Showing posts with label Uday Kotak. Show all posts
Showing posts with label Uday Kotak. Show all posts

Thursday, 13 August 2015

Stories on 13th Aug '15

Saare Jahaan Se Achhca...
As there are three days to go for I-Day, a look at some of the leading brands of independent India... brands that built India
http://www.mxmindia.com/2015/08/saare-jahaan-se-achhca/

BTL Baatein: Amit Arora, Trivitron Healthcare... Powered by VISCOMM
It is not a question of mass media versus below-the-line. It is an era of mass media plus below-the-line., says Amit Arora, Head of Marketing at Trivitron Healthcare
http://www.mxmindia.com/2015/08/btl-baatein-amit-arora-trivitron-healthcare-powered-by-viscomm/

Interbrand unveils new identity for Cyril Amarchand Mangaldas
The high profile event was attended by industry leaders like Deepak Parikh, Uday Kotak, Gautam Adani to name a few
http://www.mxmindia.com/2015/08/interbrand-unveils-cyril-new-identity-for-amarchand-mangaldas/

Siddhartha Mukherjee: Brand Reputation Management = ORM + ORM
A Brand’s PR reputation management has to be an intelligent mix of Online + Offline Reputation Management, writes Siddhartha Mukherjee
http://www.mxmindia.com/2015/08/siddhartha-mukherjee-brand-reputation-management-orm-orm/

Johnson & Johnson promotes gets stars to promote breastfeeding
In a series of seminars conducted in various cities, the moms and experts spoke about the power of an emotional bond created from the first physical touch between the mother and the baby
http://www.mxmindia.com/2015/08/johnson-johnson-promotes-gets-stars-to-promote-breastfeeding/

#AaoBrowseKarein, says BlueStone.com in new TVC
It forgoes the traditional notion that the process of buying jewellery is only for women by creating a charming and romantic air around it
http://www.mxmindia.com/2015/08/aaobrowsekarein-says-bluestone-com-in-new-tvc/

Cheil enters strategic partnership with Sniper and Sooperfly
Sniper - The 120 Media Collective's multi-platform commercials & content brand - has already executed the first project for Cheil

Thursday, 17 November 2011

Stories on 17th November

Lodestar UM was the sole Indian winner at the inaugural Festival of Media Asia 2011 held in Singapore this week

Chitralekha celebrates 61st anniversary
Chitralekha’s 61st anniversary issue comes out later this week, themed on ‘India 2020’ and with contributions by industry stalwarts from various fields, from Shashi Tharoor and Uday Kotak to Chetan Bhagat and Dr Prakash Kothari, amongst others, sharing their perspective on the country in 2020.

With GEC viewership patterns changing, prime time looks over its shoulder and channels are targeting the 7-8pm slot with specific programming.

Reliance Retail has big plans with retail with big-box hypermarkets

Anil Thakraney reviews ads twice a week. In his inimitable style.

FM stations experiment with content to go beyond traditional programming and give listeners a differentiated experience.

Not jst for mktg stuff; SMS msgs go a long way in giving u info abt products n services.

Vice President M Hamid Ansari calls for debate on the erosion of the institution of the editor