Stories on 21st Sep '16

Tom Goodwin on digital media & the future

One of the foremost futurists in the media, the Havas Media Senior VP was in India recently to speak at Melt. A quick text and video chat with him. Read more

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Sanjeev Kotnala: 101 days to the new year! Fire second cylinder on September 22... take the 100-day challenge

September 22 is just another day in the calendar. It is the 266th day of 2016. The new year is just 100 days away, writes Sanjeev Kotnala. Read more

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The Social Street beefs up leadership team

Shonali Sharmaa and Shilov Mani will report to Mandeep Malhotra and will be based in Mumbai. Read more

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Siemens turns focus on 'Ingenuity for life'

New brand claim "Ingenuity for life" sums up what Siemens stands for: engineering expertise, genius, innovation and a sense of responsibility. Read more

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Nawazuddin and Bobby Simha to endorse Vodafone's latest offering - Flex

Vodafone's latest campaign  Vodafone FLEX - 'Prepaid bana very very aasan' brings back common man approach. Read more

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Akshay steps up proposition for Honda's latest technology offering

Actor Akshay Kumar narrates Honda's 'CBS with Equalizer' technology. Read more

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Farhan Akhtar highlisghts advantages of latest Dulux offering

The TVC encapsulates the brand's ability to protect home exteriors from nature's fury, owing to its double defense technology. Read more

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Sun Estates entrusts entire digital mandate to Rage Communications

Rage Communications will also work on improving Sun Estates organic search performance as well as provide an interactive web experience. Read more

Stories on 24th May

No (or low) ads on HD. Anybody complaining?
How do near-ad-free HD channels impact marketers, media planners and creative professionals? An MxMIndia report
http://www.mxmindia.com/2012/05/no-or-low-ads-on-hd-anybody-complaining/

ICICI Bank ahead of Pepsi, Airtel beats Siemens, Sony in Top 100 Global Brands rankings
Airtel joins ICICI in Millward Brown's BrandZ Top 100 Most Valuable Global Brands study Brown
http://www.mxmindia.com/2012/05/icici-bank-ahead-of-pepsi-airtel-beats-siemens-sony-in-top-100-global-brands-rankings/

Radio broadcasters thumbs up to Copyright Bill
This bill will allow the Copyright Board to decide the royalty rates for the broadcasters, which until now was decided by the PPL
http://www.mxmindia.com/2012/05/radio-broadcasters-thumbs-up-to-copyright-bill/

Balki & Shekhar Kapur to present 'Global India' at Cannes Lions 2012
This year, Lowe Lintas, will take to the stage to present 'Global India' - the first time the Cannes Lions Festival has featured a seminar dedicated to Indian creativity and its influence globally
http://www.mxmindia.com/2012/05/balki-shekhar-kapur-to-present-global-india-at-cannes/

Need to monetize radio-social media connect (+Video)
Monetization is the key for survival of any business and radio stations must find ways to do that for their social media activations, say media captains
http://www.mxmindia.com/2012/05/radio-social-media-connect/

Paritosh Joshi: Wither Digitization?
Media Matrix by Paritosh Joshi, until recently CEO, Star CJ, analyses issues concerning the business of media, measurement and research
http://www.mxmindia.com/2012/05/media-matrix-wither-digitization/

Takeaways from IRF 2012 (+Video)
The seventh edition of Indian Radio Forum (IRF) discussed quite a lot of issues on the strength and opportunities of radio, the road ahead for the medium, especially with FM Phase III expansion
http://www.mxmindia.com/2012/05/takeaways-from-irf-2012-video/

Live from the Console goes national with 9XO
Launched in July 2011 at Mehboob Studio, Live from the Console provides emerging music bands an alternative platform to showcase talent and for music fans to discover new music
http://www.mxmindia.com/2012/05/live-from-the-console-goes-national-with-9xo/

63% Indian pros maintain a to-do list: LinkedIn
Findings also show professionals in the legal industry are the least likely to have checked everything off their to-do list by the end of a workday
http://www.mxmindia.com/2012/05/63-indian-pros-maintain-a-to-do-list-linkedin/

