Stories on 22nd Oct '12

Yash Chopra. 1932-2012
Remembering a fine film-maker and one of India’s biggest names in Media and Entertainment
http://www.mxmindia.com/?p=34125

Yash Chopra: From humble beginnings to cinematic supremacy
From Dhool Ka Phool to Jab Tak Hai Jain and several other megahits in between, Mr Chopra was India’s numero uno film-maker
http://www.mxmindia.com/?p=34068

Deepa Gahlot: Yash Chopra - good, gracious and warm!
Yashji had come to be known for his romantic films with his chiffon-clad heroines and dashing heroes, but fact is he was always been a trend-setter and always a little ahead of the times, which is why Yash Raj Films turned into an industry force
http://www.mxmindia.com/?p=34058

Shailesh Kapoor: Deewaar was his best!
Everyone calls him the King of Romance, but Yash Chopra has directed some of the most powerful and hard-hitting dramas in Hindi cinema's history, especially Deewaar and Trishul
http://www.mxmindia.com/?p=34061

Yash Chopra: Gimmicks don't help films
He was more than a master film-maker… he was an industry leader whose views on the business of cinema held as much weight as those on cinematic craft. Excerpts from an interview taken two years back by MxMIndia columnist Deepa Gahlot which we carry in our Jaldi 5 interview section.
http://www.mxmindia.com/?p=34118

The Anchor: Lakshmipathy Bhat on 4 reasons why Yash Chopra was such a marketing savvy craftsman
Much has already been written about his business savvy and the role of marketing in the  success of Hum Tum, Dhoom 2, Chak De India and so many others. Lakshmipathy Bhat picks a few highlights from the way he chartered his business
http://www.mxmindia.com/?p=34096


Reviewing the Reviews: Student Of The Year
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/?p=34060

Digitization in Delhi crosses 66%, 99% in Mumbai: MIB
The IB ministry has said it recognizes that discrepancies had crept into the digitization data earlier.
http://www.mxmindia.com/?p=34063

Yuvi's Twitter contest sees 1.6mn views in under 4 hours
Life ka Balla, a twitter contest launched by Yuvraj Singh, saw major traction from the followers of Yuvraj. The contest was viewed by more than 1.6 million followers in less than 4 hours
http://www.mxmindia.com/?p=34065

New 'married love' TVC from Platinum Guild
Platinum Guild International (PGI) has come out with a new film to further embellish the idea of love happening after marriage, a thought that was reflected in their first Platinum Day of Love film
http://www.mxmindia.com/?p=34062

Anil Thakraney: Starbucks: Power of a brand
A number of people have been proudly putting out ‘I am at Starbucks!’ tweets. And to think it's just a bloody coffee joint, writes Anil Thakraney
http://www.mxmindia.com/?p=34057

Signposts... October 22
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/?p=34110

Stories on 6th Sep '12

Thumbs up to Yuvi's can-do story...
A feel-good response to the 3-part series on cricketer Yuvraj Singh's inspirational journey to be aired on Colors soon
http://www.mxmindia.com/2012/09/thumbs-up-to-yuvis-can-do-story/

Google launches digital ad scheme for SMEs
Google has launched a digital ad solutions scheme for small and medium-sized enterprises in India
http://www.mxmindia.com/2012/09/google-launches-digital-ad-scheme-for-smes/

Big FM storytelling show to get more innovative
In its season two, 'Yaado Ka Idiot Box with Neelesh Mishra', a storytelling show which airs Monday to Friday, 9 to 11pm on Big FM has loads of plans to effectively engage and interact with its audience
http://www.mxmindia.com/2012/09/big-fm-storytelling-show-to-get-more-innovative/

Shailesh Kapoor: India's Unwritten Food Story
In India, food television remains peripheral, almost inconsequential. Food channels and food shows are one of the several genres that fall into a huge bucket called "niche television", says Shailesh Kapoor in his weekly column, TV Trail
http://www.mxmindia.com/2012/09/shailesh-kapoor-india%e2%80%99s-unwritten-food-story/

India Today youth summit on Sept 7 at Siri Fort
Mind Rocks Youth Summit brings together bright young minds to participate in an open two-way dialogue with their icons
http://www.mxmindia.com/2012/09/india-today-youth-summit-on-sept-7-at-siri-fort/

Sweet, new offering from Parle (& Everest)
Londonderry is the latest offering from the group of Parle Products. It is an exquisite hard-boiled candy filled with rich caramel and milk solids
http://www.mxmindia.com/2012/09/sweet-offering-from-parle-everest/

