Stories on 14th Mar '17

Time to show the door to Exit Polls?
Either editors don't listen to what reporters tell them or reporters doctor their reports to fit newsroom ideas, rues Ranjona Banerji
http://www.mxmindia.com/?p=100703

HDFC MF's fight against cancer in new TVC
Publicis Ambience, the agency on the brand, has conceptualised and executed the campaign
http://www.mxmindia.com/?p=100668

Famous Innovations appoints Namit Prasad to head Planning
Prasad comes with over 10 years of experience in Brand Planning & Strategy
http://www.mxmindia.com/?p=100676

Six months is all it takes to undergo change, affirms OLX in latest campaign
OLX releases new brand campaign derived from latest trends & consumer insights
http://www.mxmindia.com/?p=100674

Organic Harvest urges consumers to get closer to nature
Organic Harvest's new ad campaign promotes the belief that the closer you are to the nature, the better it is for your beauty regime
http://www.mxmindia.com/?p=100673

Amagi Media Labs announces the launch of Amagi Measure
Recently, Amagi partnered with India’s apex television viewership monitoring body - BARC India to monitor geo targeted TV campaigns
http://www.mxmindia.com/?p=100672

Ranveer Singh promotes #InLoveWithSwitzerland
The 'InLoveWithSwitzerland' campaign highlights the best experiences that one can have in Switzerland
http://www.mxmindia.com/?p=100671

Stories on 20th Apr '15

IAA Leadership Awards 2015 presented
The premier awards for advertising, media and marketing professionals were presented with much fanfare on Saturday
http://www.mxmindia.com/2015/04/iaa-leadership-awards-2015-presented/

Shailesh Kapoor: Wake up to a World beyond Formulaic Entertainment
Replicating existing success stories through variants (called 'formula' in our industry) is fine to a point, but when that becomes the only way of working, you are in for long-term trouble, writes Shailesh Kapoor
http://www.mxmindia.com/2015/04/shailesh-kapoor-wake-up-to-a-world-beyond-formulaic-entertainment/

Ceat unveils campaign to promote tubeless tyres offering
The TV campaign has two distinct TVCs showing the human nature of lying to hide their mistakes
http://www.mxmindia.com/2015/04/ceat-unveils-campaign-to-promote-tubeless-tyres-offering/

Fastrack unveils latest campaign to promote new offering
The brand's latest campaign for summer sunglasses includes a TVC, microsite and crowdsourced look book
http://www.mxmindia.com/2015/04/fastrack-unveils-latest-campaign-to-promote-new-offering/

Times Network announces slew of appointments
New alignment within the group's sales force aimed at meeting higher growth targets with an aggressive approach of Now or Nothing
http://www.mxmindia.com/2015/04/times-network-announces-slew-of-appointments/

'Freedom of expression' matters for Baggit
It will also be the anthem that forms the basis of all advertising and design work on the brand
http://www.mxmindia.com/2015/04/freedom-of-expression-matters-for-baggit/

Amith Prabhu: Why PR is never going to get its due for a long time?
When will PR professionals learn to praise an achievement so that the profession gets the recognition it ought to get, asks Amith Prabhu
http://www.mxmindia.com/2015/04/amith-prabhu-why-pr-is-never-going-to-get-its-due-for-a-long-time/

Coffee & Conversations with Rahul Kishore: Week #4: Shantanu Bhanja
In this edition of Coffee & Conversations, Rahul Kishore spends some quality time with Shantanu Bhanja, Chief Digital Officer, HT Media

http://www.mxmindia.com/2015/04/coffee-conversations-with-rahul-kishore-week-4-shantanu-bhanja/

Stories on 27th Mar'14

7 trends about the 'Ambitious, Balanced, Confident' Woman
Presenting highlights from Elephant Design's Trendswatch on the new Indian woman
http://www.mxmindia.com/2014/03/7-trends-about-the-ambitious-balanced-confident-woman/

