Stories on 11th Dec 14

Major change in portrayal of women in ads: IAA-Hansa study
Even as winds of change are blowing, objectification is still prevalent.  56% believe men normally judge women on beauty & sex appeal
http://www.mxmindia.com/2014/12/major-change-in-portrayal-of-women-in-ads-iaa-hansa-study/

Maximising on Bond way for life:Saurabh Yagnik
Q&A Saurabh Yagnik, Saurabh Yagnik, Executive Vice-president and Business Head, Sony PIX & AXN India on the ongoing 'Pix School of Bonding' campaign with Sania Mirza is doing for the channel
http://www.mxmindia.com/2014/12/maximising-on-bond-way-for-lifesaurabh-yagnik/

Online retailers like Flipkart, Snapdeal turn marketing focus to mobiles
As more and more consumers move to mobile, search engine and display advertising have been slowing on digital
http://www.mxmindia.com/2014/12/online-retailers-like-flipkart-snapdeal-turn-marketing-focus-to-mobiles/

RK Swamy unveils new campaign for IndusInd Bank
Video Branch is a first-of-its-kind service in India and the right communication is key to its success in India
http://www.mxmindia.com/2014/12/rk-swamy-unveils-new-campaign-for-indusind-bank/

Zivame unveils series of infomercials to promote best practices in lingerie usage
Spurred by survey that reveals a host of ill-informed lingerie decisions by women in India Zivame to launch infomercials to make women aware about desirable lingerie habits
http://www.mxmindia.com/2014/12/zivame-unveils-series-of-infomercials-to-promote-best-practices-in-lingerie-usage/

MasterCard out with another 'priceless' campaign
This is the third 'Priceless Surprises' campaign presented by MasterCard in India
http://www.mxmindia.com/2014/12/mastercard-out-with-another-priceless-campaign/

Wego unveils key travel trends across APAC & Middle East
The survey notes that Malaysian travellers continue their love affair with their favourite holiday destinations throughout Asia
http://www.mxmindia.com/2014/12/wego-unveils-key-travel-trends-across-apac-middle-east/

Stories on 10th Dec 14

Global adspend growth down to 3.9% in 2014. Forecast for 2015: 4.9%
GroupM brings down 2014 global adspend forecast downward to 3.9% growth. Global growth will be 4.9% in 2015
http://www.mxmindia.com/2014/12/global-adspend-growth-down-to-3-9-in-2014-forecast-for-2015-4-9/

Small budget okay for effective advertising: APAC Effie & GfK study
APAC Effie, in collaboration with GfK, has released the APAC Effie 2014 Report, an analysis that reveals key insights and trends on effective marketing communication strategies through a study of the APAC Effie Awards cases
http://www.mxmindia.com/2014/12/small-budget-okay-for-effective-advertising-apac-effie-gfk-study/

RK Arora exits iTV network
iTV Network Group CEO RK Arora has resigned after a two-odd-year stint first as CEO and since last year as Group CEO
http://www.mxmindia.com/2014/12/rk-swamy-unveils-new-campaign-for-indusind-bank/

Sanjeev Kotnala: LESSONS WASTED: You need to protect yourself
Following the Uber incident, risking being called prudish and unprogressive, Sanjeev Kotnala shares what he asks every female acquaintance to follow
http://www.mxmindia.com/2014/12/sanjeev-kotnala-lessons-wasted-you-need-to-protect-yourself/

Amagi announces launch of ad monetization platforms
They are uniquely designed for TV Networks whose satellite feeds cover countries outside its origin
http://www.mxmindia.com/2014/12/amagi-announces-launch-of-ad-monetization-platforms/

Mountain Dew appoints new brand ambassadors
The campaign will be supported by a thematic TVC that shows both the actors overcoming their personal 'Mountain of Fears'
http://www.mxmindia.com/2014/12/mountain-dew-appoints-new-brand-ambassadors/

Stories on 12th March

Celebrating Rahul Dravid via his TVCs
The Last Wal(l)tz: MxMIndia pays tribute to India's most dependable cricketer and tracks his endorsements journey of over 15 years
http://www.mxmindia.com/2012/03/rahul-dravid-the-last-walltz/

