Stories on 4th Jun 14

Rebuilding Leo Burnett India
CEO Saurabh Varma on how he hopes to transform the agency into a contemporary powerhouse
http://www.mxmindia.com/2014/06/rebuilding-leo-burnett-india/

MG 'Ambi' Parameswaran to be AAAI president
FCB Ulka Advertising chief M G Parameswaran is set to be the next President of the Advertising Agencies Association of India. A formal announcement of this is to be made soon
http://www.mxmindia.com/2014/06/mg-ambi-parameswaran-to-be-aaai-president/

Shekhar Gupta to join India Today as Vice Chairman and Editor-in-Chief
The outgoing Indian Express editor-in-chief will Vice Chairman and Editor-in-Chief of all of the India Today group's news, business publications and news TV, digital brands. He will report to Mr Purie
http://www.mxmindia.com/2014/06/shekhar-gupta-to-join-india-today-as-vice-chairman-and-editor-in-chief/

Metal wins mandate of Medimix Soap
The account will be handled by the agency's Mumbai branch
http://www.mxmindia.com/2014/06/metal-wins-mandate-of-medimix-soap/

BARC appoints Prime Focus Technologies for Play-out Monitoring Service
PFT's Play-out Monitoring Service will input reliable data in to BARC's Audience Measurement System for monitoring content, promos and TVCs across channels
http://www.mxmindia.com/2014/06/barc-appoints-prime-focus-technologies-for-play-out-monitoring-service/

ASCI upholds complaints against 68 erring ads
Advertisements in Personal and Healthcare sector category again emerged as the category which accounted for a majority of Advertisements (44 out of 68) against which complaints were upheld
http://www.mxmindia.com/2014/06/asci-uphelds-complaints-against-68-erring-ads-across-categories/

Grey pockets Fenesta; Mark Flory appointed as Art Head and Senior CD
The account will be handled from the agency's Delhi office
http://www.mxmindia.com/2014/06/grey-pockets-fenesta-mark-flory-appointed-as-art-head-and-senior-cd/

Saugata Bagchi joins Quasar as Reg Head, West & South
Saugata will report into Gaurav Nabh, Business Head, Quasar and will be based out of Mumbai
http://www.mxmindia.com/2014/06/saugata-bagchi-joins-quasar-as-regional-head-west-south/

Talenthouse India partners with Max for video contest
The winner will get an opportunity to collaborate with the leading brand and to showcase his/her work on their social channels

http://www.mxmindia.com/2014/06/talenthouse-india-partners-with-max-for-video-contest/

Stories on 13th Aug '13

66 years of Independence, Bollywood still follows British Raj map
For film distribution, the territory map is of old for the sake of convenience
http://www.mxmindia.com/2013/08/66-years-of-independence-bollywood-still-follows-british-raj-map/

Star gets set for mother-of-all fund-raisers for Uttarkhand relief
Funds use will be audited as Star partners People’s Science Institute and Himmotthan for donations
http://www.mxmindia.com/2013/08/star-gets-set-for-mother-of-all-fund-raisers-for-uttarkhand-relief/

Deepak Singh joins TBWA\India as National Head of Art
TBWA\India has brought on board Deepak Singh as National Head of Art. He will report to Chief Creative Officer Parixit Bhattacharya
 http://www.mxmindia.com/2013/08/deepak-singh-joins-tbwaindia-as-national-head-of-art/

Grey appoints Samir Datar as VP & Branch Head for Delhi
Jishnu Sen fortifies Grey India's Delhi operations with Samir Datar as branch head
http://www.mxmindia.com/2013/08/grey-appoints-samir-datar-as-vp-branch-head-for-delhi/

Dilip Venkataraman quits IBN, to turn entrepreneur
The CNN-IBN and IBN 7 CEO has bid adieu to TV18 to pursue entrepreneurial interests
http://www.mxmindia.com/2013/08/dilip-venkataraman-quits-ibn-to-turn-entrepreneur/

Divya Marathi launches 7th edition from Amravati
DB Corp expands Maharashtra presence with seventh edition of Dainik Divya Marathi from Amravati
http://www.mxmindia.com/2013/08/divya-marathi-launches-7th-edition-from-amravati/

