Stories on 11th May '15

Utterly Butterly Amulicious
A newer version of Amul's India is out. Presenting extracts - special articles by Rahul daCunha and Suhel Seth
http://www.mxmindia.com/2015/05/utterly-butterly-amulicious/

MudraMax gets new leadership structure as Mandeep Malhotra quits
N Sathyamurthy, currently ED, DDB Mudra Group and President, DDB MudraMax Media (including Digital), will now take additional charge of DDB MudraMax OOH. Aneil Deepak, currently ED of the group and Head of Ideas, DDB MudraMax, will now take charge of the DDB MudraMax Experiential business as well. And Sameer Mehta, Head, Business & Operations, TracyLocke, will hold additional charge and report directly to Group CEO & MD Madhukar Kamath
http://www.mxmindia.com/2015/05/mudramax-gets-new-leadership-structure-as-mandeep-malhotra-quits/

Siddharth Varadarajan & Sidharth Bhatia launch 'The Wire'
Together they've got access to some of the best brains and writers in the country. And we are sure also some of the best monies from across the world
http://www.mxmindia.com/2015/05/siddharth-varadarajan-sidharth-bhatia-launch-the-wire/

Kyoorius unveils In Book Winners & Blue Elephant nominees
Of the 1419 entries submitted, 163 entries have been nominated across Advertising and Digital categories
http://www.mxmindia.com/2015/05/in-book-winners-blue-elephant-nominees-revealed-for-2015-kyoorius-advertising-digital-awards/

Maxus devises new campaign for Tanishq
Maxus decided to co-create integrated branded content with Maa TV
http://www.mxmindia.com/2015/05/maxus-devises-new-campaign-for-tanishq/

LinkedIn's Nishant Rao appointed IAMAI Chairman
Rao would be taking over from Rajan Anandan, Managing Director - Google India
http://www.mxmindia.com/2015/05/linkedins-nishant-rao-appointed-iamai-chairman/

Hindi movie channels drop 5% in Week 18: TAM
A loss in time spent causes the Hindi Movie Genre to drop 5 percent in Week 18 as compared to the previous week, as per S-Group, the strategic consulting arm of TAM Media Research
http://www.mxmindia.com/2015/05/hindi-movie-channels-drop-5-in-week-18-tam/

MobiKwik undertakes biggest promo campaign yet
The campaign aims to make MobiKwik wallet a preferred way to transact
http://www.mxmindia.com/2015/05/mobikwik-undertakes-its-biggest-promotional-campaign-as-yet/

Amith Prabhu: Three men who made news in interesting ways last week
The first two in the news for not-so-pleasant reasons and the third for winning against all odds in the UK elections. All three masters of the art of Public Relations
http://www.mxmindia.com/2015/05/amith-prabhu-three-men-who-made-news-in-interesting-ways-last-week/

VIP Industries inspires consumers to fulfill their travel ambitions
Launches a new campaign called 'Where do you want to go?
http://www.mxmindia.com/2015/05/vip-industries-inspires-consumers-to-fulfill-their-travel-ambitions/

Stories on 15th Jul 14

Utterly Butterly FIFA-licious! [updated]
You've seen the text and visuals plus the audio and video on the just-concluded World Cup in Brazil. But nothing to beat the 12 Amul ads that were crafted for the occasion
http://www.mxmindia.com/2014/07/utterly-butterly-fifa-licious-updated/

FCB Ulka essays core brand promise via new TVC for Santoor
While the new commercial carries forward the core brand promise of younger looking skin, there is a social message that is weaved in as well
http://www.mxmindia.com/2014/07/fcb-ulka-essays-core-brand-promise-via-new-tvc-for-santoor/

Ranjona Banerji: Inhouse 'censors' may police TV newsrooms
CNN-IBN has, it is said, introduced a novel new designation in its newsroom - the "escalation editor", writes Ranjona Banerji
http://www.mxmindia.com/2014/07/ranjona-banerji-inhouse-censors-may-police-tv-newsrooms/

RBNL acquires RTL stake in broadcast jv
Reliance Broadcast Network Ltd has bought over the European television giant RTL's stake in the joint venture that ran the channel Big RTL Thrill.
http://www.mxmindia.com/2014/07/rbnl-acquires-rtl-stake-in-broadcast-jv/

'Ah My God', says Mercedes-Benz as it unveils first ever India specific campaign
Mercedes-Benz India to reach-out to newer target groups with the CLA 45 AMG campaign introducing the AMG brand to a younger & aspirational Indian audience
http://www.mxmindia.com/2014/07/ah-my-god-says-mercedes-benz-as-it-unveils-first-ever-india-specific-campaign/

Amul to sponsor 2014 Commonwealth & Asian Games
Amul has become the Official Sponsor of the Indian team in the category of Dairy products

http://www.mxmindia.com/2014/07/amul-to-sponsor-2014-commonwealth-asian-games/