Stories on 3rd May '13

Intel, doing something wonderful
In the process of brand evolution, marketing plays an important role, Intel South Asia's Sandeep Aurora tells MxMIndia
http://www.mxmindia.com/?p=47022

Ads back on telly as IBF, AAAI resolve difference on Net billing
Advertisements are back on Indian television as IBF and AAAI resolved their differences on Net billing
http://www.mxmindia.com/?p=47139

Aiming to be the most complete communications firm in the world: Yusuf Hatia, FleishmanHillard
Yusuf Hatia of FleishmanHillard tells MxMIndia about the communications shop's rebranding, and how it is part of the firm's game-changing plans
http://www.mxmindia.com/?p=47090

Shailesh Kapoor: Riteish Deshmukh over Hrithik Roshan: It happens only on TV!
He may have none of Hrithik’s qualities, yet Riteish Deshmukh is clearly the more enjoyable, more likeable dance reality show judge between the two, notes Shailesh Kapoor
http://www.mxmindia.com/?p=47093

Anil Thakraney: Kohli's abuse = Good news for IPL
I like his angst, his hard edged temperament. It is this hot attitude which will make him a superb leader in the coming years, even if it gets him into trouble now and then. So he must keep the fires burning
http://www.mxmindia.com/?p=47088

Ranjona Banerji: What News TV producers want India to think
It is the media's first responsibility to be responsible and objective in the way it presents its stories. By all means use Sarabjit as an example but to make him a martyr and to push governments into giving him state honours is stretching too many limits, writes Ranjona Banerji
http://www.mxmindia.com/?p=47095

Go Air awards creative duties to Lowe
After Britannia, Lowe Lintas also bags the creative mandate of Go Air
http://www.mxmindia.com/?p=47094

Directors discuss Bombay Talkies and 100 years of cinema
Three of the directors who collaborated on Bombay Talkies discuss the movie and shared their experiences with Komal Nahta, on Etc channel today at 8.30pm
http://www.mxmindia.com/?p=47091

RK Swamy Media Group appoints Vinish Joshi as Vice President, North & East
Mr Joshi is based in New Delhi and will be responsible for the integrated media offering of the company in the North and East
http://www.mxmindia.com/?p=47089

ANCHOR | ONE BIG IDEA
One Big Idea: Final word by Pradyuman Maheshwari

http://www.mxmindia.com/?p=47092

Stories on 9th Oct '12

The Magic of Narrative
Telling the story is what advertising is about; and a story well told is a product well sold. So does the narrative style work or is it better to be direct?
http://www.mxmindia.com/2012/10/the-magic-of-narrative/

Jaldi 5 with Geetha Shiv: Family content can add to Bigg Boss eyeballs
Geetha Shiv, National Director, Analytics & Insight, MEC, on reality shows, ratings and of course the Bigg topic of the day
http://www.mxmindia.com/2012/10/jaldi-5-with-geetha-shiv-family-content-can-add-to-bigg-boss-eyeballs/

Triton takes the business approach to planning
Triton Communications has appointed Pankaj Arora as their National Planning Director, in a clear shift from the traditional approach, wherein a planning head has been a planner for the better part of his career if not all of it
http://www.mxmindia.com/2012/10/triton-takes-the-business-approach-to-planning/

Set-top boxes consume lesser power than CFLs: MIB
As the Sunset Date of digitization approaches, I&B Ministry has clarified that Set Top Boxes consume lesser power than a CFL
http://www.mxmindia.com/2012/10/set-top-boxes-consume-lesser-power-than-cfls-mib/

Reliance Broadcast announces key appointments
Reliance Broadcast Network, the multi-media entertainment company has announced key appointments. Ashwin Sashital joins as Vice President BIG RTL, Minal Sharma joins as Sales Head - West and South, BIG CBS and Preeti Nayyar comes on board as National Sales Head Impact & Sales Head South and West - Language TV
http://www.mxmindia.com/2012/10/reliance-broadcast-announces-key-appointments/

Chitralekha presents 3rd edition of Watch World Awards
The Watch World Awards 2012 hosted by the Chitralekha Group is all set to return on October 12
http://www.mxmindia.com/2012/10/chitralekha-presents-3rd-edition-of-watch-world-awards/

Bhupesh Bhandari's book 'Spectrum Grab' released
The Senior Associate Editor of Business Standard has penned a 272-page book that follows the question trail and tracks just how the words 2G and scam got permanently and irrevocably inked together
http://www.mxmindia.com/2012/10/bhupesh-bhandaris-book-spectrum-grab-released/

Big CBS network to simulcast American Idol
The newest season of the popular reality show will start airing from October 8 with Reliance Mobile, Microsoft and Nivea as sponsors
http://www.mxmindia.com/2012/10/big-cbs-network-to-simulcast-american-idol/

Eric Marlow joins Jump Games as VP-Global Studios
Reliance Entertainment Digital's game division Jump Games, a leading international publisher and developer mobile games, apps, and content, has brought on board Eric Marlow as Vice President in charge of their Global Studios
http://www.mxmindia.com/2012/10/eric-marlow-joins-jump-games-as-vp-global-studios/

The Anchor: 5 ways clients can get the best out of their agency
How to get - and keep - a great agency, courtesy of Anirudha Mukhedkar. Clients, listen up!
http://www.mxmindia.com/2012/10/the-anchor-5-ways-clients-can-get-the-best-out-of-their-agency/

Debrief: Visa Debit: Plays the 'Swades' card
The ad is much too contrived, and it fails to connect. The big pay-off, that of changing lives, gets completely lost in all the info and the din that's squeezed into 30 seconds
http://www.mxmindia.com/2012/10/debrief-visa-debit-plays-the-swades-card/

Ranjona Banerji: When Arnab congratulated Rajat Sharma...
And why all Indian TV editors should give themselves a 10-minute window where they speak and the rest of the world listens. and then allow their guests to have their say
http://www.mxmindia.com/2012/10/ranjona-banerji-when-arnab-congratulated-rajat-sharma/

Signposts... October 9
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/10/signposts-october-9/