Stories on 16th Mar '17

JWT wings big at Olive Crown
The awards acknowledged work and individuals for driving the message of sustainability or 'green advertising'
http://www.mxmindia.com/?p=100808

Siddhartha Mukherjee: TV broadcasters must start taking Thought Leadership seriously!
Till few years back, one would never imagine that TV Broadcast, of all the other sectors in flux, would be one of the torchbearers of a 'Thought Leadership' initiative, writesSiddhartha Mukherjee
http://www.mxmindia.com/?p=100803

Nandini Dias on Festival of Media Asia 2017 jury
The Festival of Media Asia Awards (FOMA) 2017 will be held in Singapore on March 22, la
http://www.mxmindia.com/?p=100761

MullenLoweLintas Group elevates Arun Iyer & Raj Gupta
While Iyer will be Chairman & CCO, Raj Gupta has been appointed CEO
http://www.mxmindia.com/?p=100764

LinEngage appoints Gagan Pal Singh Nagi as VP & Business Head
He would head the Gurugram office and report to Sriharsh Grandhe, Executive VP, who runs Lin Engage in India
http://www.mxmindia.com/?p=100758

Dear MxM by Jaisurya Das: Bonding evenings = boozing sessions?!
Senior mediaperson and MxMIndia Contributing Editor Jaisurya Das responds to reader questions on professional and sometimes personal issues
http://www.mxmindia.com/?p=100796

Snapdeal promotes fashion offering in string of new TVCs
The commercials focus on characters who use fashion in pivotal moments of their life to transform and unbox undiscovered sides of themselves
http://www.mxmindia.com/?p=100757

Airtel girl back with new brand promise
The Airtel Girl and her friends will answer it in a brand new campaign, which went on air recently
http://www.mxmindia.com/?p=100755

AMFI goes multimedia to up MF awareness
Campaign wants investors to realize "Mutual Funds SahiHai"
http://www.mxmindia.com/?p=100759

ASCI's WhatsApp number marks one year of protecting consumer rights
The WhatsApp platform registers 200 million monthly active users in India
http://www.mxmindia.com/?p=100763

Stories on 8th Jul '15

Vi-John lathers up on shaving shares
The  little-known desi brand emerges as a leader in the world of shaving creams in India
http://www.mxmindia.com/2015/07/vi-john-lathers-up-on-shaving-shares/

Lodestar UM wins Media AoR of Century Ply
The account moves out from Mindshare who have been handling it for more than a decade
http://www.mxmindia.com/2015/07/lodestar-um-wins-media-aor-of-century-ply/

It's back to back to back primetime for Colors Infinity
This means three continuous episodes shown one after the other after the other every day of the week
http://www.mxmindia.com/2015/07/its-back-to-back-to-back-primetime-for-colors-infinity/

Jaldi 5 with Shripad Kulkarni: Entrepeneurial spirit of Percept promoters gives a different kind of high
A quick chat with the veteran media agency professional who quit Percept Media after a 12 years of association with the promoters
http://www.mxmindia.com/2015/07/jaldi-5-with-shripad-kulkarni-entrepeneurial-spirit-of-percept-promoters-gives-a-different-kind-of-high/

Arré wah! Ronnie Screwvala, B Saikumar & Ajay Chacko enterprise gears up for launch
The venture plans to go live with Arré later this calendar year
http://www.mxmindia.com/2015/07/arre-wah-ronnie-screwvala-b-saikumar-ajay-chacko-enterprise-gears-up-for-launch/

Sanjeev Kotnala: Media needs a makeover in the visual digial world
Maybe it is time that we do an 'egosurf' for the category, brand and associated consumers imagery and take some steps to correct as much as possible, writesSanjeev Kotnala
http://www.mxmindia.com/2015/07/sanjeev-kotnala-media-needs-a-makeover-in-the-visual-digial-world/

Research firm Rentrak ties up with WPP’s Interactive Television to collect box-office data
Rentrak hopes its association with ITV, which buys space for ads in theatre screens on behalf of companies, will help it overcome the hurdle of PVR and Inox not sharing data
http://www.mxmindia.com/2015/07/research-firm-rentrak-ties-up-with-wpp%e2%80%99s-interactive-television-to-collect-box-office-data/

Sony Six bags broadcast rights to India-SL Test tour
The 20 day tour includes three test matches to be held in the cities of Galle, Colombo and Kandy
http://www.mxmindia.com/2015/07/sony-six-bags-broadcast-rights-to-india-sl-test-tour/

