Stories on 18th May

So will Digitization mean more Revenues?
With just 44 days to go for the Big Switch in 4 metros, Ashish Pherwani & Devendra Parulekar of Ernst & Young address the key business questions
http://www.mxmindia.com/2012/05/so-will-digitization-mean-more-revenues/

Indian Idol 6 to use drama & emotions for a connect with viewers
This year, the show will focus on 'Idols behind the Idol': follow the journey of the Idol and the people who have played a role in guiding them
http://www.mxmindia.com/2012/05/indian-idol-6-high-on-drama-emotions-for-a-connect/

Vivek Bahl joins Viacom18 as Network Advisor Content, to work on proposed regional foray
He will be working on the regional channels which the media conglomerate plans to get into
http://www.mxmindia.com/2012/05/vivek-bahl-joins-viacom18-as-network-advisor-content/

Internet as a media has arrived: Hitesh Oberoi
The truth is that internet is a great medium for consumers, and it is a great medium for small and medium enterprises to build their business, feels Mr Oberoi
http://www.mxmindia.com/2012/05/internet-is-a-media-which-has-arrived-hitesh-oberoi/

Sania Bhabhi is back on Red FM
This cricket season, RED FM gives its listeners an opportunity to earn mega cash prizes with Sania Bhabhi
http://www.mxmindia.com/2012/05/sania-bhabhi-is-back-on-red-fm/

The Anchor: Satish Singh lists 10 reasons why outdoor scores over other media
Practically anything and everything can be accommodated in the dimensions of a media unit on OOH space, says Satish Singh
http://www.mxmindia.com/2012/05/the-anchor-10-reasons-why-outdoor-scores-over-other-media/

Anil Thakraney: The BCCI has to be controlled
The government, through the sports ministry, must clamp down on their activities. To begin with, they must bring the BCCI under the RTI regime
http://www.mxmindia.com/2012/05/anil-thakraney-the-bcci-has-to-be-controlled/

[MJR] TV journos prove Katju is right
In Freaking News, which appears every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/05/mjr-tv-journos-prove-katju-is-right/

Stories on 13th April

So why did Turner stop Imagine(ing)?
It was Terrible Thursday for the team as Turner Broadcasting announced closure of Imagine's business operations
http://www.mxmindia.com/2012/04/so-why-did-turner-stop-imagineing/

This is a carefully considered business decision: Siddharth Jain
Turner remains fully committed to future investments and long-term participation in Indiaand will continue to explore expansion opportunities in this key priority market for Turner, Mr Jain added
http://www.mxmindia.com/2012/04/this-is-a-carefully-considered-business-decision-siddharth-jain/

I am shocked and disappointed: Sameer Nair
GEC is a very difficult segment and it needs deep pockets and a determination to go the long haul, Sameer Nair told Anil Thakraney
http://www.mxmindia.com/2012/04/i-am-shocked-and-disappointed-sameer-nair/

Analysis: Ashish Pherwani on when it's right for a channel to pull the plug
Channels which operate without a robust management team, a unique market position, and a defined target audience, won't be able to garner sustained and loyal viewership feels Ashish Pherwani of Ernst & Young
http://www.mxmindia.com/2012/04/analysis-ashish-pherwani-on-when-its-right-for-a-channel-to-pull-the-plug/

Analysis 2: Pankaj Krishna on how Imagine lost due to consumer pull, not distribution
Pankaj Krishna, founder and MD, Chrome Data Analytics & Media, on how Imagine lost due to consumer pull, not distribution initiatives
http://www.mxmindia.com/2012/04/analysis-2-pankaj-krishna-on-how-imagine-lost-due-to-consumer-pull-not-distribution/

Mediaah! What did Turner imagine a GEC wud do?
Pradyuman Maheshwari believes that Turner should've shut the channel the moment Sameer Nair exited last year
http://www.mxmindia.com/2012/04/mediaah-what-did-turner-imagine-a-gec-wud-do/

The Anchor: 5 ways in which Imagine could've trumped Star Plus (and survived)
It's not a fun thing that's happened, but AN Chorrea chose to add his two-bit on what could be (and what should've been) done for the Imagine announcement to not happen.
http://www.mxmindia.com/2012/04/the-anchor-5-ways-in-which-imagine-couldve-trumped-star-plus-and-survived/

