Stories on 19th Jun 14

Inside the real world of Blippar
After having wowed brands and media publishers across the world, augmented reality platform Blippar has been a hit with brands and publishers
http://www.mxmindia.com/2014/06/inside-the-real-world-of-blippar/

Kids wanting to star in TV shows/ads may soon need permission from Labour min
Labour ministry moots mandatory approval for engaging children in audio-visual shows. Read more
http://www.mxmindia.com/2014/06/kids-wanting-to-star-in-tv-showsads-may-soon-need-permission-from-labour-min/

Just 22 metals so far, but it's not over yet at the Cannes Lions
There is some gloom in the Indian camp as last year Indian entries had bagged 32 awards. Read more
http://www.mxmindia.com/2014/06/just-22-metals-so-far-but-its-not-over-yet-at-the-cannes-lions/

It's 'Wah, Taj!' for Zee & Turner group channels, new co to distribute Zindagi
Taj Television is India’s largest distribution agency and has a powerful repertoire of over 47 leading television channels. Read more
http://www.mxmindia.com/2014/06/its-wah-taj-for-zee-turner-group-channels-new-co-to-distribute-zindagi/

Blippar acquires augmented reality pioneer Layar
With this Blippar boasts of one of the biggest data footprints for consumer AR use around the world. Read more
http://www.mxmindia.com/2014/06/blippar-acquires-augmented-reality-pioneer-layar/

Kapil Sharma to host an entertainment show for Red LiVE
RED FM is ready with yet another entertainment event titled 'Paisa Vasool Entertainment with Kapil Sharma and RJ Raunac'
http://www.mxmindia.com/2014/06/kapil-sharma-to-host-an-entertainment-show-for-red-live/

Stories on 21st Apr '14

Shifts in consumer spending and speed of tech change a threat to M&E
A PwC survey of entertainment and media CEOs across 33 countires throws up some interesting findings
http://www.mxmindia.com/2014/04/shifts-in-consumer-spending-and-speed-of-tech-change-a-threat-to-me/

Jabong goes for Bang in the Middle
BITM has already started the work on new Summer Campaign slated to be released soon
 http://www.mxmindia.com/2014/04/jabong-goes-for-bang-in-the-middle/

Final Awards deadlines: Goafest Abbys to April 23, Kyoorius to April 28
The deadline for receiving entries for both awards have been extended
 http://www.mxmindia.com/2014/04/final-awards-deadlines-goafest-abbys-to-april-23-kyoorius-to-april-28/

Thoughtblurb appointed AoR for Sheth Developers
The agency's mandate would be to enhance its brand value in the marketplace
 http://www.mxmindia.com/2014/04/thoughtblurb-appointed-aor-for-sheth-developers/

Sony to manage digital assets of Zee Music
The deal will see Sony Music manage all digital assets for Zee Music's upcoming Bollywood releases
 http://www.mxmindia.com/2014/04/sony-to-manage-digital-assets-of-zee-music/

Durga Raghunath elevated at Network18 Digital
She was earlier the CEO of Firstpost.com, the leading news and opinion portal from the group
 http://www.mxmindia.com/2014/04/durga-raghunath-elevated-at-network18-digital/

Amith Prabhu: Four major international PR events not to miss in 2014
For someone with over a decade in the profession, attending an international conference is worthwhile given the exposure to fellow professionals from across the world, writes Amith Prabhu
 http://www.mxmindia.com/2014/04/amith-prabhu-four-major-international-pr-events-not-to-miss-in-2014/

Reviewing the Reviews: Utterly charming Alia in '2 States'
The ratings ranged from 2 to 3 stars, but everyone agreed on one aspect of the film though-the utterly charming Alia Bhatt
 http://www.mxmindia.com/2014/04/reviewing-the-reviews-utterly-charming-alia-in-2-states/

Big Magic announces Akbar-Birbal historical comedy
To premier on April 28, Har Mushkil Ka Hal - Akbar Birbal will be backed up by a multimedia marketing plan
http://www.mxmindia.com/2014/04/big-magic-announces-akbar-birbal-historical-comedy/

Stories on 5th Mar'14

Leagues to see big growth for sports in 2014
Sports sponsorship grows 92% in five-year period as per a report by GroupM ESP and SportzPower
http://www.mxmindia.com/2014/03/leagues-to-see-big-growth-for-sports-in-2014/

Mona Jain, Rahul Sharma join Zee
While Mona Jain joins ZEEL as EVP - Cluster Head, Rahul Sharma will be  Senior VP - National Sales Head
http://www.mxmindia.com/2014/03/leagues-to-see-big-growth-for-sports-in-2014/

Mindshare APAC promotes Gowthaman Ragothaman to COO, Roy Sudip to COO
Mindshare has appointed Gowthaman Ragothaman as Chief Operating Officer and Roy Sudipto as Regional Chief Client Officer for Asia Pacific. Both of them are based in Singapore
http://www.mxmindia.com/2014/03/mindshare-apac-promotes-gowthaman-ragothaman-to-coo-roy-sudip-to-coo/

FICCI-KPMG study indicates M&E sector bucking the slowdown trend
The Indian Media & Entertainment (M&E) industry registered growth of approximately 12 per cent, according to the FICCI-KPMG report
http://www.mxmindia.com/2014/03/ficci-kpmg-study-indicates-me-sector-bucking-the-slowdown-trend/

Cannes Lions adds a few more award categories for 2014
The Cannes Lions International Festival of Creativity is introducing a number of changes to some of its Special Awards
http://www.mxmindia.com/2014/03/ficci-kpmg-study-indicates-me-sector-bucking-the-slowdown-trend/

Ten Sports signs 7-year deal with Sri Lanka Cricket Board
The deal, which includes multi-platform media and sponsorship rights globally, will run through till March 2020
http://www.mxmindia.com/2014/03/ten-sports-signs-7-year-deal-with-sri-lanka-cricket-board/

Timex modifies positioning to 'Wear it Well'
The multi-platform 'Wear it Well™' campaign acknowledges that men and women no longer wear a watch to simply tell time - they wear a watch to make a statement about themselves
http://www.mxmindia.com/2014/03/timex-modifies-positioning-to-wear-it-well/

Second edition of Time Out Food Awards announced
In its second edition, the awards will recognise the work of culinary masters of all kinds - contemporary, classic, fusion, traditional, experimental - in two separate categories, Critics' Choice and People's Choice

http://www.mxmindia.com/2014/03/second-edition-of-time-out-food-awards-announced/