RK Swamy unveils new campaign for Camlin
The new TVC  has been developed to communicate the product concept of Camel Oil Pastel

http://www.mxmindia.com/2015/07/rk-swamy-unveils-new-campaign-for-camlin/

Stories on 31st Dec 14

The Mediaah! Dubious Achievement & Yearend Awards 2014
Presenting the much-awaited Awards that you find only on MxMIndia every year!
http://www.mxmindia.com/2014/12/the-mediaah-dubious-achievement-yearend-awards-2014/

Sanjeev Kotnala: So what's your Resolution for 2015?
Resolutions take birth, fully aware of their short life. This destined death makes the process of creation a lot more interesting, writes Sanjeev Kotnala
http://www.mxmindia.com/2014/12/sanjeev-kotnala-so-whats-your-resolution-for-2015/

Letter from MxMIndia: A Year of Consolidation
The previous year was a horrible one for us. Annus Horribilis, we called it. Twenty-fifteen was pretty good in comparison. Even if the bucks hadn't turned big, the mood was upbeat. The annual year-end letter from Pradyuman Maheshwari
http://www.mxmindia.com/2014/12/letter-from-mxmindia-a-year-of-consolidation/

No edition day on Thu, Jan 1
Our offices will be closed from the afternoon of today (December 31) to the evening of January 1. Hence, there will be no edition tomorrow (on January 1, 2015.)
http://www.mxmindia.com/2014/12/no-edition-day-on-thu-jan-1/

14 Ways to Beat the New Year Eve's Hangover!
Try this self-help guide to beat the New Year Eve hangover to beat the headache, nausea, wooziness...
http://www.mxmindia.com/2014/12/14-ways-to-beat-the-new-year-eves-hangover/

Veteran journalist BG Verghese passes away
BG Verghese, veteran journalist and former editor of The Times of India, Hindustan Times and The Indian Express passed away in New Delhi on Tuesday
http://www.mxmindia.com/2014/12/veteran-journalist-bg-verghese-passes-away/

Retirement not to affect popularity, Brand Mahendra Singh Dhoni is not over, say experts
Dhoni has been one of the top brands in India over the past few years, endorsing close to 20 brands such as Pepsi, Reebok, Aircel, Gulf Oil, Star Sports, Reebok Amrapali Developers and many more

http://www.mxmindia.com/2014/12/retirement-not-to-affect-popularity-brand-mahendra-singh-dhoni-is-not-over-say-experts/

Stories on 5th Dec 14

Announcing!  Punit Goenka is Mediaahperson of the Year and Uday Shankar is Mediaahperson of the Decade
The two industry leaders have done some splendid work making them worthy winners of the awards
http://www.mxmindia.com/2014/12/announcing-punit-goenka-is-mediaahperson-of-the-year-and-uday-shankar-is-mediaahperson-of-the-decade/

Shailesh Kapoor: GECs' Latest Challenge: The Urban Itch
The conflicts in many of the current crop of GEC shows are based on premises that are essentially against the core of the much-revered Indian culture, notes Shailesh Kapoor
http://www.mxmindia.com/2014/12/shailesh-kapoor-gecs-latest-challenge-the-urban-itch/

Ranjona Banerji: Chutney journalism on news telly?
TV, as we have all had drummed into us by now, operates on a different spectrum. It is a hungry, demanding master which wants to be fed constantly and instantly, writes Ranjona Banerji
http://www.mxmindia.com/2014/12/ranjona-banerji-chutney-journalism-on-news-telly/

Ogilvy to handle creative communications for Brand Bhaskar
Brand Bhaskar is a leader in print readership operating in the highest growth markets in India, being an integral part of daily lives of 19.8 million readers
http://www.mxmindia.com/2014/12/ogilvy-to-handle-creative-communications-for-brand-bhaskar/

Now get Candy Crush Saga clothes, bags, shoes and even candies
Candy Crush to launch designer clothes, handbags; inks licensing deal with Dream Theatre
http://www.mxmindia.com/2014/12/now-get-candy-crush-saga-clothes-bags-shoes-and-even-candies/

Lowe Lintas unveils new campaign for TaxiForSure
TaxiforSure becomes India's first taxi player to announce a 360 degree brand campaign
http://www.mxmindia.com/2014/12/lowe-lintas-unveils-new-campaign-for-taxiforsure/

