Stories on 10th Aug '15

Big Nite for the Datawallahs!
Unilever was Client of the Year at while OgilvyOne Worldwide was Agency of the Year at the DMA Asia Echo Awards held last week
http://www.mxmindia.com/2015/08/big-nite-for-the-datawallahs/

Shavon Barua joins PHD as managing partner. to manage HUL digital mandate
With two decades of experience in creative agencies, this is the first time she will explore her opportunities at a media agency
http://www.mxmindia.com/2015/08/shavon-barua-joins-phd-as-managing-partner-to-manage-hul-digital-mandate/

With Raksha Bandhan in mind, Facebook to launch online shopping fest with GroupM
The plan involves setting up a website in association with media agency conglomerate GroupM between August 12 and August 29, the day of the festival
http://www.mxmindia.com/2015/08/with-raksha-bandhan-in-mind-facebook-to-launch-online-shopping-fest-with-groupm/

'Fight cancer with dignity', says HDFC Life's new campaign
First time ever a celebrity speaks on behalf of the Brand
http://www.mxmindia.com/2015/08/fight-cancer-with-dignity-says-hdfc-lifes-new-campaign/

Mumbai to host first edition of EEMAX Global Awards 2015
The presentation ceremony will be held in Mumbai, India in September 2015
http://www.mxmindia.com/2015/08/mumbai-to-host-first-edition-of-eemax-global-awards-2015/

Amith Prabhu: The season of PR events is here!
India now has three to four signature events and globally there are a handful of global events that one should consider attending, writes Amith Prabhu
http://www.mxmindia.com/2015/08/amith-prabhu-the-season-of-pr-events-is-here/

NXT Digital gains impressive foothold in just 3 weeks
Will enable the cable fraternity in DAS Phase III and IV markets to remain independent, own their network and go digital as per Government mandate and within deadlines

http://www.mxmindia.com/2015/08/nxt-digital-gains-impressive-foothold-in-just-3-weeks/

Stories on 25th Jul 14

Adland Nice Man Ramesh Narayan given a fitting Salute
Advertising Agencies Association of India felicitates Ramesh Narayan with lifetime achievement award
http://www.mxmindia.com/2014/07/adland-nice-man-ramesh-narayan-given-a-fitting-salute/

Gunning for more ad awards, creativity loses plot
Several creative leaders in India are increasingly vocal about missing the forest of creativity for the trees of a final tally
http://www.mxmindia.com/2014/07/gunning-for-more-ad-awards-creativity-loses-plot/

Ranjona Banerji: Right or not, Arnab Goswami?
Comments on social media are now asking whether Goswami was really as rightwing as he appeared to be when the BJP and Narendra Modi were sworn in to power, notes Ranjona Banerji
http://www.mxmindia.com/2014/07/ranjona-banerji-right-or-not-arnab-goswami/

10 Minutes to 1 appointed creative partner for IOFW
The agency will be involved in translating India Online Fashion Week's vision across all media platforms
http://www.mxmindia.com/2014/07/10-minutes-to-1-appointed-creative-partner-for-iofw/

That's my ride, affirms Honda Mobilio in new TVC
The TVC created by Soho Square will air across channels in nine different languages
http://www.mxmindia.com/2014/07/thats-my-ride-affirms-honda-mobilio-in-new-tvc/

TV is good for kids, says Tata Sky in new TVC
The campaign focuses on imparting education through television
http://www.mxmindia.com/2014/07/tv-is-good-for-kids-says-tata-sky-in-new-tvc/

8th edition of RB Mavericks takes off
The top 6 participants will be offered a PPI and the winning Maverick will get his MBA tuition fee completely sponsored by RB

http://www.mxmindia.com/2014/07/8th-edition-of-rb-mavericks-takes-off/

Stories on 29th Apr '14

How effective are Focus Groups?
Are focus groups less about uncovering insights and more about playing safe, saying a course of action was ratified by research?
http://www.mxmindia.com/2014/04/how-effective-are-focus-groups/

Ranjona Banerji: No discretions please, it's poll time for politicians
Results will be announced on May 16 so this farcical circus has over two weeks to make matters worse, writes Ranjona Banerji
http://www.mxmindia.com/2014/04/ranjona-banerji-no-discretions-please-its-poll-time-for-politicians/

Rage partners Metal to revamp AMFI's web presence
The mandate to the combine was a result of a multi-layered review conducted by AMFI to revamp and re-tool its website to state-of-the art communications and internet technologies
http://www.mxmindia.com/2014/04/rage-partners-metal-to-revamp-amfis-web-presence/

