Stories on 16th Feb '15

& the countdown begins for Rajesh Iyer...
With just two weeks to go for launch, the &TV Business Head talks on the SRK show, how his channel will be different from others... & more!
http://www.mxmindia.com/2015/02/the-countdown-begins-for-rajesh-iyer/

Sudipto Roy to drive WPP's 'tenthavenue' as CEO, Emerging Markets
WPP-owned global communications company, Tenthavenue, has today announced the appointment of Sudipto Roy as the CEO of Emerging Markets, covering Asia, Africa, Middle East and Turkey
http://www.mxmindia.com/2015/02/sudipto-roy-to-drive-wpps-tenthavenue-as-ceo-emerging-markets/

Clean up time at India Today group. After shutting 3 regional print editions, inks pact with Times of India group to sell FM network 'Oye'
Last Thursday, the stock exchanges were informed of a "non-binding" MoU being signed between Entertainment Network (India) Ltd, a Bennett, Coleman and Company Limited-promoted company, and TV Today Network Limited, an India Today group-promoted company
http://www.mxmindia.com/2015/02/clean-up-time-at-india-today-group-after-shutting-3-regional-print-editions-inks-pact-with-times-of-india-group-to-sell-fm-network-oye/

Gillette salutes fans' passion for cricket in new TVC
Cricket icon & Gillette India Brand Ambassador Rahul Dravid seen with a cricket fan in a unique avatar
http://www.mxmindia.com/2015/02/gillette-salutes-fans-passion-for-cricket-in-new-tvc/

Lowe Lintas unveils new campaign for OneTouch
The campaign aims to touch the hearts of consumers with a smile and not fear
http://www.mxmindia.com/2015/02/lowe-lintas-unveils-new-campaign-for-onetouch/

Amith Prabhu: 30 under 30 and what they need to do
How many PR professionals across the below-30 and above-30 category innovate or do something remarkably outstanding, asks Amith Prabhu
http://www.mxmindia.com/2015/02/amith-prabhu-30-under-30-and-what-they-need-to-do/

RAM ratings for Week 5 (Jan 25-31, 2015)
Presenting RAM numbers for Week 5 - that's January 25-31, 2015
http://www.mxmindia.com/2015/02/ram-ratings-for-%e2%80%8b%e2%80%8bweek-%e2%80%8b%e2%80%8b5-jan-25-31-2015%e2%80%8b/

Srikant Malladi appointed Head of Programming at Zee Khana Khazana
Srikant Malladi comes with over 14 years of diverse media experience

http://www.mxmindia.com/2015/02/srikant-malladi-appointed-head-of-programming-at-zee-khana-khazana/

Stories on 12th Feb '14

Nokia engages with consumers, the digital way
We kick off a new series of interviews with CMOs on their digital marketing initiatives. First off: Viral Oza of Nokia India
http://www.mxmindia.com/2014/02/nokia-engages-with-consumers-the-digital-way/

Reprieve for TAM as Kantar gets stay on govt’s crossholding guidelines.
TAM co-owner Kantar Market Research Services petition to the Delhi High Court asking for a stay on the the government's guidelines on TV measurements has had a favourable response from the High Court
http://www.mxmindia.com/2014/02/reprieve-for-tam-as-kantar-gets-stay-on-govt%E2%80%99s-crossholding-guidelines/

Goafest blues continue. Nakul Chopra steps down as chairman, org committee
The delays in holding Goafest meant much time away from the high pressure work as CEO - South Asia of Publicis Worlwide
http://www.mxmindia.com/2014/02/goafest-blues-continue-nakul-chopra-steps-down-as-chairman-org-committee/

Gurmit Singh quits Forbes India as CEO to join Yahoo as India MD
Mr Singh takes on the position left vacant after Arun Tadanki quit Yahoo last year
http://www.mxmindia.com/2014/02/gurmit-singh-quits-forbes-india-as-ceo-to-join-yahoo-as-india-md/

Damodar Mall to helm Reliance's supermarket biz
The retail business veteran will take over from Rob Cissell as CEO of the Mukesh Ambani group's supermarket and hypermarket division
http://www.mxmindia.com/2014/02/damodar-mall-to-helm-reliances-supermarket-biz/

Josy & Aggie to present Ad Club Creative Review, event kicks off Club's Diamond Jubilee
The Advertising Club, which completes 60 years of existence this year, has planned a series of new activities
http://www.mxmindia.com/2014/02/josy-aggie-to-present-ad-club-creative-review-event-kicks-off-clubs-diamond-jubilee/

