Stories on 26th Sep '12

For PR, with love... in Jaipur & Pondicherry
It's passion for the profession and a desire to grow it that will see two PR conferences happen in the next quarter
http://www.mxmindia.com/2012/09/for-pr-with-love-in-jaipur-pondicherry/

Abby to drop Bbay as Shashi Sinha to get 2nd term as Prez
After its Annual General Meeting (AGM) it is learnt that the Ad Club Bombay will be formally named The Advertising Club. Shashi Sinha, CEO, Lodestar Universal India will continue as its President
http://www.mxmindia.com/2012/09/abby-to-drop-bbay-as-shashi-sinha-to-get-2nd-term-as-prez/

Jaldi 5 with Yogesh Radhakrishnan: I&B min has done its best on digitization deadline
Thanks to all the propaganda and advertisements done by the I&B Ministry, people are now aware that there is a deadline to digitization
http://www.mxmindia.com/2012/09/jaldi-5-with-yogesh-radhakrishnan-ib-min-has-done-its-best-on-digitization-deadline/

Mediascope's custom pub div is now Publicitas Publishing
The Custom Media division of Mediascope Publicitas has assumed a new brand identity on its 15th birthday, Publicitas Publishing
http://www.mxmindia.com/2012/09/mediascopes-custom-pub-div-is-now-publicitas-publishing/

Dilip Venkatraman now also CEO of IBN7
Dilip Venkatraman will now be CEO of CNN-IBN and IBN7 news channels. Mr Venkatraman takes charge of IBN7 from Piyush Jain who will now focus on the group's regional news forays
http://www.mxmindia.com/2012/09/dilip-venkatraman-now-also-ceo-of-ibn7/

Is there a market for radio plays and other non-Bollywood radio content?
While content on FM radio has been evolving ever since it came into existence, the question is whether the listener is listening
http://www.mxmindia.com/2012/09/is-there-a-market-for-radio-plays-and-other-non-bollywood-radio-content/

Cartoon Network to launch Ben 10 magazine on Sept 30
Cartoon Network and Sterling Publishers are launching the first ever, bi-monthly, Ben 10 magazine in India on September 30, 2012
http://www.mxmindia.com/2012/09/cartoon-network-to-launch-ben-10-magazine-on-sept-30/

Zee TV wins gold for DID mobile app at Smarties 2012
The Smarties India 2012 Awards is a global awards programme dedicated exclusively to mobile marketing and recognizes local, regional and international campaigns in a global contest
http://www.mxmindia.com/2012/09/zee-tv-wins-gold-for-did-mobile-app-at-smarties-2012/

The Anchor: 5 trends to watch for in the ad network space
Kiran Gopinath sees the shape of things to come in the ad network arena
http://www.mxmindia.com/2012/09/the-anchor-5-trends-to-watch-for-in-the-ad-network-space/

Anil Thakraney: An evening with Vogue and Brunch
Paranoid about social events, Anil Thakraney trekked it to the Vogue and Brunch bashes
http://www.mxmindia.com/2012/09/anil-thakraney-an-evening-with-vogue-and-brunch/

Signposts… September 26
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
 http://www.mxmindia.com/2012/09/signposts-september-26/

Stories on 23rd February

Is more the merrier for Kannada news TV?
The Kannada news channel space has been abuzz with action and new launches, the latest being Public TV. Is there room for so many?
http://www.mxmindia.com/2012/02/is-more-the-merrier-for-kannada-news-channels/

Will private FM soon be allowed to freely air news?
The Government will be setting up a Central Monitoring System for content, following which restriction of content including news will be removed.
http://www.mxmindia.com/2012/02/will-private-fm-soon-be-allowed-to-air-news-sans-restrictions/

Big Bazaar brings new recipe to boost sales
The value retail chain is not just retailing grain, but grinding it, kneading the dough and even making chappatis for its consumers - at no extra cost
http://www.mxmindia.com/2012/02/big-bazaar-brings-new-recipe-to-boost-sales/

