Stories on 25th Mar '15

From Amsterdam to Agra...
Some learnings from the 'I Am-sterdam' helped in the creation of branding of the city of the Taj, writes Jeroen van Erp, CCO & Partner, Fabrique
http://www.mxmindia.com/2015/03/from-amsterdam-to-agra/

Liqvd Asia wins digital mandate for Indiabulls Housing Finance Limited
The account will be handled out of LIQVD ASIA's Mumbai office. Indiabulls is an Indian conglomerate with its headquarters in Gurgaon & Corporate Office in Mumbai
http://www.mxmindia.com/2015/03/liqvd-asia-wins-digital-mandate-for-indiabulls-housing-finance-limited/

Zee Entertainment launches Zee Hiburan in Indonesia
General Entertainment channel localized for the Indonesian audience
http://www.mxmindia.com/2015/03/zee-entertainment-launches-zee-hiburan-in-indonesia/

AXN announces slew of programming initiatives for 2015
Weekends will witness the latest seasons of shows with fresh content airing closer to US dates
http://www.mxmindia.com/2015/03/axn-announces-slew-of-programming-initiatives-for-2015/

Sanjeev Kotnala: Let's have a last date to withdrawn award entries
While omissions like not paying attention to the eligible date for awards is not right for an agency which marketers think has an eye for detail, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/03/sanjeev-kotnala-lets-have-a-last-date-to-withdrawn-award-entries/

FreeCharge unveils campaign announcing new offer with Ola Cabs
Through their offer in partnership with Ola Cabs, consumers can avail free Ola cab rides on recharge of Rs 50 or more on prepaid and postpaid numbers

http://www.mxmindia.com/2015/03/freecharge-unveils-campaign-announcing-new-offer-with-ola-cabs/

Stories on 11th Dec 14

Major change in portrayal of women in ads: IAA-Hansa study
Even as winds of change are blowing, objectification is still prevalent.  56% believe men normally judge women on beauty & sex appeal
http://www.mxmindia.com/2014/12/major-change-in-portrayal-of-women-in-ads-iaa-hansa-study/

Maximising on Bond way for life:Saurabh Yagnik
Q&A Saurabh Yagnik, Saurabh Yagnik, Executive Vice-president and Business Head, Sony PIX & AXN India on the ongoing 'Pix School of Bonding' campaign with Sania Mirza is doing for the channel
http://www.mxmindia.com/2014/12/maximising-on-bond-way-for-lifesaurabh-yagnik/

Online retailers like Flipkart, Snapdeal turn marketing focus to mobiles
As more and more consumers move to mobile, search engine and display advertising have been slowing on digital
http://www.mxmindia.com/2014/12/online-retailers-like-flipkart-snapdeal-turn-marketing-focus-to-mobiles/

RK Swamy unveils new campaign for IndusInd Bank
Video Branch is a first-of-its-kind service in India and the right communication is key to its success in India
http://www.mxmindia.com/2014/12/rk-swamy-unveils-new-campaign-for-indusind-bank/

Zivame unveils series of infomercials to promote best practices in lingerie usage
Spurred by survey that reveals a host of ill-informed lingerie decisions by women in India Zivame to launch infomercials to make women aware about desirable lingerie habits
http://www.mxmindia.com/2014/12/zivame-unveils-series-of-infomercials-to-promote-best-practices-in-lingerie-usage/

MasterCard out with another 'priceless' campaign
This is the third 'Priceless Surprises' campaign presented by MasterCard in India
http://www.mxmindia.com/2014/12/mastercard-out-with-another-priceless-campaign/

Wego unveils key travel trends across APAC & Middle East
The survey notes that Malaysian travellers continue their love affair with their favourite holiday destinations throughout Asia
http://www.mxmindia.com/2014/12/wego-unveils-key-travel-trends-across-apac-middle-east/

Stories on 17th Oct '13

Sony Pix aims at rising with Skyfall
Saurabh Yagnik, EVP & Biz Head, Sony Pix is gung-ho as the MSM network’s English movie channel announces a slew of initiatives with its relaunch
http://www.mxmindia.com/2013/10/sony-pix-aims-at-rising-with-skyfall/

10 cultural trends that will define entertainment in future: Mindshare report
Media major Mindshare provides a peek into the future of Indian entertainment in a new report published to coincide with the 90th anniversary celebration of the Walt Disney Company
http://www.mxmindia.com/2013/10/sony-pix-aims-at-rising-with-skyfall/

Aaj Tak veteran QW Naqvi joins India TV as Editorial Director
The former head of the TV Today newsroom joins India TV as Editorial Director
http://www.mxmindia.com/2013/10/aaj-tak-veteran-qw-naqvi-joins-india-tv-as-editorial-director/

