Stories on 24th Mar '15

Soon Consumers will be Regulators...
... was the consensus at an ASCI seminar with John Hegarty, Marc Mathieu,Shantanu Khosla,Santosh Desai, Paritosh Joshi,Sanjeeb Chaudhari & Bobby Pawar in attendance
http://www.mxmindia.com/2015/03/soon-consumers-will-be-regulators/

Telling the truth in ads always works
Says BBH founder and creative whiz John Hegarty in an interview on the sidelines of the ASCI seminar last week
http://www.mxmindia.com/2015/03/telling-the-truth-in-ads-always-works/

Ranjona Banerji: When journos fried community believing cooked up claims
It was a rare journalist who questioned Ujjwal Nikam because in today’s India that can be akin to sedition, writes Ranjona Banerji
http://www.mxmindia.com/2015/03/ranjona-banerji-when-journos-fried-community-believing-cooked-up-claims/

GroupM India rules at the eMMies 2015
This year India shares 'Country of the Year' with GroupM Philippines
http://www.mxmindia.com/2015/03/groupm-india-rules-at-the-emmies-2015/

Zirca Digital offers advertising options on Skype in India
Engaged audiences and new ad formats open up new possibilities for brand advertisers on Skype
http://www.mxmindia.com/2015/03/zirca-digital-offers-advertising-options-on-skype-in-india/

Kasthuri TV unveils new logo as part of repositioning exercise
Apart from this, Kasthuri TV has lined up four new shows to be launched by mid-April this year
http://www.mxmindia.com/2015/03/kasthuri-tv-unveils-new-logo-as-part-of-repositioning-exercise/

Vishal Ahluwalia to head Bangalore office at GREY
He will be reporting to Sunil Lulla, Chairman and Managing Director GREY group India
http://www.mxmindia.com/2015/03/vishal-ahluwalia-to-head-bangalore-office-at-grey/

Deepak Mukarji appointed Group Advisor, Oil & Gas at Perfect Relations
In his role, he will provide sector expertise to all the Perfect Relations group companies
http://www.mxmindia.com/2015/03/deepak-mukarji-appointed-group-advisor-oil-gas-at-perfect-relations/

Viscomm wins RMAI Award
The event was held at Hotel Taj Vivanta in New Delhi on March 20, 2015. The Flame Awards is recognised as the Oscars for the Indian Rural Marketing business

http://www.mxmindia.com/2015/03/viscomm-wins-rmai-award/

Stories on 14th Jan '14

The term 'media agency' is a bit outdated: CVL Srinivas
A freewheeling chat on his first year as CEO of GroupM South Asia, a lookback at 2013, plans for 2014 and the focus on digital
http://www.mxmindia.com/2014/01/the-term-media-agency-is-a-bit-outdated-cvl-srinivas/

Ajay Kakar is Head of Jury at APAC Effie Awards 2014
The Chief Marketing Officer - Financial Services, Aditya Birla Group and Head of Effie Awards India 2013 has been invited to be a Head of Jury at the APAC Effie 2014
http://www.mxmindia.com/2014/01/ajay-kakar-is-head-of-jury-at-apac-effie-awards-2014/

Vijay Karnataka asks people to "stop adjusting"
A new multiple media campaign by Vijay Karnataka asks citizens to take on corruption and inefficiencies
http://www.mxmindia.com/2014/01/vijay-karnataka-asks-people-to-stop-adjusting/

DDB Mudra revitalises Livon Hair Gain's hair promise
A new TVC from Livon Hair Gain Tonic attempts an emotional connect with consumers
http://www.mxmindia.com/2014/01/ddb-mudra-revitalises-livon-hair-gains-hair-promise/

Ranjona Banerji: No 'fine and dry' puhleez, dear BBC!
The BBC World Service weather reports on India needs to get real, notes Ranjona Banerji. And the English news channels must think of a world other than Arvind Kejriwal and AAP
http://www.mxmindia.com/2014/01/ranjona-banerji-no-fine-and-dry-puhleez-dear-bbc/

Anand Thakur joins Aidem's Zirca as sales head
Aidem's recently launched digital brand solutions arm Zirca has appointed Anand Thakur as National Sales  Head

http://www.mxmindia.com/2014/01/anand-thakur-joins-aidems-zirca-as-sales-head/