Stories on 21st Jul '15

India Shining for Mobile Internet
Users in India to surge significantly, with base to reach 31.4 crore by 2017
http://www.mxmindia.com/2015/07/india-shining-for-mobile-internet/

Mullen Lowe Lintas Group names creative leadership
Amer Jaleel and Arun Iyer named Chief Creative Officers
http://www.mxmindia.com/2015/07/mullen-lowe-lintas-group-names-creative-leadership/

Ranjona Banerji: Face it. If you're not a journalist you don't know how a newsroom functions. You only think you do
This is not because journalism is some magical unknowable quantity or newsrooms are like Hogwarts protected by Dementors. It's because unless you are one, you don't know, writes Ranjona Banerji
http://www.mxmindia.com/2015/07/ranjona-banerji-face-it-if-youre-not-a-journalist-you-dont-know-how-a-newsroom-functions-you-only-think-you-do/

Salt Brand Solutions wins mandate of Lechal
The smart footwear has already got tech lovers and travellers around the world eagerly awaiting the delivery of the shoes
http://www.mxmindia.com/2015/07/salt-brand-solutions-wins-mandate-of-lechal/

Ketchum Sampark appoints Surajeet Das Gupta as COO
In his new role, Surajeet will be responsible for building firm's franchise in India along with fostering key client relationships
http://www.mxmindia.com/2015/07/ketchum-sampark-appoints-surajeet-das-gupta-as-coo/

DDB Mudra Group elevates Sameer Mehta to President, TracyLocke India
Sameer has been a part of the DDB Mudra Group since 2005
http://www.mxmindia.com/2015/07/ddb-mudra-group-elevates-sameer-mehta-to-president-tracylocke-india/

#TVBuddy showcases TV viewing habit of Indians
All this is made possible by dittoTV, the OTT TV platform that offers Live TV and videos on all internet-enabled devices

http://www.mxmindia.com/2015/07/tvbuddy-showcases-tv-viewing-habit-of-indians/

Stories on 25th Feb '15

SCORE high with PR!
Q&A with Ketchum Sampark founder & MD N S Rajan and columnist & Praxis founder Amith Prabhu who have announced a PG school for strategic communications
http://www.mxmindia.com/2015/02/score-high-with-pr/

Sanjeev Kotnala: Nine Things Helping Print
It is time that the newspaper industry gets a fresh media synergy-multiplication study done keeping digital and TV in mind, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/02/sanjeev-kotnala-nine-things-helping-print/

GroupM to set up unit under Mausami Kar for Airtel
The mandate includes traditional and digital media
http://www.mxmindia.com/2015/02/groupm-to-set-up-unit-under-mausami-kar-for-airtel/

Snapdeal brings in Jeyandran Venugopal as Technology Advisor
Jeyandran will work closely with Snapdeal's technology leadership team to scale up and further improve the underlying architecture
http://www.mxmindia.com/2015/02/snapdeal-brings-in-jeyandran-venugopal-as-technology-advisor/

Localbanya undergoes rebranding exercise
Localbanya is looking to be in 12 cities by the end of this year and has received around $20 million
http://www.mxmindia.com/2015/02/localbanya-undergoes-rebranding-exercise/

Razorfish appoints Vincent Digonnet as the Chief Growth and Transformation Officer
Vincent will work to replicate Razorfish's growth and transformation success in APAC

http://www.mxmindia.com/2015/02/razorfish-appoints-vincent-digonnet-as-the-chief-growth-and-transformation-officer/

Stories on 21st Aug '13

Why the BJP is wrong in wanting to be aggressive on the Social Web
Vijay Mukhi reasons why screaming and shouting may work on News TV, but not on the social web
http://www.mxmindia.com/2013/08/why-the-bjp-is-wrong-in-wanting-to-be-aggressive-on-the-social-web/

FMCG majors feel the pinch as consumers cut spending
Sales growth of more than a dozen key consumer goods categories in the June quarter was lower than both the previous quarter and the year-earlier period
http://www.mxmindia.com/2013/08/fmcg-majors-feel-the-pinch-as-consumers-cut-spending/

HUL to run region-specific ads on Nickelodeon as Viacom18 ties up with Amagi for micro-targeting
Viacom 18 ties up with Amagi for micro-targeting TVCs via DART, HUL to run different TV ads on Nickelodeon for various regions
http://www.mxmindia.com/2013/08/hul-to-run-region-specific-ads-on-nickelodeon-as-viacom18-ties-up-with-amagi-for-micro-targeting/

Mobile VAS Market To Reach Rs 29,300 cr by end-2013
The Mobile Value Added Service (MVAS) market is expected to reach Rs 29,300 crore by the end of 2013 registering a Y-o-Y growth of 15 percent, according to the latest IAMAI-IMRB report
http://www.mxmindia.com/2013/08/mobile-vas-market-to-reach-rs-29300-cr-by-end-2013/

