Stories on 11th May '15

Utterly Butterly Amulicious
A newer version of Amul's India is out. Presenting extracts - special articles by Rahul daCunha and Suhel Seth
http://www.mxmindia.com/2015/05/utterly-butterly-amulicious/

MudraMax gets new leadership structure as Mandeep Malhotra quits
N Sathyamurthy, currently ED, DDB Mudra Group and President, DDB MudraMax Media (including Digital), will now take additional charge of DDB MudraMax OOH. Aneil Deepak, currently ED of the group and Head of Ideas, DDB MudraMax, will now take charge of the DDB MudraMax Experiential business as well. And Sameer Mehta, Head, Business & Operations, TracyLocke, will hold additional charge and report directly to Group CEO & MD Madhukar Kamath
http://www.mxmindia.com/2015/05/mudramax-gets-new-leadership-structure-as-mandeep-malhotra-quits/

Siddharth Varadarajan & Sidharth Bhatia launch 'The Wire'
Together they've got access to some of the best brains and writers in the country. And we are sure also some of the best monies from across the world
http://www.mxmindia.com/2015/05/siddharth-varadarajan-sidharth-bhatia-launch-the-wire/

Kyoorius unveils In Book Winners & Blue Elephant nominees
Of the 1419 entries submitted, 163 entries have been nominated across Advertising and Digital categories
http://www.mxmindia.com/2015/05/in-book-winners-blue-elephant-nominees-revealed-for-2015-kyoorius-advertising-digital-awards/

Maxus devises new campaign for Tanishq
Maxus decided to co-create integrated branded content with Maa TV
http://www.mxmindia.com/2015/05/maxus-devises-new-campaign-for-tanishq/

LinkedIn's Nishant Rao appointed IAMAI Chairman
Rao would be taking over from Rajan Anandan, Managing Director - Google India
http://www.mxmindia.com/2015/05/linkedins-nishant-rao-appointed-iamai-chairman/

Hindi movie channels drop 5% in Week 18: TAM
A loss in time spent causes the Hindi Movie Genre to drop 5 percent in Week 18 as compared to the previous week, as per S-Group, the strategic consulting arm of TAM Media Research
http://www.mxmindia.com/2015/05/hindi-movie-channels-drop-5-in-week-18-tam/

MobiKwik undertakes biggest promo campaign yet
The campaign aims to make MobiKwik wallet a preferred way to transact
http://www.mxmindia.com/2015/05/mobikwik-undertakes-its-biggest-promotional-campaign-as-yet/

Amith Prabhu: Three men who made news in interesting ways last week
The first two in the news for not-so-pleasant reasons and the third for winning against all odds in the UK elections. All three masters of the art of Public Relations
http://www.mxmindia.com/2015/05/amith-prabhu-three-men-who-made-news-in-interesting-ways-last-week/

VIP Industries inspires consumers to fulfill their travel ambitions
Launches a new campaign called 'Where do you want to go?
http://www.mxmindia.com/2015/05/vip-industries-inspires-consumers-to-fulfill-their-travel-ambitions/

Stories on 14th Apr '15

Lowe Lintas does it in 2015 too!
Global Effie Index 2015 - Agency ranks #1 in India | #1 in APAC | #3 in the world
http://www.mxmindia.com/2015/04/lowe-lintas-partners-india-does-it-in-2015-too/

IPG Mediabrands to launch online travel fest in India
The Great Indian Travel Festival will start on April 18 and end on April 26
http://www.mxmindia.com/2015/04/ipg-mediabrands-to-launch-online-travel-fest-in-india/

With Bengaluru as a hub, WPP to form global analytics firm 'Gain Theory'
The company will bring together data, analytics, technology solutions and consumer-insight capabilities to help marketers simplify the sheer volume of data they are currently receiving
http://www.mxmindia.com/2015/04/with-bengaluru-as-a-hub-wpp-to-form-global-analytics-firm-gain-theory/

Nominees announced for IAA Leadership Awards
Minister of State for Finance Jayant Sinha to present third edition of IAA awards
http://www.mxmindia.com/2015/04/nominees-announced-for-iaa-leadership-awards/

India TV Yuva Awards to happen on April 18
Top politicians, actors, sportspersons etc are in running for the annual awards instituted by news channel
http://www.mxmindia.com/2015/04/india-tv-yuva-awards-to-happen-on-april-18/

McDonald's urges audience to spend quality time, offline
Leo Burnett's #KuchPalOffline campaign for McDonalds urges people to go offline for some time
http://www.mxmindia.com/2015/04/mcdonalds-urges-audience-to-spend-quality-time-offline/

Ranjona Banerji: Not enough on Sania!
Newspapers often waste space on some unknown person of Indian origin winning a municipal election in an obscure American town just because of the Indian connection so it was unfortunate to see Sania Mirza not making the cut, notes Ranjona Banerji
http://www.mxmindia.com/2015/04/ranjona-banerji-not-enough-on-sania/