Shine launches new advertising campaign
Shine.com has also added exclusive features on its mobile app that lets candidates leverage their personal networks to find people in companies where they want a job
http://www.mxmindia.com/2014/12/shine-launches-new-advertising-campaign/

Jury announces the winners of Mumbai Moments 2015
The images for the contest are required to capture Mumbai's mood
http://www.mxmindia.com/2014/12/jury-announces-the-winners-of-mumbai-moments-2015/

Mindshare, Google team up and launch 'Search As Signal'
Mindshare Introduces 'Search As SignalTM' and brings Google Search Insights to THE LOOP
http://www.mxmindia.com/2014/12/mindshare-google-team-up-and-launch-search-as-signal/

FCB Ulka Digital and Tata Value Homes unveil 'One Nation One Price' proposition
Home buying is still a long struggle accentuated by problems such as tedious booking procedures, lack of trust, no transparency

http://www.mxmindia.com/2014/12/fcb-ulka-digital-and-tata-value-homes-unveil-one-nation-one-price-proposition/

Stories on 12th Nov 14

Now & then: Here's how contemporary consumers behaved a decade ago
Devendra Chawla, CEO, Food Bazaar, chronicles the many shifts in consumer behaviour and attitude over the last decade.
http://www.mxmindia.com/2014/11/now-then-heres-how-contemporary-consumers-behaved-a-decade-ago/

Sanjeev Kotnala: Newspapers: Wanted One Good Reason...
The threat from  the global digital wave and mobile screens to print is more real than ever before, writes Sanjeev Kotnala in his curtain-raiser to the INMA South Asia Conference.
http://www.mxmindia.com/2014/11/sanjeev-kotnala-newspapers-wanted-one-good-reason/

Ad Club's Media Review sets its date with members
This year the event will have three experts presenting for 30 minutes each followed by a QnA session with the audience.
http://www.mxmindia.com/2014/11/ad-clubs-media-review-sets-its-date-with-members/

Vdopia unveils Chocolate, a scalable mobile video programmatic marketplace
The programme is built from the ground up solely for mobile video advertising.
http://www.mxmindia.com/2014/11/vdopia-unveils-chocolate-a-scalable-mobile-video-programmatic-marketplace/

Ruchi Soya unveils new TVC for Mahakosh
The new Mahakosh TVC with its brand ambassador Madhuri Dixit highlights the necessity of being fit.
http://www.mxmindia.com/2014/11/ruchi-soya-unveils-new-tvc-for-mahakosh/

What Ticks for Indian Consumers/ Women - Dhunji Wadia
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Dhunji Wadia
http://www.mxmindia.com/2014/11/what-ticks-for-indian-consumers-women-dhunji-wadia/

Stories on 19th Jun 14

Inside the real world of Blippar
After having wowed brands and media publishers across the world, augmented reality platform Blippar has been a hit with brands and publishers
http://www.mxmindia.com/2014/06/inside-the-real-world-of-blippar/

Kids wanting to star in TV shows/ads may soon need permission from Labour min
Labour ministry moots mandatory approval for engaging children in audio-visual shows. Read more
http://www.mxmindia.com/2014/06/kids-wanting-to-star-in-tv-showsads-may-soon-need-permission-from-labour-min/

Just 22 metals so far, but it's not over yet at the Cannes Lions
There is some gloom in the Indian camp as last year Indian entries had bagged 32 awards. Read more
http://www.mxmindia.com/2014/06/just-22-metals-so-far-but-its-not-over-yet-at-the-cannes-lions/

It's 'Wah, Taj!' for Zee & Turner group channels, new co to distribute Zindagi
Taj Television is India’s largest distribution agency and has a powerful repertoire of over 47 leading television channels. Read more
http://www.mxmindia.com/2014/06/its-wah-taj-for-zee-turner-group-channels-new-co-to-distribute-zindagi/

Blippar acquires augmented reality pioneer Layar
With this Blippar boasts of one of the biggest data footprints for consumer AR use around the world. Read more
http://www.mxmindia.com/2014/06/blippar-acquires-augmented-reality-pioneer-layar/

Kapil Sharma to host an entertainment show for Red LiVE
RED FM is ready with yet another entertainment event titled 'Paisa Vasool Entertainment with Kapil Sharma and RJ Raunac'
http://www.mxmindia.com/2014/06/kapil-sharma-to-host-an-entertainment-show-for-red-live/