Stories on 14th Jan '14

The term 'media agency' is a bit outdated: CVL Srinivas
A freewheeling chat on his first year as CEO of GroupM South Asia, a lookback at 2013, plans for 2014 and the focus on digital
http://www.mxmindia.com/2014/01/the-term-media-agency-is-a-bit-outdated-cvl-srinivas/

Ajay Kakar is Head of Jury at APAC Effie Awards 2014
The Chief Marketing Officer - Financial Services, Aditya Birla Group and Head of Effie Awards India 2013 has been invited to be a Head of Jury at the APAC Effie 2014
http://www.mxmindia.com/2014/01/ajay-kakar-is-head-of-jury-at-apac-effie-awards-2014/

Vijay Karnataka asks people to "stop adjusting"
A new multiple media campaign by Vijay Karnataka asks citizens to take on corruption and inefficiencies
http://www.mxmindia.com/2014/01/vijay-karnataka-asks-people-to-stop-adjusting/

DDB Mudra revitalises Livon Hair Gain's hair promise
A new TVC from Livon Hair Gain Tonic attempts an emotional connect with consumers
http://www.mxmindia.com/2014/01/ddb-mudra-revitalises-livon-hair-gains-hair-promise/

Ranjona Banerji: No 'fine and dry' puhleez, dear BBC!
The BBC World Service weather reports on India needs to get real, notes Ranjona Banerji. And the English news channels must think of a world other than Arvind Kejriwal and AAP
http://www.mxmindia.com/2014/01/ranjona-banerji-no-fine-and-dry-puhleez-dear-bbc/

Anand Thakur joins Aidem's Zirca as sales head
Aidem's recently launched digital brand solutions arm Zirca has appointed Anand Thakur as National Sales  Head

http://www.mxmindia.com/2014/01/anand-thakur-joins-aidems-zirca-as-sales-head/

Stories on 3rd July '13

Mediaah! Report Card on Uday Kumar Varma's tenure as I&B Secretary: 7/10
The former MIB secretary Varma presided over the effecting of the first two phases of digitization
http://www.mxmindia.com/2013/07/mediaah-report-card-on-uday-varmas-tenure-as-ib-secretary-710/

Umesh Shrikhande joins Taproot as CEO
Former Contract India captain joins Taproot India as CEO today
http://www.mxmindia.com/2013/07/umesh-shrikhande-joins-taproot-as-ceo/

Tata group forms panel to ascertain facts behind sr journalist and PR pro Charudatta Deshpande's suicide
The committee will convey its findings to the Tata Steel Board within two months
http://www.mxmindia.com/2013/07/tata-group-forms-panel-to-ascertain-facts-behind-sr-journalist-and-pr-pro-charudatta-deshpandes-suicide/

MTS connects entire brand mandate to Creativeland
Creativeland Asia continues its expansion in New Delhi with second brand-partnership win
http://www.mxmindia.com/2013/07/mts-connects-entire-brand-mandate-to-creativeland/

Aidem to handle Dangal TV adsales
Recently launched Hindi and Bhojpuri regional channel Dangal TV assigns its advertising sales duties to Aidem Ventures
http://www.mxmindia.com/2013/07/aidem-to-handle-dangal-tv-adsales/

Anil Thakraney: Are reporters adequately trained?
Media companies must never forget one hard truth: If your staffer behaves shoddily, it directly damages your brand's name, writes Anil Thakraney
http://www.mxmindia.com/2013/07/anil-thakraney-are-reporters-adequately-trained/

Time Out's Top 100 apps that makes life simpler
Time Out India's annual tech cover story comes with a curated list of 100 apps that make one's life simpler

http://www.mxmindia.com/2013/07/time-outs-top-100-apps-that-makes-life-simpler/

Stories on 14th Feb '13

Growth mantras beckon delegates at IMC 2013
The Indian Magazine Congress, set to begin in Mumbai from today, has great speaker line-up and is a not-to-be-missed event
http://www.mxmindia.com/?p=41567


Hero exits cricket, game poorer by approx 1.2k cr a year
Hero MotoCorp goes off cricket pitch, leaves game poorer by around Rs 1,200 crore per year
http://www.mxmindia.com/?p=41522


Discovery partners India Today to launch channel mag
Discovery Networks Asia-Pacific & the India Today Group have partnered to launch Discovery Channel Magazine in India in mid-2013
http://www.mxmindia.com/?p=41528


CIRA Media to launch 4 Eng music channels, appoints Aidem for sales
A part of Ankh Media, Cira Media will launch four English music TV channels with Aidem as its exclusive partner for media sales
http://www.mxmindia.com/?p=41531