Winners of Second Annual Shriram Sanlam Awards announced
The second annual Shriram Sanlam Awards for Excellence in Financial Journalism in association with The Institute for Financial Management and Research (IFMR) - Chennai, were presented to the winners
http://www.mxmindia.com/2014/04/winners-of-second-annual-shriram-sanlam-awards-announced/

SpiceJet hands over creative reigns to Dentsu
SpiceJet aims to re-define and refresh the flying experience in India
http://www.mxmindia.com/2014/04/spicejet-hands-over-creative-reigns-to-dentsu/

Neil Dawson joins the Kyoorius Advertising Awards jury
Neil joins some of the world's top creatives at the awards show including past D&AD President and jury foreman - Rosie Arnold
http://www.mxmindia.com/2014/04/neil-dawson-joins-the-kyoorius-advertising-awards-jury/

Stories on 21st Apr '14

Shifts in consumer spending and speed of tech change a threat to M&E
A PwC survey of entertainment and media CEOs across 33 countires throws up some interesting findings
http://www.mxmindia.com/2014/04/shifts-in-consumer-spending-and-speed-of-tech-change-a-threat-to-me/

Jabong goes for Bang in the Middle
BITM has already started the work on new Summer Campaign slated to be released soon
 http://www.mxmindia.com/2014/04/jabong-goes-for-bang-in-the-middle/

Final Awards deadlines: Goafest Abbys to April 23, Kyoorius to April 28
The deadline for receiving entries for both awards have been extended
 http://www.mxmindia.com/2014/04/final-awards-deadlines-goafest-abbys-to-april-23-kyoorius-to-april-28/

Thoughtblurb appointed AoR for Sheth Developers
The agency's mandate would be to enhance its brand value in the marketplace
 http://www.mxmindia.com/2014/04/thoughtblurb-appointed-aor-for-sheth-developers/

Sony to manage digital assets of Zee Music
The deal will see Sony Music manage all digital assets for Zee Music's upcoming Bollywood releases
 http://www.mxmindia.com/2014/04/sony-to-manage-digital-assets-of-zee-music/

Durga Raghunath elevated at Network18 Digital
She was earlier the CEO of Firstpost.com, the leading news and opinion portal from the group
 http://www.mxmindia.com/2014/04/durga-raghunath-elevated-at-network18-digital/

Amith Prabhu: Four major international PR events not to miss in 2014
For someone with over a decade in the profession, attending an international conference is worthwhile given the exposure to fellow professionals from across the world, writes Amith Prabhu
 http://www.mxmindia.com/2014/04/amith-prabhu-four-major-international-pr-events-not-to-miss-in-2014/

Reviewing the Reviews: Utterly charming Alia in '2 States'
The ratings ranged from 2 to 3 stars, but everyone agreed on one aspect of the film though-the utterly charming Alia Bhatt
 http://www.mxmindia.com/2014/04/reviewing-the-reviews-utterly-charming-alia-in-2-states/

Big Magic announces Akbar-Birbal historical comedy
To premier on April 28, Har Mushkil Ka Hal - Akbar Birbal will be backed up by a multimedia marketing plan
http://www.mxmindia.com/2014/04/big-magic-announces-akbar-birbal-historical-comedy/

Stories on 31st Mar'14

More khushi when there's gham
On the happy occasion of Gudi Padwa, Ugadi, Cheti Chand, Navreh, Shajibu Cheiraoba & Chaitra Sukhladi, we look at what works for happiness as a theme in ads
http://www.mxmindia.com/2014/03/more-khushi-when-theres-gham/

India Shining @ D&AD global awards
Indian entries enjoy unprecedented success at D&AD Awards 2014
http://www.mxmindia.com/2014/03/india-shining-dad-global-awards/

I&B ministry asks DTH operators to pay Rs 2,000 crore
The information and broadcasting ministry has asked six DTH operators, including market leaders Tata Sky and Dish TV, to pay over Rs 2,000 crore
http://www.mxmindia.com/2014/03/ib-ministry-asks-dth-operators-to-pay-rs-2000-crore/

Amith Prabhu: The Public Relations in the aftermath of the tragedy of MH370
The mess around the missing Malaysian Airlines plane began as an operational disaster and soon tuned into a public relations nightmare, writes Amith Prabhu
http://www.mxmindia.com/2014/03/amith-prabhu-the-public-relations-in-the-aftermath-of-the-tragedy-of-mh370/

