Stories on 11th May '15

Utterly Butterly Amulicious
A newer version of Amul's India is out. Presenting extracts - special articles by Rahul daCunha and Suhel Seth
http://www.mxmindia.com/2015/05/utterly-butterly-amulicious/

MudraMax gets new leadership structure as Mandeep Malhotra quits
N Sathyamurthy, currently ED, DDB Mudra Group and President, DDB MudraMax Media (including Digital), will now take additional charge of DDB MudraMax OOH. Aneil Deepak, currently ED of the group and Head of Ideas, DDB MudraMax, will now take charge of the DDB MudraMax Experiential business as well. And Sameer Mehta, Head, Business & Operations, TracyLocke, will hold additional charge and report directly to Group CEO & MD Madhukar Kamath
http://www.mxmindia.com/2015/05/mudramax-gets-new-leadership-structure-as-mandeep-malhotra-quits/

Siddharth Varadarajan & Sidharth Bhatia launch 'The Wire'
Together they've got access to some of the best brains and writers in the country. And we are sure also some of the best monies from across the world
http://www.mxmindia.com/2015/05/siddharth-varadarajan-sidharth-bhatia-launch-the-wire/

Kyoorius unveils In Book Winners & Blue Elephant nominees
Of the 1419 entries submitted, 163 entries have been nominated across Advertising and Digital categories
http://www.mxmindia.com/2015/05/in-book-winners-blue-elephant-nominees-revealed-for-2015-kyoorius-advertising-digital-awards/

Maxus devises new campaign for Tanishq
Maxus decided to co-create integrated branded content with Maa TV
http://www.mxmindia.com/2015/05/maxus-devises-new-campaign-for-tanishq/

LinkedIn's Nishant Rao appointed IAMAI Chairman
Rao would be taking over from Rajan Anandan, Managing Director - Google India
http://www.mxmindia.com/2015/05/linkedins-nishant-rao-appointed-iamai-chairman/

Hindi movie channels drop 5% in Week 18: TAM
A loss in time spent causes the Hindi Movie Genre to drop 5 percent in Week 18 as compared to the previous week, as per S-Group, the strategic consulting arm of TAM Media Research
http://www.mxmindia.com/2015/05/hindi-movie-channels-drop-5-in-week-18-tam/

MobiKwik undertakes biggest promo campaign yet
The campaign aims to make MobiKwik wallet a preferred way to transact
http://www.mxmindia.com/2015/05/mobikwik-undertakes-its-biggest-promotional-campaign-as-yet/

Amith Prabhu: Three men who made news in interesting ways last week
The first two in the news for not-so-pleasant reasons and the third for winning against all odds in the UK elections. All three masters of the art of Public Relations
http://www.mxmindia.com/2015/05/amith-prabhu-three-men-who-made-news-in-interesting-ways-last-week/

VIP Industries inspires consumers to fulfill their travel ambitions
Launches a new campaign called 'Where do you want to go?
http://www.mxmindia.com/2015/05/vip-industries-inspires-consumers-to-fulfill-their-travel-ambitions/

Stories on 27th Oct 14

Raja of Retail reinvents himself
How Kishore Biyani is remodelling Future Group's portfolio to take on digital-savvy rivals.
http://www.mxmindia.com/2014/10/raja-of-retail-reinvents-himself/

Mindshare inks strategic partnership with Footmarks
The partnership will empower MindShare Singapore clients to deliver all new value-added content and personalized experiences throughout malls, retail stores, and venues across the region
http://www.mxmindia.com/2014/10/mindshare-inks-strategic-partnership-with-footmarks/

dna unveils brand campaign highlighting new positioning
The new dna strives to be proactive and agile with many firsts being offered to its readers
http://www.mxmindia.com/2014/10/dna-unveils-brand-campaign-highlighting-new-positioning/

Amith Prabhu: The Public Relations Campaign brief
The brief should come to become a non-negotiable document in a client-agency relationship with PR firms refusing to work without one and clients ensuring the briefs are fool-proof and unambiguous,writes Amith Prabhu.
http://www.mxmindia.com/2014/10/amith-prabhu-the-public-relations-campaign-brief/

AdStrat: Ezone urges consumers to grow closer with new festive campaign
The Ezone TVC is built around the central idea that electronics and technology today do many things in our lives, and the biggest being- bringing people closer
http://www.mxmindia.com/2014/10/adstrat-ezone-urges-consumers-to-grow-closer-with-new-festive-campaign/

ABP News' Saas Bahu aur Saazish reveals new identity at star-studded event
With the new identity launch, the programme will aim to become more sharper in its reporting and reach to the SBS Family
http://www.mxmindia.com/2014/10/abp-news-saas-bahu-aur-saazish-reveals-new-identity-at-star-studded-event/

Internet can cause distraction at work, notes survey
The survey was released by Webtrate.com on the day it launched its internet blocking and productivity application in India
http://www.mxmindia.com/2014/10/internet-can-cause-distraction-at-work-notes-survey/

ET Edge hosts 'The ET Best Brands 2014'
The platform is an endeavour to recognize the efforts of the most admired brands that are redefining the Indian marketplace
http://www.mxmindia.com/2014/10/et-edge-hosts-the-et-best-brands-2014/

VIP unveils sequel to 'Life Leke Chal' campaign
VIP announces a 360 degree campaign across digital, radio and cinema to engage customers
http://www.mxmindia.com/2014/10/vip-unveils-sequel-to-life-leke-chal-campaign/

What Ticks for Indian Consumers/ Teens - Dr Subho Ray and Sanjay Shah
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Dr Subho Ray and Sanjay Shah
http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-teens-dr-subho-ray-and-sanjay-shah/