Stories on 28th Aug '15

Tech is fine, but relationships will always be there: Jasmin Sohrabji
Upclose with the Omnicom Media Group CEO India & SE Asia on how her agencies are doing, the business & role of technology in media
http://www.mxmindia.com/2015/08/tech-is-fine-but-relationships-will-always-be-there-jasmin-sohrabji/

By Invitation/Spoof: Vivek Kaul: Tracking the Sensex Crash in a Biz Channel
Vivek Kaul, a senior journalist and author of the Easy Money trilogy, peeps into the goings-on in the newsroom of a business channel on the day the Sensex crashe
http://www.mxmindia.com/2015/08/by-invitationspoof-vivek-kaul-tracking-the-sensex-crash-in-a-biz-channel/

Shailesh Kapoor: Prime Time News or Murder Investigations?
It's understandable that a high profile murder case would generate audience interest, but is debating a whodunit with half-a-dozen talking heads the best way of reporting a murder case, asks Shailesh Kapoor
http://www.mxmindia.com/2015/08/shailesh-kapoor-prime-time-news-or-murder-investigations/

Ranjona Banerji: The facts of the Sheena Bora case are incredible enough to justify focused media coverage
Let us also not forget that Peter Mukerjea, the current husband of the murder accused Indrani Mukerjea, was once the head of Star India. When they started 9X together, it was a massive media event. The subsequent collapse of 9X was equally controversial and caused tremors through the media. All the more reason for the media to focus on the case
http://www.mxmindia.com/2015/08/ranjona-banerji-the-facts-of-the-sheena-bora-case-are-incredible-enough-to-justify-focused-media-coverage/

BARC Week 33 Data: August 15 to 21, 2015
Presenting BARC data for Week 33 - that's August 15 to 21, 2015 of various domains from Hindi to Kannada to Bhojpuri, and of course English
http://www.mxmindia.com/2015/08/barc-week-33-data-august-15-to-21-2015/

Rediff bags creative duties of  Hamdard
The account was won by Rediffusion Y&R following a multi agency pitch
http://www.mxmindia.com/2015/08/rediff-bags-creative-duties-of-hamdard/

Former Dentsu India chief Sandeep Goyal to launch equal JV with Zeotap
Goyal is currently scouting for a name and a head for the new company that will focus on programmatic advertising, or automated media management
http://www.mxmindia.com/2015/08/former-dentsu-india-chief-sandeep-goyal-to-launch-equal-jv-with-zeotap/

Publicis imparts education on Mutual Funds for HDFC
Publicis' latest campaign for HDFC Mutual Funds highlights the how and why of investing
http://www.mxmindia.com/2015/08/publicis-imparts-education-on-mutual-funds-for-hdfc/

Hansa Cequity's omni-channel shopper study throws up interesting findings
The survey received 1,368 responses from 86 Indian cities and towns
http://www.mxmindia.com/2015/08/hansa-cequitys-omni-channel-shopper-study-throws-up-interesting-findings/

Zippo out to find the "The Real Man" via new campaign
Spanning across three phases, the campaign aims to establish Zippo's characteristics as moving beyond iconic lighters
http://www.mxmindia.com/2015/08/zippo-out-to-find-the-the-real-man-via-new-campaign/

Rajnigandha Silver Pearls unveils new TVC with ambassador Priyanka Chopra
Brand ambassador & Bollywood superstar Priyanka Chopra reinforces the tagline 'Achchai ki ek alag chamak hoti hai'

http://www.mxmindia.com/2015/08/rajnigandha-silver-pearls-unveils-new-tvc-with-ambassador-priyanka-chopra/

Stories on 12th May '15

Pied Piper of DDB Mudra?
... where MudraMax President Mandeep Malhotra & many others get set to join former Group COO Pratap Bose in his proposed venture
http://www.mxmindia.com/2015/05/pied-piper-of-ddb-mudra/

Jaisurya Das: Nothing wrong if great ideas are replicated
Jaisurya Das is back from a two-year sabbatical and was dismayed with an exchange of views on brands, core values and marketing ethics
http://www.mxmindia.com/2015/05/jaisurya-das-nothing-wrong-if-great-ideas-are-replicated/

Ranjona Banerji: Non-stop Salman, as if everything else came to a standstill
The only good that came out of the overdose of Salman Khan on news channels was the realisation on how stupid Bollywood can sound when it speaks in one voice, writes Ranjona Banerji
http://www.mxmindia.com/2015/05/ranjona-banerji-non-stop-salman-as-if-everything-else-came-to-a-standstill/

Rediffusion Y&R bags creative duties of Everest Building Solutions
Everest products are retailed in 6000 points across India and exported in high volumes to Asia, Africa, Australia and Europe
http://www.mxmindia.com/2015/05/rediffusion-yr-bags-creative-duties-of-everest-building-solutions/

