Stories on 29th Aug '13

Nothing curious about it: D&AD-powered Kyoorius Awards tonight
Quick chat with the six-member international jury and the D&AD ops manager on the design awards
http://www.mxmindia.com/?p=53387

Times TV to launch Romedy Now in mid-Sep + Jaldi 5 with Ajay Trigunayat, CEO, English Ent Channels, Times Television
BBH India will be the creative agency for 'Romedy Now' with credo being LOVE.LAUGH.LIVE
http://www.mxmindia.com/?p=53393

Zee Anmol to launch Sept 1 on TV & mobile
All-time favourites and interactive elements to be highlights of the free-to-air Hindi GEC that will be launched on September 1
http://www.mxmindia.com/?p=53378

Godrej Aer crowdsources for 'don't smoke' campaign
Creativeland Asia uses Twitter to script a crowdsourced song for Godrej Aer as  #DontSmokeBecause sends out a democratic message for anti-smoking
http://www.mxmindia.com/?p=53382

Maadar... Taproot crafts bold digital campaign for Hike
BSB's cross-platform messaging application sees digital marketing campaign comprising four ad films
http://www.mxmindia.com/?p=53380

Milestone Brandcom creates youthful new image for ABP's Friends FM
Since Friends FM was re-launching and repositioning itself as youthful FM station, Milestone Brandcom created a clutter-breaking campaign
http://www.mxmindia.com/?p=53379

Stories on 4th Apr'13

IPL 6: In the mood for Extraaa
A massive marketing campaign, a new fan dance move from Farah Khan, a bigger panel and lots of Extraaas... will IPL 2013 thrill again, asks MxMIndia
http://www.mxmindia.com/?p=44952

Mindshare gets 7 shortlists at Festival of Media Global
India ranked #4 in the pecking order of shortlists, albeit a distant one as UK, US and Australia saw 51, 38 and 25 shortlists respectively at the Festival of Media Global scheduled to be held in Montreux, Switzerland from April 28 to 30
http://www.mxmindia.com/?p=44966

Pradeep Iyengar joins Indraksh EMM India as President -Indian ops
The EMM-Indraksh jv in India has appointed Pradeep Iyengar who was until recently with ICOM, a media agency in the Middle East and Saudi Arabia
http://www.mxmindia.com/?p=44964

ASCI introduces 'Suspension pending investigation'
The move is aimed towards ensuring immediate action against advertisements which are not in the public interest
http://www.mxmindia.com/?p=44948

Anil Thakraney: I concede defeat to IPL
The IPL is huge, it's very successful, and it's here to stay. Everyone loves it. Uncles, aunties, bhabhies, nephews, nieces, saases, bahus, and the family dog
http://www.mxmindia.com/?p=44947

Amway India awards media duties to Havas Media
Havas Media has been entrusted the media planning and buying of Amway's beauty vertical
http://www.mxmindia.com/?p=44998

Adfactors PR closes FY 2013 with a string of strategic wins
These wins have enabled Adfactors PR to register a 20 per cent growth year-on-year and evolve into a multi-specialty firm
http://www.mxmindia.com/?p=45001

Jewellery e-tailing registers 117% Y-o-Y growth
The IAMAI's Internet Economy Watch Report for February shows that the jewellery segment clocked a 117 percent y-o-y growth when compared with last year in the e-tailing category
http://www.mxmindia.com/?p=44950

Jagdish Mulchandani appointed CFO, Times TV
He will lead and drive all finance-related strategy and operations for the Times Television Network
http://www.mxmindia.com/?p=44949

Max Bupa wins AIMA Global Innovation Award 2013
Max Bupa Walk for Health initiative was declared as a breakthrough innovation in marketing
http://www.mxmindia.com/?p=44951

Animated Krrish on Cartoon Network, soon
Cartoon Network, Film Kraft Productions and Toonz Animation have partnered to create four animated movie sequels based on the Bollywood movie Krrish
http://www.mxmindia.com/?p=44946\

R K Swamy BBDO named Agency of the Year at Ad Club Madras' Maddys
R K Swamy BBDO was named 'Agency of the Year' at the Maddys awards show of the Ad Club Madras. The agency won four Gold, six Silver and five Bronze awards
http://www.mxmindia.com/?p=44945