HT, Hindu & ABP groups get together to offer single-platform reach to advertisers
OneIndia, available by invitation to select display advertisers only, offers the unique benefit of a single-platform reach comparable and incremental to television
http://www.mxmindia.com/2014/03/ht-hindu-abp-groups-get-together-to-offer-single-platform-reach-to-advertisers/

IPAN H+K Strategies announces new leadership
Hill+Knowlton Strategies has announced changes to the leadership in two of its offices in India
http://www.mxmindia.com/2014/03/ipan-hk-strategies-announces-new-leadership/

21st Century Fox announces Board & Executive leadership changes
The Board has appointed Lachlan Murdoch Non-Executive Co-Chairman and James Murdoch has been elevated to the position of Co-Chief Operating Officer
http://www.mxmindia.com/2014/03/21st-century-fox-announces-board-executive-leadership-changes/

OLX says SELLphone, as it launches mobile app
The TVC shows an empowered, smart, and vivacious woman protagonist, and reinforces the ease and simplicity of the OLX Mobile App

http://www.mxmindia.com/2014/03/olx-says-sellphone-as-it-launches-mobile-app/

Stories on 17th July '13

Broadcasters-advertisers bhai-bhai?!
A compromise is imminent by getting broadcasters and advertisers to agree to a weekly ratings release and CPT as the currency
http://www.mxmindia.com/2013/07/broadcasters-advertisers-bhai-bhai/

Celebs now include social media in endorsement contracts, get paid separately for tweeting
Celebrities in India, like their counterparts in the West, have started including social media like Twitter and Facebook in their brand endorsement contracts or are getting paid separately for tweeting about brands, as marketers scurry to reach their online fan base
http://www.mxmindia.com/2013/07/celebs-now-include-social-media-in-endorsement-contracts-get-paid-separately-for-tweeting/

Online classifieds site OLX selects Lowe Lintas as creative agency
Lowe Lintas gets picked up as OLX's creative agency after a stiff multi-agency pitch
http://www.mxmindia.com/2013/07/online-classifieds-site-olx-selects-lowe-lintas-as-creative-agency/

Lokmat Samachar launches 7th edition in Chhindwara, MP
The Lokmat group launches its 21st edition with a seminar on the 'Role of politics and media in the development of the common man' + Jaldi 5 Q&A with Editor Vikas Mishra
http://www.mxmindia.com/2013/07/lokmat-samachar-launches-7th-edition-in-chhindwara-mp/

MSLGroup is Asia Pacific Consultancy of the Year
MSLGroup bags Holmes Report and Campaign Asia-Pacific PR Week awards for public relations
http://www.mxmindia.com/2013/07/mslgroup-is-asia-pacific-consultancy-of-the-year/

Shirin Johari joins TBWA as CD
TBWA\India has announced the appointment of Shirin Johari as Creative Director. Ms Johari will be based in Mumbai, reporting to Parixit Bhattacharya, Chief Creative Officer of the agency
http://www.mxmindia.com/2013/07/shirin-johari-joins-tbwa-as-cd/

Open magazine launches breakfast chat series
Open magazine has launched a breakfast chat series in association with restaurant chain Some House Deli
http://www.mxmindia.com/2013/07/open-magazine-launches-breakfast-chat-series/

Tata Capital invites Indians to share their 'Do Right' story
The finance firm launches the Do Right Initiative at www.doright.in
http://www.mxmindia.com/2013/07/tata-capital-invites-indians-to-share-their-do-right-story/

Ranjona Banerji: Modi mania in the media
If the Gujarat CM sneezes, it'll be time for a political debate on TV and a dissection of the symbolism of a sneeze on opinion-based websites, writes Ranjona Banerji
http://www.mxmindia.com/2013/07/ranjona-banerji-modi-mania-in-the-media/

Anil Thakraney: Reportage must be free of bias
Anil Thakraney on how The Times of India report on the tortuous time a lady exec with an artificial limb had at the airport ought to have got the version from the security staff

http://www.mxmindia.com/2013/07/ranjona-banerji-modi-mania-in-the-media/