Stories on 29th Jan '13

Gujarati writer-journalist Devendra Patel's journey to the Padma Shri
The celebrated Ahmedabad-based columnist speaks to MxMIndia on his life and times
http://www.mxmindia.com/?p=40365


With Mahindra in tow, Interbrand begins India ops on a high
The DDB Mudra Group firm sets up shop with a big client in the bag
http://www.mxmindia.com/?p=40396


Top marketing & media agency bosses in first nominee list of IAA awards
The IAA Leadership Awards will recognize outstanding professionals across Marketing, Advertising and Media
http://www.mxmindia.com/?p=40360


Longhand 2.0: Getting better, and longer
Bodhisatwa Dasgupta, Associate Creative Director, Grey Worldwide aspires to bring long copy back in fashion. Of course, where required
http://www.mxmindia.com/?p=40361


Debrief: Bournvita Li'l Champs: Going after moms
This is an ad that will work, even if it isn't creatively brilliant. And that's because it's based on a good consumer insight: Today's moms find themselves under as much pressure as their kids
http://www.mxmindia.com/?p=40357


Ranjona Banerji: Party reps also to blame for News TV
Party spokespersons interrupt and shout all the time when someone else is talking, rues Ranjona Banerji
http://www.mxmindia.com/?p=40428


Bloomberg TV India gets 'Down to Earth'
Starting Feb 2, the special series will capture the passion of social entrepreneurs who are changing the face of India
http://www.mxmindia.com/?p=40358


Canara HSBC Oriental Bank of Commerce Life Insurance launches customer education campaign
'Manager Sahab' has been created to educate the customer on life insurance and help him take correct and informed financial decisions
http://www.mxmindia.com/?p=40359


92.7 Big FM's 'Big Disha' campaign wins 2 rural marketing awards
The youth-based education programme won 'Best On-Ground/Event Marketing of the Year' and 'Best Initiative Around Youth' awards from the Rural Marketing Association of India
http://www.mxmindia.com/?p=40363


Nick India & Mahindra Retail partner for kids' adventure toys range
Nick India, Viacom18's kids brand, in association with one of India's leading retailers, Mahindra Retail, have introduced a new range of adventure toys
http://www.mxmindia.com/?p=40362


Experian Marketing Services bags Cafe Coffee Day, Apnapaisa and Yepme
Experian CheetahMail, the world's largest permission-based email marketing platform, has expanded its portfolio of clients by signing up with Cafe Coffee Day, Apnapaisa and Yepme.com
http://www.mxmindia.com/?p=40364

Jagran, Vanitha lead in Indian Readership Survey 2012 Q3. TOI & India Today are top Eng paper & mag
http://www.mxmindia.com/?p=40437



ANCHOR | ONE BIG IDEA: Madhukar Sabnavis
Digital will change the game, for advertisers and marketers
http://www.mxmindia.com/?p=40356


ANCHOR | ONE BIG IDEA: Dr. Subho Ray
Making the rural market a force to reckon with
http://www.mxmindia.com/?p=40355

Stories on 7th February

Is cricket overpriced?
Given the Indian team's dismal on-field performance, questions have been asked on the efficacy of the game for advertisers
http://www.mxmindia.com/2012/02/is-cricket-overpriced/

Vijaydutt Shridhar: Passion for the printed word
Awarded the Padma Shri for Literature, former editor of Navbharat Vijaydutt Shridhar has devoted his life to the task of preserving India's history through the window of its print media. He tells MxMIndia that it's a labour of love, which is its own reward.
http://www.mxmindia.com/2012/02/vijaydutt-shridhar-passion-for-the-printed-word/

Mindshare Chennai bags media duties for SPR&RG Constructions
The mandate involves handling the media strategy as well as planning and buying across all mediums.
http://www.mxmindia.com/2012/02/mindshare-chennai-bags-media-duties-for-sprrg-constructions/

Double-digit growth in Jan for consumer electronics, cars & lifestyle retail chains
Aggressive discount offers on the back of a recovering stock market and appreciating rupee have lured shoppers back to the main street
http://www.mxmindia.com/2012/02/double-digit-growth-in-jan-for-consumer-electronics-cars-lifestyle-retail-chains/

Ready for the digital revolution: Vivek Khanna
Mint's publisher Vivek Khanna on the success and future plans of the pint-sized business paper.
http://www.mxmindia.com/2012/02/ready-for-the-digital-revolution-vivek-khanna/

Reliance Broadcast Network to distribute Bloomberg UTV
The channel will now be available on top DTH platforms like Reliance Digitial TV, Tata Sky, Videocon, Airtel, Dish TV
http://www.mxmindia.com/2012/02/reliance-broadcast-network-to-distribute-bloomberg-utv/

One Alliance & Neo renew arrangement
NEO Cricket and NEO Sports to further strengthen The One Alliance bouquet.
http://www.mxmindia.com/2012/02/one-alliance-neo-renew-arrangement/

"No Paid News" in Dainik Bhaskar
The campaign, promising not to carry paid news during elections, was appreciated by the readers.
http://www.mxmindia.com/2012/02/no-paid-news-in-dainik-bhaskar/

Leadership makes us tough, with ourselves first: DNA
The DNA's journalistic bible called the Code of ethics unfurled recently is about DNA's journalistic values and guiding principles
http://www.mxmindia.com/2012/02/leadership-makes-us-tough-with-ourselves-first-dna/

Industry bigwigs share insights with students at Ignite!
Ignite! Is being held from February 6 to 11 between 10am to 4pm at the Centre for Management campus in Bandra.
http://www.mxmindia.com/2012/02/industry-bigwigs-share-insights-with-students-at-ignite/

The Anchor: 5 reasons advertisers should bet on new sports that appeal to Gen Y
The youth consume more of global sporting action which is not cricket, and advertising with these sports will also help brands stand out, says Darshan M.
http://www.mxmindia.com/2012/02/the-anchor-5-reasons-advertisers-should-bet-on-new-sports-that-appeal-to-gen-y/

Debrief: Thomas Cook: Forced humour
I like the strategy. But the commercials try hard to be funny; they are executed quite shoddily and end up becoming a bit irritating.
http://www.mxmindia.com/2012/02/debrief-thomas-cook-forced-humour/

Yuvraj cancer news first lead?
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers

http://www.mxmindia.com/2012/02/yuvraj-cancer-news-first-lead/