Prasoon Pandey to head film craft jury at Dubai Lynx
Senior ad film director Prasoon Pandey will head the Film Craft jury at the Dubai Lynx International Festival of Creativity to be held in Dubai from March 9 to 11.
http://www.mxmindia.com/2014/02/prasoon-pandey-to-head-film-craft-jury-at-dubai-lynx/

Indian car buyer act very rationally: Deloitte report
Service quality, product reliability, and re-sale value continue to be pertinent factors in determining brand choice
http://www.mxmindia.com/2014/02/indian-car-buyer-act-very-rationally-deloitte-report/

Stories on 18th Oct '13

This Tata forges welcome to Tesco
Noel Tata is the man helping build the Tesco-Tata retail partnership in India
http://www.mxmindia.com/2013/10/this-tata-forges-welcome-to-tesco/

Indian employees say bosses set good example, hate corporate jargon
A survey conducted on Boss’s Day that fell on Oct 16 reveals that a majority of Indian execs are happy with their managers
http://www.mxmindia.com/2013/10/indian-employees-say-bosses-set-good-example-hate-corporate-jargon/

Anand Mahindra is Forbes India 'Entrepreneur for the Year 2013'
Forbes India presents Leadership Awards with a galaxy of industry captains in attendance
http://www.mxmindia.com/2013/10/anand-mahindra-is-forbes-india-entrepreneur-for-the-year-2013/

Shailesh Kapoor: Never Underestimate Cricket
You never know when it will surprise you, writes Shailesh Kapoor, commenting on the impact that India's successful run chase in the ODI against Australia had on other television programming (and film release)
http://www.mxmindia.com/2013/10/shailesh-kapoor-never-underestimate-cricket/

Ranjona Banerji: Slippery slope of big biz-funded media
Is corporate investment in mainstream media a big danger for even a semblance of free and fair journalism, asks Ranjona Banerji
http://www.mxmindia.com/2013/10/ranjona-banerji-slippery-slope-of-big-biz-funded-media/

DY Works creates identify for Dewan Housing's edu finance arm
The assignment entailed conceptualizing the positioning to naming and designing the brand - Avanse
http://www.mxmindia.com/2013/10/dy-works-creates-identify-for-dewan-housings-edu-finance-arm/

Stories on 25th Jun '13

Forbes will stick to its DNA: R Jagannathan
The veteran editor, who took charge of Forbes India following the exit of 4 seniors, talks on the transition and his plans for the magazine
http://www.mxmindia.com/2013/06/forbes-will-stick-to-its-core-dna-r-jagannathan/

Times group launches education centres for professionals
TimesPro aims to provide skills to the industry and transform graduates to professionals by offering specific courses in BFSI (Banking and Financial Industry), Media, Organized Retail, Hospitality and Healthcare.
http://www.mxmindia.com/2013/06/times-group-launches-education-centres-for-professionals/

LinkedIn's Nishant Rao in IAA webinar on June 27
Nishant Rao, Country Manager, LinkedIn, will be the speaker at the next IAA webinar on 'World goes Digital' on Google Hangout on Thursday, June 27 at 3pm.
http://www.mxmindia.com/2013/06/linkedins-nishant-rao-in-iaa-webinar-on-june-27/

Weber Shandwick rebrands in India, drops 'Corporate Voice' from name
The agency's India offices have adopted a global identity after the buyout of the joint venture Corporate Voice | Weber Shandwick.
http://www.mxmindia.com/2013/06/weber-shandwick-rebrands-drops-corporate-voice-from-name/

I'm lovin' it! ASCI pulls up SMS ad for incorrect claim
The ASCI upheld complaints against 40 ads in April 2013, of which one was an SMS ad for a McDonald's outlet.
http://www.mxmindia.com/2013/06/im-lovin-it-asci-pulls-up-sms-ad-for-incorrect-claim/

Cycle Pure Agarbathies to co-sponsor ODI tri-series in Windies
'Cycle Agarbathies Trusted player of the match' and 'Trusted player of the series' Award will be presented to the best all-round performers in the series, which runs from June 28 to July 11.
http://www.mxmindia.com/2013/06/cycle-pure-agarbathies-to-co-sponsor-cricket-odi-tri-series/

