Stories on 18th Aug '15

Hindustani dukaan no-no for some malls!
Malls opt for global brands as Indian brands Lifestyle, Pantaloons, Westside have outlived utility
http://www.mxmindia.com/2015/08/hindustani-dukaan-no-no-for-some-malls/

Zee Media brings on board editorial head for its English news channel
Announces the appointment of Rohit Gandhi as Editor-in-Chief
http://www.mxmindia.com/2015/08/zee-media-brings-on-board-editorial-head-for-its-english-news-channel/

&pictures celebrates 2 years with HD
Beginning this quarter and building on its brand promise, &pictures will showcase bigger and better movies
http://www.mxmindia.com/2015/08/pictures-celebrates-2-years-with-impressive-programming-line-up/

Ranjona Banerji: Anyone for news in the papers and on telly?
If I stare into space like a zombie after 9 pm, my time would be better spent, writes Ranjona Banerji
http://www.mxmindia.com/2015/08/ranjona-banerji-anyone-for-news-in-the-papers-and-on-telly/

Maxus bags media duties for Greenlam Laminates
The company is engaged in the manufacture of decorative laminate, decorative veneers, doors, wall clads, wooden flooring and MFC
http://www.mxmindia.com/2015/08/maxus-bags-media-duties-for-greenlam-laminates/

Dentsu Creative Impact announces slew of senior level appointments
Incidentally, the appointments come on the back of the recent client wins such as Maruti Suzuki and Carlsberg
http://www.mxmindia.com/2015/08/dentsu-creative-impact-announces-slew-of-senior-level-appointments/

Cadbury Oreo inspires consumers to have more fun
The new TVC captures the camaraderie and innocent mischief that underlines the relationship shared by two sisters
http://www.mxmindia.com/2015/08/cadbury-oreo-inspires-consumers-to-have-more-fun/

Say 'No to Nice', affirms Royale in new TVC
Contract partnered Asian Paints to launch this campaign across India
http://www.mxmindia.com/2015/08/say-no-to-nice-affirms-royale-in-new-tvc/

Himalaya spreads pimple-free message to hinterland
A Soho Square TVC ushers the move to win over rural markets

http://www.mxmindia.com/2015/08/himalaya-spreads-pimple-free-message-to-hinterland/

Stories on 30th May

Dial 'M' for Mobile & Money!
With Airtel’s entry, mobile advertising will get the much-needed fillip and advertisers a better medium for targeted selling.
http://www.mxmindia.com/2012/05/dial-m-for-mobile-and-money/

Lifestyle retail chains post weak same-store sales in January-March quarter
Retailers don't expect things to improve this fiscal as demand is subdued.
http://www.mxmindia.com/2012/05/lifestyle-retail-chains-post-weak-same-store-sales-in-january-march-quarter/

Can Facebook, the marketer's online best friend ever become its ace salesman?
The site itself has been trying to tell advertisers that if they want scale, they'll have to shell out the hard cash for offerings like "sponsored stories", not to be confused with "sponsored ads".
http://www.mxmindia.com/2012/05/can-facebook-the-marketers-online-best-friend-ever-become-its-ace-salesman/


Contract creates a cliche-free TVC for FirstPost
Firstpost.com has come up with its first ever campaign on television. The new TVC braces the viewer to the reality that newspapers and the planet are under siege.
http://www.mxmindia.com/2012/05/contract-creates-a-cliche-free-tvc-for-firstpost/

LinkedIn celebrates 15 million members in India
The professional networking continues to grow in popularity.
http://www.mxmindia.com/2012/05/linkedin-celebrates-15-million-members-in-india/

Milestone Brandcom rolls out a widespread campaign for eBay India
The brand communication was targeted at the Indians in the age bracket of 18-40 years.
http://www.mxmindia.com/2012/05/milestone-brandcom-rolls-out-a-widespread-campaign-for-ebayindia/

ADN selects NDS Technology to launch Digital Cable TV service in central and western Delhi
NDS to provide suite of end-to-end technologies including MediaHighway set-top box software, VideoGuard conditional access, NDS Dynamic Advertising capabilities, an electronic programme guide (EPG), interactive TV applications.
http://www.mxmindia.com/2012/05/adn-selects-nds-technology-to-launch-digital-cable-tv-service-in-central-and-western-delhi/

PUMA Social once again focuses on after-hour athletes
With this campaign, sport lifestyle brand PUMA takes the next step in bringing the party to the playing field.
http://www.mxmindia.com/2012/05/puma-social-once-again-focuses-on-after-hour-athletes/