DraftFCB+Ulka launches Asterii Analytics
Asterii Analytics will be head quartered in Mumbai with Niteen Bhagwat as the executive director and CEO.
http://www.mxmindia.com/2012/02/draftfcbulka-launches-asterii-analytics/

What's a PR agency doing with a marketing head? Quick chat with Genesis CMO Judith Ostronic
As Chief Marketing Officer, Judith Ostronic will serve as the head of both marketing and new business development for Genesis Burson-Marsteller.
http://www.mxmindia.com/2012/02/whats-a-pr-agency-doing-with-a-marketing-head-quick-chat-with-genesis-cmo-judith-ostronic/

9XM to start Jalwa for older audiences
On February 25, India's music TV segment will see one more channel launch -9x Jalwa - 9x Media's second Bollywood music channel after 9xm.
http://www.mxmindia.com/2012/02/9xm-to-start-jalwa-for-older-audiences/

IIM prof Dr Nagesh Rao is MICA Director
Dr Rao comes to MICA from the Indian Institute of Management, Ahmedabad.
http://www.mxmindia.com/2012/02/iim-prof-dr-nagesh-rao-is-mica-director/

Amagi announces operations in 35 cities
Ushers the power of TV advertising to hundreds of SME businesses
http://www.mxmindia.com/2012/02/amagi-announces-operations-in-35-cities/

Tamil KBC begins on Feb 27
Neengalum Vellalam Oru Kodi, hosted by actor Suriya, launches on February 27 at 8pm on Vijay TV, and will be shown Monday to Thursday.
http://www.mxmindia.com/2012/02/tamil-kbc-begins-on-feb-27/

The Anchor: 5 Challenges for film & entertainment industry in the digital space
infrastructure, piracy, and a fragmented industry are some of the challenges facing content owners in the digital space, says Jai Maroo
http://www.mxmindia.com/2012/02/the-anchor-5-challenges-for-film-entertainment-industry-in-the-digital-space/

Debrief: Didn't smell the coffee (but loved the innovation)!
Hence I shall do my evaluation purely on the presumption that most readers were able to smell it. If that is the case, it's a kick-ass innovation and needs to be applauded
http://www.mxmindia.com/2012/02/debrief-didnt-smell-the-coffee-but-loved-the-innovation/

Of Un-Saif celebs & hysterical cricket journos
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/02/of-un-saif-celebs-hysterical-cricket-journos/

The Economist circulation in India grows 26% y-o-y
The world wide circulation of The Economist has passed the 1.5 million mark for the first time
http://www.mxmindia.com/2012/02/the-economist-circulation-in-india-grows-26-y-o-y/

Stories on 30th January

Hindu hits back with a tough punch
Stung by jibes that it is boring and with readership figures that required attention, The Hindu has hit back at what it terms "the news equivalent of junk food". No marks for guessing who's alleged to be serving that up?
http://www.mxmindia.com/2012/01/hindu-hits-back-with-a-tough-punch/


Set-top shortage could dampen digitization drive
Cable operators facing set-top box shortage as digitisation deadline approaches near
http://www.mxmindia.com/2012/01/set-top-shortage-subscriber-ignorance-could-dampen-digitization-drive/


Vedanta unveils first ever national corporate campaign
Under the platform of 'Creating Happiness', the campaign combines a film competition along with social media and traditional media outreach
http://www.mxmindia.com/2012/01/vedanta-group-unveils-first-ever-national-corporate-campaign/


FM Radio rocks in South India... and how!
A vibrant market for regional as well as national music, the FM radio scene in South India still has immense potential for expansion and revenue.
http://www.mxmindia.com/2012/01/south-indias-fm-radio-a-rocking-scene/


Given India TV sting, EC warns parties on unfair practices
The warning came after the 'Operation MLA' sting was telecast on India TV.
http://www.mxmindia.com/2012/01/given-india-tv-sting-ec-warns-parties-against-unfair-practices/


Ad Strat: No kidding with Flipkart
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad.
http://www.mxmindia.com/2012/01/ad-strat-no-kidding-with-flipkart/

