Stories on 23rd Jan '17

Muted growth for TV adspends forecast: Kotak
A report by Kotak Institutional Equities released last week looks at the growth of last year and what it could be in 2017
http://www.mxmindia.com/?p=98681

Indrani Sen: Are Indian Newspapers Ailing?
To what extent the recommendation of the latest wage board would affect the bottomline of the large newspapers is debatable, writes Indrani Sen
http://www.mxmindia.com/?p=98679

Titan Raga upholds the choice of motherhood
The latest campaign highlights the progressive mindset of the modern Indian woman
http://www.mxmindia.com/?p=98678

Ayush ministry partners ASCI to co-regulate misleading ads
This partnership will put in place, a much needed formal mechanism to monitor and curtail misleading advertisements in the AYUSH sector
http://www.mxmindia.com/?p=98676

Vikas Khanchandani joins Arnab Goswami's Republic as CEO
With an impressive experience of over 20 years, Vikas Khanchandani will head the business of the upcoming independent media venture
http://www.mxmindia.com/?p=98673

My FM expands base in Maharashtra
In another month’s time three more station will go live i.e. Sholapur, Dhule and Akola
http://www.mxmindia.com/?p=98675

SonyLIV unveils health & wellness content platform, LIV FIT
Ropes in Suniel Shetty and other fitness trainers such as Mickey Mehta, YasimKarachiwala, Ramona Braganza, Shivoham and others to share their fitness secrets
http://www.mxmindia.com/?p=98674

Yatra unveils new brand identity, seeks to connect with the new-age traveller
New logo conveys a seamless travel experience delivered via Yatra's new marketplace model
http://www.mxmindia.com/?p=98672

Stories on 7th Jan '16

It's here! Netflix arrives, will storm screens!
The leading on-demand video service now in India with a month's free trial + Interview with Netflix spokesperson
http://www.mxmindia.com/2016/01/its-here-netflix-arrives-will-storm-screens/

Dear MxM by Jaisurya Das: The salary offered doesn't allow me a decent home in Mumbai... so why work?
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to reader queries on career and personal issues
http://www.mxmindia.com/2016/01/dear-mxm-by-jaisurya-das-the-salary-offered-doesnt-allow-me-a-decent-home-in-mumbai-so-why-work/

Mindshare appoints Kevin Rooney as Chief Growth Officer
Rooney's new role will have him overseeing all aspects of growth across the agency, and he will work closely with Mindshare’s leadership team to optimize their product development, business plans, and create new revenue streams
http://www.mxmindia.com/2016/01/mindshare-fulcrum-gets-hul-yrf-for-indias-first-transgender-band/

Happ Post launched for 'sunshine' take on news
Happ Post is available as a native app for iOS and Android devices downloadable at http://onelink.to/bbuvww and as a web offering on www.happpost.com
http://www.mxmindia.com/2016/01/happ-post-launched-for-sunshine-take-on-news/

Deepak Singh appointed Chief Creative Officer at The Social Street
Deepak brings a wealth of experience, spanning 15 years, having worked with advertising firms like Leo Burnett, Grey Worldwide, McCann Erickson, DDB Mudra and Dentsu
http://www.mxmindia.com/2016/01/deepak-singh-appointed-chief-creative-officer-at-the-social-street/

Mindshare appoints Kevin Rooney as Chief Growth Officer
Rooney's new role will have him overseeing all aspects of growth across the agency, and he will work closely with Mindshare’s leadership team to optimize their product development, business plans, and create new revenue streams
http://www.mxmindia.com/2016/01/mindshare-appoints-kevin-rooney-as-chief-growth-officer/

5th edition of Facebook Awards announced
The 2015 Awards represented the biggest and most inspiring creative collection for Facebook as it reviewed over 2,700 submissions from 160 countries that offered a snapshot of the state of creativity and innovation across Facebook, Instagram and the entire industry
http://www.mxmindia.com/2016/01/5th-edition-of-facebook-awards-announced/

Balaji Telefilms hands over sales mandate of Box Cricket League to Aidem Ventures
Box Cricket League will air its second season on India's leading Hindi GEC, Colors & Colors HD from Feb 28th 2016

http://www.mxmindia.com/2016/01/balaji-telefilms-hands-over-sales-mandate-of-box-cricket-league-to-aidem-ventures/

Stories on 6th Nov 14

4 must-dos to revive Brand Maharashtra
So what should do the new BJP-led government do to uplift Brand Maharashtra. A quick list by Avik Chattopadhyay
http://www.mxmindia.com/2014/11/4-must-dos-to-revive-brand-maharashtra/

Lenovo uses SnapChat to warm up fans about new phone features
#VibeUpMyLife, a 72-hour Art-a-Thon showcases artists (in real-time) working on challenges they receive
http://www.mxmindia.com/2014/11/lenovo-uses-snapchat-to-warm-up-fans-about-new-phone-features/

O&M executes new campaign for Center Fruit Xplode
The product is available in Lemon & Orange flavours
http://www.mxmindia.com/2014/11/om-executes-new-campaign-for-center-fruit-xplode/

Hathway ropes in Aidem to handle ad-sales function
Its subscriber base constitutes approximately 52 per cent of the total cable broadband market in India
http://www.mxmindia.com/2014/11/hathway-ropes-in-aidem-to-handle-ad-sales-function/

Lowe Lintas unveils new campaign for Alto
Lowe Lintas has unveiled a new campaign that takes the viewers through new features that the refreshed car brand has to offer
http://www.mxmindia.com/2014/11/lowe-lintas-unveils-new-campaign-for-alto/

What Ticks for Indian Consumers/ Women - Prathap Suthan and Gautam Talwar/ Kavita Kailas
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Prathap Suthan and Gautam Talwar and Kavita Kailas
http://www.mxmindia.com/2014/11/what-ticks-for-indian-consumers-women-prathap-suthan-and-gautam-talwar-kavita-kailas/