Stories on 5th Sep '13

Sach an opportunity!
Aviva, Coca-Cola, Adidas and Toshiba plan strategic campaigns on Sachin Tendulkar's 200th Test
http://www.mxmindia.com/?p=53717


Flipkart spoofs Arnab Goswami's 'India wants to know' in new TVCs
The e-commerce major's new four-ad campaign is titled 'India Wants to Know' and the anchor is an Arnab Goswami lookalike
 http://www.mxmindia.com/?p=53728

Thomas Cook gets Communicate2 for digital mktng
iProspect Communicate2 is assigned the 360-degree digital marketing mandate for Thomas Cook India
 http://www.mxmindia.com/?p=53729

Ritu Midha: Could we see more innovations, please?
Ritu Midha wonders why we see no innovations on television - where the opportunities are far larger than print
 http://www.mxmindia.com/?p=53716

Chandramohan Mehra to head emerging eusiness at SBI Life Insurance
Chandramohan Mehra of SBI life has been elevated as Country Head - Emerging Business
 http://www.mxmindia.com/?p=53722

Jaldi 5 with Rahul Kishore: The world lacks humour & people with arrogance, attitude & sarcasm
Rahul Kishore on why he thinks people will read his book on Facebook statuses - 'Tere Social Status Ki Aisi Ki Taisi'
 http://www.mxmindia.com/?p=53718

Evo mag to enter to rev up auto mag scene
Leading automotive enthusiast magazine to hit newsstands in September
 http://www.mxmindia.com/?p=53732

Mahanagar Gas unveils new eco-friendly logo
With an emphasis on quality, value and services penetration, MGL has unveiled a new eco-friendly green brand identity
 http://www.mxmindia.com/?p=53723

Bloomberg TV's Pitch Season 3 moves to second phase
The jury comprises entrepreneurs Mahesh Murthy, Vishal Gondal and Neeraj Roy

http://www.mxmindia.com/2013/09/bloomberg-tvs-pitch-season-3-moves-to-second-phase/

Stories on 7th February

Is cricket overpriced?
Given the Indian team's dismal on-field performance, questions have been asked on the efficacy of the game for advertisers
http://www.mxmindia.com/2012/02/is-cricket-overpriced/

Vijaydutt Shridhar: Passion for the printed word
Awarded the Padma Shri for Literature, former editor of Navbharat Vijaydutt Shridhar has devoted his life to the task of preserving India's history through the window of its print media. He tells MxMIndia that it's a labour of love, which is its own reward.
http://www.mxmindia.com/2012/02/vijaydutt-shridhar-passion-for-the-printed-word/

Mindshare Chennai bags media duties for SPR&RG Constructions
The mandate involves handling the media strategy as well as planning and buying across all mediums.
http://www.mxmindia.com/2012/02/mindshare-chennai-bags-media-duties-for-sprrg-constructions/

Double-digit growth in Jan for consumer electronics, cars & lifestyle retail chains
Aggressive discount offers on the back of a recovering stock market and appreciating rupee have lured shoppers back to the main street
http://www.mxmindia.com/2012/02/double-digit-growth-in-jan-for-consumer-electronics-cars-lifestyle-retail-chains/

Ready for the digital revolution: Vivek Khanna
Mint's publisher Vivek Khanna on the success and future plans of the pint-sized business paper.
http://www.mxmindia.com/2012/02/ready-for-the-digital-revolution-vivek-khanna/

Reliance Broadcast Network to distribute Bloomberg UTV
The channel will now be available on top DTH platforms like Reliance Digitial TV, Tata Sky, Videocon, Airtel, Dish TV
http://www.mxmindia.com/2012/02/reliance-broadcast-network-to-distribute-bloomberg-utv/

One Alliance & Neo renew arrangement
NEO Cricket and NEO Sports to further strengthen The One Alliance bouquet.
http://www.mxmindia.com/2012/02/one-alliance-neo-renew-arrangement/

"No Paid News" in Dainik Bhaskar
The campaign, promising not to carry paid news during elections, was appreciated by the readers.
http://www.mxmindia.com/2012/02/no-paid-news-in-dainik-bhaskar/