Vespa India to ride on BBH creativity
Vespa India has appointed BBH India as its creative partner

http://www.mxmindia.com/2014/03/vespa-india-to-ride-on-bbh-creativity/

Stories on 30th Aug

IRS will see a technology leap: Prashant Singh, MD-Media, Nielsen India
Happy to have bagged the contract, Nielsen India is getting set to work on the readership study
http://www.mxmindia.com/?p=29740

We will not mess with what's working wonderfully: Rohit Ohri
Hours after the news of the 51 per cent stake acquisition, Dentsu India executive chairman spoke to MxMIndia on what the deal means for Dentsu, and how the agency is galloping ahead in the country
http://www.mxmindia.com/?p=29769

Rahul Kansal: No shortcuts and stereotypes with TAPROOT!
BCCL Executive President Rahul Kansal on what makes the team of Agnello Dias and Santosh Padhi outstanding and why the Dentsu association will be a win-win for both
http://www.mxmindia.com/?p=29817

Pops on the Rise & Rise of Aggie & Paddy
Adland veteran KV 'Pops' Sridhar looks back at the career path of Agnello Dias and Santosh Padhi, the stars who are blazing even brighter in the limelight
http://www.mxmindia.com/?p=29738

Anil Thakraney:Talent & values rewarded
It's a win-win marriage. Dentsu, which is not a name one usually associates with sparkling creative work, has bought itself a nice creative powerhouse. Taproot gets the scale, the logistics and the bucks they need
http://www.mxmindia.com/?p=29734

What would make an entrepreneur sell?
With Taproot selling 51 percent stake to a transnational advertising agency less than four years after it was set up, we spoke to a cross-section of people in the know, on when is the time right for an entrepreneur to sell out
http://www.mxmindia.com/?p=29739

The Complete Story: Win-win for Dentsu,Taproot; big loss for WPP
From yesterday: All the answers to why did Agnello Dias and Santosh Padhi choose Dentsu over WPP? How much money did they make? And what will the equations be with Rohit Ohri?
http://www.mxmindia.com/2012/08/win-win-for-dentsu-aggie-paddy-big-loss-for-wpp/

The Anchor: 10 TAPROOT! TVCs that you want to watch over and over again
It’s not just TVCs that the Boys are known for, but this list by A N Chorrea looks at the work that got them to be the most courted creative hotshop in the country.
http://www.mxmindia.com/?p=29733

WPP moves New York Supreme Court for dismissal of NDTV lawsuit
WPP has moved the Supreme Court of the State of New York for dismissal of a complaint filed by NDTV. The motion will be taken up for hearing on September 13
http://www.mxmindia.com/?p=29737

Carat retains BMW India media AOR
Carat retains BMW India account which also saw ZO, Maxus and BPN in the pitch process
http://www.mxmindia.com/?p=29764

Paritosh Joshi | Digitization's best kept secret
Remember the days when Doordarshan would provide signals without an intermediary? As many 30 million homes still watch TV that way, note Paritosh Joshi
http://www.mxmindia.com/?p=29735

Shailesh Kapoor | The all-important C-Word
In this maddening age of weekly ratings, there is a word that is hugely under-rated and way more important than differentiator, positioning and strategy, writes Shailesh Kapoor in the 'TV Trail'
http://www.mxmindia.com/?p=29736

Ranjona Banerji: Was TV news reckless in covering 26/11?
Ranjona Banerji on the Supreme Court indictment of the coverage by news channels
http://www.mxmindia.com/?p=29801

Stories on 23th January

The Impact of Internet in India
The impact of the internet on the GDP could be as high as 1.8 percent, says ICRIER's Rajat Kathuria in a video and text interview. Plus extracts from the ICRIER report.
http://www.mxmindia.com/2012/01/the-impact-of-internet-in-india/

Sonal Dabral to head crack team at DDB Mudra Group
The Bates charman and exec CD will be chairman-chief creative officer at DDB Mudra
http://www.mxmindia.com/2012/01/sonal-dabral-to-head-crack-team-at-ddb-mudra-group/

Arun Anant will be CEO, Hindu from Feb 6
Arun Anant will be responsible for all the non-editorial operations of the company
http://www.mxmindia.com/2012/01/arun-anant-will-be-ceo-hindu-from-feb-6/

Indranil Roy to take charge from Maheshwer Peri @ Outlook from April 1
Indranil Roy will take charge of all of Maheshwer Peri's non-editorial responsibilities at the Outlook group from April 1
http://www.mxmindia.com/2012/01/indranil-roy-to-take-charge-from-maheshwer-peri-outlook-from-april-1/