Dentsu Aegis Network launches Amnet in India
AMNET will provide real-time insights through digital technology and big data gathering to help understand the consumers' on-line behaviour
http://www.mxmindia.com/2015/05/dentsu-aegis-network-launches-amnet-in-india/

CNN-IBN appoints Anuradha Mathu Agrawal as National Revenue Head
Anuradha comes with 17 years of experience in sales, strategy and senior leadership
http://www.mxmindia.com/2015/05/cnn-ibn-appoints-anuradha-mathu-agrawal-as-national-revenue-head/

News channels come together to form All India News Broadcasters Association
All India News Broadcasters association will also act as a unified body working in conjunction with the government and representing the views, issues and concerns of the broadcasting industry
http://www.mxmindia.com/2015/05/news-channels-come-together-to-form-all-india-news-broadcasters-association/

Vishal Bhatnagar joins BBC as Sales Director
Vishal will lead the advertising sales teams across BBC Worldwide's three South Asia sales offices in Mumbai, Delhi and Bangalore

http://www.mxmindia.com/2015/05/vishal-joins-bbc-advertising-as-sales-director/

Stories on 17th Dec 14

Radio City is now a Jagran company
Well, almost. Meanwhile, Radio Mantra, a venture promoted by Jagran promoters, is like to be merged with Music Broadcast Private Ltd
http://www.mxmindia.com/2014/12/radio-city-is-now-a-jagran-company/

Sanjeev Kotnala: Letter from a Paranoid Consumer to a Brand Manager: Trust broken, I read every word that you utter with fear
The communication and relationship that should be improving with time and technology is becoming frustrating and irritating
http://www.mxmindia.com/2014/12/sanjeev-kotnala-letter-from-a-paranoid-consumer-to-a-brand-manager-trust-broken-i-read-every-word-that-you-utter-with-fear/

Tushar Vyas to discuss digital at IAA Webinar on Dec 19
To be held on Friday, December 19 at 4pm
http://www.mxmindia.com/2014/12/tushar-vyas-to-discuss-digital-at-iaa-webinar-on-dec-19/

iTV appoints Manoj Jagyasi as Biz Head, Regional Channels
As part of his new role, Manoj will be responsible for sales activities at the Network
http://www.mxmindia.com/2014/12/itv-appoints-manoj-jagyasi-as-biz-head-regional-channels/

Google introduces Hindi ads on its Display Network
In early November this year, Google had announced the launch of the Indian Language Internet Alliance
http://www.mxmindia.com/2014/12/google-introduces-hindi-ads-on-its-display-network/

Grasshoppers India to handle creative biz of Aquionics International
The brand is looking at strengthening its position in the retail space

http://www.mxmindia.com/2014/12/grasshoppers-india-to-handle-creative-biz-of-aquionics-international/

Stories on 15th Apr'13

Scam and scandal in the family
Has the advertising industry become so blase that scams no longer have the power to shock? MxMIndia cuts to the chase
http://www.mxmindia.com/2013/04/scam-and-scandal-in-the-family/

Viacom18 brings Ajit Andhare to head its motion pictures biz
Mr Andhare replaces Vikram Malhotra, who put in his papers, some time back, to pursue his entrepreneurial interests
http://www.mxmindia.com/2013/04/viacom18-brings-ajit-andhare-to-head-its-motion-pictures-biz/

Digitization Phase 2: TRAI releases draft tariff orders
The Telecom Regulatory Authority of India has released draft tariff orders prescribing a standard tariff package for Set Top Boxes, seeking comments of the stakeholders
http://www.mxmindia.com/2013/04/digitization-phase-2-trai-releases-draft-tariff-orders/


Grey India bags creative duties for multiple brands of RBNL
While the agency's Delhi office will handle the account of 92.7 BIG FM, BIG Magic (UP, MP, Bihar and Jharkhand) and Spark Punjabi, Grey Mumbai will look after Big CBS Prime, Big CBS Love and Big RTL Thrill
http://www.mxmindia.com/2013/04/grey-india-bags-creative-duties-for-multiple-brands-of-rbnl/

Rooted in the region worked for Big Magic: Sunil Kumaran
Sunil Kumaran, Business Head, Regional Channels at RBNL on the story so far for Big Magic, as it celebrates its second anniversary
http://www.mxmindia.com/2013/04/rooted-in-the-region-worked-for-big-magic-sunil-kumaran/

Mitrajit Bhattacharya's priceless tales of crazy things
The Chitralekha Publisher and President writes a book on his varied experiences from his travels in 'Life Money Can't Buy'
http://www.mxmindia.com/2013/04/mitrajit-bhattacharyas-priceless-tales-of-crazy-things/