Ranjona Banerji: How not watching news TV has helped reduce my BP
Ill-informed anchors, half-baked stories from reporters, politicians who have their voices set at maximum volume rule our news channels today, writes Ranjona Banerji
http://www.mxmindia.com/2013/08/ranjona-banerji-how-not-watching-news-tv-has-helped-reduce-my-bp/

92.7 Big FM goes 'Rangeen' for Nokia
92.7 Big FM rechristens to '92.7 Rangeen FM' for a day as part of Nokia Asha 501's #Colorsin road-block
http://www.mxmindia.com/2013/08/92-7-big-fm-goes-rangeen-for-nokia/

Debrief: Matrix: Shoddy job
The Matrix commercial leaves you sniggering thanks to the careless direction and post-prod, writes Anil Thakraney
http://www.mxmindia.com/2013/08/debrief-matrix-shoddy-job/

Eclectic NorthEast ties up with India Today Mind Rocks
Guwahati-based Eclectic Publications has tied up with the India Today group to be the youth partner for its annual youth conference 'India Today Mind Rocks'
http://www.mxmindia.com/2013/08/eclectic-northeast-ties-up-with-india-today-mind-rocks/

Stories on 21st May

Maxus leads in RECMA qualitatives for April 2012; Mindshare, LMG follow
Exclusive extracts from RECMA's quarterly qualitiative evaluation of Indian media agencies
http://www.mxmindia.com/2012/05/maxus-leads-in-recma-qualitatives-for-april-2012-mindshare-lmg-follow/

GroupM's Xaxis to launch in India in 6 months
Xaxis launches Asia-Pacific headquarters to provide global advertisers with audience targeting capabilities, nine-market roll-out planned over next six months with Michel de Rijk MD-APAC
http://www.mxmindia.com/2012/05/groupms-xaxis-to-launch-in-india-in-6-months/

Mediaah! Why media purists needn't worry about Kumar Mangalam Birla’s 27.5 % in Living Media
More than the possibility of business empires exerting pressure after investing in the media, the worry is when the situation reaches oligopolistic proportions, writes Pradyuman Maheshwari
http://www.mxmindia.com/2012/05/why-media-purists-neednt-worry-about-kumar-mangalam-birlas-27-5-in-living-media/

Loss of plurality is worrying: Paranjoy Guha Thakurta
Senior journalist and media-watcher Paranjoy Guha Thakurta on what the Aditya Birla investment in the India Today group means for the Indian media
http://www.mxmindia.com/2012/05/analysis-2-loss-of-plurality-is-worrying-paranjoy-guha-thakurta/

Is Brand SRK losing sheen due to controversies?
SRK's image has suffered in the last couple of years not only due to the controversies that have surrounded him but also because he is an ageing celebrity
http://www.mxmindia.com/2012/05/is-brand-srk-losing-sheen-due-to-controversies/

Nothing can kill brand IPL: Experts
The latest IPL scandals - match fixing, SRK-MCA brawl and molestation case – have started everyone talking again, not all of it good
http://www.mxmindia.com/2012/05/nothing-can-kill-brand-ipl-experts/

Industry gears up for India Radio Forum 2012
The seventh edition of India Radio Forum (IRF), organized by Partners in Media Asia (PIM), will be held on May 22 at JW Marriot Hotel in Mumbai
http://www.mxmindia.com/2012/05/industry-gears-up-for-india-radio-forum-2012/

Reviewing the Reviews: Department
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases… in Reviewing the Reviews
http://www.mxmindia.com/2012/05/reviewing-the-reviews-department/

Ad Strat: eBay - Want it. Get it
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta
http://www.mxmindia.com/2012/05/ad-strat-ebay-want-it-get-it/

Congress-led UPA loses sheen as BJP inches ahead: ABP News-Nielsen Survey
The survey, conducted across 28 cities, revealed that the BJP would garner 28 per cent of the votes if Lok Sabha elections are held now, while the Congress would manage only 20 per cent
http://www.mxmindia.com/2012/05/congress-led-upa-loses-sheen-as-bjp-inches-ahead-abp-news-nielsen-survey/

DNA drives 10,000 visitors to Wheelocity Auto Expo 2012
This edition of DNA Wheelocity Auto Expo which showcased cars from the every price level
http://www.mxmindia.com/2012/05/dna-drives-10000-visitors-to-wheelocity-auto-expo-2012/

