Stories on 11th January

Focus on making SMG India a human experience company : John Sheehy
Starcom Mediavest president - global operations is upbeat about his new A team in India
http://www.mxmindia.com/2012/01/john-sheehy-our-best-performance-was-in-the-past-3-years/

N Ram to call it a day at Hindu
N Ram, editor-in-chief at the Hindu group of publications has relinquished office. His last day at work: January 19.
http://www.mxmindia.com/2012/01/n-ram-to-call-it-a-day-at-hindu/

Law & Kenneth bags eBay's creative account
A source close to the development confirmed that the annual media spends for the year would be around Rs35 crore
http://www.mxmindia.com/2012/01/law-kenneth-wins-ebays-creative-pitch/

Rahul Thappa is back @ Mindshare
Mr Thappa, who recently left Mail Today, will be working at Mindshare as Leader - Client Leadership, South Asia.
http://www.mxmindia.com/2012/01/rahul-thappa-joins-mindshare-again/

BIG CBS goes balle-balle with Spark Punjabi
Reliance Broadcast Network and CBS Studios International complement JV portfolio with dedicated international Punjabi channel
http://www.mxmindia.com/2012/01/big-cbs-marks-regional-tv-foray-with-spark-punjabi/

Inext, the youth-centric newspaper launches its website
Inext had an expansive campaign, with radio, digital and print initiatives, to promote their newly launched site
http://www.mxmindia.com/2012/01/inext-the-youth-centric-newspaper-launches-its-website/

Dog days for pet mags
Even though the pet parenting fad in India is growing, the pet magazine market is dismal.
http://www.mxmindia.com/2012/01/dog-days-for-pet-magazines-going-to-the-dogs/

Gouri Dange: TV, that exhausting hyper child
Does my watching television as leisure activity signal my lack of intelligence or did the telly reach out and extinguish my intelligence?
http://www.mxmindia.com/2012/01/naming-no-names-tv-that-exhausting-hyper-child/

Asha Bhosle, Babul Supriyo enthral at Prabhat Khabar event
The gala evening in Ranchi had approximately 40,000 passionate music lovers, besides 4,000 army officials, experience a thrilling performance.
http://www.mxmindia.com/2012/01/asha-bhosle-babul-supriyo-enthral-at-prabhat-khabar-event/

Who controls the remote? Ormax Media study released
The report has captured the gender and the age profiling of the remote in-charge for different one-hour slots, from 7pm to 11pm, on both weekdays and weekends.
http://www.mxmindia.com/2012/01/who-controls-the-remote-ormax-media-study-released/

Jet Airways unveils innovative airplane wrap for Nokia Lumia
The plane is branded entirely with the Nokia Lumia colours, and also features the names of Nokia employees responsible for the marketing initiative.
http://www.mxmindia.com/2012/01/jet-airways-unveils-innovative-airplane-wrap-for-nokia-lumia/

Airtel's HFZ online campaign enters next phase
Within two days of launch, the new HFZ videos garnered over 1.5 lakh views and tremendous positive word-of-mouth on social networks.
http://www.mxmindia.com/2012/01/airtels-hfz-online-campaign-enters-next-phase/

The Anchor:  6 things an agency must keep in mind when pitching for a brand
It's not about coming first in class. It's about being the best and the most loved in the batch, says Mahesh Chauhan
http://www.mxmindia.com/2012/01/the-anchor-mahesh-chauhan-on-6-things-for-an-agency-to-keep-in-mind-when-pitching-for-a-brand/

Anil Thakraney: Buck up, lazy HR!
HR personnel aren’t being held accountable in organizations, and perhaps this is what leads to their laidback behaviour.
http://www.mxmindia.com/2012/01/hard-knocks-buck-up-lazy-hr/

Freaking News: Much ado as Sen does a Katju
Ranjona Banerji reviews the content on news television and the morning papers
http://www.mxmindia.com/2012/01/much-ado-as-sen-does-a-katju/

Stories on 31st October

Niira Radia shuts Vaishnavi. Tatas switch to Rediff (+Edelman) for PR

Controversial lobbyist resigns plum PR accounts and shuts a successful (albeit controversial) enterprise

http://www.mxmindia.com/2011/10/niira-radia-quits-pr-shuts-vaishnavi-tatas-switch-to-rediff-for-pr-may-strike-alliance-with-edelman/

Mid Day hattrick for AskMe

Mid Day promoted Ask Me for the third time in one month.

http://www.mxmindia.com/2011/10/mid-day-hattrick-for-askme/

Rich list going down: Forbes India

According to the 2011 Forbes India Rich List, the combined wealth of India’s 100 percent richest people is down 20 percent from a year ago to US$ 241 billion.

http://www.mxmindia.com/2011/10/rich-list-going-down-forbes-india/

Reviewing the Reviews: RA.One

Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases… in Reviewing the Reviews

http://www.mxmindia.com/2011/10/reviewing-the-reviews-ra-one/

Hard Knocks: Event mismanagement

Since most events are usually private/low-scale functions, no one discusses the bloopers, and life simply goes on. But we get caught with our pants down when they are held on a mega scale, when the world is watching.

http://www.mxmindia.com/2011/10/hard-knocks-event-mismanagement/

Tom Friedman in the IE Adda

Indian Express had as special guest for its Adda on October 28 Thomas L Friedman, Foreign Affairs Columnist, The New York Times in New Delhi.

http://www.mxmindia.com/2011/10/tom-friedman-in-the-ie-adda/

BBC Knowledge goes 3D

BBC Knowledge is set to come out with a special 3D issue for its anniversary in November. The issue will hit the stands on November 1 and will be priced at Rs 100.

http://www.mxmindia.com/2011/10/bbc-knowledge-goes-3d/

High-end matchmakers emerge to tap HNIs

High end matrimonial portals emerge to tap growing market of high networth individuals

http://www.mxmindia.com/2011/10/high-end-matchmakers-emerge-to-tap-hnis/

Vatsal Asher is DMA chief

Direct Marketing Association: India has appointed Mr Vatsal Asher as its Chief Executive Officer.

http://www.mxmindia.com/2011/10/vatsal-asher-is-dma-chief/

Ad Asia set to take off

Delegates from 25 countries can look forward to three days of stimulating give-and-take as the annual advertising festival begins with a gala.

http://www.mxmindia.com/2011/10/ad-asia-set-to-take-off/

The husband’s predicament

Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta.

http://www.mxmindia.com/2011/10/the-husband%E2%80%99s-predicament/

The Anchor: 7 reasons why Formula 1 will never overtake cricket in this country

Rahul Kishore, senior vice-president VivaKi Exchange and a sports enthusiast, on why he doesn’t think F1 can kill cricket

http://www.mxmindia.com/2011/10/the-anchor-7-reasons-why-formula-1-will-never-overtake-cricket-in-this-country/

It's official! Omnicom to pick up majority stake in Mudra

Omnicom Group Inc announced that it has entered into an agreement to acquire a majority stake in the Mudra Group. As part of the agreement, Omnicom will extend its partnership with the Reliance ADA Group.

http://www.mxmindia.com/2011/10/omnicom-to-gobble-up-mudra-to-pick-up-majority-stake/