The MxMINDIA.COM BLOG: Marico

Showing posts with label Marico. Show all posts

Wednesday, 16 April 2014

Stories on 16th Apr '14

The Wally We Knew
Branding guru, India-lover Wally Olins passed away yesterday. Rajesh Kejriwal of Kyoorius and Avik Chattopadhyay pay tribute
http://www.mxmindia.com/2014/04/the-wally-we-knew/

Avik Chattopadhyay on Wally: Brutally frank, eternally optimistic
Avik Chattopadhyay, Marketing Head, Volkswagen India, was CEO - Indian Operations at Saffron Brand Consultants in 2010-11 and interacted with Wally as a client, employee and a friend
http://www.mxmindia.com/2014/04/the-wally-we-knew/

Wally Olins: The joys of eating with your fingers
Food is so much tastier and so much more fun when you eat with your fingers, wrote Wally Olins in this article that appeared in Kyoorius magazine
http://www.mxmindia.com/2014/04/wally-olins-the-joys-of-eating-with-your-fingers/

IPL 7: Living on a prayer, and a little luck
While the compulsion to move part of annual cricketing spectacle out of India may have taken off some of the excitement, sponsors have made a comeback. Now for the viewers...
http://www.mxmindia.com/2014/04/ipl-7-living-on-a-prayer-and-a-little-luck/

Tata Motors joins Colors and celebs for 'Mission Sapne'
Salman Khan has turned a barber, Harbhajan Singh became a namkeen seller, Mika Singh a chaiwala, Ranbir Kapoor as a vada pav seller, Karan Johar as a photographer... all the celebs in Season One of 'Mission Sapne' will perfom pro bono in the Colors and Tata Motors initiative for underprivileged children
http://www.mxmindia.com/2014/04/tata-motors-joins-colors-and-celebs-for-mission-sapne/

GroupM elevates Sidharth Parashar & Jai Lala
GroupM has elevated two senior leaders in the Central Trading Group team in India
http://www.mxmindia.com/2014/04/tata-motors-joins-colors-and-celebs-for-mission-sapne/

ZenithOptimedia launches Performics Mobile
ZenithOptimedia Group has announced the launch of its full service, fully owned Mobile marketing subsidiary 'Performics Mobile'
http://www.mxmindia.com/2014/04/zenithoptimedia-launches-performics-mobile/

Monday, 17 December 2012

Stories on 17th Dec '12

The MxMIndia Annual 2012: The One Big Idea
It's here: the MxMIndia Annual 2012 where over a hundred industry captains give their gamechanging ideas in the fields of television, print, radio, digital, OOH, creative advertising and PR and Events
http://www.mxmindia.com/2012/12/the-mxmindia-annual-2012-the-one-big-idea/

Recent reforms have boosted country's image: Adi Godrej
CII president and chairman of the Godrej grou Adi Godrej says India’s recent reforms initiatives have changed the perception of the country for the better
http://www.mxmindia.com/2012/12/recent-reforms-have-boosted-countrys-image-adi-godrej/

Vikatan Group focuses on events as growth strategy
The Vikatan group with an array of Tamil publications is now looking towards building an events calendar and launching verticals under its popular titles
http://www.mxmindia.com/2012/12/vikatan-group-focuses-on-events-as-growth-strategy/

Tribal DDB wins Marico's Set Wet
Tribal DDB India will be handling the digital mandate for Marico's Set Wet hair gels
http://www.mxmindia.com/2012/12/tribal-ddb-wins-maricos-set-wet/

Anchor Panasonic awards digital mandate to Ignitee
Ignitee will enable it to develop a comprehensive online presence, positioning Anchor and Panasonic as a young, contemporary brand for electrical accessories
http://www.mxmindia.com/2012/12/anchor-panasonic-awards-digital-mandate-to-ignitee/

Anil Thakraney: Media campaign on gun control
Why don’t TV channels in the US come together and launch a high-decibel, sustained campaign against the open retail of guns in the marketplace? Why not use the power of the media to make this happen?
http://www.mxmindia.com/2012/12/anil-thakraney-media-campaign-on-gun-control/