ANCHOR | One Big Idea by Suranjana Ghosh
Digitization opens doors to a whole new world of TV

http://www.mxmindia.com/?p=44944

Stories on 6th Feb '13

Talking Business | It's gonna be Xmas for Englist entertainment channels: Rasika Tyagi
Buoyed by the boost from digitization, the Sr VP & Content Head @ Star India is getting set for Phase 2 of DAS
http://www.mxmindia.com/2013/02/its-gonna-be-xmas-for-eng-ent-channels-rasika-tyagi/

Lynn de Souza & Meenakshi Menon launch Social Access
Adworld veterans Lynn de Souza and Meenakshi Menon have come together to launch a new company called Social Access
http://www.mxmindia.com/2013/02/lynn-de-souza-and-meenakshi-menon-launch-social-access/

DDB MudraMax Media wins Jyothy Laboratories
DDB MudraMax has been appointed as the sole media planning and buying partner for Jyothy Laboratories Limited (JLL). The consolidation will be effective from March 2013
http://www.mxmindia.com/2013/02/ddb-mudramax-media-wins-jyothy-laboratories/

Times TV moves distribution to One Alliance
Times Now, ET Now, Movies NOW, and Zoom will now be exclusively distributed in India for collection of subscription revenue over the Cable (Analogue and Digital), DTH, IPTV and HITS platforms as a part of TheOneAlliance bouquet
http://www.mxmindia.com/2013/02/times-tv-moves-distribution-to-one-alliance/

Much to look forward @ Indian Mag Congress '13
The line-up at the forthcoming Indian Magazine Congress is nothing short of a consortium of great minds and discussions
http://www.mxmindia.com/2013/02/much-to-look-forward-indian-mag-congress-13/

Meet the IAA Awardwinners-4 | Anuradha Agarwal
Quick chat with Anuradha Agarwal, Senior VP, Brand Communications, Insights & Online at Vodafone India
http://www.mxmindia.com/2013/02/meet-the-iaa-awardwinners-4-anuradha-agarwal/

Laadli awards for gender sensitivity presented
The  fourth edition of “The Laadli National Media Awards for Gender Sensitivity 2011-12” for honouring Media and Advertising professionals was organized by the NGO Population First on Tuesday, February 5 at the NCPA, Mumbai
http://www.mxmindia.com/2013/02/laadli-awards-for-gender-sensitivity-presented/

Anil Thakraney: Someone please adopt the Kashmiri band!
Before these unfortunate young ladies abort their promising gig, an MTV or a Radio One should show some enterprise. Go ahead and adopt the band, people. If for nothing else, do it for the love of music, and for the love of Young India
http://www.mxmindia.com/2013/02/anil-thakraney-someone-please-adopt-the-kashmiri-band/

ESPN Star Sports secures worldwide broadcast partners for Hero Hockey India League
ESPN Star Sports, the official broadcaster of Hero Hockey India League, announced on Feb 5 a comprehensive line-up of global syndication partners that are showcasing the tournament in more than 83 territories worldwide
http://www.mxmindia.com/2013/02/espn-star-sports-secures-worldwide-broadcast-partners-for-hero-hockey-india-league/

TLC partners with Taste of Mumbai
Lifestyle channel TLC has partnered with outdoor food festival Taste of Mumbai, and has launched a contest on world cuisine for viewers
http://www.mxmindia.com/2013/02/tlc-partners-with-taste-of-mumbai/

PrecisionMatch expands presence in India
PrecisionMatch, provider of high quality audience data for display advertising, has announced partnership to expand its presence in Indian digital media space. Within three months of operation, PrecisionMatch has struck a new partnership with Velocity
http://www.mxmindia.com/2013/02/precisionmatch-expands-presence-in-india/

One Big Idea by Ajit Varghese
Riding high on the back of content differentiation
http://www.mxmindia.com/2013/02/one-big-idea-by-ajit-varghese-riding-high-on-the-back-of-content-differentiation/

One Big Idea by Avinash Kaul
Young consumers - making television social
http://www.mxmindia.com/2013/02/one-big-idea-by-avinash-kaul-young-consumers-making-television-social/