DS Group catches Everest as creative agency for dairy biz
Everest, the agency for DS Group's Catch Salt and spices business, wins the creative mandate for the group's dairy venture
http://www.mxmindia.com/2013/10/ds-group-catches-everest-as-creative-agency-for-its-dairy-business/

Big news for Datawallahs as India wins 8 Echo awards
Over 70 brands and their agencies from India competed to get to the coveted International Echo. Eight of 90 Indian entries won awards: OgilvyOne with five wins, M&C Saatchi with two and Netcore with one win
http://www.mxmindia.com/2013/10/big-news-for-datawallahs-as-india-wins-8-dma-international-echo-awards/

GroupM India wins Porter Prize for 'leveraging unique activities'
The Porter Prize is one of the most coveted awards in the field of strategy and competitiveness and is supported by the Institute for Competitiveness India
http://www.mxmindia.com/2013/10/groupm-india-wins-porter-prize-for-leveraging-unique-activities/

Dentsu Digital bags Honda & Indo-Nissin mandates
Dentsu Digital, a fully integrated digital marketing solutions company of the Dentsu India Group, has been awarded the businesses of Honda Motorcycles and Scooters India (HMSI) and Top Ramen instant noodles from Indo-Nissin
http://www.mxmindia.com/2013/10/dentsu-digital-bags-honda-indo-nissin-mandates/

Tesco gets closer to propah entry as Tata opens 'Star Daily' neighbourhood convenience store in Pune
The outlet will make use of UK firm Tesco's retail expertise and back-end support
http://www.mxmindia.com/2013/10/tesco-gets-closer-to-propah-entry-as-tata-opens-star-daily-neighbourhood-convenience-store-in-pune/

Stories on 14th Sep '12

Because print is magic...
Exclusive pre-release extracts from the book 'The Magic of Print' published by HT Media. The book is to be launched this evening in Mumbai
http://www.mxmindia.com/2012/09/because-print-is-magic/

TVs in 4 metros to go blank for 2 mins to stress need for viewers to go digital
Broadcasters to observe half-a-minute switch-offs to get viewers to switch to digital transmission with set-top devices
http://www.mxmindia.com/2012/09/tvs-in-4-metros-to-go-blank-for-2-mins-to-get-viewers-to-go-digital/

Apollo prefers to 'Go The Distance'
Apollo tyres has repositioned its brand with a new commercial and identity
http://www.mxmindia.com/2012/09/apollo-prefers-to-go-the-distance/

Arvind Sharma appointed ASCI Chairman
The Advertising Standards Council of India (ASCI) has appointed Arvind Sharma, Chairman of India Sub Continent, Leo Burnett, as Chairman of the Board
http://www.mxmindia.com/2012/09/arvind-sharma-appointed-asci-chairman/

Anurradha Prasad re-elected AROI president for 2nd term
The AROI (Associations of Radio Operators for India) has re-elected Ms Anurradha Prasad as its President for the second consecutive term. Ms Prasad was re-elected unopposed at the Governing Body Meeting of the AROI held earlier this week
http://www.mxmindia.com/2012/09/anurradha-prasad-re-elected-aroi-president-for-second-term/

MxM Buzzer # 9 | Quiz on Media Innovation
Presenting the ninth edition of MxM Buzzer where the focus is on Media Innovation
http://www.mxmindia.com/2012/09/mxm-buzzer-9-quiz-on-media-innovation/

Speaking of Which: Confounding Confusions
Infer or imply? Discreet or discrete? Evoke or evince? Common misunderstandings can lead to confusing writing... Vidya Heble in 'Speaking of Which'
http://www.mxmindia.com/2012/09/confounding-confusions/

My First Sale... with Indranil Roy, President, Outlook Group
Our Thursday series of Relative Values, My First... etc now shifts to Fridays, beefing up our weekend package that kicks off next week. Last month we had Bhaskar Das, and this time we spoke with Indranil Roy, President, Outlook Group
http://www.mxmindia.com/2012/09/my-first-sale-with-indranil-roy-president-outlook-group/

Signposts...  Friday, September 14
Tweet of the day, Must-read of the day, Joke of the day, etc etc in our new daily 'department'
http://www.mxmindia.com/2012/09/signposts-friday-september-14/

PIX goes all out for Tintin premiere
Tintin - Sony Pix has planned a 360-degree - marketing and advertising - campaign around The Secret of the Unicorn on the 16th of this month
http://www.mxmindia.com/2012/09/pix-goes-all-out-for-tintin-premiere/

