Stories on 11th Dec 14

Major change in portrayal of women in ads: IAA-Hansa study
Even as winds of change are blowing, objectification is still prevalent.  56% believe men normally judge women on beauty & sex appeal
http://www.mxmindia.com/2014/12/major-change-in-portrayal-of-women-in-ads-iaa-hansa-study/

Maximising on Bond way for life:Saurabh Yagnik
Q&A Saurabh Yagnik, Saurabh Yagnik, Executive Vice-president and Business Head, Sony PIX & AXN India on the ongoing 'Pix School of Bonding' campaign with Sania Mirza is doing for the channel
http://www.mxmindia.com/2014/12/maximising-on-bond-way-for-lifesaurabh-yagnik/

Online retailers like Flipkart, Snapdeal turn marketing focus to mobiles
As more and more consumers move to mobile, search engine and display advertising have been slowing on digital
http://www.mxmindia.com/2014/12/online-retailers-like-flipkart-snapdeal-turn-marketing-focus-to-mobiles/

RK Swamy unveils new campaign for IndusInd Bank
Video Branch is a first-of-its-kind service in India and the right communication is key to its success in India
http://www.mxmindia.com/2014/12/rk-swamy-unveils-new-campaign-for-indusind-bank/

Zivame unveils series of infomercials to promote best practices in lingerie usage
Spurred by survey that reveals a host of ill-informed lingerie decisions by women in India Zivame to launch infomercials to make women aware about desirable lingerie habits
http://www.mxmindia.com/2014/12/zivame-unveils-series-of-infomercials-to-promote-best-practices-in-lingerie-usage/

MasterCard out with another 'priceless' campaign
This is the third 'Priceless Surprises' campaign presented by MasterCard in India
http://www.mxmindia.com/2014/12/mastercard-out-with-another-priceless-campaign/

Wego unveils key travel trends across APAC & Middle East
The survey notes that Malaysian travellers continue their love affair with their favourite holiday destinations throughout Asia
http://www.mxmindia.com/2014/12/wego-unveils-key-travel-trends-across-apac-middle-east/

Stories on 20th Jun 14

M&E CEOspeak: Towards Shreshth Bharat ka Shreshth Entertainment
Excerpts from the address by CII M&E chairman Sudhanshu Vats at a roundtable with I&B minister Prakash Javadekar in Delhi on Thursday
http://www.mxmindia.com/2014/06/me-ceospeak-towards-shreshth-bharat-ka-shreshth-entertainment/

Shailesh Kapoor: In A Politely Incorrect Industry, Can You Call A Spade A Spade?
What’s the big issue about criticism, especially when it comes with a constructive solution-oriented approach, asks Shailesh Kapoor
http://www.mxmindia.com/2014/06/shailesh-kapoor-in-a-politely-incorrect-industry-can-you-call-a-spade-a-spade/

Weber Shandwick strengthens India leadership team
Atul Ahluwalia moves to new role of Vice Chairman, India while Dilip Yadav has been promoted to Managing Director Client Services and will also lead Weber Shandwick's Creation brand
http://www.mxmindia.com/2014/06/weber-shandwick-strengthens-india-leadership-team/

Jack In the Box refreshes digital offering for The Label
The Label serves as a guide that helps the reader wade through the world of style and sophistication with precision
http://www.mxmindia.com/2014/06/jack-in-the-box-refreshes-digital-offering-for-the-label/

Tata Sky unveils popular app around FIFA WC
The launch of the app coincides with the most awaited football series of the year - FIFA World Cup 2014
http://www.mxmindia.com/2014/06/tata-sky-unveils-popular-app-around-fifa-wc/

Dentsu says it with 'We Time' for TVS Wego
The ad campaign for TVS Wego is based around a simple but effective brand proposition, 'We Time'
http://www.mxmindia.com/2014/06/dentsu-says-it-with-we-time-for-tvs-wego/

Red Fuse delivers 'Visible White Selfie' for Colgate
The campaign aims at communicating that white teeth can enhance one's smile and hence one's selfie
http://www.mxmindia.com/2014/06/red-fuse-delivers-visible-white-selfie-for-colgate/

DDB MudraMax unveils new initiative for Reebok Jetfuse Run
The idea was to showcase the shoe technology in the best possible way and to bring out the Jet Engine working in front of the consumer

http://www.mxmindia.com/2014/06/ddb-mudramax-unveils-new-initiative-for-reebok-jetfuse-run/