AdStrat: Chandrika Face Wash is the new beauty tonic
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/12/adstrat-chandrika-face-wash-is-the-new-beauty-tonic/

The Anchor: 5 growth challenges for Events & Experiential Mktng biz
Avik Prabhu lists five growth challenges that the events and experiential marketing industry in India still faces
http://www.mxmindia.com/2012/12/the-anchor-5-growth-challenges-for-events-experiential-mktng-biz/

MindShift launches gaming app for Homeshop18
The gaming application marks another successful digital marketing campaign for Homeshop 18
http://www.mxmindia.com/2012/12/mindshift-launches-gaming-app-for-homeshop18/

AppFest 2012: Exploring the 'Apps' economy
Sanjay Jaju, Secretary Department of Information and Communications, Govt of Andhra Pradesh asked delegates to move beyond BPO culture
http://www.mxmindia.com/2012/12/appfest-2012-exploring-the-apps-economy/

Rajesh Jejurikar quits Zee, to return to M&M
Mr Jejurikar resigned after a stint of just 10 months
http://www.mxmindia.com/2012/12/rajesh-jejurikar-quits-zee-to-return-to-mm/

Tuesday, 22 May 2012

Stories on 22nd May

The not-so-chhota success of Chhota Bheem
The much-loved character has leapfrogged from being a mega-hit on Pogo to merchandising and the big screen
http://www.mxmindia.com/2012/05/the-not-so-chhota-success-of-chhota-bheem/

FMCGs like HUL, Dabur, Godrej, Marico on consumption-driven growth
A study of the aggregate financial performance of the leading 10 FMCG companies over the past eight quarters shows that the industry has grown at an average 16-21 per cent in the past two years
http://www.mxmindia.com/2012/05/fmcg-companies-like-hul-dabur-godrej-marico-continue-to-achieve-consumption-driven-growth/

GroupM selects Buddy Media as preferred social ad partner globally
WPP media investment management arm will roll out Buddy Media’s BuyBuddy social ad software to all agencies
http://www.mxmindia.com/2012/05/groupm-selects-buddy-media-as-preferred-social-ad-partner-globally/

Arijit Ray joins Dentsu Communications as CEO
Continuing with the series of senior-level appointments, the Dentsu India Group announced the appointment of Arijit Ray as Chief Executive Officer, Dentsu Communications
http://www.mxmindia.com/2012/05/arijit-ray-joins-dentsu-communications-as-ceo/

Happy gets Siddhartha Roy as COO
Mr Roy or Sid, as he is fondly known, will be responsible for Happy’s operations across branches
http://www.mxmindia.com/2012/05/happy-gets-siddhartha-roy-as-coo/

Disney wows kids with contest, launches new shows for summer
Record response for Disney Channel's Jet Set Go campaign where 30 kids and families will fly to the Hong Kong Disneyland
http://www.mxmindia.com/2012/05/disney-wows-kids-in-summer-with-jet-set-go/

HP, others to parner junior NBA/WNBA school-based programme in India
Will reach approximately 10,000 students and 800 coaches across five cities
http://www.mxmindia.com/2012/05/hp-others-to-parner-junior-nbawnba-school-based-programme-in-india/

BIG Magic to be available on Reliance Digital TV
Reliance Digital TV is the first DTH operator to offer BIG Magic to the viewers
http://www.mxmindia.com/2012/05/big-magic-to-be-available-on-reliance-digital-tv/

NDTV celebrated May 20 as 'India's Recycling Day'
Over Rs8.89 crore funds were raised as part of the Green Campaign
http://www.mxmindia.com/2012/05/ndtv-celebrated-may-20-as-indias-recycling-day/

Suryan FM & Red FM sponsor radio forum
During the CEO Roundtable Session B Surendar - Senior V P & National Sales head, Red FM, will be sharing his views on the coming years of radio industry in India
http://www.mxmindia.com/2012/05/suryan-fm-red-fm-sponsor-radio-forum/