Debrief: Toyota service: No hurry, take your time!
Nothing wrong with the treatment, and the single-minded communication ensures the promise is delivered smoothly. But here's the problem: This sort of a promise alarms me.
http://www.mxmindia.com/2013/06/debrief-toyota-service-no-hurry-take-your-time/

ABP Majha Sanman Awards on June 28
The ABP Majha Sanman Awards 2013 will be held on June 28, 6.30pm onwards at The Ballroom, Shangri-La Hotel, Lower Parel, Mumbai.
http://www.mxmindia.com/2013/06/abp-majha-sanman-awards-on-june-28/

Zee 24 Taas Goa Marathi Film Fest begins on June 28
The sixth edition of the Goa Marathi Film Festival will be held from June 28 to June 30, at Panaji, Goa.
http://www.mxmindia.com/2013/06/zee-24-taas-goa-marathi-film-fest-begins-on-june-28/

Stories on 28th Sep '12

Is Delhi upstaging Mumbai in A&M?
The Advertising Club Bombay's decision to expand its activities to Delhi by dropping Bombay from its name is thanks to the NCR becoming a force to reckon with in Advertising and Marketing
http://www.mxmindia.com/2012/09/is-delhi-upstaging-mumbai-in-am/



Bhaskar Das retires from BCCL
Bhaskar Das retires from BCCL on September 28, after having been with the company for the last 32 years.
http://www.mxmindia.com/2012/09/bhaskar-das-retires-from-bccl/



Jaldi 5 with Harit Nagpal: Ensure those not following digitization rules are disadvantaged
'Digitization is now a law and anyone not abiding by it is working against the law.'
http://www.mxmindia.com/2012/09/jaldi-5-with-harit-nagpal-ensure-those-not-following-digitization-rules-are-disadvantaged/

Zee News, Amar Ujala win EC awards for voter awareness
The Election Commission of India has selected Zee News for the National Media Award on Voter Education for its outstanding campaign towards creating voters' awareness, and Amar Ujala for a Special Award
http://www.mxmindia.com/2012/09/zee-news-amar-ujala-win-ec-awards-for-voter-awareness/

Rabe Iyer joins Motivator as Managing Partner
Big FM's Rabe T Iyer has joined Motivator as Managing Partner at the Group M's media agency
http://www.mxmindia.com/2012/09/rabe-iyer-joins-motivator-as-managing-partner/

Speaking of Which: Why words matter. Why everything matters
There are those who argue that accurate grammar and spelling doesn't matter as long as the message gets through. Vidya Heble begs to differ
http://www.mxmindia.com/2012/09/speaking-of-which-why-words-matter-why-everything-matters/

Personally Speaking | How I Unwind: Viral Pandya
In our 'Getting Personal' series, senior mediapersons tell us how they unwind. This month it's Viral Pandya, Chief Creative Officer at Out of the Box
http://www.mxmindia.com/2012/09/how-i-unwind-viral-pandya/

Taproot India hires Pallavi Chakravarti as associate CD
The first senior hire in creative since Taproot India started, Pallavi Chakravarti joins as associate creative director from Grey Worldwide
http://www.mxmindia.com/2012/09/taproot-india-hires-pallavi-chakravarti-as-associate-cd/

Corporate leaders vie for top honours at Forbes India Leadership Awards 2012
Forbes India has announced the Forbes India Leadership Awards 2012 to be held in Mumbai on September 28
http://www.mxmindia.com/2012/09/corporate-leaders-vie-for-top-honours-at-forbes-india-leadership-awards-2012/

Indiatimes Shopping launches online shopping store for home appliances; to launch Jewellery brand soon
Godrej Appliances has launched an online shopping portal powered by Indiatimes Shopping which is a part of Times Internet Limited (TIL)
http://www.mxmindia.com/2012/09/indiatimes-shopping-launches-online-shopping-store-for-home-appliances-to-launch-jewellery-brand-soon/

5 IPA Effectiveness Awards for O&M Asia Pacific
Ogilvy & Mather Asia Pacific has won five IPA Effectiveness Awards in 2012 for work from India, China, Singapore, Hong Kong and Taiwan. The colour of the metal will be revealed at the awards ceremony on October 29
http://www.mxmindia.com/2012/09/5-ipa-effectiveness-awards-for-om-asia-pacific/

