambience, the agency on the brand, has conceptualised and executed the campaign
http://www.mxmindia.com/?p=100668

Famous Innovations appoints Namit Prasad to head Planning
Prasad comes with over 10 years of experience in Brand Planning & Strategy
http://www.mxmindia.com/?p=100676

Six months is all it takes to undergo change, affirms OLX in latest campaign
OLX releases new brand campaign derived from latest trends & consumer insights
http://www.mxmindia.com/?p=100674

Organic Harvest urges consumers to get closer to nature
Organic Harvest's new ad campaign promotes the belief that the closer you are to the nature, the better it is for your beauty regime
http://www.mxmindia.com/?p=100673

Amagi Media Labs announces the launch of Amagi Measure
Recently, Amagi partnered with India’s apex television viewership monitoring body - BARC India to monitor geo targeted TV campaigns
http://www.mxmindia.com/?p=100672

Ranveer Singh promotes #InLoveWithSwitzerland
The 'InLoveWithSwitzerland' campaign highlights the best experiences that one can have in Switzerland
http://www.mxmindia.com/?p=100671

Stories on 6th Nov 14

4 must-dos to revive Brand Maharashtra
So what should do the new BJP-led government do to uplift Brand Maharashtra. A quick list by Avik Chattopadhyay
http://www.mxmindia.com/2014/11/4-must-dos-to-revive-brand-maharashtra/

Lenovo uses SnapChat to warm up fans about new phone features
#VibeUpMyLife, a 72-hour Art-a-Thon showcases artists (in real-time) working on challenges they receive
http://www.mxmindia.com/2014/11/lenovo-uses-snapchat-to-warm-up-fans-about-new-phone-features/

O&M executes new campaign for Center Fruit Xplode
The product is available in Lemon & Orange flavours
http://www.mxmindia.com/2014/11/om-executes-new-campaign-for-center-fruit-xplode/

Hathway ropes in Aidem to handle ad-sales function
Its subscriber base constitutes approximately 52 per cent of the total cable broadband market in India
http://www.mxmindia.com/2014/11/hathway-ropes-in-aidem-to-handle-ad-sales-function/

Lowe Lintas unveils new campaign for Alto
Lowe Lintas has unveiled a new campaign that takes the viewers through new features that the refreshed car brand has to offer
http://www.mxmindia.com/2014/11/lowe-lintas-unveils-new-campaign-for-alto/

What Ticks for Indian Consumers/ Women - Prathap Suthan and Gautam Talwar/ Kavita Kailas
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Prathap Suthan and Gautam Talwar and Kavita Kailas
http://www.mxmindia.com/2014/11/what-ticks-for-indian-consumers-women-prathap-suthan-and-gautam-talwar-kavita-kailas/