Leadership makes us tough, with ourselves first: DNA
The DNA's journalistic bible called the Code of ethics unfurled recently is about DNA's journalistic values and guiding principles
http://www.mxmindia.com/2012/02/leadership-makes-us-tough-with-ourselves-first-dna/

Industry bigwigs share insights with students at Ignite!
Ignite! Is being held from February 6 to 11 between 10am to 4pm at the Centre for Management campus in Bandra.
http://www.mxmindia.com/2012/02/industry-bigwigs-share-insights-with-students-at-ignite/

The Anchor: 5 reasons advertisers should bet on new sports that appeal to Gen Y
The youth consume more of global sporting action which is not cricket, and advertising with these sports will also help brands stand out, says Darshan M.
http://www.mxmindia.com/2012/02/the-anchor-5-reasons-advertisers-should-bet-on-new-sports-that-appeal-to-gen-y/

Debrief: Thomas Cook: Forced humour
I like the strategy. But the commercials try hard to be funny; they are executed quite shoddily and end up becoming a bit irritating.
http://www.mxmindia.com/2012/02/debrief-thomas-cook-forced-humour/

Yuvraj cancer news first lead?
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers

http://www.mxmindia.com/2012/02/yuvraj-cancer-news-first-lead/

Stories on 26th December

Independents rule adland in 2011
2011 has been a year to make us believe 'the smaller, the better'. Independent agencies have done fairly well in India as the founder generally brings in an ample amount of experience with him while forming the agency.
http://www.mxmindia.com/2011/12/2011-the-year-of-independent-agencies/

Small regional brands get modern retail push
This strategy is not only giving smaller brands a pan-India presence, but also helping them reap dividends.
http://www.mxmindia.com/2011/12/small-regional-brands-get-modern-retail-push/

Imran Khan to endorse MTS in Rs10 crore deal
The Irresistible Khan will promote MTS through mass media, online and below-the-line promotional activities. He will also be part of Red Energy, a youth-centric online activity for the brand according to an official involved in the deal.
http://www.mxmindia.com/2011/12/imran-khan-to-endorse-mts-in-rs10-crore-deal/

The power of Public Relations: Ajay Kakar
So, while PR is about press relations, it is also about influencing the influencer. It's about creating credibility and about credible ways of influencing people to act.
http://www.mxmindia.com/2011/12/the-power-of-public-relations-ajay-kakar/

Ad Strat: TVS Scooty Pep + - Go Babelicious
Behind every great commercial is super strategy. Every week, MxMIndia brings for you the brief and the strat as given by the client and whatever else that went into creating a winning ad.
http://www.mxmindia.com/2011/12/ad-strat-tvs-scooty-pep-go-babelicious/

Reviewing the reviews: Don 2 is poor man's Mission Impossible
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews.
http://www.mxmindia.com/2011/12/reviewing-the-reviews-don-2-is-poor-mans-mission-impossible/

Thomas Cook India's Centre of Learning tie up with Canadian Tourism Commission
This partnership will focus on conducting specialized agent training workshops on Canada.
http://www.mxmindia.com/2011/12/thomas-cook-india%E2%80%99s-centre-of-learning-tie-up-with-canadian-tourism-commission/

The Anchor: Anooj Kapoor's 5 reasons why SAB is a success
SAB's EVP says the second GEC from MSM doesn't exploit the negativism of the joint family system and the focus has always been on positive values.
http://www.mxmindia.com/2011/12/the-anchor-anooj-kapoors-5-reasons-why-sab-is-a-success/

Anil Thakraney: An open letter to the PM
The multiple financial scams under the UPA-2 rule have not just tarnished the nation's image, they have made India a highly suspect destination for business.
http://www.mxmindia.com/2011/12/anil-thakraney-an-open-letter-to-the-pm/

How HC took the wind out of our channels' sails
Ranjona Banerji reviews the fare on primetime news and in the papers the morning after.

http://www.mxmindia.com/2011/12/how-hc-took-the-wind-out-of-our-channels-sails/