The Anchor: 6 things that ail the PR industry
PR is not a quick fix and helps achieve goodwill - which cannot be earned overnight and has to be nurtured and sustained through long-term PR activity for the company or brand says Toral Sanghavi
http://www.mxmindia.com/2012/05/the-anchor-6-things-that-ail-the-pr-industry/

Debrief: Ashok Leyland: Terrible casting!
If the Ashok Leyland guys had to use Dhoni, the least they should have done was to make the man play a credible role in the script
http://www.mxmindia.com/2012/05/debrief-ashok-leyland-terrible-casting/

Mediaah! Is media really a 'sunrise' sector?
Aditya Birla group chairman Kumar Mangalam Birla says the media is a sunrise sector from an investment point of view? Is it really?
http://www.mxmindia.com/2012/05/mediaah-is-media-really-a-sunrise-sector/

Thursday, 16 February 2012

Stories on 16th February

MSL Group on overdrive with social media
Gaurav Mishra-led team develops proprietary tools to scale the SM space and help businesses embrace innovations
http://www.mxmindia.com/2012/02/msl-group-adopts-unique-approach-to-tap-social-media-space/

Marico buys Paras personal care brands from Reckitt Benckiser
The transaction will involve transfer of all key assets, including intellectual property rights, supply agreements and third-party manufacturing agreements
http://www.mxmindia.com/2012/02/marico-buys-paras-personal-care-brands-from-reckitt-benckiser/

Anupriya Acharya to head Unilever biz @ Mindshare
In this role she will lead Team Unilever overseeing India, Pakistan, Bangladesh and Sri Lankaat Mindshare Fulcrum
http://www.mxmindia.com/2012/02/anupriya-acharya-to-head-unilever-biz-mindshare/

RAMcheck: Most popular FM stations heard out of home
According to RAM (Radio Audience Measurement), the OOH listeners include listenership in cars, at work and other out of home places
http://www.mxmindia.com/2012/02/ramcheck-most-popular-fm-stations-out-of-home/

PRCI inducts NS Rajan in the Hall of Fame
Every year the PRCI looks at eminent professionals from the PR discipline in India and selects the chosen ones for inclusion in the Hall of Fame
http://www.mxmindia.com/2012/02/prci-inducts-ns-rajan-in-the-hall-of-fame/

Hay Group appoints 20:20 MSL as its strategic communications partner in India
20:20 MSL will work with Hay Group to build brand awareness and manage its reputation as a global management consulting firm
http://www.mxmindia.com/2012/02/hay-group-appoints-2020-msl-as-its-strategic-communications-partner-in-india/

Zzebra PR wins Gold from PRCI for their work on promoting IIFA Awards
The IIFA Case Study showcased Zzebra’s campaign which followed an umbrella messaging structure that revolved around creating strategic communication
http://www.mxmindia.com/2012/02/zzebra-pr-wins-gold-from-prci-for-their-work-on-promoting-iifa-awards/

Associated Advertising starts the year with 6 awards at the PRCI Global Conclave
Received a PRCI Golden Award for their Apollo Hospital TV commercial, 2 Silvers, 2 Bronzes and 2nd runner up award in the overall category
http://www.mxmindia.com/2012/02/associated-advertising-starts-the-year-with-6-awards-at-the-prci-global-conclave/

The Anchor: 5 reasons why FM Phase III is very important for FM radio growth?
Phase III will open up a lot of job opportunities. Multiple licensing, news and networking will open up jobs, feels Rana Barua
http://www.mxmindia.com/2012/02/the-anchor-5-reasons-why-fm-phase-iii-is-very-important-for-fm-radio-growth/

Debrief: Chevrolet's emotional route connects
I think Chevrolet is doing the right thing. It makes sense to create an umbrella corporate campaign that rides on raw emotions
http://www.mxmindia.com/2012/02/debrief-chevrolets-emotional-route-connects/

Shiv Sena on shaky ground, elections to decide all
In Freaking News, RanjonaBanerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/02/shiv-sena-on-shaky-ground-elections-to-decide-all/