Stories on 25th Feb '15

SCORE high with PR!
Q&A with Ketchum Sampark founder & MD N S Rajan and columnist & Praxis founder Amith Prabhu who have announced a PG school for strategic communications
http://www.mxmindia.com/2015/02/score-high-with-pr/

Sanjeev Kotnala: Nine Things Helping Print
It is time that the newspaper industry gets a fresh media synergy-multiplication study done keeping digital and TV in mind, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/02/sanjeev-kotnala-nine-things-helping-print/

GroupM to set up unit under Mausami Kar for Airtel
The mandate includes traditional and digital media
http://www.mxmindia.com/2015/02/groupm-to-set-up-unit-under-mausami-kar-for-airtel/

Snapdeal brings in Jeyandran Venugopal as Technology Advisor
Jeyandran will work closely with Snapdeal's technology leadership team to scale up and further improve the underlying architecture
http://www.mxmindia.com/2015/02/snapdeal-brings-in-jeyandran-venugopal-as-technology-advisor/

Localbanya undergoes rebranding exercise
Localbanya is looking to be in 12 cities by the end of this year and has received around $20 million
http://www.mxmindia.com/2015/02/localbanya-undergoes-rebranding-exercise/

Razorfish appoints Vincent Digonnet as the Chief Growth and Transformation Officer
Vincent will work to replicate Razorfish's growth and transformation success in APAC

http://www.mxmindia.com/2015/02/razorfish-appoints-vincent-digonnet-as-the-chief-growth-and-transformation-officer/

Stories on 25th Apr '14

Oh, yes, but kabhi?
Is a cautious PepsiCo going slow on India and CSK skipper MS Dhoni in IPL ads?
http://www.mxmindia.com/2014/04/oh-yes-but-kabhi/

Shailesh Kapoor: Modi Ads: How much is too much?
Narendra Modi is omnipresent on television these days, barring the kids genre. If media planners had any theories on how many exposures you need to build reach or effectiveness, you can throw those theories out of the window, writes Shailesh Kapoor
http://www.mxmindia.com/2014/04/shailesh-kapoor-modi-ads-how-much-is-too-much/

Ranjona Banerji: Rumours UnLtd on news channel top jobs
Changes at the top are forecast at CNN-IBN, Times Now, NDTV, Indian Express, India Today after the elections, learns Ranjona Banerji
http://www.mxmindia.com/2014/04/ranjona-banerji-rumours-unltd-on-news-channel-top-jobs/

Jhunjhunwala appointed COO at BBC Global News
Naveen Jhunjhunwala replaces Preet Dhupar to the top role
http://www.mxmindia.com/2014/04/jhunjhunwala-appointed-coo-at-bbc-global-news/

Carl Lewis appointed ambassador for TCS World 10K Bangalore 2014
Running enthusiasts across the country will benefit immensely through the luminary's advice, encouragement, and presence during the run
http://www.mxmindia.com/2014/04/carl-lewis-appointed-ambassador-for-tcs-world-10k-bangalore-2014/

Razorfish hires Vik Kathuria as Global Chief Media Officer
Kathuria will report to Pete Stein, Razorfish's Global CEO
http://www.mxmindia.com/2014/04/razorfish-hires-vik-kathuria-as-global-chief-media-officer/

Ranveer to preach #DoTheRex theme for Durex
Durex's new campaign reinforces the brand's belief that 'great sex moves you'
http://www.mxmindia.com/2014/04/ranveer-to-preach-dotherex-theme-for-durex/

Reebok unveils inspirational #LiveWithFire ad campaign
The ad features MS Dhoni, Nargis Fakhri and John Abraham in a never-before-seen avatar
http://www.mxmindia.com/2014/04/reebok-unveils-inspirational-livewithfire-ad-campaign/

Galaxy S5 campaign takes a holistic approach to empower people
The campaign is about how the Galaxy S5 enables our consumers to stay connected in their own way to focus on what matters most to them
http://www.mxmindia.com/2014/04/galaxy-s5-campaign-takes-a-holistic-approach-to-empower-people/

DDB MudraMax installs hoardings with pledge-meters for RED FM
RED FM has been running a mega election awareness campaign- Dabaa Ke Bajaa!, and the same will continue through the entire duration of elections, to reach out to the masses

http://www.mxmindia.com/2014/04/ddb-mudramax-installs-hoardings-with-pledge-meters-for-red-fm/

Stories on 22nd Mar'13

Is it right to damn the Copycats?
Not all in the creative frat agree that it's right to nail and name those charged of copy-paste advertising
http://www.mxmindia.com/?p=46271


Anil Thakraney: Why plagiarism is unstoppable
We are a nation of a million scamsters and cheaters, so there's no reason why the desi ad guys won't join in the party. This nation scores very poorly on ethics, and it's a reality we have to accept and live with
http://www.mxmindia.com/?p=46273


Guest column by Vinod Natesan: Moving on from F words
If Indian advertising has been trending recently, it has been due to the Ford Figo Fiasco and other F words that have since followed. But it is time to ditch all things F, says guest columnist Vinod Natesan
http://www.mxmindia.com/?p=46282

130mn digital pay-TV homes by 2020 to contribute $17 bn in revenues
The projections are published in a new report called India Pay-TV & Broadband Markets
http://www.mxmindia.com/?p=46294

Highlights for Children and Delhi Press unveil new kids' mags
The partnership will create Highlights Champs and Highlights Genies for Indian children
http://www.mxmindia.com/?p=46310

Ajay Chandwani on Montreux fest jury
Percept director Ajay Chandwani is on the jury of the Golden award of Montreux Festival being held in Switzerland this week
http://www.mxmindia.com/?p=46292

Razorfish acquires Neev; aims to be No 1 in 18 months
The acquisition triggers the launch of the Razorfish brand in India, and the move follows a number of acquisitions recently announced by Publicis Groupe
http://www.mxmindia.com/?p=46284

AdStrat: Symphony: Cooling off
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/?p=46275

Reviewing the Reviews: Ek Thi Daayan
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/?p=46274

Aasheesh Mediratta is the new CEO at FashionAndYou
Fashion and lifestyle e-retailer fashionandyou.com has announced the appointment of Aasheesh Mediratta as its new CEO
http://www.mxmindia.com/?p=46323

Yahoo! Weather & Yahoo! Mail on mobile
Yahoo! has announced two new mobile experiences - Yahoo! Weather for iPhone (also iPod, and iPod Touch) and Yahoo! Mail for iPad and Android tablets
http://www.mxmindia.com/?p=46324

Rajan Anandan takes over as IAMAI chairman
Rajan Anandan, Managing Director, Google India, is the new Chairman of the Internet and Mobile Association of India (IAMAI). He will take over from Hitesh Oberoi, Managing Director and CEO, InfoEdge
http://www.mxmindia.com/?p=46322

Think aloud for a Broadcast Regulator: Manish Tewari
At the CII CEOs' roundtable on broadcast, I&B Minister Manish Tewari mooted the idea of a 'techno-commercial' regulator for the broadcast sector
http://www.mxmindia.com/?p=46283

Arun Prakash appointed EVP of Vuclip
Mr Prakash will lead strategy and execution for Vuclip, as well as manage all aspects of consumer interactions
http://www.mxmindia.com/?p=46304


ANCHOR | One Big Idea by Ranjona Banerji
Time to reclaim lost territory
http://www.mxmindia.com/?p=46272