Stories on 16th Jul '15

Is IPL the right choice for Pepsi?
The cola giant mulls not rebidding for the title sponsorship of the Indian Premier League after its contract ends in 2017
http://www.mxmindia.com/2015/07/is-ipl-the-right-choice-for-pepsi/

BTL Baatein: Gulbahar Taurani, Philips India... Powered by VISCOMM
BTL becomes very important for consumer goods because the actual experience is more important to visualise the use of a product, says Gulbahar Taurani, Director Marketing & Business Head, Domestic Appliances, Philips India
http://www.mxmindia.com/2015/07/btl-baatein-gulbahar-taurani-philips-india-powered-by-viscomm/

IAA to celebrate Silver Jubilee in Kochi with 2-day Summit
Under the overall theme of "What's Coming Next" of IAA Global, this Summit will have a sub theme of '"Crossroads: Where Change is shaping the Future Today"
http://www.mxmindia.com/2015/07/iaa-to-celebrate-silver-jubilee-in-kochi-with-2-day-summit/

Hinduja Ventures set to launch Nxt Digital under its HITS services
The announcement comes a day after the company signed a Grant of Permission Agreement (GOPA) with the Ministry of Information & Broadcasting
http://www.mxmindia.com/2015/07/hinduja-ventures-set-to-launch-nxt-digital-under-its-hits-services/

Salt Brand Solutions bags communications mandate of Sakal Media Group
The Sakal Media Group tops readership charts in Maharashtra and Goa and publishes 5 daily newspapers with 12 editions, 3 weeklies, 3 magazines in Marathi and English
http://www.mxmindia.com/2015/07/salt-brand-solutions-bags-communications-mandate-of-sakal-media-group/

Bloomberg TV India to launch 'Deal Street'
A first-of-its kind show that provides invaluable insights into the biggest deals in private equity and VC space
http://www.mxmindia.com/2015/07/bloomberg-tv-india-to-launch-deal-street/

Siddhartha Mukherjee: Avoid divorcing your PR Agency!
Unless it is dire...instead, strengthen your relationship with it, notes Siddhartha Mukherjee
http://www.mxmindia.com/2015/07/siddhartha-mukherjee-avoid-divorcing-your-pr-agency/

Dear MxM by Jaisurya Das: If I am asked in an interview who is my role model, what should I say? I don't want to say it's Mahatma Gandhi...
Jaisurya Das is back this week responding to questions on careers, life in general, and more!
http://www.mxmindia.com/2015/07/dear-mxm-by-jaisurya-das-if-i-am-asked-in-an-interview-who-is-my-role-model-what-should-i-say-i-dont-want-to-say-its-mahatma-gandhi/

Sam Balsara to moderate panel at Media Review
Post their individual presentations there will be a panel discussion with the four luminaries to be moderated by Madison’s Sam Balsara
http://www.mxmindia.com/2015/07/sam-balsara-to-moderate-panel-at-media-review/

Brand Sanjeev Kapoor appoints Tangerine as the Retail Licensee
This marks the foray of the Brand Sanjeev Kapoor into the lifestyle houseware and kitchenware segment through brand licensing deals
http://www.mxmindia.com/2015/07/brand-sanjeev-kapoor-appoints-tangerine-as-the-retail-licensee/

Registrations for the 10th edition of Kyoorius Designyatra now open
Designyatra will culminate with the 2015 Kyoorius Design Awards night on 12th September

http://www.mxmindia.com/2015/07/registrations-for-the-10th-edition-of-kyoorius-designyatra-now-open/

Stories on 15th Jul '15

Dark Clouds for IPL Sponsors?
All eyes on whether CSK and the Royals have new owners or are out of the tournament
http://www.mxmindia.com/2015/07/dark-clouds-for-ipl-sponsors/

Zee set to acquire Odia channel Sarthak TV
The acquisition shall be from current shareholders of Sarthak Entertainment Private Limited, subject to requisite regulatory approvals, as an all-cash deal at a consideration of maximum of Rs. 115 crore
http://www.mxmindia.com/2015/07/zee-set-to-acquire-odia-channel-sarthak-tv/

Sandipan Bhattacharyya joins Grey as CCO
Grey Group India has announced the appointment of Sandipan Bhattacharyya as its Chief Creative Officer effective August 1, 2015
http://www.mxmindia.com/2015/07/sandipan-bhattacharyya-joins-grey-as-cco/

Quikr unveils new brand identity
New logo reflects evolution of company's business and enhancement of users' experience
http://www.mxmindia.com/2015/07/quikr-unveils-new-brand-identity/

Avian Media rejigs leadership team
Girish Balachandran appointed as Chief Strategy Officer, Neha Mehrotra and Shalmana Tendulkar as Regional Heads for Avian North & West respectively

http://www.mxmindia.com/2015/07/avian-media-rejigs-leadership-team/

Sanjeev Kotnala: Do you have the Yellow Umbrella?

