Stories on 21st Sep '12

Promising tales of tiny, tall agencies
Exclusive pre-release look at The Free Press Journal's coffee table book on the not-so-big ad agencies
http://www.mxmindia.com/2012/09/promising-tales-of-tiny-tall-agencies/

GSF Accelerator is for the entrepreneurs and of the entrepreneurs: Rajesh Sawhney
Rajesh Sawhney, Founder, GSF Superangels will be launching GSF Accelerator, a multi-city start-up accelerator, on October 15, 2012. It will help start-up companies that are product oriented and primarily in the mobile, social, local and cloud space by providing them funds in line with global benchmarks
http://www.mxmindia.com/2012/09/gsf-accelerator-is-for-the-entrepreneurs-and-of-the-entrepreneurs-rajesh-sawhney/

Zee launches first ever 24/7 Bangla movie channel
Zee has taken another step in strengthening its position in the regional genre with its launch of 24-hour Bengali movie channel 'Zee Bangla Cinema', which goes on air on September 23
http://www.mxmindia.com/2012/09/zee-launches-first-ever-247-bangla-movie-channel/

Jaldi 5 with Supriyo Sinha, VP - Bengali Dailies, ABP
Supriyo Sinha of ABP is upbeat about Ebela, the group's recently-launched tabloid, which he says readers as well as advertisers are finding refreshing and exciting
http://www.mxmindia.com/2012/09/jaldi-5-with-supriyo-sinha-vp-bengali-dailies-abp/

Vice-President Hamid Ansari lauds relaunch of Frontline
The Hindu has relaunched fortnightly newsmag Frontline. The re-launch saw Vice-President Hamid Ansari lauding the effort
http://www.mxmindia.com/2012/09/vice-president-hamid-ansari-lauds-relaunch-of-frontline/

Fevicol Marine: the bond that remains even in water
The tried-and-trusted brand is further strengthening its message with entertaining commercials that reinforce the product's qualities
http://www.mxmindia.com/2012/09/fevicol-marine-the-bond-that-remains-even-in-water/

MxM Buzzer # 10 | Quiz on WPP
Presenting the Tenth edition of MxM Buzzer where the focus is on WPP
http://www.mxmindia.com/2012/09/mxm-buzzer-10-quiz-on-wpp/

Life's Lessons... Rana Barua on the 'Tough Love' advice he got from Apurva Purohit
The Law & Kenneth COO remembers the advice he received from his boss at Radio City, Apurva Purohit
http://www.mxmindia.com/2012/09/lifes-lessons-rana-barua-on-the-tough-love-advice-he-got-from-apurva-purohit/

Red FM launches 'Crime Chi Gheun Tak'
From September 27, 2012, Red FM will feature stories of ordinary individuals who have fought against crime - irrespective of their age, gender or profession
http://www.mxmindia.com/2012/09/red-fm-launches-crime-chi-gheun-tak/

Genesis Burson-Marsteller retains Visa
Genesis Burson-Marsteller, South Asia's leading integrated communications consultancy, announced it has signed on Visa, global leader in technology payments solutions
http://www.mxmindia.com/2012/09/genesis-burson-marsteller-retains-visa/

The Anchor:  4 ways marketers can attract women consumers
The personal touch is often the deal-clincher in reaching women consumers. Tips from Shivangi Gupta on how to achieve this without putting them off
http://www.mxmindia.com/2012/09/the-anchor-ways-marketers-can-targetattract-women-consumers/

Anil Thakraney: Media's lust for Aaradhya
Much to the Bachchan clan's dismay, I am sure, baby Aaradhya's snaps are all over the media. She' already become a celebrity in her own right
http://www.mxmindia.com/2012/09/anil-thakraney-medias-lust-for-aaradhya/

Ranjona Banerji: TV said Bandh was total, papers said partial
West Bengal chief minister Mamata Banerjee dominated headlines in both mediums, notes Ranjona Banerji
http://www.mxmindia.com/2012/09/ranjona-banerji-tv-said-bandh-was-total-papers-said-partial/

Signposts… September 21
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/09/signposts-september-21/

Stories on 8th Jun

Utterly Butterly Everlasticious!
How the Amul girl and the topical ads have been a mouthpiece of the nation for nearly five decades
http://www.mxmindia.com/2012/06/utterly-butterly-everlasticious/

Viewers’ thumbs up to ABP News: MxMIndia - Ormax Media survey of News TV viewers
MxM India commissioned leading media analysis firm Ormax Media to survey Hindi TV news viewers to find out how they have adapted to the change in name from Star News to ABP News
http://www.mxmindia.com/2012/06/viewers-thumbs-up-to-abp-news-mxmindia-ormax-survey-of-news-tv-viewers/