India Inc prepares for earnings season, expectations muted: CNBC-TV18
CNBC-TV18 presents Boardroom, the premier show which provides comprehensive earnings analysis of the India Inc
http://www.mxmindia.com/2012/04/india-inc-prepares-for-earnings-season-expectations-muted-cnbc-tv18/

Simmi Karna appointed as Business Head for BIG Productions
As part of her new portfolio, Ms Karna will be responsible for creation and marketing of shows designed for regional and Hindi GECs
http://www.mxmindia.com/2012/04/simmi-karna-appointed-as-business-head-for-big-productions/

Six Inches Communications develops unique OOH innovation for Kingston
The agency installs a gigantic pen drive at a mall in the city. The installation attempts to highlight and reiterate 'storage and space', the USP of the brand
http://www.mxmindia.com/2012/04/six-inches-communications-develops-unique-ooh-innovation-forkingston/

Fever is Official Radio Partner of Delhi & Mumbai IPL teams
Fever 104 FM proudly supports Delhi Daredevils for the fifth consecutive year and Mumbai Indians for the third year in a row
http://www.mxmindia.com/2012/04/fever-fm-is-the-official-radio-partner-of-delhi-daredevils-and-mumbai-indian/

Switzerland Tourism builds extended recall in Mumbai yet again
Milestone Brandcom creates mesmerizing presence forSwitzerlandtourism across Mumbai
http://www.mxmindia.com/2012/04/switzerlandtourism-builds-extended-recall-in-mumbai-yet-again/

IPL 2012 first week online viewership registers a 56% increase
New Delhi and Bangalore lead the viewership with 14 per cent each, with Mumbai coming in a close second at 13 percent
http://www.mxmindia.com/2012/04/ipl-2012-first-week-online-viewership-registers-a-56-increase/

3rd edition of Indigo n Blues Festival promises treat for music-lovers
Co-writer of Eric Clapton's 'Layla'- Bobby Whitlock - to headline Purvankara Indigo n Blues alongsideTexaslegendary blues rock heavyweight Van Wilks Band
http://www.mxmindia.com/2012/04/the-3rd-edition-of-indigo-n-blues-festival-promises-a-treat-for-music-aficionados/

Dear MxM:
MxMIndia is beyond industry news, views, analyses and 'gupshup'. We want our readers – especially those without any access to advice, mentors and godfathers – to have a forum where they can get all their questions answered. And to address these questions is Jaisurya Das, veteran mediaperson, counsellor and now COO, Sakal Media Group..
http://www.mxmindia.com/dear-mxm/

Hard Knocks by Anil Thakraney: What lessons have we learnt from Aarushi?
This has been a trial by the media, the channels have been playing the cops, the lawyers and the judges all rolled into one. And all this only to give a 'fresh slant' to the story
http://www.mxmindia.com/2012/04/anil-thakraney-what-lessons-have-we-learnt-from-aarushi/

Katju rides to the rescue of the press!
In Freaking News, which now appears every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/04/mjr-katju-rides-to-the-rescue-of-the-press/

Stories on 27th March

The New Boss Gets Set
Set to take charge in December 2012, Cyrus Mistry has carved his territory in the Tata Empire, completing a smooth induction
http://www.mxmindia.com/2012/03/the-new-boss-gets-set/

Continuing the WorldSpace legacy @ Timbre
Timbre Media was formed in 2010 by the erstwhile employees of WorldSpace India, to continue its radio programming legacy. Co-founder and CEO M Sebastian speaks to MxMIndia about Timbre's plans.
http://www.mxmindia.com/2012/03/continuing-the-worldspace-legacy-timbre/

Kannadada Kotyadhipathi betters KBC in first week
KBC’s Tamil counterpart has declined, however, so it remains to be seen whether the Kannada offering will be able to retain its ratings.
http://www.mxmindia.com/2012/03/kannadada-kotyadhipathi-betters-kbc-in-first-week/

[PR Channel] Sports PR: A new wave of specialization
The key in sports PR is to strike the right balance between meeting media’s expectations of receiving quality material on the sport and sportspersons, and to ensure the corporate involvement is sustained, feels Neha Mathur Rastogi.
http://www.mxmindia.com/2012/03/pr-channel-sports-pr-a-new-wave-of-specialization/