Lowe Lintas Chennai bags Apollo Hospitals
Lowe Lintas Chennai has started 2013 by winning the national mandate for Apollo Hospitals, covering all of Apollo's health-care verticals (barring insurance)
http://www.mxmindia.com/?p=41560


Sachin Das Burma joins Draftfcb Ulka in Delhi
Sachin Das Burma has joined the Delhi office of Draftfcb Ulka Advertising as a Group Creative Director
http://www.mxmindia.com/?p=41532


Debrief: McDonald's: Jaasti spice mangta!
It's a relevant insight; spicing up of news ties in naturally with the McSpicy burger. Therefore even if McDonald's had chosen not to show the burger, the communication still works
http://www.mxmindia.com/?p=41527


Media & Entertainment adspend to pick up in 2H13: India Ratings
After a sluggish spell, ad spends in the M&E sector are likely to pick up, says India Ratings' report on the 2013 outlook
http://www.mxmindia.com/?p=41559


Krayon executes Horlicks Mission Exams 2013
EduMedia's vertical Krayon conducted 'Horlicks Mission Exams 2013' in Mumbai recently, a campaign aimed at combating exam stress
http://www.mxmindia.com/?p=41529


Tinkle Special Digest for Hindi hinterland
The 80-page Tinkle Special Digest in Hindi will debut in March
http://www.mxmindia.com/?p=41530


Comics are serious business at 2nd Comic Con India awards
The second Comic Con India Awards honoured and felicitated the best Indian comics and comics creators of 2012 on February 7 in New Delhi. Comic Con India Awards is an initiative of Comic Con India, which was established in 2011
http://www.mxmindia.com/?p=41558


IBN Network presents 5th edition of Citizen Journalist Awards
The awards, to be given on March 2, honour individuals who are determined to uncover the truth, expose injustice, change the system, and help create a better India
http://www.mxmindia.com/?p=41523


ANCHOR | One Big Idea by Ashish Jalan
To excel, we need to attract professional strategic thinkers
http://www.mxmindia.com/?p=41521


ANCHOR | One Big Idea by Harshad Jain
The industry is moving towards music plus
http://www.mxmindia.com/?p=41520

Stories on 5th Feb '13

It's the time to go digital!
With digitization the mantra of the times, digital archiving of media libraries is now in focus
http://www.mxmindia.com/?p=40894


BusinessWorld turns fortnightly
The magazine, which had turned weekly in 1999, will also see a change in its physical dimensions and design
http://www.mxmindia.com/?p=40890


Aidem to invest in tech forays post eBus jv cashout
Media logistics company IMD, headquartered in London, has acquired the eBUS- Aidem Media Network, creating a substantial global footprint, with a combined local presence across major countries in Europe and Asia-Pacific
http://www.mxmindia.com/?p=40893



Ignitee bags digital duties of American Swan
Ignitee Digital Services has been signed on as the digital marketing partner by American Swan, the global online and lifestyle brand owned by The American Swan Lifestyle Company
http://www.mxmindia.com/?p=40892


Meet the IAA Awardwinners-2 | Every year is action-packed: Anil Dua
Anil Dua, Senior Vice President - Marketing and Sales, Winner - marketer of the year - 2-wheeler
http://www.mxmindia.com/?p=40887



Meet the IAA Awardwinners-3 | Differentiation is not enough: Gayatri Yadav
That Star India had a brilliant run in 2012 was proved once again when the broadcast major was declared winner in Marketer of the Year: Media & Entertainment category at the inaugural IAA Leadership Awards held recently in Mumbai
http://www.mxmindia.com/?p=40889


Debrief: Britannia NutriChoice: Welcome to medieval times!
No issues on the communication. My problem is with the treatment. I think feminists should take offence at this one, it takes us back to the dark ages, when man was believed to be superior to woman
http://www.mxmindia.com/?p=40885


Ranjona Banerji: Everyone on Times Now wants to be an Arnab Goswami
Ranjona Banerji on how editorialising on a TV channel can be dangerous + the effect of newsrooms not hiring anyone over the age of 45
http://www.mxmindia.com/?p=40895


AdStrat: Tactical ad from 99acres
Every Monday, AdStrat looks at the strategy that went into the making and exectution of a creative work
http://www.mxmindia.com/?p=40772


Dentsu Digital launches mobile marketing platform iButterfly
The iButterfly application, which has won many industry awards, creates a virtual environment where marketers can push branded messages or promotional information to their target audience by transforming simple content into colourful virtual butterflies
http://www.mxmindia.com/?p=40891


Anchor | One Big Idea by Kanika Mathur
Coming soon - the reign of the consumer
http://www.mxmindia.com/?p=40883


Anchor | One Big Idea by Sanjay Shah
OOH needs to demonstrate accountability, measurability, and ROI
http://www.mxmindia.com/?p=40884