Samsung replaces Nokia as #1 cellphone in India
Micromax, Karbonn, Apple occupy next 3 slots as handset revenue grows 14.7 percent to touch Rs 35,946 Cr in FY13
http://www.mxmindia.com/2013/08/samsung-replaces-nokia-as-1-cellphone-in-india/

NBA welcomes Manish Tewari statement on 12-min ad cap
The News Broadcasters Association has welcomed the recent statement of I&B minister Manish Tewari that news channels must get an extension on the 12-minute ad cap till the final phase of digitization is complete
http://www.mxmindia.com/2013/08/nba-welcomes-manish-tewari-statement-on-12-min-ad-cap/

Ketchum Sampark launches Knowledge Studio
The Studio will offer content and thought leadership solutions
http://www.mxmindia.com/2013/08/ketchum-sampark-launches-knowledge-studio/

Laqshya integrates Neeru's Emporio glamour to Hyderabad airport
Laqshya's Hyderabad team executes campaign to project Neeru's as Hyderabad's premier traditional clothing brand
http://www.mxmindia.com/2013/08/laqshya-integrates-neerus-emporio-glamour-to-hyderabad-airport/

Stories on 16th December

What's more important? Creativity or Effectiveness? Or both?
It's the oft-asked question, whose answer is obvious, as creative and marketing honchos tell us.
http://www.mxmindia.com/2011/12/abby-or-effie-what-hits-the-bulls-eye/

Palasa obtains the creative mandates for Housefull and Rawwar
Palasa, the creative workshop has added two new accounts to its kitty, Housefull and Rawwar.
http://www.mxmindia.com/2011/12/abby-or-effie-what-hits-the-bulls-eye/

Radio One likely to turn English in Mumbai & Delhi
FM radio network Radio One is likely to go 24x7 English for in Mumbai and Delhi stations.
http://www.mxmindia.com/2011/12/radio-one-to-turn-24x7-english-in-mumbai-and-delhi/

The MxM PR Channel Interiew: PR must look up to advertising: N S Rajan
PR also lacks enough qualified people, says Ketchum Sampark's N S Rajan in a refreshingly frank interview with MXM, on life post-acquisition and mid-slowdown.
http://www.mxmindia.com/2011/12/pr-must-look-up-to-advertising/

Got an idea? Write to Times Internet to help kickstart it
Applications are now open for the mentorship-driven accelerator program, which commences February 2012.
http://www.mxmindia.com/2011/12/got-an-idea-write-to-times-internet-to-help-kickstart-it/

Movies Now: One year old, strikes gold
Currently the channel reaches out to 100 million households and the plan is to get to the 140 million mark by end of next year.
http://www.mxmindia.com/2011/12/movies-now-one-year-old-strikes-gold/

Mudra meets WGC's golden rule
Mudra's campaign for WGC captured audience's attention at multiple relevant touch-points by giving higher weightage on innovations to break through an extremely cluttered media scenario.
http://www.mxmindia.com/2011/12/mudra-meets-wgcs-golden-rule/

Online tax special programme from moneycontrol.com
Master Your Money - Tax Special is designed to offer an interpersonal plane to impart information and knowledge to the participants.
http://www.mxmindia.com/2011/12/online-tax-special-programme-from-moneycontrol-com/

Disney Junior launches animated series for holidays
A Poem Is... is a short-form animated series showcasing poems for children set to scenes and imagery from classic Disney films and Tasty Time with ZeFronk will encourage kids to cook and have lots of fun along the way.
http://www.mxmindia.com/2011/12/disney-junior-launches-animated-series-for-holidays/

Channel No.1 for 6 weeks
The channel has grown by almost 15% since the previous week to consolidate its No.1 status.
http://www.mxmindia.com/2011/12/channel-v-no-1-for-6-weeks/

M ties up with Park Avenue for supplement
M, the lifestyle magazine for men, has tied up with Park Avenue to bring out an exclusive supplement on men's styles.
http://www.mxmindia.com/2011/12/m-ties-up-with-park-avenue-for-supplement/

The Anchor: 6 pointers for luxury advertisers when choosing a magazine
Mitrajit Bhattacharya has a few guidelines for big-ticket names looking for the right avenues.
http://www.mxmindia.com/2011/12/the-anchor-6-pointers-for-luxury-advertisers-when-choosing-a-magazine/

Anil Thakraney: Cut the Anna crusade
It's very clear by now that, drunk on the TV media's fan-like support, members of the team have become arrogant and Dubya-like in their attitude. The 'my way or the highway' deal. How healthy is that approach for democracy, we all know quite well.
http://www.mxmindia.com/2011/12/hard-knocks-cut-the-anna-crusade/

TV news = Bigg Boss?
In Freaking News, Ranjona Banerji reviews the fare on prime time news and the morning papers.
http://www.mxmindia.com/2011/12/tv-news-bigg-boss/