The Anchor: 5 things clients should keep in mind when engaging a digital agency
The days of treating digital as a postscript are far behind. Here's how to play it in the new age, writes Kushal Sanghvi
http://www.mxmindia.com/2012/09/the-anchor-5-things-clients-should-keep-in-mind-when-engaging-a-digital-agency/

Anil Thakraney: Flat buyer ki VAT lag gayi!
To begin with, it is the developers who went to court, it is they who should be paying the penalties on late VAT payment. Why are the developers being allowed to pass this burden on to flat owners?
http://www.mxmindia.com/2012/09/anil-thakraney-flat-buyer-ki-vat-lag-gayi/

Ranjona Banerji: News on TV is not necessarily news in the papers
And on this Friday, the 14th, Ranjona Banerji wonders why are guests better behaved with Karan Thapar and how no one calls Arnab Rajdeep these days
http://www.mxmindia.com/2012/09/ranjona-banerji-news-on-tv-is-not-necessarily-news-in-the-papers/

Stories on 20th October

First on MxMIndia: NDTV elevates Barkha Dutt and Sonia Singh

Barkha Dutt is elevated to Group Editor and President of the Editorial Board. Sonia Singh is Editorial Director and President of Ethics Committee

http://www.mxmindia.com/2011/10/first-on-mxmindia-barkha-dutt-elevated-to-group-editor-prez-of-edit-board-sonia-singh-edit-dir-prez-of-ethics-committee/

Express’s excellent expose of Kiran Bedi’s inflated bills

In Freaking News, Ranjona Banerji reviews the fare on nightly news and in the morning papers

http://www.mxmindia.com/2011/10/express%E2%80%99s-excellent-expose-of-kiran-bedi%E2%80%99s-inflated-bills/

The Anchor: 7 ads that star sports and sportsmen

In no particular order - from the dancing girl on the cricket field to Sehwag’s Ma - there’s something about Indian ads and sports that hits the spot.

http://www.mxmindia.com/2011/10/the-anchor-7-ads-that-star-sports-and-sportsmen/

Jigsee enables video streaming on common mobiles

The application provides 2,50,000 minutes of free of cost content in 12 Indian languages

http://www.mxmindia.com/2011/10/jigsee-enables-video-streaming-on-common-mobiles/

PIX brings you Dynamite Diwali

The line-up has a collection of enthralling, nerve wrecking and entertaining movies this October

http://www.mxmindia.com/2011/10/pix-brings-you-dynamite-diwali/

Happy Anniversary, Shaadi.com!

Indian matrimonial industry pioneer Shaadi.com turns 15, celebrates World Matrimonial Week.

http://www.mxmindia.com/2011/10/happy-anniversary-shaadi-com/

Diwali fun on Star Plus

A week of surprises and a Diwali extravaganza airs from October 17 to October 21 at 6:30pm on Star Plus

http://www.mxmindia.com/2011/10/diwali-fun-on-star-plus/

WB to light up TV screens this Diwali

Viewers will see Hollywood’s best in four special themes from October 3 to October 27 at 9pm

http://www.mxmindia.com/2011/10/wb-to-light-up-tv-screens-this-diwali/

Anil Thakraney’s Debrief: Wacky and effective!

For a new online shopping portal, it’s critical to come up with a clutter-breaker, which Yebhi has done.

http://www.mxmindia.com/2011/10/anil-thakraney%E2%80%99s-debrief-wacky-and-effective/

Phaneesh Murthy gives second Guru Mantra lecture

Entrepreneur Mag flags off second season of Guru Mantra with Phaneesh Murthy.

http://www.mxmindia.com/2011/10/phaneesh-murthy-gives-second-guru-mantra-lecture/

BBC Good Food whets appetites

Extensive marketing plans for BBC Good Food as it launches on Oct 21

http://www.mxmindia.com/2011/10/bbc-good-food-whets-appetites/

MTR eyes Rs 500 crore by 2012

MTR, which is known for its South Indian instant food mixes and spices, is entering the South Indian snacks category, one that is growing at a rate of more than 40 percent a year.

http://www.mxmindia.com/2011/10/mtr-eyes-rs-500-crore-by-2012/

Marketers up self-image reinforcement

Corporate image advertising up 40%; Maruti, Adidas, M&M among the top advertisers

http://www.mxmindia.com/2011/10/marketers-up-self-image-reinforcement/

Leo Burnett wins Mahindra creative mandates

Mahindra First Choice awards its creative duties to Leo Burnett India.

http://www.mxmindia.com/2011/10/leo-burnett-wins-mahindra-creative-mandates/