Deepa Gahlot: Reviewing the Reviews of Agneepath
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews.
http://www.mxmindia.com/2012/01/deepa-gahlot-reviewing-the-reviews-of-agneepath/


LMG announces key elevations in Mumbai, Kolkata & Kochi
Mr Premjeet Sodhi, has taken charge as COO of LMG, Mr Mahesh Motwani has been promoted to Executive Vice President of the Kolkata office and Mr Patrick Gomes has been elevated to head of the agency's Mumbai business
http://www.mxmindia.com/2012/01/lmg-announces-key-elevations-in-mumbai-kolkata-kochi-offices/


Lokmat's initiative puts Indian Guinness Book
Lokmat facilitates Aurangabadkars' commemoration of 100 years of Jana Gana Mana, creating a new Guinness World Record for 'the most people singing a national anthem simultaneously'.
http://www.mxmindia.com/2012/01/lokmats-initiative-puts-indian-guinness-book/


NDTV expands global reach in US
NDTV channels 24x7 and Good Times are now available on Dish Network in the US, bringing the channels to 74 countries and 18 million households outside India.
http://www.mxmindia.com/2012/01/ndtv-expands-global-reach-in-us/


Anchor: 5 reasons OOH must shift focus to Tier 2 & 3 cities
Most brands have seen increased purchasing power in smaller markets, and these audiences can be tapped effectively using OOH, feels Vikas Nowal.
http://www.mxmindia.com/2012/01/the-anchor-5-reasons-ooh-should-shift-focus-to-tier-2-and-3-cities/

Incredible India back with Ogilvy
Ogilvy Delhi has been awarded the Ministry of Tourism (Incredible India) creative business.
http://www.mxmindia.com/2012/01/incredible-india-back-with-ogilvy/

Anil Thakraney: Save the attitude, kids
Without intending to be preachy, here's a word of advice for Gen X: While it's great to have an attitude, it must be channelized into your work and NOT into your interpersonal interactions.
http://www.mxmindia.com/2012/01/anil-thakraney-save-the-attitude-kids/

South African Tourism launches 'Leave ordinary behind' ad
South African Tourism has now started the campaign on television and outdoor to popularise the destination among Indian travellers
campaignttp://www.mxmindia.com/2012/01/south-african-tourism-launches-leave-ordinary-behind-ad-campaign/

Media gets it wrong on Republic Day
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/01/making-fun-of-page-3-culture/

NCT Data Wk 3 '12
http://www.mxmindia.com/2012/01/nct-data-wk-3-12/

Stories on 25th January

Goafest 2012 brings S Asia into ambit
The advertising festival is now calling for creative ideas and delegates from South Asian countries.
http://www.mxmindia.com/2012/01/goafest-2012-brings-s-asia-into-ambit/

Given cricket fatigue (and India's poor showing), Bollywood lines up releases during IPL
Bollywood is ready to take on Team India with a string of releases during IPL
http://www.mxmindia.com/2012/01/given-cricket-fatique-and-india%E2%80%99s-poor-showing-bollywood-lines-up-releases-during-ipl/

It's bye-bye time for Sandeep Pathak and Raj Kamble
Sandeep Pathak joins boss Sonal Dabral in exiting Bates and Raj Kamble leaves BBH India to make way for Russell Barett as managing partner
http://www.mxmindia.com/2012/01/its-bye-bye-time-for-sandeep-pathak-and-raj-kamble/

Soumitra Karnik is NCD @ Dentsu
My first priority is to build a solid network of talented creative teams and to create a 'boredom-less' and fearless creative culture, says Mr Karnik
http://www.mxmindia.com/2012/01/soumitra-karnik-appointed-national-creative-director-dentsu/

Debenhams' Aditya Nadkarni: Finding the right fit
Debenhams' Aditya Nadkarni says the international department store plans to open three to four new stores in India every year.
http://www.mxmindia.com/2012/01/debenhams-aditya-nadkarni-finding-the-right-fit/

