Digital is the way to go, but...
As youngsters go digital, there is need for marketers to not only engage but also offer a unique experience
http://www.mxmindia.com/2012/04/digital-is-the-way-to-go-but/
FMCG players upbeat after Q4 sales boom
Analysts expect all leading FMCG companies to post strong results in the fourth quarter ended March and maintain their margins in the current fiscal
http://www.mxmindia.com/2012/04/fmcg-players-upbeat-about-new-fiscal-after-sales-boom-in-q4/
Young changemakers talk about Change
The theme of YCC 2012 was 'Role of Youth: Transforming Dialogue to Action (+video interview of UTV Bindass business head Keith Alphonso)
http://www.mxmindia.com/2012/04/young-changemakers-talk-about-change/
[PR] We challenge to innovate & thereby set trends: Khalid Jamal
Public Relations in India will see exponential growth in strategic services for which very few agencies are prepared or are ready in terms of expertise. The vanilla PR services will see a solid decline, says the Orion PR boss
http://www.mxmindia.com/2012/04/we-challenge-to-innovate-and-thereby-set-trends-khalid-jamal/
Television Street Maps (TSM) expands coverage
TSM has plans to reach a scale of 3000 head-ends by the year end spanning more than 2000 towns including key less-than-class-1 towns (LC1 markets)
http://www.mxmindia.com/2012/04/television-street-maps-tsm-expands-coverage/
AdStrat: Volkswagen Polo & Vento - IPL Edition II
Behind every great commercial is super strategy. Every week, AdStrat brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/04/adstrat-volkswagen-polo-vento-ipl-edition-ii/
HDFC Life's new campaign propagates 'Never Give Up' attitude
Campaign featuring Rajasthan Royals players to be supported with brand activation and social and digital media to reach out to millions of cricket fans in the country
http://www.mxmindia.com/2012/04/hdfc-lifes-new-campaign-propagates-never-give-up-attitude/
Now upgrade your skills with Gyaan Niketan
The motive behind launching the site was that a challenging business environment demands versatile skills and subject matter experts have to transcend the boundaries of management and communications to stay in the game and keep winning
http://www.mxmindia.com/2012/04/now-upgrade-your-skills-with-gyaan-niketan/
Star India ends alliance with ABP on news channels
Star India has ended its alliance with Ananda Bazar Patrika on the news channels Star News, Star Ananda and Star Majha
http://www.mxmindia.com/2012/04/star-india-ends-alliance-with-abp-on-news-channels/
Will Cricket Attax be a hit once again?
Riding on the last year's success, ToppsIndiahas once again come out with Cricket Attax 2 to coincide with the IPL 5
http://www.mxmindia.com/2012/04/will-cricket-attax-be-a-hit-once-again/
The Anchor: Rahul Kishore on 5 reasons why Facebook is such a stressbuster at work
Women in catfights, people having babies just to get Facebook likes, reporting gynae visits, discussing exes... such fun! The things people do for Facebook, says Rahul Kishore
http://www.mxmindia.com/2012/04/the-anchor-rahul-kishore-on-5-reasons-why-facebook-is-such-a-stressbuster-at-work/
Anil Thakraney: Lack of imagination
Imagine's fictional shows were completely me-too, and most of their reality stuff was a huge disaster. In such a scenario, Imagine's closure does not surprise me at all...
http://www.mxmindia.com/2012/04/anil-thakraney-lack-of-imagination/
[MJR] Women on top: A caricature and a cartoon
We still don't know how the President acquired this army land for herself. Did she use her position as commander and chief of the armed forces, revenge for those hours of standing in the Republic Day parade with her hand to her forehead? Or did someone do all this for her?
http://www.mxmindia.com/2012/04/mjr-women-on-top-a-caricature-and-a-cartoon/