Reduce Your Carbon Footprint: Radio Mirchi
Radio Mirchi's RJ Raaj dressed as a green crusader to spread the message of reducing carbon emission in Bengaluru.
http://www.mxmindia.com/2012/05/reduce-your-carbon-footprint-radio-mirchi/

Discovery launches new season of extreme survival series
A new season of Discovery Channel's survival series I Shouldn't Be Alive brings incredible stories of ordinary people who were unwittingly thrown into dire situations.
http://www.mxmindia.com/2012/05/discovery-launches-new-season-of-extreme-survival-series/

The Anchor: 5 ways to maintain a healthy relationship with the client
The chances of your client buying your work are much higher if he wants to buy, in the first place, says Ayan Chakraborty.
http://www.mxmindia.com/2012/05/the-anchor-5-ways-to-maintain-a-healthy-relationship-with-the-client/

Anil Thakraney: The IPL diary
Since the overall television ratings were on the lower side this year, it indicates a strong possibility of audience fatigue having set in.
http://www.mxmindia.com/2012/05/anil-thakraney-the-ipl-diary/

Wanted: translators for press conferences
Every Wednesday or Thursday, Ranjona Banerji writes about a grouse. Either spewing venom or tongue-in-cheek....
http://www.mxmindia.com/2012/05/mjr-wanted-translators-for-press-conferences/

Stories on 24th February

@ ad:tech: Go beyond clicks, marketers told
ad:tech 2012 opened to a packed house in the capital, with digital experts from India and 15 other countries attending (Text & Video report)
http://www.mxmindia.com/2012/02/adtech-go-beyond-clicks-marketers-told/

DDB Mudra announces new 'A' team
The architecture & identity of the new DDB Mudra Group will be shared with the media on February 28.
http://www.mxmindia.com/2012/02/ddb-mudra-announces-new-a-team/

Birla Tyres to roll with Grey Singapore
Birla Tyres has awarded its creative mandates to Grey Singapore; the account size is pegged to be Rs10 crore.
http://www.mxmindia.com/2012/02/birla-tyres-to-roll-with-grey-singapore/

Salman Khan sets a Rs50cr record by selling satellite rights for Dabangg sequel
The satellite rights for the movie have been snapped up by Star Network for a record Rs48-50 crore for 11 years
http://www.mxmindia.com/2012/02/salman-khan-sets-a-rs50cr-record-by-selling-satellite-rights-for-dabangg-sequel/

Tamil KBC ropes in both national and local advertisers
Actor Suriya is putting his weight behind the show too, and with a combination of media being used to promote it, it's all systems go for Neengalam Vellalam Oru Kodi which launches on Monday
http://www.mxmindia.com/2012/02/tamil-kbc-ropes-in-both-national-and-local-advertisers/

[MxM Radio] I don't see news as a game changer: Naval Toshniwal, Tomato FM
Naval Toshniwal of Tomato FM on the success mantra of his talk-based radio station in Sangli, and radio consumption behaviours in Kolhapur and Sangli markets.
http://www.mxmindia.com/2012/02/mxm-radio-i-don%e2%80%99t-see-news-as-a-game-changer-naval-toshniwal-tomato-fm/

HT revamps Sunday supplement Brunch
HT Media Limited has 'upped the ante on design and content' with the new avatar of Brunch Weekly. Brunch is the popular weekly lifestyle and entertainment magazine from Hindustan Times launched in 2003.
http://www.mxmindia.com/2012/02/ht-revamps-sunday-supplement-brunch/

Discovery Channel and TLC ranked amongst the top 5 most trusted TV brands in India
Discovery channel has been ranked third, ahead of all the Hindi general entertainment and sports channels. TLC has been ranked fifth, ahead of all lifestyle, English entertainment, English news and English movie channels.
http://www.mxmindia.com/2012/02/discovery-channel-and-tlc-ranked-amongst-the-top-5-most-trusted-tv-brands-in-india/

INMA in LA to host digital revenue models and transformation strategies
INMA World Congress will hold a two-day conference on May 6-8 in Los Angeles on digital revenue models and transformation strategies.
http://www.mxmindia.com/2012/02/inma-in-la-to-host-digital-revenue-models-and-transformation-strategies/

The Anchor: 7 ways of building a successful agency-client relationship
Having worked on both sides, client and agency, Aniruddha Oka is in the perfect position to give us his point of view.
http://www.mxmindia.com/2012/02/the-anchor-7-ways-of-building-a-successful-agency-client-relationship/