Gouri Dange: Writing a novel? Who isn't?
Simply uncorking your memories does not mean that you're a story-teller, admonishes Gouri Dange in 'Naming no Names'
http://www.mxmindia.com/2012/01/gouri-dange-writing-a-novel-who-isnt/

Mid Day is a broadsheet - for a day
The popular tabloid changed its size for the January 25 edition for the launch of heavyweight wrestling show Ring ka King in India.
http://www.mxmindia.com/2012/01/mid-day-is-a-broadsheet-for-a-day/

Panasonic Green Globe Awards on Feb 2
Panasonic is presenting the 4th Green Globe Foundation Awards (GGFA) to honour India's environmental crusaders.
http://www.mxmindia.com/2012/01/panasonic-green-globe-awards-on-feb-2/

A Comm's latest TV campaign for snapdeal.com
A Comms has tied up with the e-commerce site for a unique campaign across India
http://www.mxmindia.com/2012/01/a-comms-latest-tv-campaign-for-snapdeal-com/

8 fun ideas for Republic Day without being unpatriotic
Love for the land should be much more than just standing ramrod straight when the national anthem plays. Loosen up people, says Prathap Suthan
http://www.mxmindia.com/2012/01/8-fun-ideas-for-republic-day-without-being-unpatriotic/

Anil Thakraney: 'Giving' season for Bollywood & TV-land
There are many problems with these awards shows in the Indian context, and for their own credibility, the organizers must do their damndest to sort them out.
http://www.mxmindia.com/2012/01/anil-thakraney-the-giving-season-for-bollywood-and-tv-land/

Some clarity on Rushdie, please!
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/01/what-the-government-cant-goswami-can/

TAM Data (GRPs, Channel shares of HGECs)- Wk 3 '12
http://www.mxmindia.com/2012/01/tam-data-grps-channel-shares-of-hgecs-wk-3-12/

TAM data Top 10 programmes on HGEC - Wk 3 '12
http://www.mxmindia.com/2012/01/tam-data-top-10-programmes-on-hgec-wk-3-12/

Stories on 23th January

The Impact of Internet in India
The impact of the internet on the GDP could be as high as 1.8 percent, says ICRIER's Rajat Kathuria in a video and text interview. Plus extracts from the ICRIER report.
http://www.mxmindia.com/2012/01/the-impact-of-internet-in-india/

Sonal Dabral to head crack team at DDB Mudra Group
The Bates charman and exec CD will be chairman-chief creative officer at DDB Mudra
http://www.mxmindia.com/2012/01/sonal-dabral-to-head-crack-team-at-ddb-mudra-group/

Arun Anant will be CEO, Hindu from Feb 6
Arun Anant will be responsible for all the non-editorial operations of the company
http://www.mxmindia.com/2012/01/arun-anant-will-be-ceo-hindu-from-feb-6/

Indranil Roy to take charge from Maheshwer Peri @ Outlook from April 1
Indranil Roy will take charge of all of Maheshwer Peri's non-editorial responsibilities at the Outlook group from April 1
http://www.mxmindia.com/2012/01/indranil-roy-to-take-charge-from-maheshwer-peri-outlook-from-april-1/

HDFC Life 'click(s) to protect'
HDFC Life comes up with new online insurance purchase, "Click 2 protect", which compels the consumer to feel concerned for his loved ones.
http://www.mxmindia.com/2012/01/hdfc-life-clicks-to-protect/

[PR Channel] Young PR professionals need a reality check
The intellectual growth of PR professionals has been inverse to that of India’s economic growth rate, particularly so in the past few years, writes Sayantan Sinha
http://www.mxmindia.com/2012/01/pr-channel-young-pr-professionals-need-a-reality-check/

Ad Strat: McDonald's Happy Price Menu
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad.
http://www.mxmindia.com/2012/01/ad-strat/

