Stories on 13th Aug '15

Saare Jahaan Se Achhca...
As there are three days to go for I-Day, a look at some of the leading brands of independent India... brands that built India
http://www.mxmindia.com/2015/08/saare-jahaan-se-achhca/

BTL Baatein: Amit Arora, Trivitron Healthcare... Powered by VISCOMM
It is not a question of mass media versus below-the-line. It is an era of mass media plus below-the-line., says Amit Arora, Head of Marketing at Trivitron Healthcare
http://www.mxmindia.com/2015/08/btl-baatein-amit-arora-trivitron-healthcare-powered-by-viscomm/

Interbrand unveils new identity for Cyril Amarchand Mangaldas
The high profile event was attended by industry leaders like Deepak Parikh, Uday Kotak, Gautam Adani to name a few
http://www.mxmindia.com/2015/08/interbrand-unveils-cyril-new-identity-for-amarchand-mangaldas/

Siddhartha Mukherjee: Brand Reputation Management = ORM + ORM
A Brand’s PR reputation management has to be an intelligent mix of Online + Offline Reputation Management, writes Siddhartha Mukherjee
http://www.mxmindia.com/2015/08/siddhartha-mukherjee-brand-reputation-management-orm-orm/

Johnson & Johnson promotes gets stars to promote breastfeeding
In a series of seminars conducted in various cities, the moms and experts spoke about the power of an emotional bond created from the first physical touch between the mother and the baby
http://www.mxmindia.com/2015/08/johnson-johnson-promotes-gets-stars-to-promote-breastfeeding/

#AaoBrowseKarein, says BlueStone.com in new TVC
It forgoes the traditional notion that the process of buying jewellery is only for women by creating a charming and romantic air around it
http://www.mxmindia.com/2015/08/aaobrowsekarein-says-bluestone-com-in-new-tvc/

Cheil enters strategic partnership with Sniper and Sooperfly
Sniper - The 120 Media Collective's multi-platform commercials & content brand - has already executed the first project for Cheil

http://www.mxmindia.com/2015/08/cheil-enters-strategic-partnership-with-sniper-and-sooperfly/

Stories on 3rd November

Video Report: The new rules of engagement

A cross-section of biggies respond to a question much-asked on Day 2: how do you engage consumers in a fast-changing world?

http://www.mxmindia.com/2011/11/video-report-the-new-rules-of-engagement/

Anil Thakraney’s Debrief: Nice idea

I like the idea of taking a quiet break from life, of taking some time off on a hurried day. And a nice, delightful dessert goes well in that situation.

http://www.mxmindia.com/2011/11/anil-thakraney%E2%80%99s-debrief-nice-idea/

Dear MxM: Moving and shaking

A brand new set of questions and advisory from our mentor, Jaisurya Das.

http://www.mxmindia.com/2011/11/dear-mxm-moving-and-shaking/

From bat to cat: Yuvraj is Puma ambassador

Ace Cricketer Yuvraj Singh is now Puma’s Brand Ambassador

http://www.mxmindia.com/2011/11/from-bat-to-cat-yuvraj-is-puma-ambassador/

VF Corporation’s joint venture in India

VF Corporation’s subsidiary VF Mauritius , has acquired full ownership of VF Arvind Brands Private Limited

http://www.mxmindia.com/2011/11/vf-corporation%E2%80%99s-joint-venture-in-india/

Uddalak Gupta is Grey’s ECD, Joint Creative Head

Grey strengthens its creative team with the appointment of Uddalak Gupta as Executive Creative Director (Copy) and Joint Creative Head at Delhi.

http://www.mxmindia.com/2011/11/uddalak-gupta-is-grey%E2%80%99s-ecd-joint-creative-head/

BS elevates Shyamal Majumdar to Exec Ed

In addition to heading the newspaper's editorial team in Mumbai, Mr Majumdar will also be responsible for the editorial administration of the Web, Magazines and Books editorial teams.

http://www.mxmindia.com/2011/11/bs-elevates-shyamal-majumdar-to-exec-ed/

AdAsia: Experiencing India

For foreign delegates its networking, business, Indian cuisine and a visit to the Taj.

http://www.mxmindia.com/2011/11/adasia-experiencing-india/

AdAsia | Day 2 - Exec Summary: Food for thought, and plenty

Conversation, exchange of ideas, networking and business as usual was the order of the day at AdAsia, Day 2.

http://www.mxmindia.com/2011/11/adasia-food-for-thought-and-plenty/

AdAsia: India gets Contagious

Contagious comes to India along with its acclaimed magazine, hailed as a Bible among many in the industry.

http://www.mxmindia.com/2011/11/adasia-india-gets-contagious/

AdAsia: Brand-building in a trust deficit world

How important is trust for a brand, and how can one build trust? These are some of the compelling questions that were discussed in AdAsia 2011.

http://www.mxmindia.com/2011/11/adasia-brand-building-in-a-trust-deficit-world/

The Anchor: 6 reasons why you can’t do without attending AdAsia 2011

AdAsia a waste of time? Not, says this reader, emphatically.

http://www.mxmindia.com/2011/11/the-anchor-6-reasons-why-you-can%E2%80%99t-do-without-attending-adasia-2011/