Havas, O&M, Lowe Lintas win big at APAC Effies 2015
The winners emerged from 92 finalists across 36 categories
http://www.mxmindia.com/2015/04/havas-om-lowe-lintas-win-big-at-apac-effies-2015/

Kavita Sadana appointed Group Account Director at DDB MudraMax
Kavita will be spearheading DDB MudraMax's Ahmedabad operations
http://www.mxmindia.com/2015/04/kavita-sadana-appointed-group-account-director-at-ddb-mudramax/

AMES 2015 receives good response
Entries were received from 20 different countries across Asia Pacific and beyond

http://www.mxmindia.com/2015/04/ames-2015-receives-good-response/

Stories on 6th Feb '13

Talking Business | It's gonna be Xmas for Englist entertainment channels: Rasika Tyagi
Buoyed by the boost from digitization, the Sr VP & Content Head @ Star India is getting set for Phase 2 of DAS
http://www.mxmindia.com/2013/02/its-gonna-be-xmas-for-eng-ent-channels-rasika-tyagi/

Lynn de Souza & Meenakshi Menon launch Social Access
Adworld veterans Lynn de Souza and Meenakshi Menon have come together to launch a new company called Social Access
http://www.mxmindia.com/2013/02/lynn-de-souza-and-meenakshi-menon-launch-social-access/

DDB MudraMax Media wins Jyothy Laboratories
DDB MudraMax has been appointed as the sole media planning and buying partner for Jyothy Laboratories Limited (JLL). The consolidation will be effective from March 2013
http://www.mxmindia.com/2013/02/ddb-mudramax-media-wins-jyothy-laboratories/

Times TV moves distribution to One Alliance
Times Now, ET Now, Movies NOW, and Zoom will now be exclusively distributed in India for collection of subscription revenue over the Cable (Analogue and Digital), DTH, IPTV and HITS platforms as a part of TheOneAlliance bouquet
http://www.mxmindia.com/2013/02/times-tv-moves-distribution-to-one-alliance/

Much to look forward @ Indian Mag Congress '13
The line-up at the forthcoming Indian Magazine Congress is nothing short of a consortium of great minds and discussions
http://www.mxmindia.com/2013/02/much-to-look-forward-indian-mag-congress-13/

Meet the IAA Awardwinners-4 | Anuradha Agarwal
Quick chat with Anuradha Agarwal, Senior VP, Brand Communications, Insights & Online at Vodafone India
http://www.mxmindia.com/2013/02/meet-the-iaa-awardwinners-4-anuradha-agarwal/

Laadli awards for gender sensitivity presented
The  fourth edition of “The Laadli National Media Awards for Gender Sensitivity 2011-12” for honouring Media and Advertising professionals was organized by the NGO Population First on Tuesday, February 5 at the NCPA, Mumbai
http://www.mxmindia.com/2013/02/laadli-awards-for-gender-sensitivity-presented/

Anil Thakraney: Someone please adopt the Kashmiri band!
Before these unfortunate young ladies abort their promising gig, an MTV or a Radio One should show some enterprise. Go ahead and adopt the band, people. If for nothing else, do it for the love of music, and for the love of Young India
http://www.mxmindia.com/2013/02/anil-thakraney-someone-please-adopt-the-kashmiri-band/

ESPN Star Sports secures worldwide broadcast partners for Hero Hockey India League
ESPN Star Sports, the official broadcaster of Hero Hockey India League, announced on Feb 5 a comprehensive line-up of global syndication partners that are showcasing the tournament in more than 83 territories worldwide
http://www.mxmindia.com/2013/02/espn-star-sports-secures-worldwide-broadcast-partners-for-hero-hockey-india-league/

TLC partners with Taste of Mumbai
Lifestyle channel TLC has partnered with outdoor food festival Taste of Mumbai, and has launched a contest on world cuisine for viewers
http://www.mxmindia.com/2013/02/tlc-partners-with-taste-of-mumbai/

PrecisionMatch expands presence in India
PrecisionMatch, provider of high quality audience data for display advertising, has announced partnership to expand its presence in Indian digital media space. Within three months of operation, PrecisionMatch has struck a new partnership with Velocity
http://www.mxmindia.com/2013/02/precisionmatch-expands-presence-in-india/

One Big Idea by Ajit Varghese
Riding high on the back of content differentiation
http://www.mxmindia.com/2013/02/one-big-idea-by-ajit-varghese-riding-high-on-the-back-of-content-differentiation/

One Big Idea by Avinash Kaul
Young consumers - making television social
http://www.mxmindia.com/2013/02/one-big-idea-by-avinash-kaul-young-consumers-making-television-social/