Shailesh Kapoor: Weekend For Everyone, Weak-End For Television?
Even as original content struggles, genres led by secondary content, such as Hindi movies, continue to flourish on the weekend. However, even here, the weekend to weekday ratio of viewership is not as high as it used to be a decade ago, writes Shailesh Kapoor
http://www.mxmindia.com/2013/04/shailesh-kapoor-weekend-for-everyone-weak-end-for-television/

AdStrat: Titan: Keeping tags on time
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2013/04/adstrat-titan-keeping-tags-on-time/

Anil Thakraney: The Feku/Pappu tamasha
The people who will actually queue up to cast their votes will, as usual, come from the lower or very lower classes. They have no interest in the social media chatter, they give a damn about who tweeted what
http://www.mxmindia.com/2013/04/anil-thakraney-the-fekupappu-tamasha/

Heineken leverages UEFA Champions League to build connect with consumers
The brand has introduced 'Road to the Final' Ad and Promotion, inviting football fans to win themselves a seat at the UEFA Champions League Final
http://www.mxmindia.com/2013/04/heineken-leverages-uefa-champions-league-to-build-connect-with-consumers/

ANCHOR | One Big Idea by Paritosh Joshi: We ignore the Leveson Inquiry at our own peril
http://www.mxmindia.com/2013/04/one-big-idea-by-paritosh-joshi-we-ignore-the-leveson-inquiry-at-our-own-peril/

ANCHOR | One Big Idea by Jaisurya Das: Genuine need for quality counselling and mentoring

http://www.mxmindia.com/2013/04/one-big-idea-by-jaisurya-das-genuine-need-for-quality-counselling-and-mentoring/

Stories on 16th September

First on MxM: PTM CEO Rajnish Sahay quits

Mr Rajnish Sahay, Chief Executive Officer of Percept Talent Management (PTM), is moving on

http://www.mxmindia.com/2011/09/first-on-mxm-ptm-ceo-rajnish-sahay-quits/

Wanted: a mast, mast Mid-Day

Pradyuman Maheshwari on why Mid-Day must get back to carrying timepass, Bambaiyya content

http://www.mxmindia.com/2011/09/wanted-a-mast-mast-mid-day/

Arnab Goswami as a BJP adviser?

In Freaking News, Ranjona Banerji on the petrol hike coverage, Times Now on Modi, Omar Abdullah’s marriage...

http://www.mxmindia.com/2011/09/arnab-goswami-as-a-bjp-adviser/

Star strikes gold with 3-year high for Hindi movie channel

Star Gold scores 221 GRPs with Singham premiere generating 8.7 TVR

http://www.mxmindia.com/2011/09/star-strikes-gold-with-3-year-high-for-hindi-movie-channel/

Is YouTube fragmenting TV audiences?

With more people going to online video hosting site YouTube to find shows and songs, is the audience being fragmented?

http://www.mxmindia.com/2011/09/is-youtube-fragmenting-tv-audiences/

Wildcraft takes step into new territory with shoes, eyewear

Adventure equipment company Wildcraft eyes new markets as it prepares to launch footwear and eyewear

http://www.mxmindia.com/2011/09/wildcraft-takes-step-into-new-territory-with-shoes-eyewear/

Lucky 13 for Overdrive as it's anniversary time

The automotive magazine launches its iPad app and new website to mark 13 years in the industry

http://www.mxmindia.com/2011/09/overdrive-anniversary-comes-with-special-issue/

Life beyond cricket: Messi and Djokovic pull advertisers to soccer and tennis

With Messi and Djokovic providing the star power, big advertisers turn to non-cricket sports like soccer and tennis

http://www.mxmindia.com/2011/09/life-beyond-cricket-messi-and-djokovic-pull-advertisers-to-soccer-and-tennis/

The Anchor: Dhunji Wadia on 5 reasons why it's gr8 2B an A-Lister

http://www.mxmindia.com/2011/09/the-anchor-dhunji-wadia-on-5-things-about-being-an-a-lister/

Gili Signature unveiled

Gili’s the first sub-brand to offer fresh intricate designs; Prachi Desai named Brand Ambassador

http://www.mxmindia.com/2011/09/gili-signature-unveiled/

Saam TV’s Ganpati Visarjan coverage gets wide response

A contest revolving around its Ganpati immersion coverage by Saam TV generated tremendous response from viewers

http://www.mxmindia.com/2011/09/saam-tv%E2%80%99s-ganpati-visarjan-coverage-gets-wide-response/

Planting a tree to make a difference, Zee News style

Zee News launches My Earth My Duty Campaign, Let’s Plant Hope

http://www.mxmindia.com/2011/09/planting-a-tree-to-make-a-difference-zee-news-style/