Stories on 11th Dec 14

Major change in portrayal of women in ads: IAA-Hansa study
Even as winds of change are blowing, objectification is still prevalent.  56% believe men normally judge women on beauty & sex appeal
http://www.mxmindia.com/2014/12/major-change-in-portrayal-of-women-in-ads-iaa-hansa-study/

Maximising on Bond way for life:Saurabh Yagnik
Q&A Saurabh Yagnik, Saurabh Yagnik, Executive Vice-president and Business Head, Sony PIX & AXN India on the ongoing 'Pix School of Bonding' campaign with Sania Mirza is doing for the channel
http://www.mxmindia.com/2014/12/maximising-on-bond-way-for-lifesaurabh-yagnik/

Online retailers like Flipkart, Snapdeal turn marketing focus to mobiles
As more and more consumers move to mobile, search engine and display advertising have been slowing on digital
http://www.mxmindia.com/2014/12/online-retailers-like-flipkart-snapdeal-turn-marketing-focus-to-mobiles/

RK Swamy unveils new campaign for IndusInd Bank
Video Branch is a first-of-its-kind service in India and the right communication is key to its success in India
http://www.mxmindia.com/2014/12/rk-swamy-unveils-new-campaign-for-indusind-bank/

Zivame unveils series of infomercials to promote best practices in lingerie usage
Spurred by survey that reveals a host of ill-informed lingerie decisions by women in India Zivame to launch infomercials to make women aware about desirable lingerie habits
http://www.mxmindia.com/2014/12/zivame-unveils-series-of-infomercials-to-promote-best-practices-in-lingerie-usage/

MasterCard out with another 'priceless' campaign
This is the third 'Priceless Surprises' campaign presented by MasterCard in India
http://www.mxmindia.com/2014/12/mastercard-out-with-another-priceless-campaign/

Wego unveils key travel trends across APAC & Middle East
The survey notes that Malaysian travellers continue their love affair with their favourite holiday destinations throughout Asia
http://www.mxmindia.com/2014/12/wego-unveils-key-travel-trends-across-apac-middle-east/

Stories on 10th Nov 14

Up, Close & Personal with Abhijit 'Kinu' Avasthi
As he quits Ogilvy India as NCD, he talks to us about his journey thus far, not calling Piyush by name and his relationship with Rajiv Rao
http://www.mxmindia.com/2014/11/up-close-personal-with-abhijit-kinu-avasthi/

Flipkart set to raise $1.5 billion in another round of mega fund-raising
India's largest online retailer, Flipkart, could begin another round of mega fund-raising as it expands its product range catering to a widening base of customers
http://www.mxmindia.com/2014/11/flipkart-set-to-raise-1-5-billion-in-another-round-of-mega-fund-raising/

Sanchit Sanga promoted to Head of Digital Services, APAC at Mindshare
Sanchit takes on the role after two years as Digital leader for South Asia & South East Asia
http://www.mxmindia.com/2014/11/sanchit-sanga-promoted-to-head-of-digital-services-apac-at-mindshare/

Stratagem Media announces 2-day training for ad sales and media/mktng pros
A quick chat with Stratagem Media founder and director Sundeep Nagpal on the fifth edition of the Media Rhythm training programme scheduled for November 28 and 29 in Mumbai
http://www.mxmindia.com/2014/11/stratagem-media-announces-2-day-training-for-ad-sales-and-mediamktng-pros/

Facebook scales up missed call ad biz with VivaConnect
To scale-up its reach over mobile devices Facebook has partnered with VivaConnect for its missed call platform
http://www.mxmindia.com/2014/11/facebook-partners-with-vivaconnect-to-scale-up-missed-call-ad-unit-business/

GroupM's Grand Diwali Mela draws huge response
The number of visits on the virtual mela as well as time spent surpasses any offline brand activation initiative organised during the festival in India
http://www.mxmindia.com/2014/11/groupms-grand-diwali-mela-draws-huge-response/

Amith Prabhu: Media relationships will get increasingly complex in a cluttered world
As media relations gets trickier each day a system needs to be in place for the way journalists and PR professions interact with each other, writes Amith Prabhu
http://www.mxmindia.com/2014/11/amith-prabhu-media-relationships-will-get-increasingly-complex-in-a-cluttered-world/

What Ticks for Indian Consumers/ Women - Neville Taraporewalla and Sanjay Thapar
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Prathap Suthan and Gautam Talwar and Kavita Kailas
http://www.mxmindia.com/2014/11/what-ticks-for-indian-consumers-women-neville-taraporewalla-and-sanjay-thapar/

Sonal Khanduja joins Times TV as VP - Programming, Eng Ent Cluster
Based in Mumbai, she will lead the Content Team and will report directly to the Cluster Head, Vivek Srivastava
http://www.mxmindia.com/2014/11/sonal-khanduja-joins-times-tv-as-vp-programming-eng-ent-cluster/

Zivame.com to host its first Hackathon
Candidates can either participate individually or as a two-member team

http://www.mxmindia.com/2014/11/zivame-com-to-host-its-first-hackathon/