The Anchor: 5 trends to watch out for in e-com in India
With the increasing options available online and the easy way to find them, the internet makes customer fickle. This results in websites offering increasing levels of customer service to ensure that their customer is happy, says Suvir Kulhar
http://www.mxmindia.com/2012/05/the-anchor-5-trends-to-watch-out-for-in-e-com-in-india/

Debrief: Maruti Ertiga: Not LUVing it!
Bottom-line: Wrong positioning, wrong idea, wrong situation and a very stupid pun to top it all
http://www.mxmindia.com/2012/05/debrief-maruti-ertiga-not-luving-it/

[MJR] Wanted: sponsors to cover the Olympics!
Every Thursday, Ranjona Banerji will write about a grouse. Either spewing venom or tongue-in-cheek
http://www.mxmindia.com/2012/05/mjr-wanted-sponsors-to-cover-olympics/

Stories on 29th September

The X in marketing

Experiential marketing is here, it is growing, and marketers and advertisers are embracing it eagerly. How well will it work?

http://www.mxmindia.com/2011/09/the-x-in-marketing/

When Arnab’s panelists turned argumentative

Ranjona Banerji's review nightly news on TV and the fare in the morning papers

http://www.mxmindia.com/2011/09/when-arnab%E2%80%99s-panelists-turned-argumentative/

NBT goes hyper-local at Greater Noida

http://www.mxmindia.com/2011/09/nbt-goes-to-greater-noida-with-hyper-local-content/

The Anchor: Satbir Singh on 7 reasons advtg is a serious business that allows much fun

Okay, advertising is not full of stuffed shirts – but along with the fun, there’s plenty of hard work going on

http://www.mxmindia.com/2011/09/the-anchor-satbir-singh-on-7-reasons-advertising-is-a-serious-business-that-allows-you-to-have-fun-along-the-way/

Anil Thakraney’s Debrief: Dulux lacks colour

While I understand the desperate need for a lifestyle approach to paints advertising, there is a crying need for originality in this category.

http://www.mxmindia.com/2011/09/anil-thakraney%E2%80%99s-debrief-dulux-lacks-colour/

Siemens, Medanta tie up for healthcare outreach

Siemens Ltd and Medanta – The Medicity have joined forces to take affordable and quality healthcare to the remote corners around Gurgaon.

http://www.mxmindia.com/2011/09/siemens-medanta-tie-up-for-healthcare-outreach/

Proximity is digital creative agency for Nissan

After getting the digital rights for Visa and Wrigley’s, BBDO Proximity has now attained the digital mandates for Nissan India.

http://www.mxmindia.com/2011/09/proximity-is-digital-creative-agency-for-nissan/

MediaVest grabs PIX media mandate

PIX moves media mandate to MediaVest and Zoom advertising

http://www.mxmindia.com/2011/09/mediavest-grabs-pix-media-mandate/

HT focuses campus appeal on youth

Hindustan Times has been constantly building into the youth market with several initiatives and campaigns for the young.

http://www.mxmindia.com/2011/09/ht-focuses-campus-appeal-on-youth/

Sushanto Biswas to lead Ford team at Mindshare

Mindshare India strengthens Delhi operations, welcomes Sushanto Biswas as partner - client leadership.

http://www.mxmindia.com/2011/09/sushanto-biswas-to-lead-ford-team-at-mindshare/

Kamal Oberoi steps down as M&C Saatchi CMD

M&C Saatchi India has announced that Kamal Oberoi, its India Chairman and MD, has resigned to pursue other interests.

http://www.mxmindia.com/2011/09/kamal-oberoi-steps-down-as-mc-saatchi%E2%80%99s-india-chief/

McCann wins Agency of the Year at Mirchi Kaan

The Mirchi Kaan awards 2011 were announced yesterday, with McCann Worldgroup managing to dominate yet again.

http://www.mxmindia.com/2011/09/mccann-wins-agency-of-the-year-at-mirchi-kaan-awards-2/

Channels show heart for Saffolalife

3 leading TV channels, Star, Colors & Zee TV unite to support Saffolalife in a brand new TVC to celebrate “your heart’s birthday”. With this The Times of India will gifts readers in three cities a free copy as a birthday present for their heart, along with a surprise on the front page.

http://www.mxmindia.com/2011/09/channels-show-heart-for-saffolalife/