Clients applaud Vizeum as it celebrates third anniv
Aegis Media's Vizeum celebrates its third anniversary as some of its clients applaud its efforts and contributions
http://www.mxmindia.com/2012/06/clients-applaud-vizeum-as-it-celebrates-third-anniv/

Paritosh Joshi: Does readership have a future?
Good news must be paid for because it costs a whole lot to produce. You cannot crowd-source the truly significant story or editorial, notes Paritosh Joshi in Media Matrix
http://www.mxmindia.com/2012/06/paritosh-joshi-does-readership-have-a-future/

Anil Thakraney: Dude, who moved my analogue?
Why can't citizens of our free country be given the option of analogue or digital, asks Anil Thakraney, wondering how all the money that set-top box makers will be earning will be divided
http://www.mxmindia.com/2012/06/anil-thakraney-dude-who-moved-my-analogue/

Mediaah: Should Ambika Soni delay digitization?
The I&B minister is likely to take a final call on digitization today. Pradyuman Maheshwari believes it must be delayed by 2-3 months and subscribers should be incentivised if they switch in this period. And then there should be a final deadline of six months
http://www.mxmindia.com/2012/06/mediaah-should-ambika-soni-delay-digitization/

Ranjona Banerji: Why I criticise Times Now most
Ranjona Banerji who comments on the fare on nightly news and the morning papers twice a week in Freaking News @ MxM Journalism Review tells us why she loves Arnab Goswami so very, very much
http://www.mxmindia.com/2012/06/why-i-criticise-times-now-the-most/

The Anchor: 7 reasons why we should have a  24-hour classical music channel
It's sad that when we have a channel for food, wildlife, adventure and various niche segments, there's none for classical music, rues Jaahnavi Paal
http://www.mxmindia.com/2012/06/the-anchor-7-reasons-why-we-should-have-a-24-hour-classical-music-channel/

Stories on 31st May

Only the logo will change: Venkatramani
Come midnight, the three MCCS channels will switch the Star prefix to ABP. Nothing else will change, promises the ABP-Star jv CEO Ashok Venkatramani.
http://www.mxmindia.com/2012/05/only-the-logo-will-change-ashok-venkatramani/

73 matches on IPL5 get an average TVR of 3.36
What has shown improvement is the cumulative reach for the 73 matches in IPL 5 that stands at 161 million.
http://www.mxmindia.com/2012/05/73-matches-on-ipl5-get-an-average-tvr-of-3-36/

Rise in Business Confidence Index after 5 quarters
NCAER MasterCard Worldwide Index of Business Confidence Study reflects stability in business sentiments and cautious outlook of the business sector.
http://www.mxmindia.com/2012/05/rise-in-business-confidence-index-after-5-quarters/

LMG bags Yepme's media duties
The task for Lintas is not only to build saliency for the brand but also to encourage a change in shopping habits for apparel and accessories.
http://www.mxmindia.com/2012/05/lmg-bags-yepmes-media-duties/

Hanmer MSL wins Bees Award for eBay.in
It is the only Indian agency awarded by leading international social media competition in 2012.
http://www.mxmindia.com/2012/05/hanmer-msl-wins-bees-award-for-ebay-in/

Creativeland Asia wins big at FAB Awards
Wins two Grand Prix and three Golds for the work on Hippo.
http://www.mxmindia.com/2012/05/creativeland-asia-wins-big-at-fab-awards/

DDB Mudra gets Xavi Bech De Careda as VP Planning
Xavi Bech De Careda from Barcelona joins DDB Mudra Delhi as the new planner.
http://www.mxmindia.com/2012/05/ddb-mudra-gets-xavi-bech-de-careda-vp-plannin/

Mahesh Bhupathi's GloboSport now into Reality TV
The two will produce 'Sitaara,' a reality TV search for South India's next top actress.
http://www.mxmindia.com/2012/05/mahesh-bhupathis-globosport-now-into-reality-tv/

AFAA plans new initiatives in the region
Following its new mandate, the Executive Committee of AFAA has planned out a slew of initiatives that would be rolled out in the months ahead.
http://www.mxmindia.com/2012/05/afaa-plans-new-initiatives-in-the-region/

DDB MudraMax wins media mandate for Kalyan Silks
The size of the account is pegged at Rs25 crores. The client will be handled out of the DDB MudraMax office in Bangalore.
http://www.mxmindia.com/2012/05/ddb-mudramax-wins-media-mandate-for-kalyan-silks/

Havas Digital names Alan Boughen SVP Global Search Director
Ex-Google industry veteran charged with leading Havas Digital’s search responsibilities.
http://www.mxmindia.com/2012/05/havas-digital-names-alan-boughen-svp-global-search-director/

