Stories on 22nd Nov '13

The MxMIndia Annual #2: Hum 2, Humaare 2
Our Second Annual is all the Man, the Woman, the teenage child and a younger one. It is about how these consumers are changing, and how media and marketers should interact with them. And have been interacting with them.
http://www.mxmindia.com/2013/11/the-mxmindia-annual-2-hum-2-humaare-2/

Ranjona Banerji: Time for both Tejpal and Shoma to quit Tehelka
Neither Tarun Tejpal and Shoma Chaudhury can inspire confidence, either as leaders of an organisation or from an editorial perspective, writes Ranjona Banerji. If Tehelka is to maintain its motto of being fearless, frank and so on then it needs new management, she says
http://www.mxmindia.com/2013/11/ranjona-banerji-time-for-both-tejpal-and-shoma-to-quit-tehelka/

Sports management firms bat for young cricket talents like Prithvi Shaw
These firms are signing up a bunch of cricketers as young as 14 years of age to nurture them and up their game, with an eventual eye on an India cap and the commercials that usually follow
http://www.mxmindia.com/2013/11/sports-management-firms-bat-for-young-cricket-talents-like-prithvi-shaw/

Sachin's farewell Test is highest rated in 8 years
Star's Sports network of channels emerge as top destination across genres during the India-Windies Test series
http://www.mxmindia.com/2013/11/sports-management-firms-bat-for-young-cricket-talents-like-prithvi-shaw/

Shailesh Kapoor: Roll our the red carpet for Hindi cricket broadcast
Some unintentionally comic moments notwithstanding, Star Sports’ Hindi commentary this season has been well above the mark, both in terms of the choice of panel and the execution, writes Shailesh Kapoor
http://www.mxmindia.com/2013/11/shailesh-kapoor-roll-our-the-red-carpet-for-hindi-cricket-broadcast/

Star Plus stays #1, Colors and Zee at #2 and #3.
The GVTs of Week #46 show Star Plus leading in the Hindi General Entertainment category. Colors and Zee were placed second and third as per the GVTs
http://www.mxmindia.com/2013/11/star-plus-stays-1-colors-and-zee-at-2-and-3/

After Ad Asia in Vietnam, AFAA gears up for DigiAsia & AdAsia 2015 in Taiwan
The Asian Federation of Advertising Associations (AFAA) is now getting set for the 2015 edition to be held in Taiwan
http://www.mxmindia.com/2013/11/after-ad-asia-in-vietnam-afaa-gears-up-for-digiasia-adasia-2015-in-taiwan/

Eulogy! India wins PR mandate for Peroni
Italian beer Peroni Nastro Azzurro has appointed Eulogy! India as its PR and communications partner
http://www.mxmindia.com/2013/11/eulogy-india-wins-pr-mandate-for-peroni/

CNN to profile Ted Turner on Sunday, Nov 24
CNN profiles its founder Ted Turner in a documentary to be aired on Sunday, November 24
http://www.mxmindia.com/2013/11/cnn-to-profile-ted-turner-on-sunday-nov-24/

Stories on 30th Jul

Is news media ownership a cause for worry?
In the first edition of MxM Mondays, Tariq Ansari, Vinod Mehta, Sevanti Ninan, Maheshwer Peri, Tarun Tejpal, Paranjoy Guha Thakurta, Ranjona Banerji and Pradyuman Maheshwari comment on the issue of ownership of the news media. Should there be entry barriers?
http://www.mxmindia.com/2012/07/is-news-media-ownership-a-cause-for-worry/

India wins 4 gold and 3 silvers at Appies 2012
Marketing campaigns for 48 global brands make the shortlist
http://www.mxmindia.com/2012/07/india-wins-4-gold-and-3-silvers-at-appies-2012/

Industry welcomes DAVP plans to embrace digital with cautious optimism
But there is a cautious optimism among industry players as far as ad spends in the medium is concerned
http://www.mxmindia.com/2012/07/industry-welcomes-davp-plans-to-embrace-digital-with-cautious-optimism/

Now. get your Metro shoes home delivered
If the customer does not get his/her size and if it's available in any other store, then Metro will procure and send it to the customer’s home with no delivery charge
http://www.mxmindia.com/2012/07/now-get-your-metro-shoes-home-delivered/

BM study finds almost two-thirds of world leaders are on Twitter
However, whilst the social network offers direct interaction between users, almost half of world leaders don’t follow any of their peers
http://www.mxmindia.com/2012/07/bm-study-finds-almost-two-thirds-of-world-leaders-are-on-twitter/

AFAA's programme to turn young talent into achievers
Janet Lee, a veteran in the advertising and professional training industries, will conduct the intensive five-day residential programme
http://www.mxmindia.com/2012/07/afaas-programme-to-turn-young-talent-into-achievers/

AdStrat: Parle's Wafers 'Khaaneka aapka kya hai funda?'
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/07/adstrat-parles-wafers-khaaneka-aapka-kya-hai-funda/