Anil Thakraney: Yes, we want to read about the Saif punch-nama!
Truth is, nothing like a story of two 'decent' groups behaving like hooligans inside a five star hotel. And absolutely nothing like it if one of the parties happens to be a movie star. And secretly, we would love it if the battle rages on.
http://www.mxmindia.com/2012/02/debrief-didnt-smell-the-coffee-but-loved-the-innovation/

Stories on 10th February

Hello and Welcome to MxM Radio!
As we completed five months of existence yesterday, we stepped back to our commitment of Day 1: cover media like no one else in the business. At MxMIndia, we are committed to support the 'underdogs' amongst the various media segments. So: journalism came first. Then PR and now Radio.
http://www.mxmindia.com/2012/02/hello-and-welcome-to-mxm-radio/

The Big Story: Is radio not good enough for premium brands?
MxM Radio launches with a discussion on whether radio is still considered too 'common' a medium for 'uncommon' luxury brands
http://www.mxmindia.com/2012/02/is-radio-not-good-enough-for-premium-brands/

Talk Show: Prashant Panday on Mirchi in A'Dhabi, what's wrong in Delhi & how radio ads aren't rip-offs from TV
Prashant Panday tells MxMIndia that the IRS data may be flawed, and why the UAE loves Radio Mirchi's RJs.
http://www.mxmindia.com/2012/02/prashant-panday-interview/

Data & Research: RAMcheck: Mixed fortunes for Mirchi
The station makes a comeback in Mumbai, ahead in Kolkata, struggles in Delhi; Bengaluru sticks to Radio City.
http://www.mxmindia.com/2012/02/radio-channel-ramcheck-mixed-fortunes-for-mirchi/

[MxM Radiol]: 5 reasons why internet radio scores over traditional radio
The main difference that triggers all other differences between Internet radio and FM radio is the platform itself. The Internet lends more room for flexibility, cost saving and personalization says Anil Srivatsa
http://www.mxmindia.com/2012/02/anchorradio-channel-5-reasons-why-internet-radio-is-better-than-traditional-radio/

Reliance Broadcast launches 'Kings Of Kavis'
Surender Sharma's show on 92.7 BIG FM & BIG Magic, the first time inIndiathat a daily show features simultaneously on two media platforms
http://www.mxmindia.com/2012/02/reliance-broadcast-launches-kings-of-kavis/

CarTrade to take a creative ride with Salt Brand Solutions
After a multi-agency pitch, CarTrade.com has decided to partner with Salt Brand Solutions; the account size is pegged to be between Rs6-8 crore
http://www.mxmindia.com/2012/02/cartrade-to-take-a-creative-ride-with-salt-brand-solutions/

'Food Food is a lifestyle channel themed around food'
Celebrity chef Sanjeev Kapoor speaks about Food Food,India’s first Hindi 24-hour food lifestyle channel which has recently completed one year
http://www.mxmindia.com/2012/02/food-food-is-not-only-a-food-channel-its-a-lifestyle-channel-themed-around-food/

Maruti Suzuki attains 10 mn domestic sales mark
The 10 millionth vehicle, a Red Swift Vxi, was dispatched to Coimbatore on Thursday morning from the Company’s Manesar plant
http://www.mxmindia.com/2012/02/maruti-suzuki-attains-10-mn-domestic-sales-mark/

Flipkart acquires Letsbuy
With this move, Flipkart has firmly established itself as the leader in the consumer electronic space
http://www.mxmindia.com/2012/02/flipkart-acquires-letsbuy/

Myntra targets Rs 500 cr revenue for next fiscal
Myntra.com, the largest online retailer of fashion and lifestyle products in India, is aiming revenue of Rs500 crores in the financial year 2012-13.
http://www.mxmindia.com/2012/02/myntra-targets-rs-500-cr-revenue-for-next-fiscal/

Star India invites advertisers to "Go Digital, Go Green" with STAR Content LIVE
An industry first that enables a tapeless TV commercial delivery that is faster, cheaper and greener
http://www.mxmindia.com/2012/02/star-india-invites-advertisers-to-go-digital-go-green-with-star-content-live/

PGTI, Ten Golf ink three-year deal
Ten Golf to be launched in India; official broadcast partner for PGTI tournaments
http://www.mxmindia.com/2012/02/pgti-ten-golf-ink-three-year-deal/

Lokmat Media thanks record-breakers with innovation
The newspaper carried a 16-column colour picture with the lead story of the day, with both, the front and back pages working seamlessly together as a unified 'front' page
http://www.mxmindia.com/2012/02/lokmat-media-thanks-record-breakers-with-innovation/

