Stories on 6th Nov 14

4 must-dos to revive Brand Maharashtra
So what should do the new BJP-led government do to uplift Brand Maharashtra. A quick list by Avik Chattopadhyay
http://www.mxmindia.com/2014/11/4-must-dos-to-revive-brand-maharashtra/

Lenovo uses SnapChat to warm up fans about new phone features
#VibeUpMyLife, a 72-hour Art-a-Thon showcases artists (in real-time) working on challenges they receive
http://www.mxmindia.com/2014/11/lenovo-uses-snapchat-to-warm-up-fans-about-new-phone-features/

O&M executes new campaign for Center Fruit Xplode
The product is available in Lemon & Orange flavours
http://www.mxmindia.com/2014/11/om-executes-new-campaign-for-center-fruit-xplode/

Hathway ropes in Aidem to handle ad-sales function
Its subscriber base constitutes approximately 52 per cent of the total cable broadband market in India
http://www.mxmindia.com/2014/11/hathway-ropes-in-aidem-to-handle-ad-sales-function/

Lowe Lintas unveils new campaign for Alto
Lowe Lintas has unveiled a new campaign that takes the viewers through new features that the refreshed car brand has to offer
http://www.mxmindia.com/2014/11/lowe-lintas-unveils-new-campaign-for-alto/

What Ticks for Indian Consumers/ Women - Prathap Suthan and Gautam Talwar/ Kavita Kailas
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Prathap Suthan and Gautam Talwar and Kavita Kailas
http://www.mxmindia.com/2014/11/what-ticks-for-indian-consumers-women-prathap-suthan-and-gautam-talwar-kavita-kailas/

Stories on 10th Apr '14

A request from MxMIndia: Please Vote!
If you live in an area that going to polls today and if you haven't voted already, please do so now. Puhleez!
http://www.mxmindia.com/2014/04/a-request-from-mxmindia-please-vote/

After endorsing Tabs, Ranbir extends Lenovo association to smartphones
Ranbir will endorse Lenovo's range of smartphones and will feature in various television and online commercials for the brand in India
http://www.mxmindia.com/2014/04/after-endorsing-tabs-ranbir-extends-lenovo-association-to-smartphones/

Entry dates for Goafest Abbys extended
The Awards Governing Council of Goafest 2014 has extended the dates for its entries for Goafest Abbys 2014
http://www.mxmindia.com/2014/04/entry-dates-for-goafest-abbys-extended/

Vserv.mobi unveils data augmented mobile platform, RTB
The platform will provide advertisers massive reach while allowing them to selectively target and bid for specific clusters of audience
http://www.mxmindia.com/2014/04/vserv-mobi-unveils-data-augmented-mobile-platform-rtb/

Rathi Gangappa joins MediaCom as Head West
Rathi will report into Debraj Tripathy, MD, MediaCom India and will oversee P&G and rest of the West businesses
http://www.mxmindia.com/2014/04/rathi-gangappa-joins-mediacom-as-head-west/

FB races to the 100mn user mark
Facebook has crossed 100 million users in India with more than 84 million of the users being connected through mobile
http://www.mxmindia.com/2014/04/fb-races-to-the-100mn-user-mark/

YC Agarwal joins Dainik Bhaskar as Managing Editor
Agarwal has joined the Group as Managing Editor of Bihar and Jharkhand
http://www.mxmindia.com/2014/04/yc-agarwal-joins-dainik-bhaskar-as-managing-editor/

Cadbury emphasizes on 'eat state' with new 5Star variant
Cadbury 5Star Chomp's new campaign emphasises on the 'eat state' as its core message

http://www.mxmindia.com/2014/04/cadbury-emphasizes-on-eat-state-with-new-5star-variant/

Stories on 23th May '13

A creative night to remember
Mumbai was among the 24 cities across the world where young talent participated in what’s billed as speed-dating for creatives
http://www.mxmindia.com/?p=48257

Global marketing outlook remains positive in May: Warc index
GMI is once again performing strongly, and staffing levels continue to rise rapidly, in all regions, as global marketing budgets rise for the fifth consecutive month
http://www.mxmindia.com/?p=48240

Press Club Mumbai to honour Kuldip Nayar and N Ram with Lifetime Achievement Awards
The Mumbai Press Club's RedInk Awards will also recognize over 20 journalists across various categories
http://www.mxmindia.com/?p=48225

Sony Six wins UEFA Euro 2016 broadcast rights
Winning the exclusive broadcast rights across the Indian subcontinent, the channel will telecast live all 51 matches of the tournament
http://www.mxmindia.com/?p=48227

Loud & Clear. A new weekly blog by Ritu Midha
Are the audiences listening to you, asks Ritu Midha in Loud & Clear, a new weekly blog on MxMIndia which will appear every Thursday
http://www.mxmindia.com/?p=48242

Cadbury India launches Oreo Choco Creme's new TVC
Cadbury India, a part of Mondelez International, has announced the launch of a new TVC campaign for Oreo Choco Creme
http://www.mxmindia.com/?p=48238

Lenovo launches TVC on new range of smartphones
Lenovo India has released its latest television commercial that showcases a new range of smartphones for the Indian market
http://www.mxmindia.com/?p=48237

HT conducts 2nd edition of Printworks
The second edition of HT Printworks, the advertising expo organized by the HT Media Group in Mumbai last week, attracted more than 1,000 people and registered a sale of close to 300 discounted advertising packages
http://www.mxmindia.com/?p=48228

Debrief: Coke: Hindi Paki Bhai Bhai
The idea of touch screen machines is neat, since they help you physically bond with the person from the other nation. It demonstrates the similarity of people from both sides, leaves you with that hearty feeling: 'Oye, yeh toh hamare jaise log hain!'
http://www.mxmindia.com/?p=48226