Reviewing the Reviews: Super un-cool sex gags in KSKHH
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2012/07/reviewing-the-reviews-super-un-cool-sex-gags-in-kskhh/

Happy, a 'hot' choice for two brands
Happy gets appointed creative agency for Maiya's Foods & Amante lingerie
http://www.mxmindia.com/2012/07/happy-a-hot-choice-for-two-brands/

The Anchor: 8 reasons why professional networking sites are important
Networking and meeting people in different areas of expertise can help you when you need information, says Yogesh Bansal
http://www.mxmindia.com/2012/07/the-anchor-8-reasons-why-professional-networking-sites-are-important/

Anil Thakraney: Cool Britannia!
Personally speaking, I am all ready for the future. I have decided to start a specialized scam ads shop. Which to me sounds like a really lucrative business
http://www.mxmindia.com/2012/07/anil-thakraney-cool-britannia/

Ranjona Banerji: Honey, you stole the show!
The British feel that Indians only feel welcome when they see other Indians. In this case it backfired - as cultural determinism normally does
http://www.mxmindia.com/2012/07/ranjona-banerji-honey-you-stole-the-show/

Stories on 31st May

Only the logo will change: Venkatramani
Come midnight, the three MCCS channels will switch the Star prefix to ABP. Nothing else will change, promises the ABP-Star jv CEO Ashok Venkatramani.
http://www.mxmindia.com/2012/05/only-the-logo-will-change-ashok-venkatramani/

73 matches on IPL5 get an average TVR of 3.36
What has shown improvement is the cumulative reach for the 73 matches in IPL 5 that stands at 161 million.
http://www.mxmindia.com/2012/05/73-matches-on-ipl5-get-an-average-tvr-of-3-36/

Rise in Business Confidence Index after 5 quarters
NCAER MasterCard Worldwide Index of Business Confidence Study reflects stability in business sentiments and cautious outlook of the business sector.
http://www.mxmindia.com/2012/05/rise-in-business-confidence-index-after-5-quarters/

LMG bags Yepme's media duties
The task for Lintas is not only to build saliency for the brand but also to encourage a change in shopping habits for apparel and accessories.
http://www.mxmindia.com/2012/05/lmg-bags-yepmes-media-duties/

Hanmer MSL wins Bees Award for eBay.in
It is the only Indian agency awarded by leading international social media competition in 2012.
http://www.mxmindia.com/2012/05/hanmer-msl-wins-bees-award-for-ebay-in/

Creativeland Asia wins big at FAB Awards
Wins two Grand Prix and three Golds for the work on Hippo.
http://www.mxmindia.com/2012/05/creativeland-asia-wins-big-at-fab-awards/

DDB Mudra gets Xavi Bech De Careda as VP Planning
Xavi Bech De Careda from Barcelona joins DDB Mudra Delhi as the new planner.
http://www.mxmindia.com/2012/05/ddb-mudra-gets-xavi-bech-de-careda-vp-plannin/

Mahesh Bhupathi's GloboSport now into Reality TV
The two will produce 'Sitaara,' a reality TV search for South India's next top actress.
http://www.mxmindia.com/2012/05/mahesh-bhupathis-globosport-now-into-reality-tv/

AFAA plans new initiatives in the region
Following its new mandate, the Executive Committee of AFAA has planned out a slew of initiatives that would be rolled out in the months ahead.
http://www.mxmindia.com/2012/05/afaa-plans-new-initiatives-in-the-region/

DDB MudraMax wins media mandate for Kalyan Silks
The size of the account is pegged at Rs25 crores. The client will be handled out of the DDB MudraMax office in Bangalore.
http://www.mxmindia.com/2012/05/ddb-mudramax-wins-media-mandate-for-kalyan-silks/

Havas Digital names Alan Boughen SVP Global Search Director
Ex-Google industry veteran charged with leading Havas Digital’s search responsibilities.
http://www.mxmindia.com/2012/05/havas-digital-names-alan-boughen-svp-global-search-director/

Eco Times launches The Power of Ideas 2012
The programme aims to encourage individuals with a business idea to come forward and connects them with relevant mentors and investors.
http://www.mxmindia.com/2012/05/eco-times-launches-the-power-of-ideas-2012/

The Anchor: Dilip Cherian on 5 things to keep in mind while building a brand
The needs and aspirations of your target audience should define the brand you eventually plan to sell, says Dilip Cherian.
http://www.mxmindia.com/2012/05/the-anchor-dilip-cherian-on-5-things-to-keep-in-mind-while-building-a-brand/

Debrief: Coca-Cola: Zero Freshness
It looks like the kids are living a life of hell, and the Rajya Sabha MP designate is chilling inside an air conditioned studio. This kinda puts you off.
http://www.mxmindia.com/2012/05/debrief-coca-cola-zero-freshness/