DDB India bags creative duties of Nirmal Lifestyle
The agency won the business following a multi-agency pitch based on its understanding of the real-estate business
http://www.mxmindia.com/2012/02/ddbindia-bags-creative-duties-of-nirmal-lifestyle/

Heineken lets you 'serenade' that special someone Live on YouTube
Available in twenty languages, 'The Serenade' is designed to put love in the air and smiles on faces around the world
http://www.mxmindia.com/2012/02/heineken-lets-you-serenade-that-special-someone-live-on-youtube/

ESPN STAR Sports to Broadcast Inaugural Bangladesh Premier League
New tournament to feature 21 days of non-stop action, with over 100 hours of matches from February 9-29, 2012
http://www.mxmindia.com/2012/02/espn-star-sports-to-broadcast-inaugural-bangladesh-premier-league/

ad:tech New Delhi 2012 hunts for the best Indian blog entry on digital marketing
Bloggers need to submit an original and unpublished article on “Digital Marketing- What’s in Store for 2012” in up to 800 words, along with their short bio and credentials by February 12
http://www.mxmindia.com/2012/02/adtech-new-delhi-2012-hunts-for-the-best-indian-blog-entry-on-digital-marketing/

Disney XD thrills kids with its attention-grabbing consumer outreach
Introduces first-of-its-kind marketing innovation designed by graduates from NID, IIT Powai and Disney's creative team
http://www.mxmindia.com/2012/02/disney-xd-thrills-kids-with-its-attention-grabbing-consumer-outreach/

How Cool-averi! Emami places brand in 'Kolaveri Di' song
Other brands tying up for the song include luxury carmaker Audi, mobile service provider Aircel and Chennai-based consumer durables retailer Vasant & Co
http://www.mxmindia.com/2012/02/emami-ties-up-with-upcoming-film-3-for-brand-placement-in-kolaveri-di-song/

Anil Thakraney: Death in Mumbai, an excellent first effort
When a reputed journalist writes a book, you can be assured of authenticity of material, and particularly so in Meenal Baghel's case, I have known her to be a journalist of high integrity
http://www.mxmindia.com/2012/02/anil-thakraney-death-in-mumbai-an-excellent-first-effort/

BJP suffers the wrath of young India
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/02/bjp-suffers-the-wrath-of-young-india/

Stories on 31st January

Exclusive: Mindshare forecasts 12% media spends growth in 2012; it was 13% in 2011
It's all in 'The Mindshare Indian Media Forecast 2012′ presented by UTV Bindass, published by MxM India
http://www.mxmindia.com/2012/01/exclusive-mindshare-forecasts-12-media-spends-growth-in-2012-it-was-13-in-2011/

R-Day discounts see shoppers flock to malls
Future Group, Lifestyle and Woodland clock record sales as Republic Day discounts help retailers bounce back
http://www.mxmindia.com/2012/01/r-day-discounts-see-shoppers-flock-to-malls/

Rural market is the new siren call for OOH
Though rural markets have seen a drastic increase in the standard of living and purchasing power, it is very fragmented with little or no transparency
http://www.mxmindia.com/2012/01/rural-market-is-the-new-siren-call-for-ooh/

Soon you'll be able to get your favourite Starbucks Espresso in India
Starbucks in equal jv joint venture with Tata Global; to open cafe in India soon
http://www.mxmindia.com/2012/01/soon-youll-be-able-to-get-your-favourite-starbucks-espresso-in-india/

Publicis Healthware launches India presence at Health 2.0
The agency will focus on improving communications across the health & wellness community, with a strong eHealth and information technology focus
http://www.mxmindia.com/2012/01/publicis-healthware-launches-india-presence-at-health-2-0/

DDB Mudra confirms Sonal Dabral entry as Chairman & CCO, will also be on global & regional creative councils
'We are thrilled to welcome a truly exceptional talent, an excellent creative leader and a wonderful person like Sonal to the DDB Mudra Group,' said Group  CEO and MD Madhukar Kamath.
http://www.mxmindia.com/2012/01/its-official-sonal-dabral-to-join-ddb-mudra-as-chairman-cco/

The Anchor: 5 things to follow when pitching for a new biz
Rajesh Gangwani lists what is absolutely crucial before, during and after making a pitch to the client
http://www.mxmindia.com/2012/01/the-anchor-5-things-to-follow-when-pitching-for-a-new-biz/

Debrief: Repositioning The Times
I think The Hindu is on the right track. And the ads have quickly gone viral because the content is super fun. Great work.
http://www.mxmindia.com/2012/01/debrief-repositioning-the-times/

Media gets it wrong on Republic Day
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/01/making-fun-of-page-3-culture/