Peter Mukerjea: Dream On... after all we're in March 2012!
In Media Mullings, Peter Mukerjea envisages a scenario that will enable the media industry in India to reshape and reinvent and become truly 'world class'.
http://www.mxmindia.com/2012/03/peter-mukerjea-dream-on-after-all-were-in-march-2012/

Has IPL become too expensive for advertisers?
There are a few advertisers who have raised concerns over low returns against large investments on IPL
http://www.mxmindia.com/2012/03/has-ipl-become-too-expensive-for-advertisers/

Manisha Tripathi to head SMG's LiquidThread in India
has been appointed as National Director and will report to CVL Srinivas, Managing Director, LiquidThread, Asia-Pacific
http://www.mxmindia.com/2012/03/manisha-tripathi-to-head-smgs-liquidthread-in-india/

Kannadada Kotyadhipathi locks ads, to air from tonight
The Kannada Kaun Banega Crorepati promises to be as big a hit as its counterparts in Hindi and other languages.
http://www.mxmindia.com/2012/03/kannadada-kotyadhipathi-locks-advertisers-to-air-from-march-12-2/

Life beyond cricket: 5 new leagues in 1.5yrs
Inspired by the success of the Indian Premier League (IPL) in cricket, almost every sport with some following in India is launching a city-based, professional league
http://www.mxmindia.com/2012/03/5-new-sports-leagues-in-18-months-non-cricket-sports-looking-for-a-different-pitch/

Mindshare finds Gen Y Entrepreneurial Spirit in Trend Study
Mindshare has launched the first edition of its new quarterly trend series, Culture Vulture, which identifies the Entrepreneurial Spirit of Gen Y across 30 countries globally.
http://www.mxmindia.com/2012/03/mindshare-identifies-gen-y-entrepreneurial-spirit-in-trend-study/

[PR] Our goal is to achieve standards: N Ramamoorthi
N Ramamoorthi, President & Country Head, Ogilvy Public Relations Worldwide, on PR challenges in India and what keeps him awake at night.
http://www.mxmindia.com/2012/03/pr-channel-our-goal-is-to-achieve-standards-n-ramamoorthi/

MediaMind and Encore Media Metrics Announce Partnership
Customers to benefit from integrated attribution solution for ad campaign analysis
http://www.mxmindia.com/2012/03/mediamind-and-encore-media-metrics-announce-partnership/

Jaypee Cement 'Wall Moments'
It was the opportune time for the group to highlight the brand’s promise of ‘Andar se solid’ in an interesting, engaging and visually arresting manner to the consumers
http://www.mxmindia.com/2012/03/jaypee-cement-wall-moments/

Reviewing the Reviews: Kahaani
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews.
http://www.mxmindia.com/2012/03/reviewing-the-reviews-kahaani/

Fever FM's new radio play – Gandhi
The radio play is aimed to make the youngsters understand that there is an alternate way of thinking for everyday situation they come across
http://www.mxmindia.com/2012/03/fever-fms-new-radio-play-gandhi/

AdStrat: IndusInd Bank Responsive Campaign
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a great ad
http://www.mxmindia.com/2012/03/adstrat-indusind-bank-responsive-campaign/

The Anchor: 5 must-do's for the future of radio in India
Freedom for radio seems the final frontier in a media environment that is otherwise relatively unfettered. Uday Chawla’s take on what it’ll take to break the shackles.
http://www.mxmindia.com/2012/03/the-anchor-5-must-dos-for-the-future-of-radio-in-india/

Anil Thakraney: Sex and the city, anyone?
While production companies and the channels are ready to experiment, there seems to be a reluctance to totally deviate from the tried and tested stuff.
http://www.mxmindia.com/2012/03/anil-thakraney-sex-and-the-city-anyone/

Noosemaker: The fable of Rahul Gandhi & the other chap
Little did the prince know that the damsel would be vanquished not by him but by another putative heir – one who blindsided him with a cycle
http://www.mxmindia.com/2012/03/mxm-journalism-review-the-fable-of-rahul-gandhi-the-other-chap/