Soul food (& drink) for media folk @ TMC
The cafe, which opens on September 6, is the brainchild of Raghav Subramanian and Sudha Natrajan. Both come in with more than 20 years' experience each in the industry and wanted to give back something to the industry
http://www.mxmindia.com/2012/09/soul-food-drink-for-media-folk-tmc/

Relative Values | More like friends: Sanjoy and Samyak Chakrabarty
Sanjoy and Samyak Chakrabarty talk about life's teachings
http://www.mxmindia.com/2012/09/relative-values-more-like-friends-sanjoy-and-samyak-chakrabarty/

Time Out pays musical tribute to Mumbai on 8th anniv
The magazine celebrates eight years of tracking Maximum City
http://www.mxmindia.com/2012/09/time-out-pays-musical-tribute-to-mumbai-on-8th-anniv/

The Anchor: 5 Emerging Trends In Digital Media
This is the digital space... fast, evolving, driven by the masses, if it's good it will sell online, writes Chhaya Balachandran Aiyer
http://www.mxmindia.com/2012/09/the-anchor-5-emerging-trends-in-digital-media/

Debrief: Center Fruit: Full-on masti
Complete madness carries on in desi candy advertising. The latest uproarious comedy has been churned out by the makers of Center Fruit
http://www.mxmindia.com/2012/09/debrief-center-fruit-full-on-masti/

Ranjona Banerji: Much ado about the 'tragic figure'....
... no, not the PM, but the comment in a Washington Post article by its India correspondent amidst rumours that he apologized which he denied. But there's no reason for him to do that, writes Ranjona Banerji
http://www.mxmindia.com/2012/09/ranjona-banerji-much-ado-about-the-tragic-figure/

Stories on 3rd November

Video Report: The new rules of engagement

A cross-section of biggies respond to a question much-asked on Day 2: how do you engage consumers in a fast-changing world?

http://www.mxmindia.com/2011/11/video-report-the-new-rules-of-engagement/

Anil Thakraney’s Debrief: Nice idea

I like the idea of taking a quiet break from life, of taking some time off on a hurried day. And a nice, delightful dessert goes well in that situation.

http://www.mxmindia.com/2011/11/anil-thakraney%E2%80%99s-debrief-nice-idea/

Dear MxM: Moving and shaking

A brand new set of questions and advisory from our mentor, Jaisurya Das.

http://www.mxmindia.com/2011/11/dear-mxm-moving-and-shaking/

From bat to cat: Yuvraj is Puma ambassador

Ace Cricketer Yuvraj Singh is now Puma’s Brand Ambassador

http://www.mxmindia.com/2011/11/from-bat-to-cat-yuvraj-is-puma-ambassador/

VF Corporation’s joint venture in India

VF Corporation’s subsidiary VF Mauritius , has acquired full ownership of VF Arvind Brands Private Limited

http://www.mxmindia.com/2011/11/vf-corporation%E2%80%99s-joint-venture-in-india/

Uddalak Gupta is Grey’s ECD, Joint Creative Head

Grey strengthens its creative team with the appointment of Uddalak Gupta as Executive Creative Director (Copy) and Joint Creative Head at Delhi.

http://www.mxmindia.com/2011/11/uddalak-gupta-is-grey%E2%80%99s-ecd-joint-creative-head/

BS elevates Shyamal Majumdar to Exec Ed

In addition to heading the newspaper's editorial team in Mumbai, Mr Majumdar will also be responsible for the editorial administration of the Web, Magazines and Books editorial teams.

http://www.mxmindia.com/2011/11/bs-elevates-shyamal-majumdar-to-exec-ed/

AdAsia: Experiencing India

For foreign delegates its networking, business, Indian cuisine and a visit to the Taj.

http://www.mxmindia.com/2011/11/adasia-experiencing-india/

AdAsia | Day 2 - Exec Summary: Food for thought, and plenty

Conversation, exchange of ideas, networking and business as usual was the order of the day at AdAsia, Day 2.

http://www.mxmindia.com/2011/11/adasia-food-for-thought-and-plenty/

AdAsia: India gets Contagious

Contagious comes to India along with its acclaimed magazine, hailed as a Bible among many in the industry.

http://www.mxmindia.com/2011/11/adasia-india-gets-contagious/

AdAsia: Brand-building in a trust deficit world

How important is trust for a brand, and how can one build trust? These are some of the compelling questions that were discussed in AdAsia 2011.

http://www.mxmindia.com/2011/11/adasia-brand-building-in-a-trust-deficit-world/

The Anchor: 6 reasons why you can’t do without attending AdAsia 2011

AdAsia a waste of time? Not, says this reader, emphatically.

http://www.mxmindia.com/2011/11/the-anchor-6-reasons-why-you-can%E2%80%99t-do-without-attending-adasia-2011/