Apalya TV crosses 11 million viewers on IPL 2012
While the TV viewership is falling, mobile viewership ratings see a rise
http://www.mxmindia.com/2012/05/apalya-tv-crosses-11-million-viewers-on-ipl-2012/

The Anchor: Shailesh Amonkar on 5 reasons why national advertisers can't ignore regional media
The objective of any communication is reaching out to maximum audiences and achieving sales so if regional publications deliver these they would not be ignored, says Shailesh Amonkar
http://www.mxmindia.com/2012/05/the-anchor-shailesh-amonkar-lists-5-reasons-why-national-advertisers-cannot-ignore-regional-publications/

Anil Thakraney: On the great IPL scandals
The dust is beginning to settle on both the above issues. But am sure the next scandal is just round the corner. What’s the IPL without some offline tamasha?
http://www.mxmindia.com/2012/05/anil-thakraney-on-the-great-ipl-scandals/

[MJR] News TV declares IPL root of most evils
It has been clear to the protectors of both cricket and Indian society from year one that the IPL was BAD NEWS. The very fact that so many people were interested was proof enough
http://www.mxmindia.com/2012/05/mjr-news-tv-declares-ipl-root-of-most-evils/

Stories on 12th October

WMC 2011: Mag publishers have eye on future

Despite pessimism, magazines maintain their lead by anticipating changes, say industry honchos

http://www.mxmindia.com/2011/10/wmc-2011-mag-publishers-have-eye-on-future/

All's well as I&B promises to route content complaints via self-regulators

The I&B Ministry has clarified that there is no doubt about the broadcast bodies’ self-regulatory capabilities.

http://www.mxmindia.com/2011/10/ministry-holds-back-curbs-stick/

Just Bates, now

141 revamps itself; will henceforth be called Bates.

http://www.mxmindia.com/2011/10/just-bates-now/

2nd Guru Mantra with Phaneesh Murthy

Entrepreneur Guru Mantra lecture series’ second edition in Mumbai with Phaneesh Murthy.

http://www.mxmindia.com/2011/10/2nd-guru-mantra-with-phaneesh-murthy/

Anil Thakraney’s Hard Knocks: The damned misleading adverts

The Indian mediascape is lined with ads that make false/exaggerated promises. The dubious list is long.

http://www.mxmindia.com/2011/10/anil-thakraney%E2%80%99s-hard-knocks-the-damned-misleading-adverts/

Sony serial’s title track goes the music video way

Sony Entertainment Television launches music video of ‘Kuch Toh Log Kahenge’

http://www.mxmindia.com/2011/10/sony-serial%E2%80%99s-title-track-goes-the-music-video-way/

Star’s Hollywood Blockbusters aims to thrill

Star Movies fans can get a chance to watch Hollywood titles a day before the official release.

http://www.mxmindia.com/2011/10/star%E2%80%99s-hollywood-blockbusters-aims-to-thrill/

Devesh Rai quits Mail Today, turns entrepreneur

Devesh Rai G quits Mail Today as its head - distribution and marketing.

http://www.mxmindia.com/2011/10/devesh-rai-g-quits-mail-today-as-its-head-distribution-and-marketing/

Skoda Rapid debuts on NDTV show

Skoda Rapid makes its global debut on NDTV’s award-winning The Car & Bike Show

http://www.mxmindia.com/2011/10/skoda-rapid-debuts-on-ndtv-show/

Magazine readership looking up

Though magazines worldwide have been going through a rough patch, this IRS shows an increase in magazine readership, both Hindi and English, over the last quarter.

http://www.mxmindia.com/2011/10/magazine-readership-looking-up/

WMC 2011: We have to be innovators as much as publishers: Aroon Purie

We have to be innovators as much as publishers, said outgoing FIPP Chairman and India Today group CMD, Aroon Purie

http://www.mxmindia.com/2011/10/wmc-2011-we-have-to-be-innovators-as-much-as-publishers-aroon-purie/

The Anchor: Sanjay Tripathy on 7 reasons a marketer chooses an ad agency

Sanjay Tripathy, Executive Vice President and Head, Marketing and Direct Channels at HDFC Life, on what you should look for while selecting an ad agency.

http://www.mxmindia.com/2011/10/the-anchor-sanjay-tripathy-on-7-reasons-a-marketer-chooses-an-ad-agency-2/