Eco Times launches The Power of Ideas 2012
The programme aims to encourage individuals with a business idea to come forward and connects them with relevant mentors and investors.
http://www.mxmindia.com/2012/05/eco-times-launches-the-power-of-ideas-2012/

The Anchor: Dilip Cherian on 5 things to keep in mind while building a brand
The needs and aspirations of your target audience should define the brand you eventually plan to sell, says Dilip Cherian.
http://www.mxmindia.com/2012/05/the-anchor-dilip-cherian-on-5-things-to-keep-in-mind-while-building-a-brand/

Debrief: Coca-Cola: Zero Freshness
It looks like the kids are living a life of hell, and the Rajya Sabha MP designate is chilling inside an air conditioned studio. This kinda puts you off.
http://www.mxmindia.com/2012/05/debrief-coca-cola-zero-freshness/

Stories on 16th April

Digital is the way to go, but...
As youngsters go digital, there is need for marketers to not only engage but also offer a unique experience
http://www.mxmindia.com/2012/04/digital-is-the-way-to-go-but/


FMCG players upbeat after Q4 sales boom
Analysts expect all leading FMCG companies to post strong results in the fourth quarter ended March and maintain their margins in the current fiscal
http://www.mxmindia.com/2012/04/fmcg-players-upbeat-about-new-fiscal-after-sales-boom-in-q4/


Young changemakers talk about Change
The theme of YCC 2012 was 'Role of Youth: Transforming Dialogue to Action (+video interview of UTV Bindass business head Keith Alphonso)
http://www.mxmindia.com/2012/04/young-changemakers-talk-about-change/


[PR] We challenge to innovate & thereby set trends: Khalid Jamal
Public Relations in India will see exponential growth in strategic services for which very few agencies are prepared or are ready in terms of expertise. The vanilla PR services will see a solid decline, says the Orion PR boss
http://www.mxmindia.com/2012/04/we-challenge-to-innovate-and-thereby-set-trends-khalid-jamal/


Television Street Maps (TSM) expands coverage
TSM has plans to reach a scale of 3000 head-ends by the year end spanning more than 2000 towns including key less-than-class-1 towns (LC1 markets)
http://www.mxmindia.com/2012/04/television-street-maps-tsm-expands-coverage/


AdStrat: Volkswagen Polo & Vento - IPL Edition II
Behind every great commercial is super strategy. Every week, AdStrat brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/04/adstrat-volkswagen-polo-vento-ipl-edition-ii/


HDFC Life's new campaign propagates 'Never Give Up' attitude
Campaign featuring Rajasthan Royals players to be supported with brand activation and social and digital media to reach out to millions of cricket fans in the country
http://www.mxmindia.com/2012/04/hdfc-lifes-new-campaign-propagates-never-give-up-attitude/


Now upgrade your skills with Gyaan Niketan
The motive behind launching the site was that a challenging business environment demands versatile skills and subject matter experts have to transcend the boundaries of management and communications to stay in the game and keep winning
http://www.mxmindia.com/2012/04/now-upgrade-your-skills-with-gyaan-niketan/

Star India ends alliance with ABP on news channels
Star India has ended its alliance with Ananda Bazar Patrika on the news channels Star News, Star Ananda and Star Majha
http://www.mxmindia.com/2012/04/star-india-ends-alliance-with-abp-on-news-channels/


Will Cricket Attax be a hit once again?
Riding on the last year's success, ToppsIndiahas once again come out with Cricket Attax 2 to coincide with the IPL 5
http://www.mxmindia.com/2012/04/will-cricket-attax-be-a-hit-once-again/


The Anchor: Rahul Kishore on 5 reasons why Facebook is such a stressbuster at work
Women in catfights, people having babies just to get Facebook likes, reporting gynae visits, discussing exes... such fun! The things people do for Facebook, says Rahul Kishore
http://www.mxmindia.com/2012/04/the-anchor-rahul-kishore-on-5-reasons-why-facebook-is-such-a-stressbuster-at-work/


Anil Thakraney: Lack of imagination
Imagine's fictional shows were completely me-too, and most of their reality stuff was a huge disaster. In such a scenario, Imagine's closure does not surprise me at all...
http://www.mxmindia.com/2012/04/anil-thakraney-lack-of-imagination/

[MJR] Women on top: A caricature and a cartoon
We still don't know how the President acquired this army land for herself. Did she use her position as commander and chief of the armed forces, revenge for those hours of standing in the Republic Day parade with her hand to her forehead? Or did someone do all this for her?
http://www.mxmindia.com/2012/04/mjr-women-on-top-a-caricature-and-a-cartoon/