Stories on 23rd March

TRAI-ing time for TV with ad curbs
Not everyone is happy at the prospect of having TV ads cut & curtailed. MxMIndia speaks to stakeholders about the move
http://www.mxmindia.com/2012/03/trai-ing-time-for-tv-with-ad-curbs/


Comment: Is Facebook the new centre of the digi universe?
Far from being a casual youth-centric online hangout place, Facebook is increasingly becoming the focal point for all things digital, including businesses, writes Hareesh Tibrewala.
http://www.mxmindia.com/2012/03/comment-is-facebook-the-new-centre-of-the-digi-universe/


100 Days to D-Day… but where are the Set-Top Boxes?
Only 100 days to go for digitization and the ground reality does not look too promising at this point. MxM India spoke to a cross-section of stakeholders in distribution to get a clearer picture of the ground reality from the cable operators’ end.
http://www.mxmindia.com/2012/03/100-days-to-d-day%e2%80%a6but-where-are-the-set-top-boxes/


RAMcheck: What women listen to...
Which are the most popular FM stations among women? MxMIndia shifts focus on women listenership trends in the four RAM (Radio Audience Measurement) - Mumbai, Delhi, Bengaluru and Kolkata.
http://www.mxmindia.com/2012/03/ramcheck-what-women-listen-to/


Pradeep Guha is Chairman of AFAA
The General Body of the Asian Federation of Advertising Associations (AFAA) has unanimously elected Pradeep Guha, representing the Advertising Council of India, as the Chairman of its newly mandated Executive Committee for a period of four years.
http://www.mxmindia.com/2012/03/pradeep-guha-is-chairman-of-afaa/


Ashutosh: Anna book is written in anger
At the release of his book titled, ‘Anna: 13 Days That Awakened India’, journalist Ashutosh said his book was written in anger at the ‘elitist’ section of society for having failed to understand the anti-corruption movement, and he chose to write in English as he wanted them to read the book.
http://www.mxmindia.com/2012/03/ashutosh-anna-book-is-written-in-anger/


Goafest 2012: Jury chairpersons announced for Creative Abby and Media Abby shortlists
The Awards Governing Council of the Abby Awards at Goafest has announced its team of Jury Chairpersons for the Creative Abbies this year. This year, Goafest has received more than 4,250 entries for the Creative Abby awards. The judging process will commence in Mumbai from Saturday, March 24, 2012.
http://www.mxmindia.com/2012/03/goafest-2012-jury-chairpersons-announced-for-creative-abby-and-media-abby-shortlists/


[MxM Radio] The viral effect is baffling: Anil Srivatsa
Veteran radioman Anil Srivatsa, impressed by the speed of spread on social media, talks about his internet-based radio company, and the special-interest internet radio service Radiowalla.
http://www.mxmindia.com/2012/03/mxm-radio-the-viral-effect-is-baffling-anil-srivatsa/


Rockstar wins album of the year at Radio Mirchi Awards
The fourth Mirchi Music Awards honoured music talent across 24 categories as Radio Mirchi paid its tribute to music with much extravaganza and fanfare. Royal Stag was the title sponsor.
http://www.mxmindia.com/2012/03/rockstar-wins-album-of-the-year-at-radio-mirchi-awards/


Sourav Ganguly to lead Pune Warriors in IPL5
Pune Warriors India will dazzle on the ground in new turquoise blue and silver jerseys.
http://www.mxmindia.com/2012/03/sourav-ganguly-to-lead-pune-warriors-in-ipl5/


Water bottle for the front page of DNA
DNA made a splash by innovating with a 5th colour, promoting Tupperware’s newly-launched water bottles.

http://www.mxmindia.com/2012/03/water-bottle-for-the-front-page-of-dna/

Samyukth Sridharan  joins Cleartrip as President and Chief Operating Officer
Cleartrip has appointed Samyukth Sridharan as President and Chief Operating Officer.
http://www.mxmindia.com/2012/03/samyukth-sridharan-joins-cleartrip-as-president-and-chief-operating-officer/


The Anchor: The 6 Cs of the TV business in South India
Remember these tips and stay Cool, says Anup Chandrasekharan.
http://www.mxmindia.com/2012/03/the-anchor-the-6-cs-of-the-tv-business-in-south-india/


Is 'Kahaani' the gamechanger?
One really hopes Kahaani's success at the box office will make movie makers introspect and go back to making the script the hero, writes Anil Thakraney
http://www.mxmindia.com/2012/03/anil-thakraney-is-kahaani-the-gamechanger/


Freaking News: Much ado about Time’s Modi cover?
Danish super-chef Rene Redzepi got a four-page spread in the same issue that aapro Narendra Modi got two, notes Ranjona Banerji in the 95th edition of Freaking News

http://www.mxmindia.com/2012/03/freaking-news-much-ado-about-time%e2%80%99s-modi-cover/