HDFC Life 'click(s) to protect'
HDFC Life comes up with new online insurance purchase, "Click 2 protect", which compels the consumer to feel concerned for his loved ones.
http://www.mxmindia.com/2012/01/hdfc-life-clicks-to-protect/

[PR Channel] Young PR professionals need a reality check
The intellectual growth of PR professionals has been inverse to that of India’s economic growth rate, particularly so in the past few years, writes Sayantan Sinha
http://www.mxmindia.com/2012/01/pr-channel-young-pr-professionals-need-a-reality-check/

Ad Strat: McDonald's Happy Price Menu
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad.
http://www.mxmindia.com/2012/01/ad-strat/

Filmwallahs, scribes mourn film critic Nikhat Kazmi's death
Bollywood and media pay tribute to film reviewer Nikhat Kazmi who succumbed to cancer on January 20, the day her last review appeared in print.
http://www.mxmindia.com/2012/01/filmwallahs-scribes-mourn-film-critic-nikhat-kazmis-death/

The Anchor: 5 things young talent should do before drafting a brand idea
Contrary to popular belief, this profession is all about listening, thinking and making a judgment call - rather than talking and then thinking while talking.
http://www.mxmindia.com/2012/01/the-anchor-5-things-young-talent-should-do-before-drafting-a-brand-idea/

Anil Thakraney: An unconfident nation
This 'phorein' fixation after over 60 years of Independence is showing not just our media badly, it's projecting India as a very unconfident and slavish nation
http://www.mxmindia.com/2012/01/anil-thakraney-an-unconfident-nation/

TV journos, please develop some sense
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/01/tv-journos-please-develop-some-sense/

Stories on 24th November

The New Big Boss of India's Biggest Brand

The search for Ratan Tata's successor of chairman of the Rs 4.3 lakh crore Tata group has ended. But who's this 43-year-old Mystery Man?

http://www.mxmindia.com/2011/11/the-new-big-boss-of-indias-biggest-brand/

The Anchor: Pops on why advertising is still sexy

KV Sridhar aka Pops on six reasons why advertising is an alluring business to be in, and youngsters should consider it as a career option

http://www.mxmindia.com/2011/11/the-anchor-pops-on-why-advertising-is-still-sexy/

The Indian Express, now on iPad

The e-paper on the app, the first of its kind, allows readers across the world to read the day's newspaper on their iPad just the way they would read a printed copy.

http://www.mxmindia.com/2011/11/the-indian-express-now-on-ipad/

Tata Sky expands its channel offerings

Latest additions include Movies Now, Suvarna News 24X7 & Zee 24 Ghante Chattisgarh.

http://www.mxmindia.com/2011/11/tata-sky-expands-its-channel-offerings/

Radio Mango in 4th anniv mode, to consolidate in Kerala for Phase III

Radio Mango, an FM radio venture by Malayala Manorama, aims to consolidate its position in Kerala once FM Phase III is officially rolled out.

http://www.mxmindia.com/2011/11/radio-mango-to-consolidate-in-kerala-for-phase-iii/

Newswatch: Irom Sharmila and the loneliness of the long-distance runner

It must come with a great deal of bewilderment for many to discover that a superhuman has the heart of a human within. This should not be a matter of discouragement but of elation.

http://www.mxmindia.com/2011/11/newswatch-irom-sharmila-and-the-loneliness-of-the-long-distance-runner/

Ketchum Sampark goes Digital

Ketchum Sampark announces entry into Digital Media with the launch of Ketchum Sampark Digital.

http://www.mxmindia.com/2011/11/ketchum-sampark-goes-digital/

Flipkart, Myntra & desi e-tailers launch ad blitzkrieg to up buyer base

Desi online retailers like Flipkart.com, myntra.com unleash ad blitzkrieg

http://www.mxmindia.com/2011/11/flipkart-myntra-desi-e-tailers-launch-ad-blitz/

Debrief: Tata Tea: ROFL!

The whole anti-corruption crusade of Tata Tea is getting cornier by the ad. And the juxtaposition of tea-making with nation-building is completely hilarious.

http://www.mxmindia.com/2011/11/debrief-tata-tea-rofl/

Amitabh, Ram Kapoor are top of the pops

Ormax Media’s quarterly study shows Amitabh Bachchan and Ram Kapoor top television popularity charts

http://www.mxmindia.com/2011/11/amitabh-ram-kapoor-are-top-of-the-pops/

How about a little ethics from owners & managers?
Ranjona Banerji tracks the big news of the day including the Economic Times play on the word ‘mystery’.
http://www.mxmindia.com/2011/11/how-about-a-little-ethics-from-owners-managers/