IAMAI Internet Economy Watch: Online visits for designer labels & restaurant grows significantly
According to IAMAI's (Internet & Mobile Association of India) Internet Economy Watch Report for the month of August 2012, the e-tailing category namely designer labels and spa/restaurant segment received a growth of 18 per cent y-o-y respectively when compared with the numbers of the corresponding month last year
http://www.mxmindia.com/2012/09/iamai-internet-economy-watch-online-visits-for-designer-labels-restaurant-grows-significantly/

The Anchor: 5 reasons mobile games will take over from PC games
From keyboard to keypad, it's a quiet little revolution
http://www.mxmindia.com/2012/09/the-anchor-5-reasons-mobile-games-will-take-over-from-pc-games/

Anil Thakraney: Delhi ad guys less cynical than Mumbai frat
The Advertising Club Bombay's move to expand to Delhi is a good idea, writes Anil Thakraney, adding that the Delhi ad worldwallahs are  likely to attend the Club's events with gusto
http://www.mxmindia.com/2012/09/anil-thakraney-delhi-ad-guys-less-cynical-than-mumbai-frat/

Even though, even though...
Twists and thrills dominated television news channels, though not created by the TVwallahs
http://www.mxmindia.com/2012/09/even-though-even-though/

Signposts… September 28
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/09/signposts-september-28/

Stories on 31st October

Niira Radia shuts Vaishnavi. Tatas switch to Rediff (+Edelman) for PR

Controversial lobbyist resigns plum PR accounts and shuts a successful (albeit controversial) enterprise

http://www.mxmindia.com/2011/10/niira-radia-quits-pr-shuts-vaishnavi-tatas-switch-to-rediff-for-pr-may-strike-alliance-with-edelman/

Mid Day hattrick for AskMe

Mid Day promoted Ask Me for the third time in one month.

http://www.mxmindia.com/2011/10/mid-day-hattrick-for-askme/

Rich list going down: Forbes India

According to the 2011 Forbes India Rich List, the combined wealth of India’s 100 percent richest people is down 20 percent from a year ago to US$ 241 billion.

http://www.mxmindia.com/2011/10/rich-list-going-down-forbes-india/

Reviewing the Reviews: RA.One

Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases… in Reviewing the Reviews

http://www.mxmindia.com/2011/10/reviewing-the-reviews-ra-one/

Hard Knocks: Event mismanagement

Since most events are usually private/low-scale functions, no one discusses the bloopers, and life simply goes on. But we get caught with our pants down when they are held on a mega scale, when the world is watching.

http://www.mxmindia.com/2011/10/hard-knocks-event-mismanagement/

Tom Friedman in the IE Adda

Indian Express had as special guest for its Adda on October 28 Thomas L Friedman, Foreign Affairs Columnist, The New York Times in New Delhi.

http://www.mxmindia.com/2011/10/tom-friedman-in-the-ie-adda/

BBC Knowledge goes 3D

BBC Knowledge is set to come out with a special 3D issue for its anniversary in November. The issue will hit the stands on November 1 and will be priced at Rs 100.

http://www.mxmindia.com/2011/10/bbc-knowledge-goes-3d/

High-end matchmakers emerge to tap HNIs

High end matrimonial portals emerge to tap growing market of high networth individuals

http://www.mxmindia.com/2011/10/high-end-matchmakers-emerge-to-tap-hnis/

Vatsal Asher is DMA chief

Direct Marketing Association: India has appointed Mr Vatsal Asher as its Chief Executive Officer.

http://www.mxmindia.com/2011/10/vatsal-asher-is-dma-chief/

Ad Asia set to take off

Delegates from 25 countries can look forward to three days of stimulating give-and-take as the annual advertising festival begins with a gala.

http://www.mxmindia.com/2011/10/ad-asia-set-to-take-off/

The husband’s predicament

Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta.

http://www.mxmindia.com/2011/10/the-husband%E2%80%99s-predicament/

The Anchor: 7 reasons why Formula 1 will never overtake cricket in this country

Rahul Kishore, senior vice-president VivaKi Exchange and a sports enthusiast, on why he doesn’t think F1 can kill cricket

http://www.mxmindia.com/2011/10/the-anchor-7-reasons-why-formula-1-will-never-overtake-cricket-in-this-country/

It's official! Omnicom to pick up majority stake in Mudra

Omnicom Group Inc announced that it has entered into an agreement to acquire a majority stake in the Mudra Group. As part of the agreement, Omnicom will extend its partnership with the Reliance ADA Group.

http://www.mxmindia.com/2011/10/omnicom-to-gobble-up-mudra-to-pick-up-majority-stake/