Only a person with much self-belied will carry a yellow umbrella to an interview, said Ashrafbhai in a conversation recalled by Sanjeev Kotnala

http://www.mxmindia.com/2015/07/sanjeev-kotnala-do-you-have-the-yellow-umbrella/

Epic channel introduces Twitter alarm for #Epicat10

The Twitter application was created as part of the EPIC Channel’s ongoing campaign

http://www.mxmindia.com/2015/07/zee-set-to-acquire-odia-channel-sarthak-tv/

Employment in India's App Economy to leap manifold by 2016

The study also uses existing data to estimate the size of India’s app economy at Rs. 1964 crores in 2016

http://www.mxmindia.com/2015/07/employment-in-indias-app-economy-to-leap-manifold-by-2016/

Lowe Lintas Delhi wins creative mandate for flagship brands of Pernod Ricard India

As the creative partner, the agency would be handling the mandate of some of the leading brands marketed by Pernod Ricard India

http://www.mxmindia.com/2015/07/lowe-lintas-delhi-wins-creative-mandate-for-flagship-brands-of-pernod-ricard-india/

Stories on 29th March

IPL 5: Five days to return of IPL mega-carnival
It's literally 'aisa mauka aur kahaan milega' as stakeholders go all out to promote IPL 5 starting next week
http://www.mxmindia.com/2012/03/five-days-to-return-of-ipl-mega-carnival/

IPL 5: Indiatimes to make experience better: Rishi Khiani
The Times Internet CEO tells MxMIndia that indiatimes.com plans to take its IPL tieup to more interactive lengths in the 2012 season.
http://www.mxmindia.com/2012/03/ipl-5-indiatimes-to-make-experience-better-rishi-khiani/

IPL 5: BIG FM takes on mania with 'BIG Indian League'
BIG FM launches 'Big Indian League' for IPL5; is exclusive radio partner to Kings Xi Punjab and Deccan Chargers
http://www.mxmindia.com/2012/03/ipl-5-big-fm-takes-on-mania-with-big-indian-league/

IPL 5: Online ticket sales picking up pace
Mumbai Indians, Pune Warriors Chennai Super Kings and Delhi Daredevils are doing good business according to bookmyshow, the online agent for five IPL teams
http://www.mxmindia.com/2012/03/ipl-5-online-ticket-sales-picking-up-pace/

IPL 5: The Anchor: The top 5 things we can expect from IPL 5
Not the same old - there is always something new to look forward to, and Rajneesh Chaturvedi tells us what that is, in this edition of the IPL.
http://www.mxmindia.com/2012/03/the-anchor-the-top-5-things-we-can-expect-from-ipl-5/

We're after the hot, poor countries: Piruz Khambatta, Rasna
Powder juices perform well in these markets as they are economical and nourishing, says the boss of packaged instant refreshment biggie Rasna. Piruz Khambatta tells MxMIndia what's not to love about Rasna, and why colas and 'dark' drinks are not a threat.
http://www.mxmindia.com/2012/03/were-after-the-hot-poor-countries-piruz-khambatta-rasna/

DDB Mudra Max OOH takes Tata Sumo Gold pan India
Tata Motors' main aim behind this campaign is to make both personal and commercial segment consumers aware that there is an all-new Sumo variant (Sumo Gold) with a new, powerful CR4 engine.
http://www.mxmindia.com/2012/03/ddb-mudra-max-ooh-takes-tata-sumo-gold-pan-india/

[94 days to D-Day] Hathway applauds Delhi govt
Hathway Cable and Datacom Ltd has applauded the Delhi state government's stand on 'No postponement' for the deadline mandated by the government to convert to digital signals via set-top-boxes by June 30, 2012.
http://www.mxmindia.com/2012/03/94-days-to-d-day-hathway-applauds-delhi-govt/

Mediaah! Network 18 bags 39 news TV awards, MCCS 24
Network 18 group channels shine at the NT Awards with 39 awards as MCCS bags 24 for awards presented to channels and professionals in Telugu, Marathi, Hindi and English news channels + on Anant Rangaswami on afaqs
http://www.mxmindia.com/2012/03/mediaah-network-18-bags-39-news-tv-awards-mccs-24/

KAAA asks govt to end Kerala newspaper distribution impasse
It has been more than a week since newspaper distribution in Kerala has come to a stop due to demands from the Newspaper Agents & Distributors Association.
http://www.mxmindia.com/2012/03/kaaa-asks-govt-to-end-kerala-newspaper-distribution-impasse/

Ten Sports and NBA launch 'Biggest Fan Contest'
Fans can participate for a chance to win a trip to a 2012 NBA Finals game.
http://www.mxmindia.com/2012/03/ten-sports-and-nba-launch-biggest-fan-contest/

Debrief: Cadbury Oreo: The importance of execution
A fine example of how smart execution is critical to communication. There’s no storyboard out here really, it's simply the joy that comes from watching fabulous human bonding. And wonderful performances from both the actors.
http://www.mxmindia.com/2012/03/debrief-cadbury-oreo-the-importance-of-execution/