Stories on 14th Sep '16

Independent, and luvin' it

Julian Boulding, President & Founder of thenetworkone was in India celebrating the spirit of the independent agencies. Read more

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Sanjeev Kotnala: Are you adding to the creative noise with unwanted, uninteresting, uninspiring crap?

The digital era demands that the content is refreshed faster than it is consumed. In the process, creativity is taking a backseat, writes Sanjeev Kotnala. Read more

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Cycle Rhythm introduces Sourav Ganguly as brand ambassador

Cycle Rhythm plans to launch a series of television commercials with Ganguly, to start a two-year association. Read more

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DDB Mudra announces formation of Group Operating Board

The GOB will advise and assist the Group CEO and MD, Chairman and CCO and CFO on various aspects related to leading and growing the organisation. Read more

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Viacom18, Times group get together for mega-concert starring Cold Play, Rahman, others

The Global Citizen India was launched in the presence of Maharashtra CM and top Bollywood Celebrities, the confusion regarding the Coldplay concert tickets were also cleared. Read more

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Stage set for 8th edition of EEMAX Global Conclave & Awards

India's apex body of the events and experiential marketing industry hosting the conclave on October 17-19, 2016 in Mumbai. Read more

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Zee Entertainment enters the US Hispanic market

Launches 'Zee Mundo', the first ever Spanish-language Bollywood movie channel. Read more

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32 new educational channels made available on Dish TV

Total 585+ channels and services; highest in the industry. Read more

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BBH showcases how Channel V is shallowest place on TV

The campaign supersedes Channel V's latest rebranding initiative to become a 24-hour all-music channel, with curated content. Read more

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Bajaj Avenger celebrates 'Brotherhood Day'

Conceptualised and executed by Mullen Lintas, the film has been unveiled only on the online medium. Read more

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IndusInd's "JeetkaHalla" looks to support para-athletes

Espousing the cause, IndusInd Bank aims to bring to light their contribution to the country by creating a nationwide movement of support. Read more

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Micromax partners One Digital Entertainment for its Canvas Fire range smartphones

Micromax product integration in latest music video by singing sensation Manj Music &Raftaar featuring Amy Jackson. Read more

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Viviana Mall launches new brand campaign in collaboration with Thought Blurb

The campaign celebrates the individuality of Vivana's customers. Read more

Stories on 23rd March

TRAI-ing time for TV with ad curbs
Not everyone is happy at the prospect of having TV ads cut & curtailed. MxMIndia speaks to stakeholders about the move
http://www.mxmindia.com/2012/03/trai-ing-time-for-tv-with-ad-curbs/


Comment: Is Facebook the new centre of the digi universe?
Far from being a casual youth-centric online hangout place, Facebook is increasingly becoming the focal point for all things digital, including businesses, writes Hareesh Tibrewala.
http://www.mxmindia.com/2012/03/comment-is-facebook-the-new-centre-of-the-digi-universe/


100 Days to D-Day… but where are the Set-Top Boxes?
Only 100 days to go for digitization and the ground reality does not look too promising at this point. MxM India spoke to a cross-section of stakeholders in distribution to get a clearer picture of the ground reality from the cable operators’ end.
http://www.mxmindia.com/2012/03/100-days-to-d-day%e2%80%a6but-where-are-the-set-top-boxes/


RAMcheck: What women listen to...
Which are the most popular FM stations among women? MxMIndia shifts focus on women listenership trends in the four RAM (Radio Audience Measurement) - Mumbai, Delhi, Bengaluru and Kolkata.
http://www.mxmindia.com/2012/03/ramcheck-what-women-listen-to/


Pradeep Guha is Chairman of AFAA
The General Body of the Asian Federation of Advertising Associations (AFAA) has unanimously elected Pradeep Guha, representing the Advertising Council of India, as the Chairman of its newly mandated Executive Committee for a period of four years.
http://www.mxmindia.com/2012/03/pradeep-guha-is-chairman-of-afaa/


Ashutosh: Anna book is written in anger
At the release of his book titled, ‘Anna: 13 Days That Awakened India’, journalist Ashutosh said his book was written in anger at the ‘elitist’ section of society for having failed to understand the anti-corruption movement, and he chose to write in English as he wanted them to read the book.
http://www.mxmindia.com/2012/03/ashutosh-anna-book-is-written-in-anger/


Goafest 2012: Jury chairpersons announced for Creative Abby and Media Abby shortlists
The Awards Governing Council of the Abby Awards at Goafest has announced its team of Jury Chairpersons for the Creative Abbies this year. This year, Goafest has received more than 4,250 entries for the Creative Abby awards. The judging process will commence in Mumbai from Saturday, March 24, 2012.
http://www.mxmindia.com/2012/03/goafest-2012-jury-chairpersons-announced-for-creative-abby-and-media-abby-shortlists/


[MxM Radio] The viral effect is baffling: Anil Srivatsa
Veteran radioman Anil Srivatsa, impressed by the speed of spread on social media, talks about his internet-based radio company, and the special-interest internet radio service Radiowalla.
http://www.mxmindia.com/2012/03/mxm-radio-the-viral-effect-is-baffling-anil-srivatsa/


Rockstar wins album of the year at Radio Mirchi Awards
The fourth Mirchi Music Awards honoured music talent across 24 categories as Radio Mirchi paid its tribute to music with much extravaganza and fanfare. Royal Stag was the title sponsor.
http://www.mxmindia.com/2012/03/rockstar-wins-album-of-the-year-at-radio-mirchi-awards/


Sourav Ganguly to lead Pune Warriors in IPL5
Pune Warriors India will dazzle on the ground in new turquoise blue and silver jerseys.
http://www.mxmindia.com/2012/03/sourav-ganguly-to-lead-pune-warriors-in-ipl5/


Water bottle for the front page of DNA
DNA made a splash by innovating with a 5th colour, promoting Tupperware’s newly-launched water bottles.

http://www.mxmindia.com/2012/03/water-bottle-for-the-front-page-of-dna/

Samyukth Sridharan  joins Cleartrip as President and Chief Operating Officer
Cleartrip has appointed Samyukth Sridharan as President and Chief Operating Officer.
http://www.mxmindia.com/2012/03/samyukth-sridharan-joins-cleartrip-as-president-and-chief-operating-officer/


The Anchor: The 6 Cs of the TV business in South India
Remember these tips and stay Cool, says Anup Chandrasekharan.
http://www.mxmindia.com/2012/03/the-anchor-the-6-cs-of-the-tv-business-in-south-india/


Is 'Kahaani' the gamechanger?
One really hopes Kahaani's success at the box office will make movie makers introspect and go back to making the script the hero, writes Anil Thakraney
http://www.mxmindia.com/2012/03/anil-thakraney-is-kahaani-the-gamechanger/


Freaking News: Much ado about Time’s Modi cover?
Danish super-chef Rene Redzepi got a four-page spread in the same issue that aapro Narendra Modi got two, notes Ranjona Banerji in the 95th edition of Freaking News

http://www.mxmindia.com/2012/03/freaking-news-much-ado-about-time%e2%80%99s-modi-cover/