Filmwallahs, scribes mourn film critic Nikhat Kazmi's death
Bollywood and media pay tribute to film reviewer Nikhat Kazmi who succumbed to cancer on January 20, the day her last review appeared in print.
http://www.mxmindia.com/2012/01/filmwallahs-scribes-mourn-film-critic-nikhat-kazmis-death/

The Anchor: 5 things young talent should do before drafting a brand idea
Contrary to popular belief, this profession is all about listening, thinking and making a judgment call - rather than talking and then thinking while talking.
http://www.mxmindia.com/2012/01/the-anchor-5-things-young-talent-should-do-before-drafting-a-brand-idea/

Anil Thakraney: An unconfident nation
This 'phorein' fixation after over 60 years of Independence is showing not just our media badly, it's projecting India as a very unconfident and slavish nation
http://www.mxmindia.com/2012/01/anil-thakraney-an-unconfident-nation/

TV journos, please develop some sense
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/01/tv-journos-please-develop-some-sense/

Stories on 26th December

Independents rule adland in 2011
2011 has been a year to make us believe 'the smaller, the better'. Independent agencies have done fairly well in India as the founder generally brings in an ample amount of experience with him while forming the agency.
http://www.mxmindia.com/2011/12/2011-the-year-of-independent-agencies/

Small regional brands get modern retail push
This strategy is not only giving smaller brands a pan-India presence, but also helping them reap dividends.
http://www.mxmindia.com/2011/12/small-regional-brands-get-modern-retail-push/

Imran Khan to endorse MTS in Rs10 crore deal
The Irresistible Khan will promote MTS through mass media, online and below-the-line promotional activities. He will also be part of Red Energy, a youth-centric online activity for the brand according to an official involved in the deal.
http://www.mxmindia.com/2011/12/imran-khan-to-endorse-mts-in-rs10-crore-deal/

The power of Public Relations: Ajay Kakar
So, while PR is about press relations, it is also about influencing the influencer. It's about creating credibility and about credible ways of influencing people to act.
http://www.mxmindia.com/2011/12/the-power-of-public-relations-ajay-kakar/

Ad Strat: TVS Scooty Pep + - Go Babelicious
Behind every great commercial is super strategy. Every week, MxMIndia brings for you the brief and the strat as given by the client and whatever else that went into creating a winning ad.
http://www.mxmindia.com/2011/12/ad-strat-tvs-scooty-pep-go-babelicious/

Reviewing the reviews: Don 2 is poor man's Mission Impossible
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews.
http://www.mxmindia.com/2011/12/reviewing-the-reviews-don-2-is-poor-mans-mission-impossible/

Thomas Cook India's Centre of Learning tie up with Canadian Tourism Commission
This partnership will focus on conducting specialized agent training workshops on Canada.
http://www.mxmindia.com/2011/12/thomas-cook-india%E2%80%99s-centre-of-learning-tie-up-with-canadian-tourism-commission/

The Anchor: Anooj Kapoor's 5 reasons why SAB is a success
SAB's EVP says the second GEC from MSM doesn't exploit the negativism of the joint family system and the focus has always been on positive values.
http://www.mxmindia.com/2011/12/the-anchor-anooj-kapoors-5-reasons-why-sab-is-a-success/

Anil Thakraney: An open letter to the PM
The multiple financial scams under the UPA-2 rule have not just tarnished the nation's image, they have made India a highly suspect destination for business.
http://www.mxmindia.com/2011/12/anil-thakraney-an-open-letter-to-the-pm/

How HC took the wind out of our channels' sails
Ranjona Banerji reviews the fare on primetime news and in the papers the morning after.

http://www.mxmindia.com/2011/12/how-hc-took-the-wind-out-of-our-channels-sails/

Stories on 17th October

First on MxMIndia: Uday Varma is new I&B Secretary

Uday Kumar Varma is new Secretary, Ministry of Information and Broadcasting

http://www.mxmindia.com/2011/10/first-on-mxmindia-uday-varma-is-new-ib-secretary/

Red FM’s Malishka is RJ No 1 in in Mumbai!

