Stories on 13th Aug '15

Saare Jahaan Se Achhca...
As there are three days to go for I-Day, a look at some of the leading brands of independent India... brands that built India
http://www.mxmindia.com/2015/08/saare-jahaan-se-achhca/

BTL Baatein: Amit Arora, Trivitron Healthcare... Powered by VISCOMM
It is not a question of mass media versus below-the-line. It is an era of mass media plus below-the-line., says Amit Arora, Head of Marketing at Trivitron Healthcare
http://www.mxmindia.com/2015/08/btl-baatein-amit-arora-trivitron-healthcare-powered-by-viscomm/

Interbrand unveils new identity for Cyril Amarchand Mangaldas
The high profile event was attended by industry leaders like Deepak Parikh, Uday Kotak, Gautam Adani to name a few
http://www.mxmindia.com/2015/08/interbrand-unveils-cyril-new-identity-for-amarchand-mangaldas/

Siddhartha Mukherjee: Brand Reputation Management = ORM + ORM
A Brand’s PR reputation management has to be an intelligent mix of Online + Offline Reputation Management, writes Siddhartha Mukherjee
http://www.mxmindia.com/2015/08/siddhartha-mukherjee-brand-reputation-management-orm-orm/

Johnson & Johnson promotes gets stars to promote breastfeeding
In a series of seminars conducted in various cities, the moms and experts spoke about the power of an emotional bond created from the first physical touch between the mother and the baby
http://www.mxmindia.com/2015/08/johnson-johnson-promotes-gets-stars-to-promote-breastfeeding/

#AaoBrowseKarein, says BlueStone.com in new TVC
It forgoes the traditional notion that the process of buying jewellery is only for women by creating a charming and romantic air around it
http://www.mxmindia.com/2015/08/aaobrowsekarein-says-bluestone-com-in-new-tvc/

Cheil enters strategic partnership with Sniper and Sooperfly
Sniper - The 120 Media Collective's multi-platform commercials & content brand - has already executed the first project for Cheil

http://www.mxmindia.com/2015/08/cheil-enters-strategic-partnership-with-sniper-and-sooperfly/

Stories on 17th Feb '15

The Birth of Pi
A Q&A with Rakhshin Patel and Sumantra Sengupta who bought majority stake in M&C Saatchi Direct & Digital to set up Pi Communications
http://www.mxmindia.com/2015/02/the-birth-of-pi/

Ranjona Banerji: Barkha Dutt leaves NDTV, Rajyavardhan leaves women fuming
Women in journalism have fought very hard to get where they are. And they do not need advice of this “known your limits” sort from anybody. No need for a shooting champ to shoot his mouth of, writes Ranjona Banerji
http://www.mxmindia.com/2015/02/ranjona-banerji-barkha-dutt-leaves-ndtv-rajyavardhan-leaves-women-fuming/

Sonia Khurana promoted at OgilvyOne
Under her leadership, OgilvyOne acquired many new clients such as Dr. Reddy's, SAP, Elle Fashionwear, among others
http://www.mxmindia.com/2015/02/sonia-khurana-promoted-at-ogilvyone/

PN Gadgil ropes in Salman, Madhuri for global endorsements
The Pune-based jewellers has roped in Salman Khan, Madhuri Dixit to endorse the 183-year-old brand
http://www.mxmindia.com/2015/02/pn-gadgil-ropes-in-salman-madhuri-for-global-endorsements/

MTV appoints new heads for programming & creative
MTV appoints Shalini Sethi as Content & Programming Head and Keegan Pinto as Creative Head
http://www.mxmindia.com/2015/02/mtv-appoints-new-heads-for-programming-creative/

Bonding takes a new meaning in Fevikwik's latest TVC
The TVC weaves in the brand attributes of Fevikwik as an instant adhesive promoting the broader message of strengthening bond between people
http://www.mxmindia.com/2015/02/bonding-takes-a-new-meaning-in-fevikwiks-latest-tvc/

adidas unveils series of films under Sport 15
The campaign will be primarily activated via broadcast during the upcoming global cricket event

http://www.mxmindia.com/2015/02/adidas-unveils-series-of-films-under-sport-15/.

Stories on 31st Jan '13

Captains cool on M&E revenue
CEOs of the media and entertainment sectors are bullish about the sector’s revenue growth, notes a PwC survey
 http://www.mxmindia.com/?p=40566


'Consumer confidence in mcommerce at all-time high'
BuzzCity research expects Indian mCommerce activity to grow, with 53% of consumers having already shopped via mobile
 http://www.mxmindia.com/?p=40472

Jaldi 5 with Ashish Mishra: 'Great deal of confusion in brand consultancy sector'
Interbrand's Ashish Mishra tells MxMIndia about the agency's strategy for the Indian market and what one can expect from it in the near future
 http://www.mxmindia.com/?p=40563

Shailesh Kapoor: There's a music programmer in all of us!
Shailesh Kapoor on the thankless job of a music programmer which appears so easy that anyone can try his or her hand at it, only because who's to tell whether it was done well or not
 http://www.mxmindia.com/?p=40565

India TV announces Yuva Awards
India TV has announced the first Yuva Awards, planned to honour India's future by instituting recognition for the most promising young faces of the nation. The awards will be given on Feb 18 in New Delhi
 http://www.mxmindia.com/?p=40602

Debrief: Headlines Today: Interactivity won't bring in freshness
Perhaps the viewers will enjoy one show a day based on this theme, but if Headlines Today wants to make this a core strategy, then they could be headed for trouble
 http://www.mxmindia.com/?p=40562


Anil Thakraney: Let's go after Mr Juvenile
One more 'Justice for Jessica Lal' moment has arrived for the Indian media. Now, only intense media scrutiny will put some pressure on the judiciary to follow the spirit of the law, and not its letter, at least in this case
 http://www.mxmindia.com/2013/01/anil-thakraney-lets-go-after-mr-juvenile/


Ian and Goz to lead Digitas and Razorfish APAC as ECDs
Creative wiz team Ian Shepherd and Richard 'Goz' Gostelow have joined the Asia Pacific senior leadership team of Digitas and Razorfish Asia Pacific networks as regional executive creative directors, based in the Hong Kong office of Digitas and Razorfish
 http://www.mxmindia.com/?p=40567


Saugata Bagchi, Bijoe George get wider roles at Tribal DDB, Rapp India
Bijoe George, VP, Rapp, will now handle Rapp India's operations in the West and South. Saugata Bagchi, VP, Tribal DDB, will now be in charge of the West & South operations for Tribal DDB through the Tribal DDB presence in Mumbai and Bangalore
 http://www.mxmindia.com/?p=40568

Reinterpret the Anthem, win a prize
Talenthouse India is bringing together India's youth to crowdsource the National Anthem, with the movement 'My Nation My Anthem'
 http://www.mxmindia.com/?p=40564
 

ANCHOR | One Big Idea by Sanjay Pareek
Outdoor requires systematic improvement to become a media of choice
http://www.mxmindia.com/?p=40561

ANCHOR | One Big Idea by Mitrajit Bhattacharya
How print can buck the trend and last forever
http://www.mxmindia.com/?p=40560