Maruti Suzuki will not shut down car production at Gurgaon
The company will reduce the number of cars produced at the Gurgaon plant and make available space for expanding the engine manufacturing capacity, including a new diesel engine plant.
http://www.mxmindia.com/2012/03/maruti-suzuki-will-not-shut-down-car-production-at-gurgaon/

The Anchor: 6 must-have traits for entrepreneurs
Not everyone has the mental toughness required to face up the uncertainties and challenges of a start-up; Vijay Singh lists the traits that get one there.
http://www.mxmindia.com/2012/03/the-anchor-vijay-singh-on-6-must-have-traits-for-entrepreneurs/

Debrief: IPL: Chalta hai
There is a little humour, a little emotion, a little slice of life, but on the whole the campaign stays in the average zone.
http://www.mxmindia.com/2012/03/debrief-ipl-chalta-hai/

[MJR] In which Justice Katju tells it like it is. Again
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers.
http://www.mxmindia.com/2012/03/freaking-news-in-which-justice-katju-tells-it-like-it-is-again/

Stories on 4th November

Video Report: The ‘AdAsian’ experience

Expectations, suggestions and experiences, AdAsians in conversation with MxM India on their takeaways from this edition of the Congress

http://www.mxmindia.com/2011/11/adasia-the-%E2%80%98adasian%E2%80%99-experience/

Mediaah! Katju ko bolo katli maaro, says NBA

The News Broadcasters Asscociation asks the Prime Minister to ask the Press Council of India chief to mind his own business

http://www.mxmindia.com/2011/11/mediaah-katju-ko-bolo-katli-maaro-says-nba/

The Anchor: 6 reasons a listener can never fall out of love with radio

No faces, no pictures – maybe that’s why radio captures minds so engagingly.

http://www.mxmindia.com/2011/11/the-anchor-6-reasons-a-listener-can-never-fall-out-of-love-with-radio/

AdAsia: Big Ideas in the Age of Now

For the new generation ‘new’ is disposable. New keeps changing every moment and what matters to them is ‘now’.

http://www.mxmindia.com/2011/11/adasia-big-ideas-in-the-age-of-now/

AdAsia: Indra Nooyi’s answer to uncertainty, creative adaptability

Volatility is not a part of our life any more, it is our life, says the PepsiCo chief. Hence, make volatility an intrinsic part of the plan.

http://www.mxmindia.com/2011/11/adasia-indra-nooyi%E2%80%99s-answer-to-uncertainty-creative-adaptability/

AdAsia: Why market to women consumers?

Asian women are different from women across the globe and so are their buying habits. The session ‘Marketing to Women Consumers in Asia’ emphasized the importance of marketing to women, which is often ignored.

http://www.mxmindia.com/2011/11/adasia-why-market-to-women-consumers/

Writing, Faber-Castell style

Celebrating its 250th anniversary this year, Faber-Castell has reason to rejoice. A conversation with Count Andreas von Faber-Castell.

http://www.mxmindia.com/2011/11/writing-faber-castell-style/

AdAsia wrap-up by Ajay Kakar: Memories from a distant past

AdAsia 2011 scored high on style and presentation but could’ve done a little better with content, writes Ajay Kakar

http://www.mxmindia.com/2011/11/adasia-wrap-up-by-ajay-kakar-memories-from-a-distant-past/

Smriti Krishna is MSM’s Sr VP, HR Head

MSM appoints Ms Smriti Krishna as Sr Vice President & Head of Human Resources for the network.

http://www.mxmindia.com/2011/11/smriti-krishna-is-msm%E2%80%99s-sr-vp-hr-head/

Hard Knocks: Sadly, Mr Katju may have a point

We need to once again take a hard look and check if what the Press Council chairman says is entirely wrong. Some-soul searching would actually do us good, and perhaps we’ll hire better personnel in the media.

http://www.mxmindia.com/2011/11/hard-knocks-sadly-mr-katju-may-have-a-point/

AdAsia: Exec Summary - what a day!

The David Droga – R Balki session was cancelled but there was plenty of other excitement on the last day of AdAsia 2011.

http://www.mxmindia.com/2011/11/adasia-exec-summary-what-a-day/