Popular radio jockey is rated as the most popular by an Ormax study

http://www.mxmindia.com/2011/10/red-fm%E2%80%99s-malishka-is-rj-no-1-in-in-mumbai/

Suresh Selvaraj quits Outlook

Suresh Selvaraj resigns as President, Outlook group; to take a sabbatical

http://www.mxmindia.com/2011/10/suresh-selvaraj-quits-outlook/

Get set for .Lux or .Nirma. Even .TOI, .HTMedia, .Bhaskar, .Jagran, .Zee, .Star, .Colors... .Mahuaa!

New categories of generic top level domains are to be introduced for brands, communities and cities

http://www.mxmindia.com/2011/10/get-set-for-lux-or-nirma-even-toi-htmedia-bhaskar-jagran-zee-star-colors-mahuaa/

Digitisation ups mood at trade show

Trade sentiment upbeat as over 15k professionals attend Scat 2011, the annual 3-day satellite and cable TV trade show

http://www.mxmindia.com/2011/10/digitisation-ups-mood-at-trade-show/

The Anchor: Shouvik Roy’s 6 pointers for a brand to change/refresh its corporate identity

Don’t fix what’s not broken, define the brand essence well – and research, research, research.

http://www.mxmindia.com/2011/10/the-anchor-shouvik-roy%E2%80%99s-6-points-to-keep-in-mind-when-a-brand-is-changingrefreshing-its-corporate-identity/

Retail ka Raja’s road to be debt-free

Kishore Biyani is determined to turn debt-free even if it means selling a chunk of his prized businesses

http://www.mxmindia.com/2011/10/retail-ka-raja-kishore-biyani%E2%80%99s-road-to-be-debt-free/

‘Social media is an explosion’

Domestic companies are spending over Rs 1,200 crore on social media campaigns: Assocham

http://www.mxmindia.com/2011/10/%E2%80%98social-media-is-an-explosion%E2%80%99/

Creativeland bags Godrej verticals

Creativeland Asia has won the creative mandate for two verticals of Godrej - Godrej hair colour and a new product line to be launched soon.

http://www.mxmindia.com/2011/10/creativeland-bags-godrej-verticals/

Indian of the Year awards on Oct 18

NDTV to honour excellence in the sixth edition of the Indian of the Year Awards 2011, which salute Icons of Change, on October 18 in New Delhi.

http://www.mxmindia.com/2011/10/indian-of-the-year-awards-on-oct-18/

Musical Tambola on Radio Mirchi Delhi

Listeners of Sunset Samosa on Radio Mirchi Delhi get to play Musical Tambola with Radio Mirchi RJ Naved, and stand to win cash prizes up to Rs 15,000.

http://www.mxmindia.com/2011/10/musical-tambola-on-radio-mirchi-delhi/

Magazines need to be more open: Volvo MD Tomas Ernberg (Video)

Even though creative content is at the heart of all communication, magazines which are proactive and transparent in sharing information with clients are the ones which will survive, feels Mr Tomas Ernberg of Volvo Auto.

http://www.mxmindia.com/2011/10/%E2%80%98magazines-need-to-be-more-open%E2%80%99/

Anil Thakraney: Brand SRK needs help

I really have a bad feeling about the so-called India’s most expensive film Ra One, and its debacle will hurt the SRK brand considerably.

http://www.mxmindia.com/2011/10/anil-thakraney%E2%80%99s-hard-knocks-brand-srk-needs-help/

Reviewing the Reviews: Mod

Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases… in Reviewing the Reviews

http://www.mxmindia.com/2011/10/reviewing-the-reviews-mod/

Huge expectations from 'Good Food': Tarun Rai

WWM CEO and incoming AIM President Tarun Rai on the launch of Good Food, the Engagement Study and the future of magazines

http://www.mxmindia.com/2011/10/%E2%80%98magazine-potential-in-india-is-huge%E2%80%99/

AdStrat: Childhoods available from ideas@work

Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad.

http://www.mxmindia.com/2011/10/childhoods-available/